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Easy Solutions To Grow SEO Rankings

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Google SEO ranking plays a critical role in website performance because it provides a level of credibility and authority to higher-ranked pages. To improve your company’s SEO standing, you need to focus on optimization techniques like link-building and keyword research.

Unwired Web Solutions is a digital marketing firm with a grasp of current and evolving SEO trends. It is OK to admit a need for help in the digital marketing arena. Many business owners do not have the time necessary to dedicate to successful SEO implementation. UWS can help by focusing on several key areas.

4 Easy Ways To Improve SEO Rankings

Learning how to improve SEO ranking may sound simple. Many business owners may even want to attempt DIY solutions. Unfortunately, as with most things in life, SEO strategies are easier said than done, which is why most small to moderate-sized businesses outsource their SEO strategies to firms like Unwired Web Solutions.

UWS specializes in SEO best practices. It understands the principles of content creation and can utilize complex techniques to improve the current website and web page standings. The company will focus on several core techniques to improve search engine rankings and engagement numbers rapidly.

1. Optimize Posts

One of the first things UWS will do is focus on optimizing existing content. Its team will ensure that each post contains an SEO-friendly title and description, making it easier for SERPS to find the content.

Also, the content creation team will investigate relevant topics that align with your company’s target consumer. If necessary, UWS will help you research and redefine your target audience.

Knowing your audience is vital to creating a relevant and profitable SEO strategy. If you want to experience a significant ROI, you must know your consumer.

2. Develop Keyword-Focused Content

Most business owners and marketers know the adage “content is king.” Unfortunately, it is not enough to create relevant and authoritative content. If you want consumers to find your pages, the content must correlate with relevant search terms.

UWS will help your company with keyword research. It will also help use that research to develop keyword-focused content. When search engines crawl your pages and find keywords relevant to popular searches, they will place a higher value on your content. Still, keywords do not pack as much of a punch as they once did.

3. Add Backlinks from Trusted and Authoritative Websites

AI tools and advanced algorithms are improving search engines’ ability to interpret content relevancy and authority. One way to help a search engine understand a page’s authority and relevance to specific search parameters is to provide sources for your information.

Linking to known and authoritative sites is a way to give credence and authority to yours. UWS will help with this backlink strategy by creating well-researched and sourced content.

4. Improve Loading Speed

Search engines will penalize pages with slow load speeds because they know the average internet user will not wait longer than five seconds for a page to load. When designing web pages, avoid overloading them with videos, images, and dynamic elements.

UWS can help you create pages with the right combination of text, visual appeal, and engagement without risking speed. Its team understands you can still have a dynamic and accessible page without risking consumer turnover.

Unwired Web Solutions: Your SEO Partner

If you want to improve your SEO ranking, you don’t have to use DIY methods. Unwired Web Solutions is a trusted digital marketing agency with proven SEO skills. Check out its website for information on its services and specialties. Also, reach out and ask how they can help improve your SEO rankings.

Top 5 Benefits of Working With an SEO Expert

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In the age of the internet, search engine optimization is essential for every business, no matter its size. While it’s possible to do the job yourself, trusting the experts offers a variety of benefits. In fact, here are six advantages to working with an SEO company in Canada.

1. Get Search Engine Expertise

First and foremost, SEO experts have a great deal of experience, allowing them to see the best path forward for your objectives. Additionally, these professionals must continually expand their knowledge as new technology emerges and search engine algorithms update. That means part of SEO experts’ jobs is watching the industry for subtle shifts that can significantly impact your search engine results page rankings.

2. Focus on Your Business

Content management is a full-time job, and as a business owner, you have a lot on your plate:

  • Overseeing daily operations
  • Planning for the future
  • Creating company strategy
  • Organizing enterprise structure

SEO experts handle the research and content creation necessary to improve your SERP rankings, ensuring you can invest resources toward running your company. Of course, the best marketing firms closely work with you to understand your brand and goals. The result is a campaign tailored to your needs, with frequent discussions to ensure SEO efforts remain on track.

3. Avoid Common Mistakes

While SEO basics are relatively easy to learn, implementing them is another matter. The ever-shifting digital landscape means those new to keywords can make mistakes without knowing it. These missteps can cost time, money and lost revenue, putting your company at a disadvantage.

Fortunately, SEO experts know the most common mistakes:

  • Not optimizing for mobile
  • Not investing in quick webpage loading
  • Not including a call-to-action in the content
  • Not localizing your keywords
  • Not investing in high-quality content

4. Track Return on Investment

SEO should offer greater returns than what you put into it. While this includes money, measuring your return on investment isn’t as easy as comparing the cost of content creation to profit increases. Effective SEO also increases brand recognition, builds customer trust and positions your company as an authority — things you can’t easily quantify. However, SEO professionals understand the complex interactions between these factors and your profitability, allowing them to calculate an ROI that provides valuable insight.

Additionally, these experts can break down the ROI to examine each aspect of your campaign. For example, they can compare the performance of blogs shared via different social media platforms to gauge which has the best click-through rate. These detailed evaluations allow them to adjust courses to maximize exposure and allocate resources efficiently.

5. Get Insight Into the Competition

Remember that when you use SEO, you compete against other companies’ strategies. While you may research your competition’s products and services to optimize your own, studying SEO is slightly different. Since you don’t have access to your competitors’ marketing plans, you must look to their advertising for answers.

Fortunately, SEO experts are well-versed in data gathering and analysis, allowing them to learn from others in your industry. This information can help you expand your customer base, stand out from the competition and cement your market niche. Of course, this is an ongoing process, so it’s best to work with an SEO firm long-term.

If you’re looking for local SEO services, you’re in luck. Unwired Web Solutions is proud to work with businesses in a variety of industries; we’re excited to help companies take full advantage of their online presence. In addition to SEO, we offer website development, social media marketing and content marketing, ensuring you receive a comprehensive advertising plan tailored to your unique needs. From website graphics to keyword choice, we provide top-tier customer service. For more information or to request a consultation, contact us by phone or visit us online.

Why Your Local Business Isn’t Getting Indexed On Google

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Many businesses invest a lot of money into web design and content creation, and while those investments typically pay off, sometimes, there is a disconnect between effort and results. Local SEO services explain that there are several reasons a company might have a functional website and not have a listing in Google. Thankfully, understanding those reasons can also help a company fix the problem.

1. Lacking a Google Business Profile

If a company wants customers to find it in Google’s local listings, it must have a business profile. Google provides guidelines for creating a profile that includes basic information like the business name and address.

As a business owner, you want to take your time to read through the guidelines and follow them strictly. While the information is provided as guidelines, it is actually a set of rules. If you do not follow the recommendations precisely, your business will not be listed.

2. Poor Content Quality

Besides following strict rules for filling out your business profile, you will also need to focus on content strategy. Google has strict policies regarding content quality and topics. For example, the search engine will not list sites that include:

  • Biased work
  • Thin content
  • Hate speech
  • Abusive language
  • Misleading information

Also, Google does not list plagiarized or duplicate content. Sometimes, a website is flagged for plagiarism when it doesn’t contain any copied work. The error is possible when canonical tags point to multiple pages. Website designers should use 301 redirect tags for duplicate content.

3. Exceeding a Crawl Budget

Depending on the size of a website, Google may not index every page. Google bots index a specific number of pages per site; the actual pages are up to you. If you are unfamiliar with the term “crawl budget” or do not understand web design, it is best to hire a professional web design service for help.

4. Complex Coding

For Google to properly index a website, it needs to understand the coding language used. Too many people attempt DIY web design without the proper knowledge or tools, which can lead to overly complex coding, which might work on your page, but is confusing for search engine bots.

If you want to know whether your site is doing well in search engines, use software or tools like an SEO analysis tool. The analysis should help you understand the issues Google or other sites are having with your website.

5. Poor SEO and Website Design

If a website is not optimized for search engines, it will not perform well. SEO goes beyond content creation. A business must also ensure that a site’s technical SEO is on par with best practices. For example, if a website takes too long to load, Google will not index the page.

Slow loading can stem from hosting issues to too much content. To improve website performance, a company should follow the latest algorithm updates. Also, tools like webpagetest.org or Googles page speed insights to learn more.

Ideally, a company will work with an in-house team of specialists or a contracted service. An in-house team is not feasible for many businesses because the costs associated with recruiting, training, and keeping a dedicated web design staff are too much.

The better option is to hire a web design and digital marketing firm. The company already has the specialists you need; you do not have to invest in salaries, benefits, etc.

Are you ready to improve your website and search engine rankings? Contact Unwired Web Solutions, a well-respected web design and digital marketing service in Canada. The company offers everything from local SEO to content and social media marketing. If you are ready to get your business listed, Unwired is your solution.

Why Competitor Analysis Is Important

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If SEO competitor analysis is not a part of your business routine, it’s about time you made it one. Competitor analysis is precisely what it sounds like — the strategic assessment of competitors’ strengths and weaknesses in comparison with your own. A comprehensive competitor analysis can reveal insight into everything from competitors’ products and sales to marketing and retention tactics. How, though, can such insight prove useful to you? Though there are several ways, there are two benefits that are more noteworthy than others.

Competitor Analysis for SEO Helps Enhance Your Own Business Strategy

The foremost reason that competitor analysis SEO is beneficial for your brand is that it can provide the insight you need to advise your overall SEO strategy. By conducting an SEO analysis of your competitors, you can identify what your competitors are doing right versus what they are doing wrong.

For instance, if a competitor’s FAQ page frequently outperforms yours, a deep dive can reveal why. Maybe it categorizes its questions and divides them among topic pages instead of lumping them onto a single page. Maybe its FAQ page is easily navigable while yours is hard to find. Whatever the reason, even the briefest of assessments can reveal differences and, in the process, provide insight into what you can be doing better.

Some other ways a competitor analysis can advise your SEO strategy are as follows:

  • Reveal how competitors talk about their products versus how you do
  • Divulge competitors’ marketing channels versus your own
  • Identify ways your offerings differ from competitors (i.e., reveal your value proposition)
  • Show where your competitors fall short in terms of what you offer and what your audience expects
  • Glean insight into how consumers feel about competitors’ offerings versus how they feel about yours

Ultimately, a competitor analysis can provide a benchmark for your own efforts and goals for success.

Out-Do Your Competition

When you use the data you glean from an SEO competitor analysis to inform your own marketing strategies, you can create robust strategies that far outpace those your competitors have in place. This is because your insight allows you to build systems that combine the best of your strategies and those of your competitors–and negate the worst of them. To really make the most of your efforts, though, ask yourself the following questions:

  • What content do their customers engage well with? Do competitors’ customers consume eBooks, whitepapers and podcasts while you’re still creating short-form blogs and sending out email newsletters? What type of content performs best on both your site and the sites of your competitors? If you notice that, say, listicles and how-tos, receive the most likes and shares, consider increasing the number of blogs you create in these formats.
  • Do they use social media? If your competitors are on social media, what channels do they use? Which channels see the most actions? In addition to identifying the channels used by your competitors, analyze which types of posts see the most and least success. Also, look into whether they use paid advertisements or if they rely on organic traffic.
  • Are their products the same or similar to yours? Finally, explore ways in which the competition’s products are similar to and differ from yours. What features do customers seem to value? Which could they do without? What do they like/dislike about your products versus competitors’ offerings?

Performing a competitor analysis without knowing what exactly you are looking for can prove both difficult and futile. To make the most of your efforts, retain the help of professionals who specialize in competitor analysis for SEO. At Unwired Web Solutions, we provide and execute the types of SEO strategies that help businesses grow. To learn more about how our services can benefit you, contact our team today.

Tips on How to Create a SEO-Friendly FAQ Page

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Your website may be chock full of valuable information, and you may have optimized it for maximum SEO performance, but that doesn’t mean that it couldn’t benefit from a comprehensive FAQ page. A well-thought-out FAQ page provides ample opportunity to boost your SEO performance and drive more traffic to your website. It does this in several ways:

  • It gives you the chance to target highly specific, long-tail keywords.
  • It gives you the chance to address users’ specific questions and concerns.
  • It gives you another page on which to add back-end SEO.
  • It grants you the opportunity to build trust with your audience.

That said, FAQ SEO is not a given. To realize the full benefits of an FAQ page, you must build a page that provides real value to your existing and potential customers. Though not an exhaustive list, check out a few ways to begin doing just that.

1.    Include the Most Frequently Asked Questions

Though it seems like a no-brainer to include your customers’ most frequently asked questions on your FAQ page, many companies tend to include inquiries they believe are relevant but are, in fact, not. To build a relevant, valuable and SEO-friendly FAQ page, tap into all your resources to determine what questions your customers and prospective customers actually have. Some resources that may prove useful are as follows:

  • Your audience
  • Internal team members
  • Your email logs, chat logs and site search data
  • Competitors’ FAQ pages
  • Quora, Reddit and other Q&A forums
  • Google Search
  • People Also Ask search results

From each of these resources, you should be able to build a comprehensive FAQ page that provides real value to your users and, at the same time, elevates your SEO efforts.

2.    Provide Clear and Concise Answers

Though the questions themselves serve as long-tail keywords, they alone are not enough to drive sustainable results. You must accompany each question with well-thought-out and accurate answers. Moreover, your answers must be concise. If your users wanted lengthy responses, they would turn to your blog. Searchers who click on FAQ pages, however, want brief yet thorough information.

To provide the kind of answers your users are looking for, pull from your existing resources. Use content from your website to guide your responses but be sure to rephrase it to avoid duplication dings. Recruit other members of your team to help build replies and, again, refer to competitors’ pages.

Finally, try to keep each response limited to two to three sentences. For users who desire more in-depth information on any given topic, use internal links to redirect them to other pages of your website.

3.    Format Your SEO FAQ Page for Optimal User Experience

Though the relevance of your inquiries and the accuracy of your replies will serve as the basis of your FAQ SEO efforts, it’s important to not overlook the user experience. Not only do you want to make it easy for site users to find the information they seek but also, you want to do everything in your power to keep them on your site — and, more specifically, each page — for as long as possible. You can accomplish these objectives by using a clean, clutter-free design, dividing questions into categories, incorporating a search bar and using visuals where applicable.

4.    Use Meta Descriptions

Finally, don’t forget to take advantage of your meta descriptions. Meta descriptions and title tags play a crucial role in helping both users and search engines understand what your pages are about. They also serve as prime opportunities to further optimize pages with keywords. Whether you use one FAQ page or several, don’t overlook your title tags and meta descriptions.

Building an SEO-friendly FAQ page is easier said than done. To make the most out of your FAQ SEO, partner with content creation and optimization experts who can help streamline your efforts to online success. See what the team at Unwired Web Solutions can do for you.