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Archives for July 2022

How to Improve Your Website’s Rank on Google

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3 Ways To Improve Your Website’s Rank on Google

It’s a cliche, but when you’re running a business, time really is money. Anything that takes hours of the day contributes to the high cost of labour and creates an opportunity cost for something that could be a more lucrative use of time. Product content optimization and SEO strategies require daily effort and constant commitment. Business owners often struggle to keep up with the demands. If you’re curious about content optimization services in Canada but are just getting used to how to do this yourself, read below for three strategies that may help.

1. Post Authoritative, Relevant Content

Nothing can replace content that is well-researched, persuasive, exciting to your users, and relevant to your product line. Web writing skills have to be honed and crafted to increase clicks and keep driving customers to your site. When you write your content, use keywords and strings of keywords that are directly connected to your products. Imagine yourself as the person who is searching for your website. What are they likely to type into Google? Include those phrases in your content, and you should see your website ranking go up. You should also make sure that you…

  • Use the same keywords more than once in the same posting. Pick a phrase and stick with it.
  • Create a separate webpage for each of the keywords you are targeting.
  • Make sure it is readable and user-friendly! Avoid the temptation to repeat keywords too frequently.

Finally, using formattings such as bold, italics, and headers creates relevance and dynamism in your content.

2. Upload New Content Regularly

Sharing departmental news on a blog, rich with keywords, may drive a better search ranking. It may help to have a ready-made bank of “evergreen” SEO articles ready to post at regular intervals. Use your downtime to create a healthy queue of these articles, so that you are not constantly scrambling for how to upload new content every day.

It will also help you to schedule regular audits of your past content. Customers’ needs change all the time, as do market conditions. It can be a boon to your web traffic if you set a reminder once a quarter or twice a year to scroll back through old blog posts and include more relevant keywords.

3. Maximize Your Metadata

This step is often overlooked but can create a significant edge against the competition. After all, there are dozens if not hundreds of websites competing for your customers’ loyalty. Titles, descriptions, and keywords are all valuable sources of metadata that increase Google search rankings.

Titles

By far your webpage’s most important metadata, the title appears at the top of a browser window and in the search engine headline. High-impact keyword phrases simply must be in your title metadata for successful product content optimization.

Descriptions

Use approximately two sentences here. This is what the search engine may show the user as a result after they hit enter on their search query.

Keywords

If you’ve read this far, it should not surprise you that keywords are crucial! You should take every opportunity to add rich keywords to every part of a website that makes sense. Even if the search engine sometimes overlooks this particular metadata, other times they won’t. A solid keyword phrase has three or four words, such as “Regina plumbing services.”

Contact UWS for Content Optimization Services in Canada

Get in touch with our team at Unwired Web Solutions today. If you are looking for solutions to bring more customers in to buy your products or gain a larger online presence we can help. By regularly adding relevant and engaging content plus the optimization of your website we can ensure great results. All our solutions will be personal to your needs. Don’t hesitate to get started, give us a call or email!

How to Use Analytics to Make Better Marketing Decisions

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How To Use Analytics To Make Better Marketing Decisions

We hear it from business owners all the time: “How am I supposed to figure out these search engine algorithms?” With exasperation in their voices, they look to us for solutions. It is true that search engines like Google and Bing are changing their algorithms all the time. This makes it very difficult for just one person to keep up with maintaining their website’s search ranking. Fortunately, we can help troubleshoot your website and provide local SEO services using SEO analysis tools.

What Data Do We Use?

We use a mix of market data to help you make better long-term decisions. This mix may include data from sales, customers, competitors, and the market at large.

Sales Data

How much have sales grown over time? What is the net revenue after overhead is subtracted? How much profit are you making overall? All of this data can guide decision-making on which products to emphasize and overall brand strategy.

Customer Data

You also need to know which types of customers are buying your product. How old are they? Where do they live? What is their median income? Their behaviour is also relevant, such as what time of day they browse your website most often, which products they click on but do not buy, and which they ultimately go home with.

Competitor Data

This data is valuable in combination with the sales data and customer data because it can help you bring back customers that may have been enticed by your competitor’s fresh angle. Does your competitor use more videos whereas you are using blog entries? What is your competition’s social media presence? How does what they do compare to what you do?

Market Research

This type of macro data gives you a birds’ eye view of the overall landscape in which your products are being sold. Consider supply and demand, social trends, and administrative barriers.

How Do We Use This Data?

One SEO analysis tool we use after gathering sales data is a revenue chart that shows yearly comparisons, quarterly contrast, and weekly figures. It’s pretty powerful to be able to make decisions in real-time based on hard evidence.

Gathering competitor data allows us to create comparative analysis templates as another SEO analysis tool. These visually show how different competitors stack up against each other in discrete categories such as:

  • Products and services they offer
  • Each company’s unique value proposition (UVP)
  • Their market share
  • Their strengths, weaknesses, opportunities, and threats (SWOT)

We can also compare segments of customer data for retention projections, loyalty, and whether it makes sense to try new markets.

Why Is This Important?

All of these data analyses should generate better leads, clicks, conversion rates, and profits! More specifically, however, research indicates that decisions made with data as a foundation are significantly more likely to generate sustainable results when compared with gut-level decisions and business experience alone. Humans can sometimes be unreliable, but numbers don’t lie. Data like this can also help you decide which products to discontinue, which types of customers are already warm leads, and create better use of your time.

UWS Provides High-quality Local SEO Services

Thinking about all this data may be overwhelming when you already have so much on your plate. That’s why we are happy to take these cumbersome tasks off your hands and come back to you with meaningful suggestions that clarify and tailor your marketing plans.

You can easily request a quote from us today. Let us help you create a Google Business Profile that will help you stand out from the competition, and entice customers to click your links.

Tips For Choosing A Web Designer

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3 Tips for Choosing a Web Designer

Nearly every venture, especially in business, requires a digital presence. If you want to prove authority, your business or brand needs to have a social and digital profile. Website design services can help bring credibility to a brand by creating and managing its digital portfolio.

However, you should never be too eager to hire a web design firm without checking out its legitimacy. Also, with the number of design firms available, you need to find ways to narrow your search to ensure the correct fit between business and design. Thankfully, a few strategies can help you and other brand managers select the right web design service, one that complements your brand’s image and voice.

1. Do Your Homework

Research should be a significant part of any business decision. When looking for a website design firm, you will want to talk with business allies, read reviews, and look at all prospective portfolios.

A business partner might have experience working with a web designer. If they recommend someone, it is likely because the individual or firm performed some work for the company. You can get a first-hand review of the service and review the project.

While not as valuable, online reviews can offer tremendous insight into the customer relations of a prospective firm. You will need to take most reviews at face value because they are subjective, but you can learn a lot by looking at average ratings and weighing the best against the worst.

Finally, most web design companies will have digital portfolios. You need to review the prospective portfolios for functionality and comparability to your project.

2. Check Services

Every web design firm has specific services they provide. Some firms only deal with the creation of websites but not the management of them. Other firms are full-service firms, providing not only design features but management and content creation.

When you are searching for a company to design your site, you need to consider how hands-on you want to be and what exactly you need from a website. Do not worry if you do not know everything yet; you can consult with full-service firms to get a better idea of what you need.

Ultimately, before you sign on the dotted line with any firm, make sure it offers what you need. If you do not know what you need, it is best to consult with a specialist before contracting any services.

3. Ensure They’re Capable

Before you spend any money on web design, you will want to ensure the company you hire is capable of doing what you need. While a service’s website is a good way to get an idea of what the business is capable of doing, it is best to go straight to the recipients of the service.

Before signing any contracts, ask the service about references. It is not enough to receive a couple of links. When looking into references, you want a list of previous customers you can actually talk to. Only when you get that one-on-one, face-to-face time can you make an informed decision about the work ethic and abilities of service.

Many business owners and brand managers do not have enough time to research all available design firms, but they still need to settle on one they can trust. Unwired Web Solutions is one of Canada’s leading web design firms. If you want to work with a firm you can trust, contact an Unwired Web Solutions representative. They can learn about your website needs and walk you through your available options, ensuring you are comfortable and informed about the service’s capabilities.

What You Need to Know Before Hiring a Website Design Agency

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5 Rules To Follow When Hiring a Website Design Agency in Kitchener

Most businesses understand the necessity of a website in the digital age. Unfortunately, many companies fail to execute web design in an efficient and appealing way. A web design and SEO company in Kitchener can help take your business’s digital identity to the next level, but you must be careful. A legitimate design company is a game-changer and worth every penny, but not all establishments are created equal. Therefore, you must understand and follow five fundamental rules before diving into a professional relationship with a web design firm.

1. Understand Your Business Requirements

What does your business require from its website? All companies are different. Some businesses want a website that will allow e-commerce functions so that they can make online transactions. Other companies want a simple interface for customers to find contact information.

The requirements you need from a website are likely specific to your business. Before selecting a web design firm, it is necessary to make a list of all the elements essential to operations, especially those necessary for digital consumer interactions.

Keep in mind that any service you work with should have experience in your industry. The designer’s expertise will help them guide you through the creation process, possibly bringing more needs to light.

2. Research the Agencies Process

When selecting an agency, you want to get an idea of its design process. The process is about more than strategies for image optimization for SEO; it is about how the company manages its projects.

An excellent company will have a repeatable process. They will create timelines, deadlines, budgets, and deliverables. As the client, you will know when your site will be finished and the steps it took to get there. Essentially, a process saves time and yields results, and a lack of one results in frustration and delays.

3. Create a Realistic Budget

You get what you pay for; it is a common saying that happens to be true in the case of web design. Creating websites from scratch is a time-consuming process, and ensuring those websites comply with SEO best practices to ensure traffic and rankings is challenging.

Knowing your budget can help you select better options for web development. For example, if you have a small budget, a DIY option like Squarespace or WordPress. A fully managed solution with a design firm is likely best for moderate to large budgets.

4. Communicate Effectively

Communication is paramount to any professional relationship, and it goes both ways. A client should expect a web design firm to provide routine updates about the progress of their website. However, a client also needs to communicate their needs with the designer.

Most often, breakdowns in communication result in poor outcomes and bitter partnerships. Too many professionals assume that design services should know what they want, but design firms are not psychic. To make the most out of your experience, communicate.

Before hiring a firm, contact their office and ask questions. A firm willing to answer questions and welcome inquiries are likely an excellent company to work with.

5. Contact References

Legitimate web design firms are happy to supply potential clients with references for their services. Too many prospective clients ignore the reference list, failing to call or chat with even a single customer. Communicating or checking out references is one of the only ways to familiarize yourself with a company’s process and product.

Businesses are aware that websites are vital to operations in the current market. If you want to improve your business and convert more sales, it is time to focus on web development. Contact a representative with Unwired Web Solutions to discover what a quality website can do for your business.