Choosing the right colours and design for your website is a critical part of running a successful web page. Colour psychology plays a role in selecting the best hues for your website. If you want to know how to make a user-friendly website, work with a web designer such as the ones at Unwired Web Solutions to choose the best colour scheme for your page. Here’s what you need to know about how to choose the right colour palette for your website based on colour psychology.
Learn What Colours Are Used in Your Industry
Different hues are best suited for certain industries. For example, blue is considered a trustworthy colour and is often used for banking and medical websites. Red, on the other hand, is seen as passionate and vibrant, so it is better suited for dating and fashion webpages web pages. There is no hard and fast rule on which colour you must use, but understanding what attracts your customers and makes your company appear as an expert in its industry is crucial for success.
Combine the Right Colours
Most websites use three colours for a sleek and streamlined appearance. Following the 60-30-10 rule, you select one colour to be the primary hue and use and use it for 60% of the web page. Use a secondary colour as an accent and use it for 30% of the page. Finally, use a third hue as a smaller accent and use it sparingly for contrast.
Knowing which colours go well together is vital. Use a colour wheel to see what shades pair best together and have a good contrast. Even two websites that utilize the same colours can look drastically different based on the overall layout and design of the page. You can use the same colours as other companies within the same industry, but your website will look different based on the layout you choose.
Consider Your Target Audience
Various target demographics have different opinions when it comes to colour, so you need to consider the needs of your niche market when selecting hues for your website. Blue is by far the most popular colour with 57% of men and 35% of women naming it as their favourite hue. Brown and orange are the least popular colours.
Teenage users prefer websites with black designs. Senior citizens often prefer websites with muted tones, while young children are attracted to bright, bold primary colours. Blue is best if you are catering to both genders, but if you are a company that manufactures feminine products, pink and purple are popular, while black and gray are best suited for male audiences.
Remember the Meanings Associated With Different Colours
Is no secret that various colours promote different feelings within you. Blue often evokes feelings of calm and tranquillity, while red is representative of passion and fire. Yellow is usually associated with caution and evokes a strong emotional response. Other hues have the same ability to affect how people feel, so you must consider how you want your niche market to react when they engage with your website. If you want to grab attention, using a bright, bold hue is often the best option. A calmer, more muted colour is best if you want to promote feelings of peace and tranquillity.
Build a Better Website With Unwired Web Solutions
Building a dynamic website is one of the most important elements of running a business, and the colour design you choose has a huge impact on the success of your webpage. Working with Unwired Web Solutions is a great way to design a stellar website, and we also help with SEO to boost your ranking on search engines. Contact us today to get started creating a user-friendly website.