For those trying to build a website and get traction in SEO, backlinks may be an important part of your strategy. This may be why you have been doing link-building outreach, guest blogging, or producing data-driven content, hoping that other sources will cite. After all, getting more backlinks has been an SEO tactic since the early days. But are they still necessary?
SEO services have long provided backlink strategies for companies looking to gain higher site rankings. So, surely with the number of backlinks that websites have racked up over the years, they must have impacted the SEO, right? Google says, not necessarily. According to John Mueller, a webmaster trends analyst at Google, the total number of backlinks on a website doesn’t matter at all. In fact, it isn’t even something that a search algorithm looks at.
Quality Vs. Quantity
In the link-building world, quantity is now out, and quality is where you should be putting your focus. Just one good link from a high-authority website can be more impactful than thousands of low-quality links. Google really only looks at how relevant each link is to the website that it is pointing to. Mueller suggests that even a page has only one high-quality link from a major news site, that signal would be enough for Google to categorize it as a quality page.
High-quality backlinks have always been the ultimate SEO trump card, so this should not come as a surprise to some people. It seems that many business owners get carried away in practices that only focused on getting more links. SEO experts agree that time and effort should be put into producing content that people will want to link to. Although it is not easy, it will prove to be much more valuable to Google and its user experience-focused future. Google’s page experience update is currently being rolled out, and user experience should now be your top priority as a business owner.
Internal links are also important for the SEO of your website. Unlike backlinks which go from an external website to your site, an internal link points to content within the same domain which can help the user navigate a website. These internal links can help Google index the website’s structure. They help to organize content and will tell search engine “crawlers” to discover and archive more relevant pages. This will help benefit the site’s SEO.
While there is no right or wrong in how many internal links you should have on your site, it should make sense where you are directing your customers. For example, many “FAQ” pages have direct links to a “contact page.” It makes sense for the customer to be directed to one page after the other.
If you require SEO services, our experts at Unwired Web Solutions can help with backlinks or any other concerns you may have about your site. As Google rolls out its new user experience-focused requirements, it is vital to have your site ready for the new changes. This includes ensuring your backlink and internal links are creating a user-friendly experience for your customer. Contact us today to learn how we can make sure you stay high in Google rankings. Click here to learn more about our services.