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The Effects of AI on Future SEO Practices

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Artificial intelligence will significantly affect the future of SEO practices. Many agree the impact will impact every stage of optimization development. None of this should come as a surprise.

The SEO industry is ever-evolving, that is the state of anything digital. The environment continues to change, and business and marketing leaders must adapt. The problem with change is the flux state; an SEO leader’s tactics cannot stagnate, or they risk becoming obsolete.

The Importance of Adaptation

AI is nothing new. The tech development world saw this evolution coming long ago, but AI, up until now, was nothing to worry about.

The original iteration of AI tools was elementary and unsophisticated. The results of human language mimics were clearly machine-driven. Now, the tech is evolving, and mimics are more convincing.

Still, AI is not 100% effective from a marketing perspective, and adopters of the tech must be careful with how they implement it. Google and other search engines have tools to fight spam content and AI-generated gibberish, so if a business is going to use AI SEO tactics, it is best to know how.

AI’s Place in Digital Marketing 

SEO best practices always lean toward originality, authenticity, authority, and value. Using AI tools to write blog posts or ads is anything but authentic or original.

Sure, the programs may make a piece that sounds human-like — if marketers are lucky, the bulk of the post or article may even make sense — but the machine is regurgitating from reams of copious data sets. Blog posts and advertisements made using only AI tools will have hiccups.

Still, SEO AI does have a place in digital marketing. Using AI for SEO is effective when used correctly. The best ways to use AI tools in marketing and SEO efforts include:

  • Keyword research
  • Voice search
  • Traffic and website analytics
  • Content creation

Content Creation and Keyword Analysis

Content remains king in SEO, and it relies on the creation of relevant, high-quality pieces. The idea of AI-generated articles or blog posts is controversial, and most search engines are taking measures against it. Still, despite the push for original and human-generated content, there continues to be a rise in the creation of tools using GPT-3 and GPT-4 developments.

A savvy marketer cannot ignore these developments, but they must also incorporate them wisely. AI SEO tools can save a significant amount of time for content creators. From keyword analysis to blog post outlines or drafts, the tools shave hours from creator schedules.

If marketers and creators can optimize their workflow using AI tools, why wouldn’t they? They would be fools not to.

AI as an Analytic Powerhouse

If there is one thing marketers thrive on, it’s data. Knowing how a campaign performs in real time is crucial to making effective budgetary and performance decisions.

AI tools revolutionized analytics. A marketer and business owner can now see website statistics and traffic numbers with the click of a button. They can also study growth metrics or predict rankings. AI always provides insight into the tactics of competition.

The current AI toolsets are unique and beneficial, but future iterations will make nightmares of Google penalization or blacklistings obsolete. The effect of Google’s algorithms is potential business revenue and traffic losses. Future AI analysis will include search engine algorithms, meaning companies can vet their content and websites before publishing, noting any possible red flags.

Unwired Web Solutions and AI Integration

As a leader in the digital marketing field, Unwired Web Solutions prides itself on implementing all new tools and techniques for business success. To learn more about how UWS is using AI or plans to integrate it into marketing efforts, contact the company and discuss how we can help improve your current business and marketing efforts.

Easy Solutions To Grow SEO Rankings

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Google SEO ranking plays a critical role in website performance because it provides a level of credibility and authority to higher-ranked pages. To improve your company’s SEO standing, you need to focus on optimization techniques like link-building and keyword research.

Unwired Web Solutions is a digital marketing firm with a grasp of current and evolving SEO trends. It is OK to admit a need for help in the digital marketing arena. Many business owners do not have the time necessary to dedicate to successful SEO implementation. UWS can help by focusing on several key areas.

4 Easy Ways To Improve SEO Rankings

Learning how to improve SEO ranking may sound simple. Many business owners may even want to attempt DIY solutions. Unfortunately, as with most things in life, SEO strategies are easier said than done, which is why most small to moderate-sized businesses outsource their SEO strategies to firms like Unwired Web Solutions.

UWS specializes in SEO best practices. It understands the principles of content creation and can utilize complex techniques to improve the current website and web page standings. The company will focus on several core techniques to improve search engine rankings and engagement numbers rapidly.

1. Optimize Posts

One of the first things UWS will do is focus on optimizing existing content. Its team will ensure that each post contains an SEO-friendly title and description, making it easier for SERPS to find the content.

Also, the content creation team will investigate relevant topics that align with your company’s target consumer. If necessary, UWS will help you research and redefine your target audience.

Knowing your audience is vital to creating a relevant and profitable SEO strategy. If you want to experience a significant ROI, you must know your consumer.

2. Develop Keyword-Focused Content

Most business owners and marketers know the adage “content is king.” Unfortunately, it is not enough to create relevant and authoritative content. If you want consumers to find your pages, the content must correlate with relevant search terms.

UWS will help your company with keyword research. It will also help use that research to develop keyword-focused content. When search engines crawl your pages and find keywords relevant to popular searches, they will place a higher value on your content. Still, keywords do not pack as much of a punch as they once did.

3. Add Backlinks from Trusted and Authoritative Websites

AI tools and advanced algorithms are improving search engines’ ability to interpret content relevancy and authority. One way to help a search engine understand a page’s authority and relevance to specific search parameters is to provide sources for your information.

Linking to known and authoritative sites is a way to give credence and authority to yours. UWS will help with this backlink strategy by creating well-researched and sourced content.

4. Improve Loading Speed

Search engines will penalize pages with slow load speeds because they know the average internet user will not wait longer than five seconds for a page to load. When designing web pages, avoid overloading them with videos, images, and dynamic elements.

UWS can help you create pages with the right combination of text, visual appeal, and engagement without risking speed. Its team understands you can still have a dynamic and accessible page without risking consumer turnover.

Unwired Web Solutions: Your SEO Partner

If you want to improve your SEO ranking, you don’t have to use DIY methods. Unwired Web Solutions is a trusted digital marketing agency with proven SEO skills. Check out its website for information on its services and specialties. Also, reach out and ask how they can help improve your SEO rankings.

4 Ways that Improving Your Content Workflow is Beneficial

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A content workflow is a progression from ideation to generation to publication and beyond. Every business must manage a content strategy to remain relevant in the digital age. Consumers expect companies to contribute meaningfully to their lives through products or provided services and information.

A business that effectively manages its workflow and creates relevant content, distributing it on various media channels important to its target consumer, will maximize scalability and, in effect, profitability. However, not all content creation is about sales conversions. Other goals include brand awareness, consumer engagement, and brand authority.

A business can achieve many things when it improves its workflow. It can also experience many benefits when partnering with an experienced content and marketing expert.

The Benefits of Improved Workflow

There is nothing wrong with a business owner admitting they know little about workflow balances and key performance indicators for content strategies. The problem exists with owners who ignore their lack of knowledge to the detriment of their business.

An experienced digital marketing company, such as Unwired Web Solutions, is more than capable of handling content creation, strategy, and workflows. With an expert managing a company’s content workflows, owners and operators will experience many benefits, not the least of which is more time to deal with day-to-day operations.

1. Organization

When a business tries to manage its content workflows, it tends to lose sight of operations, especially smaller businesses. Content creation and management are time-consuming. If a company cannot afford to hire a dedicated and knowledgeable in-house staff, it will struggle to balance fundamental business operations and digital marketing tasks.

Working with a digital marketing agency relieves some of the organizational pressure. Business owners can focus on in-house operations, and the outsourced team can concentrate on content workflows, ensuring a company never falls behind in either department.

2. Consistency

The key to content workflow management is consistency. In a world where content is king, a business cannot afford to let its brand become irrelevant.

If a company wants to remain relevant, it must continually publish new and relevant content. However, it is not enough to publish content; a business must also create hyper-focused content for its specific consumer market.

Unwired Web Solutions is a research powerhouse and can review a company’s performance history to uncover key demographics and consumer data. Understanding the target consumer helps it create relevant, consistent content. Also, knowing the consumer will help ensure UWS publishes on appropriate media channels for the best ROI.

3. Accountability

Developing a content workflow and strategy also means creating and sticking to a publishing and development schedule. Any business owner knows that schedules and deadlines improve accountability.

While a company may struggle to implement content creation into its operation, UWS can take over the role to ensure the business publishes consistent and relevant content to various media channels. Adhering to a schedule is vital to brand awareness, website traffic, and sales conversions.

4. Profitability

The primary objective of any content workflow is profitability. A content creation strategy always contributes to revenue, whether through direct sales or brand awareness.

A business must consider the goals of specific campaigns, however, and the metrics must be essential to measuring success. UWS understands the significance of KPI metrics. It ensures a business is aware of all crucial analytics, including numbers related to goals like brand awareness and web traffic.

The Unwired Web Solutions Model

Content strategy is a vital business asset, but it is challenging for most small business owners to manage in-house. Unwired Web Solutions offer an affordable outsourced solution to content workflows. If you are interested in what UWS has to offer, contact its team for more information.

How Does Google’s Helpful Content Update Affect Your Website?

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Google periodically releases updates to how its search engine works, changing how existing webpages rank for various user queries. Google’s latest update is called the “helpful content update” and the company’s stated goal for this update is to make it easier for people to find helpful content created by and for people. Content marketing services can help ensure that your webpage is optimized for the latest Google update.

What the Update Does

The helpful content update includes a new site-wide ranking signal designed to work with Google’s existing ranking signals to detect low-quality content that does not add value to users. According to Google, this will reward the content that does the best job of providing a satisfying experience for users. According to Google, the update is designed to particularly improve search results related to online education, shopping, arts and entertainment and tech-related content.

All content on a site that Google identifies as having too much unhelpful content may be negatively impacted by the update for several months. Sites with the most unhelpful content may be the most affected by the update. However, once it determines that the site is no longer hosting unhelpful content, the negative impact of the update should stop.

Google’s Definition of Helpful Content

Google defines helpful content as content that accomplishes several goals:

  • Created for a specific audience
  • Trustworthy and credible
  • Features expertise
  • Meets the needs or wants of the searcher

What You Can Do To Maintain or Improve Your Page Ranking

The helpful content update is part of a continuing mission by Google to reward content creators for creating content for users instead of search engines or clicks. As a result, the best way to avoid the update’s negative impacts is to continue following Google’s content creation guidelines.

Google suggests asking yourself six questions to determine if your website will perform well after the new update:

  • Do you have or are you targeting an audience that will find your content valuable?
  • Is there a primary purpose or focus for your site?
  • Will users feel satisfied after reading your content?
  • Are you following Google’s guidance for core updates and product reviews?
  • Does your content contain first-hand expertise and demonstrate a depth of knowledge?
  • Will users believe they have learned enough to accomplish their goal from reading your content?

Content That May Not Perform Well Under the New Update

Google is targeting content that does not add value to the user. For example, sites that aggregate content from other sites without adding any original perspective may be penalized under the new update.

Google also discourages creators from creating content primarily to rank well in search engines and suggests creators ask themselves a series of questions to determine if they are taking a search-engine first approach:

  • Was the content primarily created to attract people from search engines?
  • Was the content created using extensive automation?
  • Did you create the content because it was trending, rather than because it was something of interest to your audience?
  • Are you setting a specific word count because you’ve been told Google prefers it?
  • Does your content promise an answer that doesn’t exist?
  • Are you creating content on many different topics with the hope that some of it will rank well?

Google also cautions against summarizing the work of others without adding value and writing about niche topics for which you have no real expertise.

How Content Marketing Services Can Help

Unwired Web Solutions specializes in creating content marketing campaigns for clients that are optimized to ensure high rankings in search engines but also written for people. We can help you showcase your company’s expertise by creating factual and engaging content. Visit us online to find out more.

4 Essential Ingredients for a Successful Website

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4 Essential Ingredients for a Successful Website

Building and maintaining a website can be challenging to do if you are not aware of what makes a successful website. Websites are much more sophisticated than they were just a few years ago. The Google algorithm keeps updating to help users get the information they want quickly. Laying a good foundation with your website now can help you keep up with the bots and how consumers are searching differently. Here are four ways UWS can help you stand out among your competitors with content optimization services in Canada.  

1. Design and Easy Navigation

An often-overlooked aspect of a website is its design and navigation path. You want your website to be attractive and inviting, kind of like your front door. When customers enter your site, they need to be able to get what they want quickly. The links should be easy to follow, to see where each link leads. The links should also set your customers up through your sales funnel. There’s no point in directing a customer to buy an item if they’re still gathering information. You have to lead them through the sales journey. Navigation is key to a successful website.

2. High Quality, Relevant and Engaging Content

There’s a good reason content is considered king. Customers want relevant content that keeps them interested. Search analytics notice when customers spend time consuming content on your website. You get ranked higher. When you invest in high-quality content, it makes customers stay on your site to see what else you have to offer. This product content optimization adds to your bottom line.

3. SEO Keywords to Get Noticed By Google

It used to be thought that “if you build it, they will come,” but search is changing. Google uses keywords to index sites and ranks your pages in search. Your content might be excellent, but if Google can’t determine what your page is about, it will be difficult to index. If no one comes to your website, what’s the point?

WSI uses deep research to find the most relevant keywords for your business. We build those into your content to help drive traffic to your business. We also look at your competitors, to see what keywords they’re ranking for. This information can help rank your site higher in local and global searches without spending all your budget on digital marketing.

4. Blog and Social Media Presence

Search engines like new content. Blogs are a great way to update your site with new information and to link back to evergreen content on your site that already ranks high. This helps the bots index your site and learn how to navigate your site to rank in search. Users like new information about your product, services and brand. It’s another way to break down your story into bite-size parts to get your message across.

Social media can’t be ignored as part of your website strategy. Promoting your website on social media can drive traffic to your site to build your customer base. With so many different platforms, it can be hard to decide where to start. The WSI team can help you analyze your customer lists by demographics and find out where they hang out on social media. You don’t have to be active on dozens of social media platforms, just one or two to start to gain a following. Once you’re established, you can always add another one. The important thing is to have a way to connect with your audience. 

Professional Online Marketing Support

WSI understands that there is a lot that goes into a successful website. We can help you bring all the parts together to create a harmonious symphony that gets an audience. Contact us for more information.