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Archives for December 2020

How Blogs are an Effective SEO and Marketing Tool for Your Business

December 22, 2020 by David Henderson

When was the last time you did an online search to answer a question or solve a problem? You probably did so at least once today. There’s also a fairly good chance that you found your answers on a blog. Every day, your customers are online doing exactly the same thing. Don’t you want to publish an article that gets their attention? Online marketing services can help make this possible.

Foundation for SEO

Search engine optimization requires content to thrive. Marketers then work hard to ensure this content ranks highly in search results and attracts your most likely customers. Website copy can achieve this, but this information is static. To truly improve your website’s discoverability, you need more content and you need to find room to fit the right keywords on your website. Blogging helps make this happen.

Traffic Driver

Did you know companies that publish blogs regularly attract far more traffic than those that do not? Hubspot attributes this to the fact that every new blog post is another indexed page for your website. This ties back to the importance of organic traffic from SEO. Blogs also improve the quality of readers you attract, because blogs tend to attract people looking for solutions.

Compounded Value

Business owners often feel discouraged when blog posts do not garner a lot of traffic on the first day or within the first week. However, that blog will continue to attract traffic for some time to come. Because of this, older blog posts tend to outperform newer ones, with exceptions for those that go viral. Hubspot estimates that 90% of its leads come from blogs published months before.

Passive Investment

You have likely heard all the perks of passive income. You do the work once and it continues to feed your bottom line for some to come. Blogs work in the same way. While you are sleeping at night or off on the weekends, the blog posts you published continue to work on your behalf. This organic traffic is much more cost-effective than relying solely on expensive ads and labour-intensive marketing strategies.

Branding

In the early stages of business, you may not feel as drawn to the concept of branding. However, as your business grows, you see more and more the importance of distinguishing yourself from your competitors. Blogs give you the opportunity to create and maintain a certain core message or tone. It also gives your company and its key workforce the opportunity to showcase their expertise.

Engagement

Creating content that informs is crucial, but creating content that engages is of equal importance. The more people like, share or comment on a blog post, the more value it earns for search engine ranking. It also makes your content more memorable and improves the chances of more people seeing it. Your blog post may even go viral.

Customer Experience

All around the world, more companies are investing in creating a good customer experience. Customer support is the primary tool companies rely on, but content offers a great opportunity as well. Companies often turn common customer questions into articles. They can then link to these expanded answers via the use of the “Learn More” buttons.

Partnership

Not all blogs published by your brand will live on your website. Sometimes, you earn the opportunity to write for major publications or popular blogs. This can help you tap into the overlapping audience of more established blogs. If the admins allow you to use do-follow links, it also helps your SEO strategy through link-building.

Blogging is a core component of online marketing services and compliments most digital strategies. If you would love to see it become a part of your own, contact Unwired Web Solutions today.

Filed Under: Search Engine Optimization Tagged With: Content Optimization, search engine optimization, seo

What is an Effective Local SEO Strategy

December 15, 2020 by David Henderson

Do customers know the areas you operate in? How effectively do you target customers within a 25-mile radius of your business locations? These are just two of the many questions you may need to answer when determining if you have an effective local SEO services plan. The good news is that, even if you don’t, it’s not too late to revise it or create a brand-new one.

What Is Local SEO?

Local search engine optimization refers to the ranking performance of your website at the local level. For instance, let’s say you own a cafe in Kitchener. You specialize in creating mainland-Spanish pastries and strong coffee. If someone does a search for “flan near me” while in Kitchener, your cafe should rank in the search results. This is local SEO.

This is different from when someone in Nashua, New Hampshire, searches for “famous Spanish desserts” and your website shares a listicle that ranks flan at the top of the list. This is a regular SEO. While it does bring traffic to your website, it may not bring you virtual traffic that quickly converts into foot traffic.

How Do You Know If Your Local SEO Is Effective?

Effective Local SEO StrategyThe most important deciding factor is whether your local SEO converts viewers into customers. That said, you may not immediately know how the person placing an order on your website or walking through the front door came across your business.

You may ask, but customers have begun to feel overwhelmed by the frequency of marketing surveys.

In most cases, you can create location-specific marketing solutions to this problem. When customers follow these pipelines to your business, it lets you know exactly where they came from.

Branding is another important tell-tale sign of your local SEO. How well-known is your business in the area? When locals recommend businesses in your field, does yours rank near the top of the list? Are you the go-to option?

What Can You Do To Improve Local SEO?

To have an effective local SEO services plan, hiring professionals is the most important step in planning and strategizing. Once hired, professionals can work with you to execute some of the following tactics.

Google Business Profile

When Google ranks businesses in local results, it shows business listings based on a Google Business Profile. Claim yours online and fill out the information. To improve your chances of ranking ahead of your competitors, encourage your customers to post reviews. Forbes believes this is the biggest contribution you can make toward an effective local SEO strategy.

Localized Content

In the past, companies created localized content by managing multiple websites. Today, unless products differ across locations, companies use one website and multiple geo-location web pages. While some companies still use multiple websites when creating localized content, this may hurt your SEO in the long run.

Influencer Marketing

Are there any well-known people who have some sway with your target demographic? This may not always mean a local politician or celebrity. An influencer overseas may easily become popular among the target demographic in your area. Consider partnering with one for marketing.

Location-Specific Coupons

Do you send coupons to your customers by snail mail or email? Whatever option you choose, you can create different ones for each location. That way, you can determine what sales come from each coupon and where those sales come from.

Tracking Links

There are several ways to create special links that trackback to one specific source. You may use these for affiliate marketing or to link for specific pages, such as landing pages for each location you serve.

Our local SEO services can help you determine what strategies may work best for your online business needs in Kitchener. Contact Unwired Web Solutions to get started.

Filed Under: Search Engine Optimization Tagged With: local seo, search engine optimization

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