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Archives for July 2020

Why You Should Be Using a Content Management System

July 30, 2020 by David Henderson

Running a business is hard enough even when simply focusing on the daily operations, but running a company in conjunction with a successful website creates many obstacles in the fight to remain relevant. A content management system can help reduce the headache of publishing and editing content, but it still requires discipline and upkeep from you or the IT department. To understand why you need a content management system, you need first to learn the importance of original content.

The Importance of Regularly Published and Relevant Content

Before even getting into the technical expectations of Google search rankings, it is necessary to understand the importance of content to your consumers. Whether your company is a small or large operation, your customers are essential for profits. You need to keep clients engaged in your activities through not only services and promotions but useful insights into the uses of your products. However, beyond your products, you want to contribute to your customer’s lives, making your business a vital addition. Providing relevant and frequently published content is an excellent way to establish customer loyalty above all else.

Using Strategies To Achieve Google Success

There was a time when all a business had to do was publish and spin content to several hundred platforms. Google analytics has improved since then, so to stay relevant, now you need to build a portfolio of high-quality material and backlinks. You want to ensure that your content is always being updated, so your company remains current. If you manage to build such a portfolio, then you will be rewarded through improved rankings in the search engines.

Why Originality Matters

Creating new content matters more than you may think. The more consistently you produce content, the more Google crawls your webpage. If your content is relevant and shows good consumer interaction with appropriate keywords, then Google and other search engines will presume you are an authority on those topics. However, be original in your content design. If Google suspects plagiarism, then your overall rankings could take a significant hit.

content management system

The Necessity and Advantages of a Content Management System

A content management system is more than an organizational tool. A CMS gives you ownership over your content portfolio, which improves the ease and efficiency of editing and uploading. When your content is accessible, you can streamline development across several user accounts and ensure that deadlines are adhered to.

Beyond the ease of editing and scheduling, a content management system allows you to eliminate redundancies and improve the flow of work. You can provide different levels of permissions, ensuring access to many writers and programmers.

Site maintenance becomes a breeze with CMS software. The underlying structure of your site is the same across all pages, making maintenance easy, even for those who are less technically literate.

Beyond the ease of access and maintenance, the primary advantage of CMS is the ability to manage and organize content. Anyone with any social media profile knows how permanent digital information can be. Still, a CMS setup makes it easy for companies to add or remove content from their website, helping a business remain relevant by quickly eliminating out-of-date information.

Finally, a system for content management is designed to improve your business. Through relevant and predictable publications, your company can experience more traffic, more leads, and more sales, but that all begins with the right content partner.

If you are interested in content management systems or if you would like to discuss the benefits of such a system further, contact Unwired Web Solutions and speak to a representative. Every business deserves an opportunity to thrive in the digital landscape. Stop just chasing potential and establish a system to help you achieve it.

Filed Under: Content Management System Tagged With: CMS software, content, Content Management, Content Management System, Google Success

Reasons To Maintain Your Marketing Efforts During the Global Pandemic

July 23, 2020 by David Henderson

Most businesses are scrambling to recover from the economic impact of the COVID-19 pandemic.  The public health crisis has changed the way companies operate both internally and externally. More than ever, businesses need to connect with their customers by accelerating online marketing services and efforts. Maintaining a positive, consistent presence in your industry is vital to weathering the storm of the pandemic, recovering profits and continuing business development efforts. Read below for more information on why it is important to continue your marketing efforts during the pandemic:

What Is Content Marketing?

Content marketing is a digital form of marketing that helps companies establish and enhance brand visibility and build relationships with customers. This form of marketing aims to provide the customer with valuable informative content. Content marketing first started as blog posts and link building and has evolved to include more sophisticated strategies, including social media and SEO tactics.

Online marketing is not focused specifically on promoting products and services. Instead, current strategies involve providing the customer with relevant and timely information. It is important to offer valuable content especially during times of crisis. If you have useful information for your customers now, you can build a relationship that will be profitable in the future.

The Challenges of Marketing During COVID-19

While traditional marketing efforts involve travelling and in-person presentations, the pandemic has caused companies to reevaluate their efforts and redistribute budget funds. Because most companies can no longer attend large events, they need to refocus their efforts more on online marketing efforts.

Another challenge is shifting priorities within company leadership. Changing priorities may mean that you are forced to put a project on the backburner that you have been working on for a long time. The importance of projects must be reassessed and flexibility is more crucial now than ever.

online marketing

Why Content Marketing Remains Important

Most people are spending more time than ever on the internet. Many people are working from home and few are leaving their homes as often as they normally would. A recent survey found that nearly 95% of people have bought something online in the past month. This demonstrates how online content marketing remains a successful way to reach customers. There are perhaps more opportunities than ever to expand your online strategy. You can turn in-person events to digital events and have the opportunity to scale them internationally and increase customer engagement.

The pandemic allows businesses to focus on online strategies they normally would not have considered. From paid advertising to social media advertising, this is the time to try new content delivery methods. In essence, the current market is an opportunity to experiment and find new content marketing strategies that help your business grow. You want your customers to know you are still open for business and are ready to engage with them. Here are content marketing strategies to consider implementing to remain engaged with customers during the pandemic:

  • Create more targeted landing pages
  • Perform market research on your audience
  • Invest in social media marketing efforts
  • Target younger audiences with adaptive content
  • Create and take online training modules
  • Use native advertising

Online content marketing during pandemic requires creativity and adaptability. If you make an effort to better serve your customers, they will recognize those efforts.

Contact Unwired Web Solutions Today

If you need assistance with your online marketing strategy, contact Unwired Web Solutions today. We want to help your brand expand its online visibility and grow sales.  We offer services including SEO, web design, content marketing, and social media marketing to help your brand succeed in an internet environment. Contact us to find out how we can expand your company’s online presence.

Filed Under: Search Engine Optimization Tagged With: Content Marketing, COVID-19, Digital Marketing Efforts, Global Pandemic, Marketing Efforts, search engine optimization, seo

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