Local SEO Archives - Unwired Web Solutions

July 24, 2023 by David Henderson

When you want to grow your business, one of the best things you can do is improve SEO ranking to drive traffic to your website and increase sales. SEO is complicated, but when you want to know how to improve your SEO ranking to scale your company, Unwired Web Solutions is here to help. Start by using these tips.

Build Links Into Website

Link building is one of the most important tools for SEO. Search engine algorithms pick up links to other websites, so if you include links to other companies with similar values, your site is more likely to move up in search engine ranking.

Remember that all links are not created equal in terms of value. Stuffing your content with links to obscure blogs has a less positive effect than linking to a single credible organization such as a government or university webpage. Thoroughly analyze the value of your links to benefit your SEO efforts.

It’s also worth noting that link-building improves your credibility within your industry. When you link to other web pages within your field, you position yourself as an expert in the industry so users are more likely to take your information seriously. More value in your content links to higher rankings on search engines.

Avoid Overusing Keywords

Search engine algorithms use keywords to pull specific content for users. Using a few keywords related to your content is a vital part of your marketing strategy if you want to rank highly on search engines. Using local keywords is especially effective for improving your search engine ranking.

However, keywords can often be clunky and affect the readability of your content. Using too many keywords detracts from the user experience and makes the information have to read and comprehend. You must find the right keyword density to improve your search engine ranking.

As a general rule of thumb, keywords should only make up 2% of your content. The rest of the content should be relative, engaging copy or videos that give users the information they need.

Measure Results

There are many tools available to help you analyze data about your customers to determine if your SEO efforts are paying off. Knowing valuable information about the types of customers that visit your site is crucial. Some analytical tools that help measure the results of your SEO efforts include:

Create a User-Friendly Website

Retaining traffic to your website is another crucial aspect of SEO. When a search engine drives users to your website, you will lose credibility if these users go to another site immediately because they cannot find the information they are looking for. It’s important to make your website as user-friendly as possible to retain customers.

Clearly indicate who you are and what you have to offer when people first visit your website. The use of headers improves credibility and helps people skim the page for the information they need. Finally, site speed also plays a role in creating a user-friendly website.

Improve Your SEO Ranking With the Help of a Professional

Having a thorough understanding of how your current marketing strategy affects your Google SEO ranking is crucial for growing your business. SEO is a complicated field, but working with a digital marketing partner such as Unwired Web Solutions can enrich your company while allowing you to focus on other aspects of running a business. Not only do we specialize in SEO services to help companies improve their rankings on search engines, but we also help with content and social media marketing and website design.

Contact Us Today

Building a successful business requires you to have a strong online presence and utilize the best SEO practices to drive traffic to your website. Unwired Web Solutions offers a variety of services, including search engine optimization, to help you strengthen your marketing campaign. Contact us today to get started.

July 20, 2023 by David Henderson

In today’s digital marketplace, it’s more important than ever to have a strong online presence. If you want your business to be successful, you need to make sure that people can find you online.

Through effective keyword research and techniques, Unwired Web Solutions can help you boost your online presence by providing a variety of services.

Google Services

One of the services we offer is to optimize your website for Google search results through vetted keyword research techniques. This will help those who are searching for businesses like yours find you more easily.

Know About Your Competitors

We can also help you research your competitors and see what they’re doing online. This will give you insights into what’s working for them and what you can do to improve your own online presence.

Target Audience

When you identify your target audience and multiple marketing channels, we can help you create content that is personalized to them. This will help you attract more visitors to your website and convert them into customers.

Mobile Viewing

Research indicates that an increasing majority of searches happen via voice command and on mobile phones. This is important because traditional SEO strategies have relied on desktop Google searches. We analyze the type of device most of your customers are using to find what they need.

Content Creation/Optimization

Relevant, high-quality content attracts visitors to your website and keeps them coming back for more. We can also help you optimize your content for search engines.

Local SEO

We can help you improve your local search ranking. This will help people who are searching for businesses like yours in your area find you more easily.

Web Design and Marketing

Unwired Web Solutions also offers a variety of other services that can help you boost your online presence, such as:

Website design and development: We can help you create a website that is both visually appealing and functional.
Social media marketing: We can help you create and manage social media campaigns that will help you reach your target audience.
Email marketing: We can help you create and send email marketing campaigns that will help you stay in touch with your customers.

If you’re looking for a way to boost your online presence, Unwired Web Solutions can help. We offer keyword research and analysis that can help you reach your target audience and attract more customers.

Hire Unwired Web Solutions for Effective Keyword Research

Optimizing a website for search engines can be a time-consuming and complex process, especially for small businesses without a dedicated marketing team. Unwired Web Solutions takes care of all the necessary research, implementation, and analysis, so you can focus on running your business. There are many reasons why you should hire Unwired Web Solutions for professional services. Here are just a few:

Experienced professionals: Our team has years of experience in the web design and development industry. We know what it takes to create a successful website that will help you reach your target audience.
Variety of services: We offer a wide range of services, so you can choose the ones that are right for your business. We can help you with everything from website design and development to social media marketing and email marketing.
Committed to your success: We are committed to helping you succeed online. We will work with you to create a plan that is tailored to your specific needs and goals.
Affordable pricing: We offer affordable pricing, so you can get the services you need without breaking the bank.

If you’re looking for a professional web design and development company that can help you boost your online presence, Unwired Web Solutions is the perfect choice. Get in touch with us today to learn more about how we can help you grow your business online.

July 18, 2023 by David Henderson

Most business owners understand that SEO refers to Search Engine Optimization and that it helps websites and brands find an audience. Local SEO strategies take typical SEO to another level with hyper-focused geographical targeting.

Local SEO or Map SEO is about focusing on your brand’s direct, real-world market. For example, the strategies help your business show up on results for “near me” keywords and searches. For example, if you own a salon, you want it to appear when someone searches for “salons near me”; local SEO helps with that.

5 Benefits of Local SEO

Local SEO is pivotal to local business success. While having a neighbourhood presence helps maintain a stable supply of customers, you need to publicize your company for growth and further profitability.

While it is easy to overlook the benefits of local SEO, especially if a company prides itself on low-technology interference. Avoiding the marketing benefits of local SEO is a mistake for small businesses.

There are many benefits for small and large businesses to using local SEO. Business owners should be aware of its top five advantages.

1. Local Reviews

One of the primary focuses of SEO services for local businesses is collecting and encouraging local reviews. Local reviews not only help to bolster performance in search engine rankings, but they are also a way to reach your target audience.

When people look for reviews of local businesses, they prefer to offer their patronage to brands that already possess local appeal. Local reviews represent your real-world geographic audience, which is beneficial to other curious locals and your future marketing efforts.

2. Business Growth

Focusing on local SEO strategies aims to promote your business within a specific geographic region. Targeted promotion should bolster business growth and profitability in the area.

Through targeted campaigns, SEO services help the local community see your business and brand. The efforts can help highlight businesses that get washed out in the strip mall fatigue of the suburbs and city.

3. Better Conversion Rates

Strategies for local SEO optimization also help promote the online efforts of a business. For example, most companies today invest in websites and social media. Local SEO strategies can highlight a brand’s online presence to the local community, helping it take full advantage of a service. For example, local restaurant business pages can include digital menus or online ordering options.

4. Beat Competition

Business is all about beating or outperforming the competition. If you own a restaurant or small retail operation, you want consumers to visit your establishment more than other local small businesses. Local SEO can give you a competitive advantage, especially over small business owners who have yet to capitalize on SEO strategies.

Combining traditional and digital marketing strategies means capitalizing on the best of both worlds. There is value in utilizing each marketing strategy.

5. Enhanced Traffic

Traffic is the key to any successful business. The more people you get looking at your service, the more potential customers or clients you have. Local SEO focuses not only on a target geographic region but also on enhancing the quality of the traffic visiting your business and site.

Nearly 50% of all Google searches request local information. By focusing advertising and marketing efforts locally, you improve the quality of your website and business visitors.

SEO Services for Local Businesses

Are you ready to take your business to the next level and embrace digital marketing and SEO efforts? If so, you can contact Unwired Web Solutions to discuss local SEO strategies and other digital marketing efforts. The company can help you with everything, from website design to content creation and SEO.

August 15, 2022 by David Henderson

Unwired Web Solutions: How Your Business Benefits From Local SEO Services

Search Engine Optimization is a robust phrase for a universal concept: community. While local SEO services understand the intricacies of digital strategy — keywords, relevance, relational advertising, unique and evergreen content, etc. — they also know that promoting and establishing a brand’s authority is about creating user relationships.

A company cannot buy trust and popularity; it must invest in it. Like all successful investments, a company must analyze the value of various social media, demographics, and audiences. They must cater their digital marketing strategy to the correct algorithms, platforms, and people.

SEO is a complex and time-consuming process, but it is lucrative when correctly applied to digital marketing efforts. Executives do not have the time to work on SEO strategy, which is why it is better to trust the process to professionals who make it their business to know best practices.

Advantages of Hiring Local SEO Services

Unlike most commercial enterprises, SEO services do not need to focus on logistics, interdepartmental conflicts, product research and development, supply channels, etc. An SEO company has only one purpose: cultivating content and digital practices to ensure the business reaps the rewards.

1. Saves Money

Executives often underestimate the expense of in-house SEO services. Depending on the size of the operation, in-house SEO might require a dedicated team. A team equates to more employees, salaries, benefits, etc.

If a company does not use a dedicated team, current employees will need to split their time between tasks. Forcing a workforce to split their time can lead to burnout and production slowdowns.

Alternatively, a business can hire an SEO service. By outsourcing SEO work, the company eliminates additional expenses of in-house staff, only needing to pay for the services rendered. Also, an organization’s employees can focus on production, not promotion.

2. Provides Experience

Many people understand the SEO basics, but that does not make them experts. Having a grasp of fundamental principles does not equate to proficiency.

Organizations and their management teams often confuse theoretical and experiential knowledge. When executives or managers know SEO terminology and principles, they assume they can successfully implement a strategy.

SEO services have more than a fundamental and theoretical understanding of SEO concepts and best practices. The professionals working with these firms have experience with SEO strategy. They likely have portfolios and referrals to prove their knowledge and success.

When a business hires an SEO service, they are hiring qualified professionals. The professionals can help companies maximize and prioritize their budgets for actual results, not hopes.

3. Secures Advantage Over Competitors

A company needs to identify and understand its competition. Differentiation is the name of the game. To find business success, a company must invest in its unique attributes and capitalize on competitors’ weaknesses.

SEO is competitive, and much of modern business relies on effective digital strategy. A quality SEO service knows the stakes when creating a campaign.

Seasoned SEO professionals are kings of analytics and research. Given the time and resources, they will learn everything about a company’s competition, from strategy to pitfalls.

Learning about the competition means SEO professionals can guide clients, helping them identify a niche and establish authority. SEO services ensure a company has the tools and foundation to build a brand and create loyalty.

4. Achieves Better Results

Many organizations invest in beautiful website designs but fret over the lack of financial and social results. A beautiful, well-designed website is not a golden ticket to success, especially in the congested marketplace that is the internet.

Site design is about more than visual appeal. A company needs to invest in content and strategy. An SEO firm can assess business websites and pages to ensure SEO integration and future conversions.

Trust Unwired Web Solutions With All Your SEO Needs

Is your business in need of a trusted SEO company in Canada? Contact Unwired Web Solutions for a custom SEO strategy and leave your competition in the digital dust.

October 27, 2021 by David Henderson

Citations are online business listings that contain practical information about a business. Citation building can help companies to take control of their data online to ensure it is accurate, complete and widely displayed. It is essential for a business to have accurate information so that customers can easily find their contact information.

At Unwired Web Solutions, we are experts in local citation building in Canada. We work with your business to:

create new listings on websites they are not yet listed on
claim listings that already exist
update data on listings
remove harmful duplicate listings from sites

Local SEO Value

Citations are important because they hold local SEO value to help improve ranking in local search engines. Search engines such as Google compare the data displayed on citation sites with the business data it holds. When it sees a high-level updated confirmation, it can then build confidence in the business’s location and services offered. This is when Google will boost the business ranking in local search results.

When it comes to building citations, many local small businesses will build them from a list or use a submission service to take care of it for them. The problem in this comes when a company makes a change relating to the name, phone number, address, or removal of a service that affects their primary category. Even modifying opening hours could cause a problem.

Businesses who are not using services for local citation building in Canada may have to log in to each site and update the details one by one. This creates a process then where you will have to wait for the page to be found and crawled again by a Google bot. The updated details will take some time to start filtering through, with some lower tier sites taking months to be crawled again.

Data Aggregator Submissions

A popular way of building local citations is through data aggregators by API connection or via a custom dashboard. Data aggregators lease their data to various companies, which then creates bulk business citations on a wide variety of sites. This data is then uploaded in bulk through the data aggregators.

Manual Submissions

Some citation builders will update submissions manually. When this is the case, you would want each campaign to be handled by one agent and overseen by a manager to review and approve listings to ensure all submissions maintain the highest quality.

Linking To Website

While citations are not linked to a website, they can contain a link to the main business website. These listings can appear on many websites, including online directory’s, event sites, news and blog sites, and review sites.

Our experts in local citation building in Canada understand the complexities of handling all information across various platforms. A business must have the same information across the web so that search engines can recognize it and can relay it to their customers on Google Local/Maps.

Contact our team at Unwired Web Solutions today to learn more about citation building for your business.