Local SEO Archives - Unwired Web Solutions

August 15, 2022 by David Henderson

Unwired Web Solutions: How Your Business Benefits From Local SEO Services

Search Engine Optimization is a robust phrase for a universal concept: community. While local SEO services understand the intricacies of digital strategy — keywords, relevance, relational advertising, unique and evergreen content, etc. — they also know that promoting and establishing a brand’s authority is about creating user relationships.

A company cannot buy trust and popularity; it must invest in it. Like all successful investments, a company must analyze the value of various social media, demographics, and audiences. They must cater their digital marketing strategy to the correct algorithms, platforms, and people.

SEO is a complex and time-consuming process, but it is lucrative when correctly applied to digital marketing efforts. Executives do not have the time to work on SEO strategy, which is why it is better to trust the process to professionals who make it their business to know best practices.

Advantages of Hiring Local SEO Services

Unlike most commercial enterprises, SEO services do not need to focus on logistics, interdepartmental conflicts, product research and development, supply channels, etc. An SEO company has only one purpose: cultivating content and digital practices to ensure the business reaps the rewards.

1. Saves Money

Executives often underestimate the expense of in-house SEO services. Depending on the size of the operation, in-house SEO might require a dedicated team. A team equates to more employees, salaries, benefits, etc.

If a company does not use a dedicated team, current employees will need to split their time between tasks. Forcing a workforce to split their time can lead to burnout and production slowdowns.

Alternatively, a business can hire an SEO service. By outsourcing SEO work, the company eliminates additional expenses of in-house staff, only needing to pay for the services rendered. Also, an organization’s employees can focus on production, not promotion.

2. Provides Experience

Many people understand the SEO basics, but that does not make them experts. Having a grasp of fundamental principles does not equate to proficiency.

Organizations and their management teams often confuse theoretical and experiential knowledge. When executives or managers know SEO terminology and principles, they assume they can successfully implement a strategy.

SEO services have more than a fundamental and theoretical understanding of SEO concepts and best practices. The professionals working with these firms have experience with SEO strategy. They likely have portfolios and referrals to prove their knowledge and success.

When a business hires an SEO service, they are hiring qualified professionals. The professionals can help companies maximize and prioritize their budgets for actual results, not hopes.

3. Secures Advantage Over Competitors

A company needs to identify and understand its competition. Differentiation is the name of the game. To find business success, a company must invest in its unique attributes and capitalize on competitors’ weaknesses.

SEO is competitive, and much of modern business relies on effective digital strategy. A quality SEO service knows the stakes when creating a campaign.

Seasoned SEO professionals are kings of analytics and research. Given the time and resources, they will learn everything about a company’s competition, from strategy to pitfalls.

Learning about the competition means SEO professionals can guide clients, helping them identify a niche and establish authority. SEO services ensure a company has the tools and foundation to build a brand and create loyalty.

4. Achieves Better Results

Many organizations invest in beautiful website designs but fret over the lack of financial and social results. A beautiful, well-designed website is not a golden ticket to success, especially in the congested marketplace that is the internet.

Site design is about more than visual appeal. A company needs to invest in content and strategy. An SEO firm can assess business websites and pages to ensure SEO integration and future conversions.

Trust Unwired Web Solutions With All Your SEO Needs

Is your business in need of a trusted SEO company in Canada? Contact Unwired Web Solutions for a custom SEO strategy and leave your competition in the digital dust.

October 27, 2021 by David Henderson

Citations are online business listings that contain practical information about a business. Citation building can help companies to take control of their data online to ensure it is accurate, complete and widely displayed. It is essential for a business to have accurate information so that customers can easily find their contact information.

At Unwired Web Solutions, we are experts in local citation building in Canada. We work with your business to:

create new listings on websites they are not yet listed on
claim listings that already exist
update data on listings
remove harmful duplicate listings from sites

Local SEO Value

Citations are important because they hold local SEO value to help improve ranking in local search engines. Search engines such as Google compare the data displayed on citation sites with the business data it holds. When it sees a high-level updated confirmation, it can then build confidence in the business’s location and services offered. This is when Google will boost the business ranking in local search results.

When it comes to building citations, many local small businesses will build them from a list or use a submission service to take care of it for them. The problem in this comes when a company makes a change relating to the name, phone number, address, or removal of a service that affects their primary category. Even modifying opening hours could cause a problem.

Businesses who are not using services for local citation building in Canada may have to log in to each site and update the details one by one. This creates a process then where you will have to wait for the page to be found and crawled again by a Google bot. The updated details will take some time to start filtering through, with some lower tier sites taking months to be crawled again.

Data Aggregator Submissions

A popular way of building local citations is through data aggregators by API connection or via a custom dashboard. Data aggregators lease their data to various companies, which then creates bulk business citations on a wide variety of sites. This data is then uploaded in bulk through the data aggregators.

Manual Submissions

Some citation builders will update submissions manually. When this is the case, you would want each campaign to be handled by one agent and overseen by a manager to review and approve listings to ensure all submissions maintain the highest quality.

Linking To Website

While citations are not linked to a website, they can contain a link to the main business website. These listings can appear on many websites, including online directory’s, event sites, news and blog sites, and review sites.

Our experts in local citation building in Canada understand the complexities of handling all information across various platforms. A business must have the same information across the web so that search engines can recognize it and can relay it to their customers on Google Local/Maps.

Contact our team at Unwired Web Solutions today to learn more about citation building for your business.

June 30, 2021 by David Henderson

Why should you bother with local SEO? This is a common question that we often get asked here at Unwired Web Solutions. While it may not seem significant on the surface, if you want to gain any attention to your business from the internet, you need to focus on local SEO.

Think of it this way… when you are searching for a nearby restaurant, the first thing you do is go to Google and search for “restaurants near me.” This is where local SEO comes into play. If you are a local restaurant, you want to show up first in the listings. Our local SEO services Kitchener specialists can help your business rank higher in Google through local SEO search functions.

Local SEO services help to improve your business’s online visibility by people in the community who are searching for businesses like yours. In addition, having a higher ranking on local search results will attract many more potential customers in the vicinity, helping to achieve a better organic search presence. Local SEO is so important because 46% of all searches done on Google revolve around local information.

Local SEO practices can also improve overall online brand awareness and help to generate more website traffic, in-store traffic, and conversions for small businesses. Without local SEO, your business may struggle to stand out amidst the sea of competitors.

How To Build a Local SEO Strategy

Any local SEO strategy should start by creating a Google Business Profile page. This is the most effective way to rank higher in both Google search local results and Google maps. After filling in all the appropriate information, this information will be used by Google to provide users with essential details about your business. This information may include the company address, website, contact details, hours, and customer reviews.

Adding as much information as possible to Google Business Profile will make it possible to appear in Google search results at a higher ranking.

Boost Your Social Media

Although some people just don’t like social media, it is undeniably essential for small businesses. For local SEO, search ranking is not just determined by your profile on Google alone. Claim and complete your business profile on popular social media and listing sites such as Yelp and Facebook, just as you did with Google Business Profile.

By growing and nurturing your online presence across various sites, your business will maximize its local SEO and increase visibility across multiple search engines.

Optimize Local Content

Once people are directed to your business’s website, it is important to have up-to-date, relevant information. Content is the foundation of digital marketing strategies, and there is no better way to leverage that than by creating posts that relate to a local issue. This is a great way to attract attention to your business and drive customers to your site.

Some local content you could include on our website may consist of blogs centred around local news or events, videos about your personal services, or a page that addresses customer’s frequently asked questions. Look at competitors and see what content they may be using to drive more customers to your site.

Optimize for Mobile Devices

With most people now owning a smartphone, it is estimated that 60% of all people are now searching on a mobile device rather than a desktop or laptop computer. Studies have also shown that 61% of all mobile searchers are more likely to contact a local business if they have a mobile-friendly site.

When creating a website, many people don’t realize it may look different in mobile versions. A site needs to be optimized to work properly on a smaller screen, and if it isn’t, this can affect your SEO ranking.

Our local SEO services Kitchener specialists can help set up your website, so your business is included in local search results. Contact us today to learn how Unwired Web Solutions helps small businesses with local SEO.

December 15, 2020 by David Henderson

Do customers know the areas you operate in? How effectively do you target customers within a 25-mile radius of your business locations? These are just two of the many questions you may need to answer when determining if you have an effective local SEO services plan. The good news is that, even if you don’t, it’s not too late to revise it or create a brand-new one.

What Is Local SEO?

Local search engine optimization refers to the ranking performance of your website at the local level. For instance, let’s say you own a cafe in Kitchener. You specialize in creating mainland-Spanish pastries and strong coffee. If someone does a search for “flan near me” while in Kitchener, your cafe should rank in the search results. This is local SEO.

This is different from when someone in Nashua, New Hampshire, searches for “famous Spanish desserts” and your website shares a listicle that ranks flan at the top of the list. This is a regular SEO. While it does bring traffic to your website, it may not bring you virtual traffic that quickly converts into foot traffic.

How Do You Know If Your Local SEO Is Effective?

The most important deciding factor is whether your local SEO converts viewers into customers. That said, you may not immediately know how the person placing an order on your website or walking through the front door came across your business.

You may ask, but customers have begun to feel overwhelmed by the frequency of marketing surveys.

In most cases, you can create location-specific marketing solutions to this problem. When customers follow these pipelines to your business, it lets you know exactly where they came from.

Branding is another important tell-tale sign of your local SEO. How well-known is your business in the area? When locals recommend businesses in your field, does yours rank near the top of the list? Are you the go-to option?

What Can You Do To Improve Local SEO?

To have an effective local SEO services plan, hiring professionals is the most important step in planning and strategizing. Once hired, professionals can work with you to execute some of the following tactics.

Google Business Profile

When Google ranks businesses in local results, it shows business listings based on a Google Business Profile. Claim yours online and fill out the information. To improve your chances of ranking ahead of your competitors, encourage your customers to post reviews. Forbes believes this is the biggest contribution you can make toward an effective local SEO strategy.

Localized Content

In the past, companies created localized content by managing multiple websites. Today, unless products differ across locations, companies use one website and multiple geo-location web pages. While some companies still use multiple websites when creating localized content, this may hurt your SEO in the long run.

Influencer Marketing

Are there any well-known people who have some sway with your target demographic? This may not always mean a local politician or celebrity. An influencer overseas may easily become popular among the target demographic in your area. Consider partnering with one for marketing.

Location-Specific Coupons

Do you send coupons to your customers by snail mail or email? Whatever option you choose, you can create different ones for each location. That way, you can determine what sales come from each coupon and where those sales come from.

Tracking Links

There are several ways to create special links that trackback to one specific source. You may use these for affiliate marketing or to link for specific pages, such as landing pages for each location you serve.

Our local SEO services can help you determine what strategies may work best for your online business needs in Kitchener. Contact Unwired Web Solutions to get started.