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July 27, 2023 by David Henderson

If you want to grow your business and boost sales, improving your SEO bringing is crucial. Having high-quality content on your website is essential for ranking highly on search engines. A blog is an excellent way to create content that will capture search engines’ attention.  Here are four SEO blogging tips that could improve your ranking on search engines.

Have Relevant and Engaging Content

Content is the most important element of a blog. Every piece of copy you produce must be relevant to what your company has to offer. It should also engage users and give them a reason to return to your website to learn more.

One of the many benefits of having a blog is that it positions you as an expert in your chosen industry. The content must be high quality and dynamic if you want to keep users engaged. As a rule of thumb, every piece of content should meet the following criteria:

  • Fresh
  • Informative
  • Valuable

Use Keywords

Using keywords is the basic building block of any SEO strategy. In every post, you must use a few keywords related to the topic and what your company has to offer. Choosing the right keywords is crucial because this is how search engine algorithms find specific content to meet user needs.

Using Google Keyword Planner Is a good way to get started choosing effective keywords. Use phrases associated with your industry to improve search engine rankings.

However, avoid keyword stuffing at all costs. Some keywords are long and clunky, affecting the readability of your content. Users are more likely to consume your content if it is digestible and easy to read, so using too many keywords throughout each blog post is a good way to lower your search engine ranking instead of raising it. Experts recommend that you maintain a keyword density of less than 5% of each piece of content to improve readability and user experience.

Have Mobile Viewing

With the majority of Internet users engaging in online shopping, it’s no surprise that many of them have moved to viewing websites on their mobile devices. If you want your website to bring Kyle Lee I’m searching, one of the best things you can do is optimize it for mobile viewing. Using mobile-friendly testing is a great way to see if your site already meets the high standards for mobile viewing. You may need to improve one or more of the following areas:

  • Navigation
  • Link clickability
  • Speed
  • Readability
  • Responsiveness
  • Button size

Create Good Descriptions for Products and Services

Search engine algorithms prior work as original content, including product descriptions. If you want your products to rank highly when users search for similar items, each product you offer must have a unique and dynamic description. Clearly indicate what the product offers and how it can benefit users.

It also helps to have product images on your site. Users want to know exactly what they are buying, and including high-resolution images with every product description helps them decide if the item in question is what they are looking for.

Hire Unwired Web Solutions To Boost Your SEO Ranking

If you have wondered if blogging is still relevant, the answer is that it can be an invaluable tool for creating engaging content that draws users to your website and drives sales. You must have a blog content strategy if you intend to grow your business with this type of content. Knowing how to incorporate the best SEO practices and utilizing blog content writing services is important for developing your brand and growing your business, but Unwired Web Solutions is ready to help. Contact us today to discuss your SEO needs.

Filed Under: Content Marketing, Content Optimization, Search Engine Optimization Tagged With: blog content, seo blogging, seo canada, SEO services

July 14, 2023 by David Henderson

If you own a business, you probably spend a great deal of time developing a strategy for attracting and retaining customers. Maintaining a strong digital presence is a cornerstone of any long-term marketing strategy — but long-term business owners and new entrepreneurs alike often struggle to align the parts of their strategy into a cohesive whole.

Fortunately, there are a few shortcuts to success here. Consider the following ideas and get in touch with us for help developing a personalized strategy.

5 Ideas for Amplifying Your Digital Presence

You’ve likely started a blog, searched for “how to improve SEO ranking“, and tinkered with your social media pages for months to years. If you feel that your strategy has stalled or is no longer working for you, it’s time to choose a new direction. Consider these five ideas for raising the bar and attracting more potential customers to your product or services.

1. Produce Standout Content

It’s not enough to produce words on a page. Is your content authoritative, engaging, and helpful to the reader? Ensure that it’s free of grammatical errors and careless typos before publishing it.

For your long-term plan, you should aim to develop your content strategy. Plan posts around a theme for the upcoming weeks and months, and curate content that speaks directly to your potential customers, builds a voice for your brand, and documents what they can expect from you in the future. Document everything for your team — even if you think you’ll remember.

2. Increase Your SEO Knowledge

Search engine optimization can be tricky and frustrating. The best practices for improving your Google SEO ranking also change rapidly. Ensure that the basics are in place by optimizing your content for SEO including plugging in keywords, building backlinks, and investigating SEO tools that will help you do your job.

3. Expand Your Social Media Presence

If you want potential customers to find you in the digital space, you have to spend time there. Do you have active social media accounts? Make sure to interact with people who ask questions, post new content regularly, and have conversations with other professionals who are in the same industry.

4. Be Competitive

When you were first building your business, you probably thoroughly researched market trends, identified your target audience, and looked closely at the competition. The same principles can carry over to the digital space. Consider what your competitors are doing, how they’re doing it, and whether their strategies are working.

If you don’t feel like they’re targeting the right demographic, for example, build your campaign with a target for that specific audience. If their website looks outdated and they don’t post content on the most-used social media platforms, don’t make the same mistakes.

5. Know Your Audience

Finally, it’s crucial to know who you’re speaking to when you’re creating content in the digital realm. Modern marketing is all about creating value, identifying customer personas, and cutting out the fluff to speak directly to what people want. You’re the solution to their problem — and you don’t want to waste time talking to the wrong group of people who may never consider buying your product or trying your services in the first place.

Analyze what’s working (and what’s not) about your current strategy and consider rebuilding or working with a professional to hone your digital strategy.

Work With Unwired Web Solutions

At Unwired Web Solutions, we take pride in honing our services for each of our client’s goals. Whether you need help learning how to improve SEO ranking numbers, identifying your target audience, or generating an entire marketing campaign from scratch, we can help. Get in touch with us to make a plan for your next steps today!

Filed Under: Blog Content, Content Marketing Tagged With: Content Marketing, content strategy, digital presence, growing your business, long-term marketing strategy, seo tools

June 16, 2023 by David Henderson

Voice search is a rapidly growing trend, and it is having a major impact on how people search for information online. Voice search optimization is different from traditional text-based SEO in a number of ways. For example, voice searches are often longer and more conversational, and they are more likely to be used for everyday tasks, such as finding directions or checking the weather.

This shift to voice search is having a major impact on content marketing. In order to rank well in voice search results, it is important to create content that is optimized for voice search.

What Is Voice Search?

Voice search is a technology that allows users to search for information by speaking into a device. This is in contrast to traditional text-based search, where users type in their queries. Voice search is becoming increasingly popular, as it is more convenient and efficient than typing.

Voice search works by using a microphone to record the user’s voice. The audio is then converted into text, which is then processed by a search engine. The search engine then returns a list of results that are relevant to the user’s query.

Voice search is available on a variety of devices, including smartphones, tablets, and smart speakers. It is also becoming increasingly integrated into other devices, such as cars and televisions.

The Impact of Voice Search on SEO and Content Marketing

Voice search is having a major impact on SEO and content marketing. For example, long-tail keywords are becoming more important. Voice search content queries tend to be longer and more conversational than traditional text-based search queries. This means that long-tail keywords, which are more specific and less competitive, are becoming more important for SEO.

Additionally, content needs to be more conversational. Voice search queries are often spoken in a natural, conversational way. This means that content needs to be written in a way that is easy to understand and sounds natural when spoken aloud.

Content also needs to be relevant to the user’s intent. Voice search queries are often very specific, and users are looking for information that is relevant to their needs. This means that voice search marketing content needs to be relevant to the user’s intent in order to rank well in voice search results.

How to Optimize Your Content for Voice Search

There are a number of things you can do to optimize your voice search content marketing. Here are a few tips:

  • Use long-tail keywords. Long-tail keywords have more detail than short-tail keywords. This means that they are more likely to be used in voice searches.
  • Use conversational, natural language. When you are writing content for voice search, it is important to use conversational language. This means using natural-sounding phrases and avoiding jargon.
  • Use keywords in your titles and headers. The titles and headers are the first things that people will see when they are searching for information, so they are naturally some of the most important places to use keywords.

Why Hire Unwired Web Solutions for Voice Search Optimization Services

If you are not sure how to create a voice search content strategy, or if you don’t have the time to do it yourself, you can hire a professional SEO company like Unwired Web Solutions. We can help you identify the areas where your content can be improved and implement the necessary changes.

We have a team of experienced SEO experts ready to help you improve your website’s ranking in search engines. We’ll work with you to understand your business goals and develop a customized SEO strategy that will help you achieve them. Contact us today for a free consultation.

Filed Under: Content Marketing Tagged With: content creation, search engine optimization, seo canada, Voice Search

April 26, 2023 by David Henderson

Today’s consumers are used to a flood of marketing and tune out blatant attempts to grab their attention. However, there’s a way to get your audience invested: storytelling marketing. This advertising approach isn’t new, but it’s also not easy — the human brain is wired to respond to organic storytelling and can easily tell when efforts aren’t genuine.

There is a way, however, to create an earnest narrative that engrosses the audience while cementing your brand in their minds. The key is understanding the core rules of successful storytelling and incorporating them seamlessly into your marketing.

What Is Storytelling in Content Marketing?

A content creation strategy creates a solid foundation for all other digital advertising. It fills your website with informative, well-written content and produces engaging posts for your blog. High-quality content serves as a vehicle for search engine optimization, encourages backlinks and creates a recognizable brand voice.

However, content on its own isn’t storytelling. Storytelling requires three things:

  1. A protagonist
  2. An antagonist
  3. A narrative

The protagonist is who the audience roots for — the hero in classic tales. While it’s possible to create sympathy for super-human protagonists, the simplest and most effective route is to make them relatable. For brands, this usually means positioning consumers as the protagonist — the heroes of their own stories.

The antagonist supplies the conflict by acting in opposition to the protagonist. Sometimes the antagonist is a person, but it can also be a cultural or societal norm, the environment or the hero’s inner demons. In a marketing context, it could be the glass ceiling, a traffic jam or self-doubt.

The narrative is what we generally think of as a “story.” The protagonist encounters the antagonist, engages in conflict and resolves it. This is where you illustrate how your company helps the protagonist overcome adversity. For example, if you sell coffee, the narrative could be that a young person (a stand-in for the consumer) experiences lethargy (the antagonist) in the morning. Your coffee gives them the energy to greet the day smiling.

What Can Storytelling Do for Your Brand?

Where can storytelling content marketing succeed where other techniques fall short? For starters, it gives you control over the narrative.

Your branding, company history and media reports impact how consumers view your enterprise. Based on this information, people will assign motives to your business, whether accurate or not. Incorporating storytelling into your branding gives you the best tools to influence consumer perception.

It’s also key to getting the audience to identify with your company. Today’s consumers are wary of faceless corporations and more likely to see them as antagonists than allies. Storytelling is so uniquely human that it can bridge the gap between a person and a corporate entity. In fact, the first parasocial relationships were those with fictional characters. Creating a narrative gives consumers the right context to see the human behind the logo.

What Is the Best Approach to Storytelling Marketing?

The fluid nature of storytelling allows brands to craft a narrative unique to their goals. While the specifics of your strategy will vary widely from your competitors, there are a few principles you can use to guide your efforts.

First, be genuine. Audiences can tell immediately when a storyteller is trying too hard, which comes off as manipulative. In contrast, people instantly connect with genuineness because they see themselves in it. To stay genuine, ditch the buzzwords and lofty pronouncements; speak to the audience with words they understand.

Second, know your audience. Who do you want to bring in the door? Whose opinion matters? Understanding these demographics will help you create a narrative that resonates with potential customers.

Third, utilize many types of media. While storytelling is often associated with the written word, there are many ways to spin a tale:

  • Videos
  • Photos and illustrations
  • Audio plays and music

Social media is the perfect place to experiment with the format since algorithms reward diverse media. It’s also an opportunity to invite consumers into the narrative by asking them to share their own stories.

Effective storytelling content marketing takes skill and investment. If you’re unsure where to begin, Unwired Web Solutions can help with our team of marketing experts. To learn more about our services, get in touch online or give us a call. With the right support, you can take control of your story.

Filed Under: Content Marketing Tagged With: Content Marketing, storytelling content marketing, storytelling marketing

February 3, 2023 by David Henderson

Artificial intelligence will significantly affect the future of SEO practices. Many agree the impact will impact every stage of optimization development. None of this should come as a surprise.

The SEO industry is ever-evolving, that is the state of anything digital. The environment continues to change, and business and marketing leaders must adapt. The problem with change is the flux state; an SEO leader’s tactics cannot stagnate, or they risk becoming obsolete.

The Importance of Adaptation

AI is nothing new. The tech development world saw this evolution coming long ago, but AI, up until now, was nothing to worry about.

The original iteration of AI tools was elementary and unsophisticated. The results of human language mimics were clearly machine-driven. Now, the tech is evolving, and mimics are more convincing.

Still, AI is not 100% effective from a marketing perspective, and adopters of the tech must be careful with how they implement it. Google and other search engines have tools to fight spam content and AI-generated gibberish, so if a business is going to use AI SEO tactics, it is best to know how.

AI’s Place in Digital Marketing 

SEO best practices always lean toward originality, authenticity, authority, and value. Using AI tools to write blog posts or ads is anything but authentic or original.

Sure, the programs may make a piece that sounds human-like — if marketers are lucky, the bulk of the post or article may even make sense — but the machine is regurgitating from reams of copious data sets. Blog posts and advertisements made using only AI tools will have hiccups.

Still, SEO AI does have a place in digital marketing. Using AI for SEO is effective when used correctly. The best ways to use AI tools in marketing and SEO efforts include:

  • Keyword research
  • Voice search
  • Traffic and website analytics
  • Content creation

Content Creation and Keyword Analysis

Content remains king in SEO, and it relies on the creation of relevant, high-quality pieces. The idea of AI-generated articles or blog posts is controversial, and most search engines are taking measures against it. Still, despite the push for original and human-generated content, there continues to be a rise in the creation of tools using GPT-3 and GPT-4 developments.

A savvy marketer cannot ignore these developments, but they must also incorporate them wisely. AI SEO tools can save a significant amount of time for content creators. From keyword analysis to blog post outlines or drafts, the tools shave hours from creator schedules.

If marketers and creators can optimize their workflow using AI tools, why wouldn’t they? They would be fools not to.

AI as an Analytic Powerhouse

If there is one thing marketers thrive on, it’s data. Knowing how a campaign performs in real time is crucial to making effective budgetary and performance decisions.

AI tools revolutionized analytics. A marketer and business owner can now see website statistics and traffic numbers with the click of a button. They can also study growth metrics or predict rankings. AI always provides insight into the tactics of competition.

The current AI toolsets are unique and beneficial, but future iterations will make nightmares of Google penalization or blacklistings obsolete. The effect of Google’s algorithms is potential business revenue and traffic losses. Future AI analysis will include search engine algorithms, meaning companies can vet their content and websites before publishing, noting any possible red flags.

Unwired Web Solutions and AI Integration

As a leader in the digital marketing field, Unwired Web Solutions prides itself on implementing all new tools and techniques for business success. To learn more about how UWS is using AI or plans to integrate it into marketing efforts, contact the company and discuss how we can help improve your current business and marketing efforts.

Filed Under: Content Marketing, Content Optimization, Digital Marketing, Search Engine Optimization Tagged With: ai tools, content creation, digital marketing, seo ai, seo practices

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