Archives for September 2020

4 Tips To Help Improve Your Website on a Small Budget

September 29, 2020 by David Henderson

Online marketing is an essential part of growing a successful brand in today’s world. There are thousands or millions of potential customers waiting for you online. However, many websites and business owners only have modest budgets at best. Therefore, it is helpful to know some effective promotional strategies that can be implemented without spending a lot of money.

1. Do Some Keyword-Based SEO

Search engine optimization is the process of improving your online content to ensure that it ranks highly on search engine results pages. Advanced SEO requires knowledge, experience and the right tools. However, you can get started with some basic keyword research. For example, Google offers the Keyword Planner, which can help you find some valuable keywords for your website.

Look for keywords that are highly relevant to your site but not overly competitive. You are going to have a hard time ranking highly for “athletic shoes,” but you may have some success with “running shoe store in Kitchener,” for example. Add these keywords naturally into your website content.

2. Create a Content Marketing Strategy

Content marketing is a technique that involves publishing informative blogs or articles that your audience is likely to search for. Returning to the athletic shoe example, you could publish some guides on how to find the right fitting shoe for different foot shapes and sizes. Another option may be a list of common foot injuries from running and how to resolve them.

With the right content management system for small business websites, you can easily create and share web content. This technique is completely free but can be time-consuming to do yourself.

3. Create a Google Business Listing

Google offers numerous tools to help businesses easily reach their customers. If your business relies on a local audience, a Google Business Profile listing may be one of the most valuable options for you. When you search for a business, you may have noticed that some have a box on the right side of the results. This includes key information about the company. You can control this with your Google business listing.

Sign up for Google Business Profile. From here, you can edit the information in your business listing, including address, open hours, website, phone number and more. This is something that every company should do. However, it is typically most impactful for local brands. It is a must-have local SEO tool.

4. Establish an Email Marketing Campaign

You can create an email marketing newsletter. Collect emails from current and potential customers and send them periodic messages that include information on sales promotions, new products, and special events.

The key to effective email marketing is providing value to your recipients. In other words, your emails should be about topics that attract your readers. It can be helpful to segment your email list based on interests.

Gather emails by offering something free in exchange for contact info. For example, you could provide some useful content or a webinar that requires registration using an email address. Alternatively, offer free tickets to an event in exchange for subscribing to your newsletter.

Get Professional Help

The above strategies are either cheap or free if you do them yourself. However, they can be time-consuming. If you are struggling to keep up with the marketing workload or want to achieve better results, consider hiring professional help. It is often a smart investment to hire a marketing agency and dedicate your time to running your business.

Unwired Web Solutions can help. Our team has empowered brands in Ontario and the rest of Canada to reach their growth goals. We offer options for SEO, web design, content marketing, and other services. Contact us today to learn more about these services and how we can help.

4 Reasons Content Optimization Is Crucial for Your Content — and Your Brand

September 22, 2020 by David Henderson

“Content optimization.” You’ve heard the phrase before, and you’ll likely hear it again and for a good reason. Search engine optimization is the backbone of any content marketing strategy. Without it, the content you worked so hard to create risks getting lost in all the noise, pushed to the depths of the search engines by content that contains just the right mix of helpful information and optimization. If you’re not optimizing your content, it’s time you changed that. Our SEO team at Unwired Web Solutions shares four good reasons to do so.

1. Optimized Content Helps You Attract the Right Visitors

Optimization gives you control over who finds your content and at what stage of the buyer’s journey. For instance, say you sell high-end snow gear. To search for your products, potential customers are likely to use phrases such as, “best snow boots for men,” and “best winter jackets for negative temperatures.” By optimizing your content for specific keywords and phrases such as these, you can target the exact type of person who is in search of your products.

Go deeper than keyword optimization and create content for specific stages of the buyer’s journey. Identify what matters most to customers. For instance, customers in the consideration stage may be looking for the most affordable snow gear designed for below-freezing temperatures. You can offer a comparison guide to assist them in the decision-making process. To make buyers aware of your products, create articles about the importance of warmer and more protective gear, and about how to store your gear in the off-season. Offering this type of valuable, optimized content gives you control in the busy online marketplace.

2. Optimization Improves the User Experience

Optimizing your content makes it easier than ever for visitors to find the exact information they’re looking for. When a person types “Size 7 snow boots for women” into the search bar, Google is going to deliver the most relevant results. If you optimize a product page with this or a similar phrase, you stand to rank near the top. Not only is this great for your business but also, it helps streamline the shopping process for the consumer. You can be even more helpful for consumers by including a search bar on your website so that, when there, users can quickly navigate to the information they need.

3. Optimization Helps the Search Engines Understand Your Page

Despite its seemingly omnipotent powers, Google is not a mind reader, and nor is any other search engine. Brands need to help the search engines find and deliver the most relevant results by using words and phrases that explain what the page is about. Content optimization helps brands do this.

4. Optimized Content May Increase the Number of Indexed Pages You Have

Say you sell hundreds of different types of products for all different seasons. If you neglect to optimize each page for targeted keywords for each specific product, you deny your business ample opportunity for growth. On the other hand, if you do optimize each page, you increase your odds of rankings for dozens, if not hundreds, of different types of searches, thereby increasing your chances of connecting with potential customers and making the sale. Though optimizing each individual page may be painstaking, it’s well worth it when your brand begins to enjoy increased visibility and expanded opportunities.

Content optimization is a necessary component of any effective content marketing strategy. However, we understand that optimizing content can be a meticulous and time-consuming task. Let our experienced team do it for you so you can focus on other pressing business matters. Learn more, or get in touch today.

Creating Relevant and Engaging Content Topics

September 3, 2020 by Rachel Lima

If there is one thing that you have heard over and over when looking for ways to improve your website, it is to create relevant and engaging content. Good content is not easy to develop without understanding your audience and being a valuable expert of the brand. To create enticing content, it must start with a good topic. Topic creation involves motivation, time and keeping up with current trends. It is worth putting in the extra research and effort at the beginning for a greater reward in the end.

Let’s start with knowing your audience! These days many platforms allow you to connect with your regular customers and reach new ones. To create topics that will grab attention, you must learn what your audience craves. Thankfully, there are several ways that you can see inside the minds of your customers without actually meeting them face to face.

Facebook or Instagram Poll: Social media is a great place to start asking questions and getting a feel for what your customers want to know more about. These platforms have the option to create a poll, do a survey, have a contest to gain more followers and just keep connected every day.

Google Analytics: The best way to see how your audience is reacting to your products and posts is to see how they are performing. This will give you an idea of what is working and what is not.

Content Research Tools: There are many great options available out there and are worth the small investment. Tools like, MOZ, AHREFS, SEMRush, just to name a few provide valuable statistics and insights that help make content and keyword research much easier for you.

Writing block is real, and so is topic creation block. I can say this from experience. When you need to come up with 12 unique blog posts each month for a client, topic creation fatigue can set in. How do I come up with something new and fresh that meets consumer demand and is interesting to read?

Well, the answer isn’t always a simple one but a helpful strategy to try is blocking out some uninterrupted time in your day where you sit down and pump out 20-50 topics at once. The benefit of this process is that you are focused on one subject, and you can build on the ideas that you come up with.

For example, if one topic is “How to get rid of mice” you could expand with other supporting issues that go into more detail.

How do mice get inside my home?
The difference between a mouse and a rat?
Tips to Prevent Mice from getting inside

Using this approach is just a simple way to take one subject and expand it into multiple blogs.

Make sure you are keeping up to date with what’s happening in the news. It is always beneficial to see what is currently going on in your marketplace and how to incorporate the blogs to provide advice, answer questions, and of course, push your product or service.

Once you have this long list of general ideas put together, you can then work on creating a compelling headline or title that will engage the audience. Making a captivating title can be difficult, especially when you are writing about similar topics regularly.

Be creative; take the time to find something eye-catching as it will pay off in the end.

Don’t forget about adding supporting images to your blog posts, especially because the human brain processes visual images faster than text-based content. The ultimate goal is to encourage users to click the link to read more, and pictures will help boost your engagement.

These ideas are simple and hopefully will give that extra boost you needed to tackle upcoming topic creation challenges. Our Content Management Team at Unwired Web Solutions takes pride in creating relevant and engaging content that will increase brand awareness and drive traffic to your website. Contact us today and learn more about how we can make a positive impact on your website content marketing plan.