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Archives for November 2022

Why Your Local Business Isn’t Getting Indexed On Google

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Many businesses invest a lot of money into web design and content creation, and while those investments typically pay off, sometimes, there is a disconnect between effort and results. Local SEO services explain that there are several reasons a company might have a functional website and not have a listing in Google. Thankfully, understanding those reasons can also help a company fix the problem.

1. Lacking a Google Business Profile

If a company wants customers to find it in Google’s local listings, it must have a business profile. Google provides guidelines for creating a profile that includes basic information like the business name and address.

As a business owner, you want to take your time to read through the guidelines and follow them strictly. While the information is provided as guidelines, it is actually a set of rules. If you do not follow the recommendations precisely, your business will not be listed.

2. Poor Content Quality

Besides following strict rules for filling out your business profile, you will also need to focus on content strategy. Google has strict policies regarding content quality and topics. For example, the search engine will not list sites that include:

  • Biased work
  • Thin content
  • Hate speech
  • Abusive language
  • Misleading information

Also, Google does not list plagiarized or duplicate content. Sometimes, a website is flagged for plagiarism when it doesn’t contain any copied work. The error is possible when canonical tags point to multiple pages. Website designers should use 301 redirect tags for duplicate content.

3. Exceeding a Crawl Budget

Depending on the size of a website, Google may not index every page. Google bots index a specific number of pages per site; the actual pages are up to you. If you are unfamiliar with the term “crawl budget” or do not understand web design, it is best to hire a professional web design service for help.

4. Complex Coding

For Google to properly index a website, it needs to understand the coding language used. Too many people attempt DIY web design without the proper knowledge or tools, which can lead to overly complex coding, which might work on your page, but is confusing for search engine bots.

If you want to know whether your site is doing well in search engines, use software or tools like an SEO analysis tool. The analysis should help you understand the issues Google or other sites are having with your website.

5. Poor SEO and Website Design

If a website is not optimized for search engines, it will not perform well. SEO goes beyond content creation. A business must also ensure that a site’s technical SEO is on par with best practices. For example, if a website takes too long to load, Google will not index the page.

Slow loading can stem from hosting issues to too much content. To improve website performance, a company should follow the latest algorithm updates. Also, tools like webpagetest.org or Googles page speed insights to learn more.

Ideally, a company will work with an in-house team of specialists or a contracted service. An in-house team is not feasible for many businesses because the costs associated with recruiting, training, and keeping a dedicated web design staff are too much.

The better option is to hire a web design and digital marketing firm. The company already has the specialists you need; you do not have to invest in salaries, benefits, etc.

Are you ready to improve your website and search engine rankings? Contact Unwired Web Solutions, a well-respected web design and digital marketing service in Canada. The company offers everything from local SEO to content and social media marketing. If you are ready to get your business listed, Unwired is your solution.

Outdated Website? How Our Experts Can Help Bring Your Business Into the Future

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Website design and development services aren’t a one-time deal — after a while, pages become outdated and their search engine optimization not as effective. Fortunately, web design experts can help you stay current with refreshed layouts, upgraded code and high-quality content. If you see a dip in website traffic, professionals can reverse that trend with the following solutions.

Identify Outdated Site Content

Search engines update their algorithms frequently, and most of the time, the changes go under the radar unless you know what to look for. As a result, your webpages may start performing poorly without any changes on your end.

Website development experts track algorithm updates to align sites with new criteria. One of the first steps is reviewing your landing pages and blog posts to identify outdated pages. A good way to do so is by checking the analytics for each page; you should refresh pages with low visitations or click-through rates.

A refresh keeps the page’s information but introduces more effective keywords and SEO techniques. For example, if a blog post includes awkwardly used key phrases, a refresh integrates the new keywords more naturally. It’s also essential to keep refreshed content as evergreen as possible to remain relevant year-round.

Improve User Experience

When visitors arrive on your website, they shouldn’t have to think about navigation. Instead, it should be intuitive, allowing them to smoothly research and purchase their desired products or services. Website design can hinder or help the user experience through layout, font choices and even loading times.

One excellent way to ensure intuitive navigation is clear labelling. For example, your banner should explain its links in concise, straightforward language. Don’t use wordplay here, as it may confuse and frustrate visitors, causing them to bounce to another company’s website.

Additionally, you should prioritize functionality. All links should lead to a live page; broken links can make your business look unprofessional or even shady, so fix or remove them. Your pages shouldn’t take more than four seconds to load, as customers won’t wait around longer than that.

Create Consistent Messaging

Every aspect of your website should align with your brand:

  • Landing pages
  • Blogs
  • Meta descriptions
  • Meta tags

Depending on the scope of your website, this can be a big task. Fortunately, a professional web developer can ensure your content, design and metadata reinforce your company’s voice and values.

Additionally, expert assistance during a rebrand makes for a smooth transition, which means minimal interruption to your operations. As a result, you can hit the ground running, using that momentum to boost your metrics.

Hire Website Design and Development Services

While it’s possible to handle web development on your own, hiring custom website design services offers a wide range of benefits. For example, having a team analyze and update your content means you have more time for daily operations. You also get the advantage of experience and long-term trend tracking, ensuring your updates are on the cutting edge.

Of course, some business owners worry that outsourcing website development means cookie-cutter solutions, but that isn’t the case. In fact, working with professionals ensures you get a website tailored to your needs. The do-it-yourself approach can only take you so far if you don’t have a web design background, while a team works closely with your company to customize every detail of your site.

Unwired Web Solutions is the place to call if you’re looking for the best website design services. We can help you build a site from the ground up or refresh pages that aren’t performing well. We also offer other marketing services to boost website traffic, including content and social media marketing. For more information or to schedule a consultation, visit us online or give us a call today.

How Website Design Mistakes Could Hurt SEO

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6 Common Web Design Mistakes That Hurt SEO

Most businesses understand that a website is crucial for success in the modern marketplace. Unfortunately, many companies work with inexperienced website design services or attempt DIY solutions to save money, resulting in poor-performing sites. Without at least a foundational knowledge of SEO best practices, businesses are bound to make little mistakes that can hurt their performance in search engine rankings.

Website Mistakes That Hurt SEO

An effective website is about more than looking attractive; it must have substance. Also, the design and engineering of the site must allow for meaningful consumer interactions and engagement. SEO is about optimizing your site not only for search engines but also for the viewer, regardless of the device they use. When creating your website, try to avoid the following six SEO mistakes.

1. Poor Speed

A slow website speed is detrimental to a business. According to Google, slow speed affects a company’s ranking in search results because it compromises reputation and credibility. Over 45% of visitors to a page will not wait longer than three seconds for a page to load.

While there are many things you can do to improve webpage speed, the most significant contributor can include the hosting service you use. You want to invest in the best hosting experience to ensure your customers get rapid access to sites.

2. Poor Navigation

Consumers want to find what they are looking for quickly and easily. If your website does not provide clear navigation tabs, buttons, or features, your customers will become frustrated or bored and leave the site.

Many business owners lack the knowledge to implement effective navigation strategy and design. If you feel navigation and web design are outside your area of expertise, hire a full-service digital marketing and web design agency.

3. Non-Mobile Friendly Site

Mobile devices are the primary tool people use to access the web. If your site is not mobile-friendly, or better still, mobile-responsive, it will not perform well. Google will not even display non-mobile-friendly sites to mobile users.

Having a mobile-friendly site used to mean having a separate URL for the different devices. Today, you can build a responsive site with a flexible design. Responsive sites automatically adjust the page layout to fit a consumer’s screen size.

4. Low-Quality Content

Search engine algorithms are sophisticated. They can tell a web page’s quality by analyzing the text and links. If search engines like Google determine your content is spammy or low-quality, they will penalize you and remove your content from the results.

Consumers are also judges of content. When you spend time writing content, you want visitors to spend time reading it. A consumer will not waste time on irrelevant content.

When focusing on a content strategy, consider quality, uniqueness, and relevance. A digital marketing agency can help you design your SEO and content strategies.

5. Pop-ups

Over 90% of consumers hate pop-up ads, so much so that they will close out a page. Businesses perform better with pop-up-free designs. Consult a reputable digital marketing and web design service to learn more.

6. Missing CTA

A call to action tells a consumer what you want them to do, whether buying a product or subscribing to a newsletter. Too many companies invest in beautiful web design only to leave out the CTA. By ignoring the CTA, you effectively sabotage your conversion rates.

Improving Web Design With Professional Services

Most business owners do not understand web design or SEO strategies, which is fine. However, it is a mistake to ignore these essential tools. Instead of trying to master an entire field, you can hire an experienced web design and digital marketing firm. Contact Unwired Web Solutions to learn more.

How FAQ Pages Can Be an Essential Part of Your SEO Strategy

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Perhaps you’ve built a great-looking website, worked with a graphic designer to create an eye-catching banner and installed a gigantic “checkout” button to make your customers’ navigation easier. Now, your site feels empty. Why is nobody visiting?

Many small business owners have no problem telling their story and making their business look as attractive as possible in the online space — but they do have substantial difficulty directing potential customers to their site. Using search engine optimization within your “frequently asked questions” section could be your next step here. Check out our FAQ SEO guide and reach out to us for help creating the perfect strategy.

Why Are FAQ Pages Important for SEO?

If you have a business website, there’s a good chance you are familiar with — and have already incorporated — a few basic SEO practices. You may have used keywords to direct traffic to your site, headers to break up the sections of your blogs, and links to important products to help your customers find information quickly.

Next, utilize long-tail keywords to develop SEO-friendly FAQ pages. Long-tail keywords are basically phrases (instead of one- or two-word keywords) that can direct traffic to your site. Many customers locate you by asking their search engine a question. They may type in “what paint colour goes best with mint green?” or “what supplements should I take for a migraine?” If you’ve got these questions and answers to them in your FAQ section, your page will rank higher in their results.

Tips for Incorporating Professional-Level FAQ SEO 

If you’re struggling with the creation of your FAQ page, look no further. Consider the tips below for incorporating SEO-rich questions and answers to your business site.

Add In Keyword-Rich Questions and Answers for Higher Rankings

You’ve learned about the importance of long-tail SEO — now put it to practice by gathering the questions your customers or clients ask you the most. Look to your social media pages to start. For example, if you own a fabric company and you frequently field questions about colour matching or money-back guarantees, let potential customers know that you offer these services in your FAQ. You can also use social media to share frequently asked questions about products or upcoming services alongside a link to the answer on your site.

Use your long-tail keywords as questions or answers here, but remember not to stuff your content with keywords as it will begin to sound strange. Similarly, don’t write thirty or fifty frequently asked questions and answers as this will overwhelm the reader. Aim for five to ten.

Improve User Experience and Increase Conversion Rate With Quick Information

FAQ pages provide a secondary SEO benefit to your site and your business: They allow customers to find information and products quickly. Over time, this will bring more traffic to your site as you will gain a reputation for a clear, easy-to-read interface where customers can quickly find what they need — or contact you if they can’t.

Using an SEO-rich FAQ page may ultimately increase your conversation rates as well. Many customers will stick with you and your products when it’s clear that you have put time into helping them navigate your site, facilitate easy returns and exchanges, and answer their questions as honestly and promptly as possible.

Contact Us To Learn More About SEO FAQ

Unwired Web Solutions is proud to serve as a digital marketing industry leader in the realms of search engine optimization and content. Get in touch today to learn more about how we work with you to incorporate FAQ SEO boosters, create professional blogs, and improve your search engine ranking. We look forward to working with you!