We are proud to unveil the new look for Unwired Web Solutions’ website. After many years of using our previous website design, we knew it was time for a facelift. In fact, we knew much earlier. However, like a hairstylist who never has time to have her own hair cut, we put off updating our site so that we could focus on our customers’ success. Eventually, we decided it was time to move forward with our much-overdue redesign.
Like most brands, Unwired Web Solutions leverages its website as a marketing and informational tool. It is how many of our future customers learn more about our services. Below are three of the key reasons why we decided that updating our website would not only support our brand but would help us serve our customers better.
Staying Current Is Essential
Search engine optimization is an important part of modern digital marketing. It is an effective way to bring high-value visitors to your website. However, Google and other search engine companies are constantly changing their algorithms. This can significantly impact how much organic traffic your website receives.
At Unwired Web Solutions, we knew that our site was due for an update to improve its SEO performance. We spend so much time ensuring that our clients’ websites are up to date with the latest best practices in search marketing, we had fallen a little behind on our own. Fortunately, this update will help to spread the word to an even wider audience of businesses.
More Relevant Content Means Greater Value
Our website is more than just a marketing tool. It is also a way for us to communicate with current and prospective customers about the importance of effective web design and SEO. It provides us with a platform to communicate about our services and related topics.
We regularly update our website with the latest information through blog posts and page updates so our online presence stays more relevant to visitors. Nonetheless, from time to time, a complete overhaul can do wonders. It is a bit like cleaning your home. You keep it tidy throughout the year, but you still need to do a little extra “spring cleaning” every so often.
A Refresh Reflects Who We Are Now
Beyond content, updating the website helps us to keep our online brand in line with our business. When someone visits the Unwired Web Solutions website, we want that visitor to know exactly who we are. This facelift refreshes the look of our site to make it better reflect our brand.
A website is a lot more than just a marketing channel. It is the centerpiece of a business’s brand online. Therefore, we knew that our website needed a new coat of paint to better align with the company we have become since launching the previous version of our site. It is natural for brands to evolve over time. We encourage all businesses to make sure their websites evolve too.
Is It Time for Your Website Update?
Do some of the above reasons for our update sound familiar? Perhaps your team has been telling yourselves that your site is “good enough” for a little too long. Every business faces the question of whether it is time for a refresh. Fortunately, once you have decided it is time to pull the trigger, the rest can be easy.
Contact Unwired Web Solutions to learn about our website design services. Our team will work with you to review your current website and identify what you love and what you want to change. We’ll then get to work on a thorough redesign that helps to give your brand a refreshed look online. Get started today.