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Archives for February 2022

How Infographics Can Benefit Your Content Strategy

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A marketing strategy can include various types of content. But for your content marketing strategy to be successful, it needs to align with your brand’s message and identity. One great way to set your brand apart from others is through infographics. At Unwired Web Solutions, we offer content marketing services that include infographic design to help drive traffic and sales to your business. 

Infographics can be an aesthetically pleasing way to share information and data in a more compelling, engaging way with consumers. They can tell a story that captivates readers in a way that words alone may fail to accomplish. But if that isn’t reason enough to utilize infographics, how about if we told you that infographics had seen the biggest increase in usage among B2B marketers in the last four years?

A Powerful Strategy

Marketers are now listing infographics as one of their most powerful strategies. For many customers, visuals can speed up the rate at which information is processed. So, the quicker your customer can process information, the faster they can make buying decisions. The mind processes information in pictures much faster than it does in words. This can help your business communicate its end goal quickly and more effectively, resulting in a higher investment return. 

Infographics can increase your content exposure if done well with valuable information. Not every infographic requires original ideas, but if the information is useful enough, others may share it. By sharing your infographic, your business can get promoted, increasing your reach for potential customers. 

To improve the likelihood of getting your infographic shared, you may want to:

  • Send it in your monthly newsletter 
  • Submitted to infographic sites 
  • Enable highly visible social sharing buttons
  • Share it with related influencers
  • Post snapshots or specific sections on social media

Build Brand Credibility

One of the great things about infographics is that they can build your brand credibility. Creating exciting and informative graphics can help people learn more about your business and be seen as more oven authority. Positioning yourself as an expert in your industry can help you become a thought leader and build credibility for your brand. You can become this trustworthy source by creating original, informational infographics that are packed with valuable resources and relevant images.

If someone sees an infographic on social media or a third party site, they should be able to tell it came from your company because of its unique branded design. Take the time to customize every aspect of your infographic including colors and fonts to align with your branding. By doing so, you can build brand awareness and raise your credibility among your audience. When done right, your customers see your infographic and know it’s you.

How To Create An Effective Infographic

Improve SEO

Many people don’t realize that infographics can also help to improve SEO. As an effective tool for driving more traffic to your site and improving your return on investment, an infographic can prove to be invaluable for many businesses.

Used exclusively online for various purposes, including email marketing, social media ads, and blog posts, Infographics are one of the most versatile types of content that can significantly improve visibility. They’re easy to create, share, and utilize across many different platforms. When done right, they can help to increase engagement and conversions. For SEO purposes, always add alt text, a title, and a description of the infographic. If these infographics get shared enough, people may link to them from their own sites and pages, improving your chances of more successful SEO.

High-Quality Backlinks

Getting ranked in Google’s organic search results requires a lot of marketing strategies, including link building. But, these links must come from relevant, quality websites with authority to propel your business forward in the search. So, if you can get a trusted website to include a link to your site, you will rise in Google ranks.

Even sites that may not be accepting post contributions may be interested in publishing an infographic as an alternative. Other sites may be interested in including a link to your infographic in a piece that’s already published, if relevant to their content. This would mean you will get high-quality backlinks and strengthen your domain authority while driving user engagement for their site. So, it is a win-win.

Complex Concepts

Infographics can be helpful for people to understand complex concepts by using visual aids such as charts, diagrams, or graphs. They can use both images and text to explain these concepts. infographics should strike a balance by using relevant data to create an attractive visual while using text that tells a compelling story.

Infographics can also help readers easily digest text heavy content and make it easier to understand for visual learners. Users who may have quickly clicked off of your page previously may now take time to look at your infographic and engage with the image. Google will take note of the amount of time someone has spent on your page and their interactions which can help you gain ranking in search engine results.

Easy To Track

As with any marketing effort, you need to invest time and resources to track how well your infographics perform. With the right tracking in place, you can easily determine how your infographic marketing efforts have improved and scaled your business. 

To better understand how your infographics are performing, you must create a landing page for each infographic. This way, you can use an analytics platform to determine traffic sources, page visits, and the user’s site behaviour.

Overall, infographics are a great option to add to your content marketing strategy. Our team at Unwired Web Solutions offers content marketing services that include infographic creation. We understand what makes a great infographic and how it can greatly impact marketing for a business.

Having interactive content on your website is it great way to boost your SEO and to create a valuable user experience. These visual content pieces can help draw users’ eyes to the key points while telling the brand’s story. Contact us today to hear more about infographics and how they can help your business grow.

Best Practices for Custom Web Application Development

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No matter your industry, custom web development has a significant impact on your business. In today’s tech-focused world, you’re at a massive disadvantage if you don’t have a functioning website.

Of course, creating a site that brings in new customers while contributing to your business goals is easier said than done. Fortunately, with enough knowledge and the right help, you can leverage your web pages to grow your enterprise.

What Does Web Development Include?

Custom web app development creates a digital framework for your website, but it’s more complex than writing a few pages. You need to design, launch and maintain backend and frontend elements, tasks that require specialized knowledge and ongoing education.

To simply things, let’s break down what “backend” and “frontend” mean. Backend development includes the programs that run your website. This side of the project requires programming skills in several languages:

  • Python
  • Java
  • PHP
  • HTML

Visitors never see the work that goes into backend development, but it’s responsible for all the things they do see, which we call “frontend.” This aspect includes webpage content, sitemaps, links and anything else visitors directly interact with. Graphic design plays a major role here, like layouts, colour choices and images contribute to successful frontend development.

Why Is Web Develop Essential for Growing Your Business?

Excellent web development has two significant benefits: Your website looks good and functions well. Both are essential to creating a phenomenal customer experience.

From a visual standpoint, your website should look professional and align with your branding. Sites with out-of-date visuals can set off alarm bells, so you need to stay modern, which means regular updates. Additionally, design impacts how well users can navigate your site. For example, visitors may find your content hard to read if the text and background colours are too outlandish. Even if your content offers exactly what they’re looking for, they won’t know because it’s difficult to access.

As far as functionality goes, visitors should be able to navigate your website with ease. That means minimal loading times and no broken links. You should also regularly update security, especially if you accept sensitive information such as credit card numbers.

While this may seem like a lot of effort, providing the best experience to potential customers is well worth it. The majority of internet users give a website about 15 seconds to impress them. If it doesn’t measure up, users move on.

What Are the Benefits of Custom Web Development?

Even if you’re a small business, you can enjoy the benefits of a dedicated web development team. It’s easier than ever to outsource website building, and you’ll find it’s better for your business. For one, you can dedicate your energy today daily operations knowing that your website is in good hands. For another, you don’t have to keep tabs on yet another industry, one that updates irregularly and without warning.

Your dedicated web development team can also help you take advantage of new technology in a way that makes sense for your customer base. They also know what add-ons are all flash and have no substance, saving you money on unnecessary upgrades.

This customization lets you create a website that supports your overall marketing and branding efforts. You never have to make do with awkward templates or cobbled-together solutions. If anything does go wrong, you have experts ready to help you identify and resolve the problem.

Whether you’re creating a website from scratch or need to revamp your current web pages, Unwired Web Solutions is here to help. Our experts have worked with a wide variety of companies, and we’re excited to create a site customized to your needs. For more information, call us or contact us online.

Effective Strategies To Improve Your Google Business Profile

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For any business that is trying to increase exposure online, a Google Business Profile is a must. A Google Business Profile is a tool that lets companies directly influence the way local consumers connect with them online. It can also substantially help to improve your local SEO. At Unwired Web Solutions, we specialize in Google for business in Canada, and through Google Business Profile optimization, we can help build your business and help it grow online.

Vital For Local Business

If your business is primarily or exclusively local, it is important to find effective strategies to advance your local SEO. Most people find local businesses through searches, and Google Business Profile can substantially increase these numbers. 97% of consumers learn more about local businesses online compared with any other source, and approximately half of all Google searches are looking for local business information. So, if you want to get your local business found online, Google Business Profile is essential. 

Google Business Profile optimization is one of the best ways to increase your success and influence in the local market. It can offer a wealth of business information to Google Analytics and local customers. The details provided in your Google Business Profile are used in various ways by the search engine. It can use your information for populating Google Maps, a knowledge panel, providing voice search results, and assisting with Google app search results.

Where To Start?

The first place to start when optimizing your Google Business Profile is to make sure your information on the profile is correct. Your name, address, and phone number for your business are crucial to optimizing your profile. While it may sound simple, remember that your business changes over time and may possibly have had a different address or a number in the past. It is essential to make sure all of your online business citations are consistent with the one you include as part of your Google Business Profile. For example, the contact page of your website should have the same information that you have entered into Google Business Profile; otherwise, it could cause a red flag with Google web crawlers. 

Choosing the right category on Google Business Profile is also an important component of local SEO. It is vital to select the category and subcategory that best describes your business. For example, if you sell pizza, the category you may choose is “pizza restaurant” which would allow people looking for “pizza” or “pizza restaurants” to find your business in local searches.

The subcategory is just as important, especially if your business does more than one thing. Selecting the correct category and subcategory can often be the deciding factor for you outranking your competition, so you need to get it right.

The Business Description

Writing your business description on Google is a great way to let your customers know what’s unique about what you do. Google gives you 750 characters to describe your business, so it’s important to make them count. Tell people about your products and services but do not include any promotional talk in your description as Google doesn’t allow that. It’s also a great idea to have something about your business history and mission.

Photos can speak 1000 words, so it is essential to use some in your Google Business Profile profile. You can upload both exterior and interior shots of your business, as well as 360-degree views. Good quality photos are important because 60% of local shoppers say search results with strong images capture their attention. Also, according to Google, businesses that have photos receive, on average, 42% more requests for driving directions to their location and 35% more clicks through to their websites compared to businesses that don’t have any photos.

Reviews

We can’t express enough how critical reviews can be for your Google Business Profile. On average, consumers read at least ten reviews before trusting a business. Unfortunately, customers are slow to give reviews and often forget, so you need to be proactive with a consistent process to request them. You will also need to monitor and respond to those reviews so that your customers and Google know that you care about your consumer.

Even if you are a business that does not sell products, it is vital to use the product section. Because of its visibility, everyone should fill out the product section of Google Business Profile. Products get arranged in a carousel-like design which can help to drive more sales, views, and calls.

You can categorize and add images, descriptions, and calls to action to these product profiles, so be sure to leverage it to your advantage. For those who do not have a product to show, think of the section as a way to advertise your services. Instead of uploading a photo of a product, include an image of an employee providing your service.

Blog Posts

Blog posts are extremely important both on your website and in Google Business Profile. When posted to your Google Business Profile, they essentially become mini-blogs that give consumers important information and updates about your business. Posting regular blogs can help feed the important keywords and phrases vital to your business directly to Google’s algorithm. Regular posting can also help to drive up engagement. Google measures how much you as a business owner engages with your profile so, the more you post blogs, photos, or update your information, the more serious Google takes your business.

The Q&A feature of your Google Business Profile can be enormously helpful to your customers. Google allows you to create a storehouse of questions and answers within your profile. Use customer data you already have to include the right questions and the best solutions. By ensuring this section answers important questions, you can have control over the narrative and the perception of your business online.

At Unwired Web Solutions, we understand how overwhelming it can be when trying to drive potential customers to your website. Our experts are trained in SEO strategies and marketing techniques, including Google Business Profile that can help more customers find you. Contact us today for more information about our services.

How To Create A Solid SEO Plan For 2022

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As more people than ever turn to the online world to access information, shop online, or stay in touch with friends and family, SEO is becoming more important than ever. But many business owners don’t understand how SEO strategies can help benefit modern businesses. Here at Unwired Web Solutions, we can help implement an SEO strategy that can help get your business found online. As part of our SEO plan, we are able to offer content optimization and like to think of ourselves as content marketing Canada experts! So, we have got you covered for any SEO or content marketing needs!

SEO Marketing Strategy

An SEO marketing strategy involves the process of planning and implementing specific steps to get better organic rankings for a website. It is also commonly known as an SEO approach. The easiest way to think of an SEO marketing strategy is like a digital road map that marketers create to drive traffic to sites that will ultimately help a business get maximum return on investment.

As online engagement continues to rise in 2022, businesses need to focus on their SEO strategies to stay ahead of their competition. We have put together our top ways to create a solid SEO plan for the year ahead. These strategies have shown results in helping many businesses increase their organic visibility, fulfill their target audiences’ needs, and improve the quality of traffic to their website.

Use Keywords With Proven Results

When starting an SEO strategy, the best place to start is by looking at keywords that have proven demand. There are many ways to gather keyword suggestions. One of the most popular is Google’s Keyword Planner. Here you can get search volume and traffic estimates for the keywords you’re considering.

Target Long-Tail Keywords In Posts

A long-tail keyword is a phrase generally made from three to five words and is more specific than generic terms. These keywords can help to allow you to target niche demographics.

An effective SEO strategy includes integrating long-tail keywords in posts because they have a lower search volume and can offer lower competition. They can also easily be ranked on search engines which will make your site more visible to potential customers.

Post Unique Keyword Oriented Content

For content optimization, consider using keyword-rich paragraphs to your website that potential customers may be searing for. Pages are a great place to include keywords and long-tailed keywords that web crawlers can see and quickly know what your site is all about.

When writing content for your website, no matter if it is for a blog or a static page, always keep in mind your most important keywords. Your primary keywords should be used at least every 200 words, and they should be placed in eye-catching and significant positions such as the title tag, H1 tag, and other headings.

Create A Great User Experience

Excellent user experience is not only vital for the happiness of your customer, but it can also affect your SEO ranking. Google’s algorithm has consistently taken user experience into account, but they are changing their views on content creation for user experience. This has a new, profound impact on how web content is planned, with the focus shifting from creating content around keywords to producing content for users. Google now understands when web pages can answer a search query that poses a question. So, make sure that your website is user-friendly and answers any questions your customers may have.

Use Multiple Media Types On Your Blog

Speaking of user experience, people want to see content in many different ways. This includes not only written content but also multiple other media types. Adding videos, GIFs, infographics, and audio to your website will automatically increase your website’s engagement rate and time that your customers are staying on your site. Google Analytics will see how much time is spent on your site, and you will be rewarded with a higher ranking.

Maintain Quality Links To Your Page

Backlinks have long been considered a hidden secret for SEO, but look out for spammy ones that can do more harm than good. Only ask for links back from top-quality sites, relevant websites, or popular influencers. Never pay for a backlink, as these sites are usually considered spam from an SEO standpoint.

Planning An SEO Strategy

When trying to plan your SEO strategy for 2022, start by looking at your competitors These are websites that you would be battling against in the search engine results pages. To outrank any of your competitors, you must first address their domain authority and identify any of their weak spots. See if you can figure out their keyword focus and compare it to your own. This can tell you if you are on the right track or give you some ideas for your keyword strategy. Also, take a look at their media. Are they using images, infographics, or videos to entice their customers? The better you know your competition, the more prepared you will be to create your SEO strategy.

SEO Doesn’t Need To Be Hard

Overall, improving your SEO this year doesn’t have to be that hard. By following these simple steps, you can be on the right track to improving your web presence and building an overall excellent online presence for your target customers.

For SEO marketing, contact our team at Unwired Web Solutions today. A member of our team will be happy to sit down and discuss an SEO strategy that will help put you on Google’s radar. Through content optimization, backlinks, and user experiences, we can help grow your online presence. Contact us today!

On-Page Optimizations For Local Organic SEO

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When most people think of local SEO marketing, they default to their Google Business Profile, local citations, and backlinks. But many steps need to be taken on-page to help get your local SEO noticed by Google. 

When customers start searching for the best products and services near them, you want your business to appear at the top of the list. But local search engine optimization requires a strategic and targeted approach that starts on your website pages.

Local search optimization is important for businesses serving specific cities, regions, and even provinces. When done right, it can allow people to find the information they want to know about your business quickly and easily, putting them one step closer to a transaction.

Where To Start

When trying to capture those “near me” results, there are specific on-page optimizations that can play a significant factor in search engines finding and ranking your website. You first want to make sure your name, address, and phone number is consistent across all of your web pages. While it may seem simple, this information can make or break your local SEO strategy. Make sure you have this information displayed prominently on your site, such as in the footer, so that it will appear on every page. You can also display your information on your service area pages or your contact page in the body. But remember, consistency matters. So, it is important that this crucial business information is the same anywhere your potential customers will find you online, and anywhere Google may be using it for comparison to ensure its accuracy.

The Content

The content on your website can be an opportunity to show customers and the search engines that you are the top provider in your area for the product or services you provide. You will want to include specific details in your content, such as street names and landmarks. Make it clear why your customer wants your product or needs your service in that specific area. 

Try to think like your customer. If you were looking for your service near you, what terms would you search? You may want to include your local metro, city, or even neighbourhood. This can help you determine which type of content you need and the keywords to include in the content. This is how Google’s “near me” searches come into play.

These keywords can be optimized on targeted pages that are created specifically for your service or product in a certain area or all pages on your website. Customers who live in an area will know the common jargon and things that are native to the area. So don’t forget to do your research. If you can use some of these local terms or landmarks, your customers will know you are truly authentic and care about their local area.

Optimize Header Tags

Header tags are significant when it comes to SEO. Creating great header tags can give the visitors to your site and the web crawlers a basic idea of the overall structure of your page and what they can expect when they read through your content. Use your well-researched keywords in your header tags, but be careful not to overstuff them as this will come across as unnatural to your visitors and the web crawlers.

Is It Working?

Once you have everything optimized on your pages and are ready to go, you will want to know if your changes are having an impact on your local SEO strategy. With Google Business Profile Analytics you should see a boost in your metrics whether those are click throughs to your site, requests for driving directions, or calls to your business. As your visibility increases, you should naturally see an increase in traffic. But remember, when optimizing for on-page local SEO, keep it simple and relevant to your business and the area you serve. Once customers see that you provide what they want in their location, the rest will come naturally.

Even with rapid changes happening in local SEO, a solid on-page strategy can be a winner for both you and your customers. Contact our team at Unwired Web Solutions today to learn more about SEO services in Waterloo.