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Archives for January 2022

What is the Difference Between Local SEO and Organic SEO Services

January 31, 2022 by David Henderson

SEO can be complicated, and many people often wonder the difference between local SEO and organic SEO. Chances are you have heard about both types of SEO and may have a general idea of what they mean but cannot distinguish between the two.

It is essential for any business entering the digital marketplace to understand the differences between local SEO services and organic SEO services. For your online campaigns to be effective, it is vital to understand the difference in how they work and how success can be measured. When contacting an SEO company for help with your website, they are most likely to ask if you are looking for local or organic SEO help. Knowing the difference can save you a lot of time and money.

To understand the difference, it is essential to know the fundamental definitions of both local SEO and organic SEO. Organic SEO is a term for all the natural ways of making your website rank higher in search results. This includes searches performed on search engines such as Yahoo, Google, Bing, etc.

Local SEO is based on organic SEO but has a location-based focus. Local SCO is strictly built on making sure your local business appears higher when people in your area are looking for your product or service. When a potential customer searches for a type of business that matches yours, with proper local SEO, you will appear higher in the results on Google Maps, Bing Places, and so on.

Both types of SEO have to do with optimizing websites and online presence for search engines, but they deal with different rank factors and positions in search results pages. To understand how SEO works and how local is different from organic, we will go more in-depth into each to get a clearer understanding of what they involve.

Local SEO

Local SEO helps you to appear higher in local results. When someone searches for something locally, Google will show results that are based around what they think best matches the search query. So, if someone is searching for an Italian restaurant in Kitchener, they should see all of the choices around their area. There should be no Italian restaurants listed in Buffalo, NY or anywhere that is not near Kitchener, ON. 

As you can see in this screen shot, Google will show the closest Italian restaurants on a map and then list each business. Google reviews will be shown along with the address, distance to the location, hours of operation, and other relative information. All of this information will be collected from a business providing it through local SEO. 

Italian Restaurants in Kitchener

Optimizing local SEO is generally based on building citations, generating positive reviews, and optimizing website content with local keywords. It is vital for those with a local business to work with someone who offers local SEO services which understands how important it is to be indexed by Google. 

Our team at Unwire Web Solutions can help optimize your website to ensure your local business gets highly ranked for customers to find you. Our local SEO services offer several benefits to your online marketing efforts, which can significantly drive more foot and digital traffic to your store. When done right, you will gain more leads and sales from local customers and establish more of an identity within your community of trust and expertise.

Organic SEO

Organic SEO is focused on relevant and informative content. An organic search in Google is often someone searching for content and information who needs an answer to a question. They are doing research, not necessarily to make any transaction but just to know the facts and information to solve their current issue. This could be the latest news on a given topic, a food recipe, or DIY guide.

Organic SEO is based on links and keywords. With keywords, your website content can use specific words and phrases that people use in search engines. This is what tells the search engine that your content is relevant to what the user is searching for. When other websites that are topically relevant to your website link to you, it can help establish to Google that other people and websites thought you were relevant and authoritative.

Links and keywords both touch on the two central elements of organic SEO – relevance and trust. When Google sees that your website is relevant and trustworthy, your organic search rankings will increase.

Content

Content is a vital part of both local and organic SEO but in very different ways. Local SCO has content focused on location-based information, including the businesses city, town, or region. It can even include zip codes, streets, and intersections. Highly localized content can help attract a local audience and establish your geographic focus to search engines.

Organic SEO is more concerned with content focused on families of topics and the grouping of keywords that will help people find the information they are looking for. Instead of focusing on location-based keywords, organic SEO will have keywords that focus on the business or topic itself.

Both Are Important

Both local and organic SEO serve important but different purposes for businesses. They are both based on similar concepts of optimizing your business for search engine rankings. Still, there are differences between the two that you need to know if you want a successful marketing strategy. When SEO services are done together, you get the best of both worlds.

To know if your website is optimized correctly, many SEO analysis tools are available that can help give you an idea of if you are on the right track. If your site is not ranking the way it should be in Google, contact our experts today. We will be happy to sit down with you and discuss our organic and local SEO services.

Filed Under: Search Engine Optimization Tagged With: local seo, Local SEO services, SEO services

The KPIs That You Should Always Be Tracking

January 27, 2022 by David Henderson

KPI tracking refers to the methods and tools that can be used to monitor the performance metrics of a website. KPI stands for “key performance indicator.” Measuring KPI’s involves collecting specific data and converting it into useful metrics. These metrics can then be reported and measured in easily readable charts and dashboards.

Determining KPI’s is a vital step for both new companies and those that have been in the marketplace for a long time. To help ensure successful growth after KPI’s are established certain steps may be needed, including product content optimization, social media management, or content optimization services in Canada.

KPI’s show the situation of a company at that point in time. It can help outline any problems or roughness and helps to lay out the steps that can be taken to eliminate them. Areas and subjects in which the company is successful are highlighted, and the methods that work can then be repeated.

Set Goals

In order for KPI’s to work, businesses first need to set goals for themselves. These goals should be as realistic and selective as possible, and it should be clear in which area growth is most important in the digital market. For example, it could be the number of visitors to the site, the amount of interaction they give, or even the number of incoming emails. Setting these targets will depend entirely on the owners’ goals and the product or services they are selling.

KPI’s are specifically for the digital marketing field to determine the ratios of different digital metrics to each other. Some determined KPI’s however, should be specific to channels used. 

For example, social media tools and the conditions under which visitors interact with these channels may be different compared to how visitors interact on a website. Google Analytics is a great web analysis tool that can help you to understand the behaviour of your users entering your website. It can allow you to create custom dashboards to separate all of your different goals.

Each social media channel has built-in analytics that can help you with your KPI’s. There are also a number of reliable social media metric trackers that can help monitor your numbers over a specific period of time. 

Which Ones To Monitor?

One of the main problems with KPI’s is choosing from the thousands that are possible. If you choose the wrong one, you may be measuring something that doesn’t align with your goals. So how should you go about selecting the correct KPIs for your organization?

Your business may have many moving parts that are integral to its operations and performance, but it’s impossible to track everything going on. Many of these measures are simply not important enough to follow, and monitoring too many could create unnecessary work that ultimately will not be useful.

Instead, you will want to choose one or two metrics for each of your objectives that can be most helpful in achieving them. In many cases, multiple metrics could apply, but only a couple of them will be impactful enough to improve the performance of your business. 

Indicators of Performance

Once you have chosen your metrics, you will want to ensure that they meet the criteria for a good KPI. Your KPI’s should be accurate indicators of performance and have some additional characteristics that could signal their effectiveness. Ask yourself these questions about each KPI you may be considering:

  • Does this KPI connect to our objective?
  • Is it simple to understand and define?
  • Can it be easily quantified?
  • Can it be measured in a timely manner?
  • Will it still be relevant in the future

While KPI’s are an essential tool in measuring progress, they will only be helpful if done accurately and in a timely manner. Having an analyst responsible for collecting the data could be essential depending on the size of your business. An analyst should be able to analyze the results, put the data in context, and explain the performance. Our team at Unwired Web Solutions have the tools and experience needed to deliver the metrics that can help your business succeed. 

Top 5 KPIs To Track On Social Media 2

Social Media KPI’s

What good is social media if you are not reaching your customers? But how do you know if your customers are responding to your posts, or if your posts are prompting a purchase? KPIs for social media can help you determine if your social media presence is doing its job. 

There are specific KPI’s that should be measured across social media channels.

Impressions – this is the number of times that your post showed up in someone’s timeline or feed. However, this may not necessarily mean that the person who saw the post noticed it or even read it.

Follower count – this is the number of followers that your social channel has.

Audience growth rate – the growth rate demonstrates how your follower count is changing over time. You always want to make sure you are gaining followers, not losing them.

Reach – this measures how many people have seen your posts since it went live. This is a great metric to give you an idea of what your audience finds valuable and interesting. To calculate, divide your post views by total followers and times it by 100. This will give you your post reach percentage.

Likes– this is the number of times followers interacted with a social post by clicking the like button.

Comments – this tracks the number of times your followers commented on your posts.

Engagement rate – this metric helps to divide all the engagement a post receives, including likes, saves, comments, and favourites, by the total number of followers on your social channel. It helps to show how engaging your piece of content was. Add your likes, comments, and shares together and divide by your followers to find this metric. Then times by 100 to get your average engagement rate percentage.

Click-through rate – this is the percentage of people who viewed your post and clicked on your call to action. This metric can help provide insight into whether your content captures your audience’s attention and gets them to act. Get this calculation by dividing your total clicks by total impressions and times in by 100. This will give you your click-through rate percentage.

Conversion rate – conversion metrics show how effective your social media strategy is and whether it’s leading to sales, getting people to subscribe to a mailing list, visit a website or landing page, or other actionable outcomes. A high conversion rate shows that your social media marketing has delivered something valuable to your audience. To calculate it, divide your conversions by total clicks and times by 100. This will give you your conversion rate percentage.

Email Campaigns 

If you run email campaigns as part of your marketing strategy, you will also want to track these. Many of the KPI’s for social media are the same for email campaigns. You will want to look at open rates, which are the metrics that will tell you how many people open your email. When looking at these metrics, it is important to note your email subject line to tell you if it is or is not an effective strategy. A catchy email subject line can make or break an email campaign. 

You will also want to note your conversion rate and click-through rate the same as in social media. Bounce rate is also important to note for email campaigns as it will tell you how many people clicked on a link but then quickly left that page without taking any action. You want these numbers to be low as it signals that your content isn’t all that engaging or you have not provided an adequate user experience.

Don’t Put If Off

Many people put off measuring their KPI’s because they don’t know where to start or they think they may do it wrong. It’s not unusual for businesses to go off course as a result of using the wrong measures, but the sooner you uncover your mistakes, the better. At Unwired Web Solutions, our team of marketing experts can help to find the KPIs for your business and help with tracking. If your metrics show low numbers, you may need to rethink your marketing strategy, such as social media engagement changes or content rewrites. Contact us today for content optimization services in Canada or help with your social media marketing!

Filed Under: Social Media Marketing Tagged With: content optimization services, content optimization services in Canada, KPI

Should You Have Live Chat On Your Website

January 24, 2022 by David Henderson

We now live in a world of instant gratification where consumers want a convenient and easy way to ask questions when shopping online. One way to help consumers instantly connect with your business is through live chat (also known as “instant messaging”). Live chat can help in the consumers’ decision-making process as studies show that those who use the service are either considering making a purchase or are in the process of making a purchase.

At Unwired Web Solutions, we understand how important it is for your customer to connect with you throughout their buying experience. We offer a variety of services, including custom web development and custom web app development with an option of live chat.

Communication is Vital

Research has shown that roughly 44% of online customers say that having questions answered by a live person while making a purchase is one of the most essential features of a website. This means the simple act of answering a customer’s question can mean the difference between making a sale or having them walk away.

No matter how much content you have created, visitors will still have questions, making a chat option very useful. Live chat can help customers feel satisfied when they get their questions answered quickly and easily. This means they will often leave the interaction with a positive view of the site and may even leave a positive review for your business on Google.

Live chat boxes can be used in several ways to help lead to conversions. You don’t want your live chat to make customers feel as though they’re being “sold to.” However, you also don’t want a warm lead to disappear without getting any contact information, so it’s necessary to steer customers in the direction that will help them and also get their contact details. This approach kills two birds with one stone. It helps get the customer the information they want and can also give you permission to get their details and contact them.

coupon

Marketing Possibilities

People love communicating in real-time and live chat gives them what they want. But customers are not the only ones who can benefit from live chat. Marketers are also seeing a way to increase leads and sales. 

Consumers also want to get a deal, and a live chat box can also offer this. Chat boxes don’t only need to be about answering a customer’s question. It can also serve as an ad or pop up. Think about using a chat box as a way to capture an email in exchange for a coupon towards your shop. By seeing the chat box itself as a way to reach out to customers, you can start the conversion process early on.

Many people believe that live chats may be the future marketing and sales teams, especially in the age of COVID when people are not meeting in person. If you can start with it now, you may have a competitive advantage in the future. 

Chat Support Team

Your chat support team is the lifeblood of your live chat system. It is vital to train them specifically for your live chat, but it is one aspect that many businesses don’t think about. If you have a small business, you may be able to handle all of the live chats yourself during business hours. However, if you have a larger company, you may want to look into a live chat provider service.

When looking for a live chat service, you will want to keep in mind the language in which most of your customers will communicate. You will want to make sure that your live chat representatives use a semi-formal voice and can be flexible enough to identify and speak like your customers.

Creating a seamless chat protocol that can be followed and modified easily is important. You will want to start by creating friendly greetings that are automatic chat box pop-ups. These chat boxes can be triggered for specific interactions. For example, they can detect if someone is a first time visitor, so you can queue the chat box to pop up with a particular greeting. It can also be triggered to pop up after a certain amount of time.

Increased Conversion Rate

Many clients shy away from live chat because they feel it is just too complicated. However, when they see that research shows an increased conversion rate by almost half, they’re much more open to the idea. Live chat may not be suitable for every business, but it can be helpful for most types of online businesses that require some level of customer interaction. If you are unsure if live chat would be a right fit for your business, there are a few questions you can ask yourself:

  • Do you sell products or services online?
  • Does your customer service team regularly interact with customers via email, social media, or other online platforms?
  • Does your business require a customer support team?

If you answered yes to all of these questions, your business is most likely a good candidate for live chat. If you want to build a personal connection and increase your conversions, then live chat may be the right option for you. Contact Unwired Web Solutions today to learn more about our services, including custom web development with an option for live chat.

Filed Under: Website Design Tagged With: custom web app development, custom web development

Top Reasons Why Your Site Isn’t Indexed on Google

January 21, 2022 by David Henderson

Having a website and making it visually appealing with easy functionality is only part of having an online business. You can create the best online experience for your customer, but if they can’t find your site, then what is the point? Unwired Web Solutions is an SEO company in Kitchener that can help get your website found. 

If Google doesn’t index your site, you are not alone. Many sites are sitting idle because of various potential issues that are preventing Google from indexing. It is vital to know some of the most common problems causing your customers not to find your website. Our team has narrowed down the top reasons why this may be happening. 

Your Site Is Not Mobile-Friendly

It is now mandatory to have a mobile-friendly website if you want to be indexed by Google. Since introducing its mobile-first indexing, you will lose rankings and traffic if your website is not optimized for viewing on a smartphone or tablet.

If your website is not mobile optimized, it doesn’t have to be complicated. You can add responsive design principles such as CSS media queries or fluid grids. These easy fixes can make sure that users find what they need without experiencing any navigation problems.

To find out if this is what may be causing your website not to be indexed by Google, try running your site through Google’s Mobile-Friendly Testing Tool.

Your Site Loads Slowly

Google is less likely to want to feature slow loading sites in the top results of their index. If your site takes too long to load, it could be due to various factors. Having too much content on a page for a user’s browser to handle could be a reason for slow loading time. It could also be due to an old-fashioned server with limited resources.

Many tools can help to let you know if your website is loading at a fast enough pace. Google Page Speed Insights is a helpful tool that could also identify what website sections need urgent attention. This tool can analyze a web page against five performance best practices such as minimizing connections, leveraging browser caching, reducing payload size, and more.

 

Your Content Needs Updating

Many people don’t realize how important well-written content is on a website. To succeed on Google, you must have minimal content that doesn’t have any significant issues and meets your competition levels. Content that is less than 1000 words does not do as well as content that is more than 1000 words.

The information on your website should be informative and needs to answer questions, provide information, or have a point of view that differs from other sites in the same niche as yours. If your content doesn’t meet these standards, Google will likely find another site with better quality content.

Good quality content should also incorporate SEO practices by adding relevant keywords throughout the text. Hiring an SEO company in Kitchener can ensure that your content is written correctly and can be indexed by Google.

Text isn’t the only thing that needs to be optimized for Google. Image optimization for SEO is also extremely important and can make or break your website views. If you have images on your website, they also need to be optimized, just like written content. 

Your Site Isn’t Engaging

Believe it or not, Google can tell if your site is user-friendly and engaging. Your website will rank higher in search results if it’s easy for your customers to find what they’re looking for and navigate around your website without feeling frustrated.

Google doesn’t want to index sites with confusing navigation or ones that are just plain hard to use because there are too many distractions. If you have an eCommerce website and only have one product listed per category instead of several, this could also be why your content isn’t ranking well with Google.

Google wants to index sites that people enjoy sharing. If you can “wow” your readers with your content and have them share your blogs, you will rank better on Google. If your website is getting a lot of clicks and attention, Google knows it is something that people want.

All Domain Properties Are Not Added To GSC

You may have more than one variation of your domain, and this may be causing problems for you to be indexed on Google. Some older sites may have migrated from http:// to https:// But these variations may not have been added and verified in Google Search Console.

You will need to make sure that you’re not missing any of your domain variations when adding them to Google Search Console. You will also need to verify your ownership of all the domain properties to make sure that you are tracking the correct ones.

Sitemap for Top Reasons blog

You Are Not Using A Sitemap

If you have a website, you need a sitemap. A sitemap is a list of all the pages on your site, which is one way for Google to find out what content you have. This tool can help to ensure that every page gets crawled and indexed by Google Search Console.

An informative sitemap can tell Google what the important pages of your site are and what you want to submit regularly for crawling and indexing. It is important to note the HTML sitemaps are depreciated in Google Search Console. XML sitemaps are now the preferred format.

It Can Be Challenging

Understanding why your site is not being indexed by Google can be a challenge. However, it is well worth solving if you want your customers to find you. Technical SEO, content, and links are all important in maintaining your site’s performance on Google. You will want to make sure you are getting your site out there in the correct manner.

Unwired Web Solutions can help make sure each page of your website is optimized for Google. The better Google can crawl, index, and rank your site, the better results you will see. Contact us today to learn how we can help get your indexed on Google, which means more potential customers coming your way!

Filed Under: Search Engine Optimization Tagged With: Mobile-friendly, SEO company, SEO company in Kitchener

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