Your website may be chock full of valuable information, and you may have optimized it for maximum SEO performance, but that doesn’t mean that it couldn’t benefit from a comprehensive FAQ page. A well-thought-out FAQ page provides ample opportunity to boost your SEO performance and drive more traffic to your website. It does this in several ways:
- It gives you the chance to target highly specific, long-tail keywords.
- It gives you the chance to address users’ specific questions and concerns.
- It gives you another page on which to add back-end SEO.
- It grants you the opportunity to build trust with your audience.
That said, FAQ SEO is not a given. To realize the full benefits of an FAQ page, you must build a page that provides real value to your existing and potential customers. Though not an exhaustive list, check out a few ways to begin doing just that.
1. Include the Most Frequently Asked Questions
Though it seems like a no-brainer to include your customers’ most frequently asked questions on your FAQ page, many companies tend to include inquiries they believe are relevant but are, in fact, not. To build a relevant, valuable and SEO-friendly FAQ page, tap into all your resources to determine what questions your customers and prospective customers actually have. Some resources that may prove useful are as follows:
- Your audience
- Internal team members
- Your email logs, chat logs and site search data
- Competitors’ FAQ pages
- Quora, Reddit and other Q&A forums
- Google Search
- People Also Ask search results
From each of these resources, you should be able to build a comprehensive FAQ page that provides real value to your users and, at the same time, elevates your SEO efforts.
2. Provide Clear and Concise Answers
Though the questions themselves serve as long-tail keywords, they alone are not enough to drive sustainable results. You must accompany each question with well-thought-out and accurate answers. Moreover, your answers must be concise. If your users wanted lengthy responses, they would turn to your blog. Searchers who click on FAQ pages, however, want brief yet thorough information.
To provide the kind of answers your users are looking for, pull from your existing resources. Use content from your website to guide your responses but be sure to rephrase it to avoid duplication dings. Recruit other members of your team to help build replies and, again, refer to competitors’ pages.
Finally, try to keep each response limited to two to three sentences. For users who desire more in-depth information on any given topic, use internal links to redirect them to other pages of your website.
3. Format Your SEO FAQ Page for Optimal User Experience
Though the relevance of your inquiries and the accuracy of your replies will serve as the basis of your FAQ SEO efforts, it’s important to not overlook the user experience. Not only do you want to make it easy for site users to find the information they seek but also, you want to do everything in your power to keep them on your site — and, more specifically, each page — for as long as possible. You can accomplish these objectives by using a clean, clutter-free design, dividing questions into categories, incorporating a search bar and using visuals where applicable.
4. Use Meta Descriptions
Finally, don’t forget to take advantage of your meta descriptions. Meta descriptions and title tags play a crucial role in helping both users and search engines understand what your pages are about. They also serve as prime opportunities to further optimize pages with keywords. Whether you use one FAQ page or several, don’t overlook your title tags and meta descriptions.
Building an SEO-friendly FAQ page is easier said than done. To make the most out of your FAQ SEO, partner with content creation and optimization experts who can help streamline your efforts to online success. See what the team at Unwired Web Solutions can do for you.