Having a blog could be essential for your business. Many experts agree that it is vital for website content optimization. But when you put time and effort into a blog, you want people to read it. So how do you grow your blog and not only make it enjoyable and informative to your readers but to increase your number of visitors?
Should You Spend Time Writing Blog?
When starting a business, you may wonder if you should spend time building a blog and crafting content. While it may seem like a time-consuming job, having a business blog can be beneficial. One of the most important reasons to have a blog is to help drive traffic to your products, upping your customer numbers. Continual content using specific SEO keywords can help with ranking in Google. Aside from using keywords, inbound links and backlinks are a Google ranking factor that can be placed within blog content.
Blogs can also position you as an expert in your industry. It is a place where you can inform your consumers about your products and/or services. The more information you can share, the more it will inspire trust in your consumers and turn traffic into leads.
Make it User-Friendly
One of the most important things to remember when creating a blog is making it a user-friendly experience. Customers do not want to read articles on a website that is difficult to navigate, so make sure your blog and website as a whole are easy to use. Navigation should be simple, and a search box should be included so your customers can easily find what they are looking for.
Page speed is essential so your customers don’t get impatient, but it is now something that Google considers when ranking websites. Ensure your blog is running at top speed to ensure your potential customers can find you in a search.
The Importance of Social Media
If you have a blog, social media should be an integral part of the marketing behind it. By promoting your blog on social media profiles, you reach more potential customers by driving more traffic to your website. Utilize all social media platforms available from Twitter to Pinterest and Facebook.
Social media platforms are not only a place to share your blog content, but they can also be a way for your readers to share your content as well. This is just another way for your content to reach more people. While it may sound simple, crafting engaging content that provides readers with a value they want to share with others involves taking time and marketing skills.
An SEO Strategy
Writing for a blog requires a particular skill set, and part of this skill is knowing how to incorporate search engine optimization within the content. An SEO strategy within a blog can help users discover your content. Using keywords as part of your SEO strategy will enable web browsers to find your blog.
Another challenge in creating a blog is making sure your readers come back each time you publish an article. Tools that enable readers to subscribe to an email list are a great way to help ensure those people will return to your blog again. Interactive pop-ups are a crucial component in helping to gather potential customer information.
Nurture Your Blog
Growing a blog can take a lot of nurturing. This means building engagement by replying to comments. If a reader has taken the time out to leave a comment, a proper response should be made. By building a rapport with the commenter, they’re more likely to return to your blog in the future.
It is essential to know the many ways to help grow a blog, or you may find yourself writing to an empty audience. Our team at Unwired Web Solutions can help to grow your blog and ensure that it benefits your business, converting readers into customers. Contact us today to learn more about our services, including website content optimization