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Archives for August 2021

How To Grow Your Blog

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Having a blog could be essential for your business. Many experts agree that it is vital for website content optimization. But when you put time and effort into a blog, you want people to read it. So how do you grow your blog and not only make it enjoyable and informative to your readers but to increase your number of visitors?

Should You Spend Time Writing Blog?

When starting a business, you may wonder if you should spend time building a blog and crafting content. While it may seem like a time-consuming job, having a business blog can be beneficial. One of the most important reasons to have a blog is to help drive traffic to your products, upping your customer numbers. Continual content using specific SEO keywords can help with ranking in Google. Aside from using keywords, inbound links and backlinks are a Google ranking factor that can be placed within blog content.

Blogs can also position you as an expert in your industry. It is a place where you can inform your consumers about your products and/or services. The more information you can share, the more it will inspire trust in your consumers and turn traffic into leads.

Make it User-Friendly

One of the most important things to remember when creating a blog is making it a user-friendly experience. Customers do not want to read articles on a website that is difficult to navigate, so make sure your blog and website as a whole are easy to use. Navigation should be simple, and a search box should be included so your customers can easily find what they are looking for.

Page speed is essential so your customers don’t get impatient, but it is now something that Google considers when ranking websites. Ensure your blog is running at top speed to ensure your potential customers can find you in a search. 

The Importance of Social Media

If you have a blog, social media should be an integral part of the marketing behind it. By promoting your blog on social media profiles, you reach more potential customers by driving more traffic to your website. Utilize all social media platforms available from Twitter to Pinterest and Facebook.

Social media platforms are not only a place to share your blog content, but they can also be a way for your readers to share your content as well. This is just another way for your content to reach more people. While it may sound simple, crafting engaging content that provides readers with a value they want to share with others involves taking time and marketing skills.

An SEO Strategy

Writing for a blog requires a particular skill set, and part of this skill is knowing how to incorporate search engine optimization within the content. An SEO strategy within a blog can help users discover your content. Using keywords as part of your SEO strategy will enable web browsers to find your blog.

Another challenge in creating a blog is making sure your readers come back each time you publish an article. Tools that enable readers to subscribe to an email list are a great way to help ensure those people will return to your blog again. Interactive pop-ups are a crucial component in helping to gather potential customer information. 

Nurture Your Blog

Growing a blog can take a lot of nurturing. This means building engagement by replying to comments. If a reader has taken the time out to leave a comment, a proper response should be made. By building a rapport with the commenter, they’re more likely to return to your blog in the future.

It is essential to know the many ways to help grow a blog, or you may find yourself writing to an empty audience. Our team at Unwired Web Solutions can help to grow your blog and ensure that it benefits your business, converting readers into customers. Contact us today to learn more about our services, including website content optimization

What is a WordPress Developer

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An expert Canadian WordPress development company seems like a dime a dozen when you start out looking for one to hire. But, are all of these so-called “experts” the same? A WordPress developer is often thought of as a professional that develops WordPress plugins. But in reality, there’s a lot more to it than that!

Not Qualified Development Experts

WordPress is a platform that makes it easy for people to use even without being PHP experts. Since it is an open-source CMS, anyone with basic internet skills can build a website with WordPress. However, this certainly does not qualify them as WordPress development experts.

When looking for a WordPress developer, you may come across dozens of options. Just be aware that the majority may be underqualified and may have had no official training. These are often people who have built a few WordPress sites on their own, thanks to the ease of WordPress templates. 

Low-quality WordPress development may work in the short term, but it may cause problems for you down the road. You could run into security issues, plugins that do not work correctly, or even problems updating your site in the future. When you reach out to your site builder, they will be unable to fix any of your issues since they are unfamiliar with the infrastructure of WordPress. Utilizing a solid development team can assist with bug fixes and regular updates, so you don’t need to worry. 

A True WordPress Developer

A true WordPress developer is one who can make custom plugins and modules and are able to develop a theme around WordPress. The expert should be able to understand WordPress core functions, and they should be a PHP developer. 

Unfortunately, not everyone that labels themselves a WordPress developer deserves the title. In general, software development requires specific disciplines and skills often lacking in many people hired to fix or create a WordPress site. Vast amounts of knowledge and a good amount of PHP skills are needed to create cutting-edge WordPress plugins or themes and making them properly work in all environments. An experienced development team should be knowledgeable about practices that are considered best in the industry. Your business will rely on your developer knowing how to enhance the functionalities that are latent in WordPress.

Our Team of WordPress Experts

Getting the most out of WordPress involves using a solid development team that can assist with bug fixes and regular updates. Our team at Unwired Web Solutions is a group of highly experienced and skilled PHP developers. We have many years of working with WordPress and can understand what it takes to build a professional, secure website and properly represent your brand online. Our WordPress development company Canada experts can improve upon an existing WordPress site or build a new one from the ground up. We pride ourselves on knowing the needs of our customers, analyzing the market, staying up-to-date on trends, and delivering projects, start to finish. 

Unwired Web Solutions is an expert team that brings you all the experience you need and more. Contact us today to learn more about our WordPress services.

How Backlinks Affect SEO

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For those trying to build a website and get traction in SEO, backlinks may be an important part of your strategy. This may be why you have been doing link-building outreach, guest blogging, or producing data-driven content, hoping that other sources will cite. After all, getting more backlinks has been an SEO tactic since the early days. But are they still necessary?

SEO services have long provided backlink strategies for companies looking to gain higher site rankings. So, surely with the number of backlinks that websites have racked up over the years, they must have impacted the SEO, right? Google says, not necessarily. According to John Mueller, a webmaster trends analyst at Google, the total number of backlinks on a website doesn’t matter at all. In fact, it isn’t even something that a search algorithm looks at. 

Quality Vs. Quantity

In the link-building world, quantity is now out, and quality is where you should be putting your focus. Just one good link from a high-authority website can be more impactful than thousands of low-quality links. Google really only looks at how relevant each link is to the website that it is pointing to. Mueller suggests that even a page has only one high-quality link from a major news site, that signal would be enough for Google to categorize it as a quality page. 

High-quality backlinks have always been the ultimate SEO trump card, so this should not come as a surprise to some people. It seems that many business owners get carried away in practices that only focused on getting more links. SEO experts agree that time and effort should be put into producing content that people will want to link to. Although it is not easy, it will prove to be much more valuable to Google and its user experience-focused future. Google’s page experience update is currently being rolled out, and user experience should now be your top priority as a business owner. 

Internal Links

Internal links are also important for the SEO of your website. Unlike backlinks which go from an external website to your site, an internal link points to content within the same domain which can help the user navigate a website. These internal links can help Google index the website’s structure. They help to organize content and will tell search engine “crawlers” to discover and archive more relevant pages. This will help benefit the site’s SEO. 

While there is no right or wrong in how many internal links you should have on your site, it should make sense where you are directing your customers. For example, many “FAQ” pages have direct links to a “contact page.” It makes sense for the customer to be directed to one page after the other. 

SEO Services

If you require SEO services, our experts at Unwired Web Solutions can help with backlinks or any other concerns you may have about your site. As Google rolls out its new user experience-focused requirements, it is vital to have your site ready for the new changes. This includes ensuring your backlink and internal links are creating a user-friendly experience for your customer. Contact us today to learn how we can make sure you stay high in Google rankings. Click here to learn more about our services. 

How to Make Newsworthy Content

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Most people are not reporters, and their business does not offer breaking news every day. So how can newsworthy content be created? A blog is an essential part of many online retailers, but it can be a struggle to develop constant newsworthy, engaging content. 

When you have quality articles, others will want to link to your site. This is what you want to strive for. Website content optimization can ensure that your information is presented in an SEO-friendly way. It is not just about having great content but also making sure it performs well. 

Relevant and Interesting News

Data is perhaps the most important part of the content process. Most people are not actual reporters and do not have breaking news that applies to their company. That is why doing some digging and finding news stories that are relevant and interesting are essential. 

Start by seeing if you have any internal data at your company that would be of interest to your readers. A lot of companies tend to overlook this aspect. You may have some interesting information and not even realize it. If you are not sure where to start, try emailing a list or audience that you can survey or poll to find out what information they may find interesting.

If you don’t have news within your company that would make a great post, look at outside sources. There is always news happening that could be pertinent to your business. You just need to start looking! Gather information that is relevant to your company and write about it from your perspective. 

Emotions are Crucial

You want your readers to feel something. If you are not sure which direction to go with this, try surprising your readers. Many journalists focus on things that are new and unexpected, and people are generally interested in these topics. 

You will obviously need to work with the data out there, but if you found the topic surprising, odds are someone else will too. Make sure your surprise about the news is highlighted in your article. 

Make An Impact

It goes without saying that you want your content to make an impact. This in itself can create a sense of newsworthiness. You basically want to ask yourself if it will affect the audience. When journalists decide what to write, they want to know, “Does this impact my readers?” and “How does this affect their daily lives?”

Your content should leave an impact on a reader. You want your content cited and backlinked on other websites, and by following these few simple strategies, you may have a chance. 

Always keep your audience in mind when creating content. If you are trying to get national news coverage, or appeal to a wider audience, keep the subject matter in mind and how it can impact many people. You may want to focus on something that everyone will relate to, or you can stick to a niche perspective. You don’t always need to appeal to everybody. But if you do go that route, you still need to keep the impact in mind. 

SEO’s are always looking for ways to get excellent links, but you need to earn those links by creating newsworthy content. Most business owners are not professional writers and just don’t have the time to research and develop topics that suit their customers’ wants and needs. This is where Unwired Web Solutions can help! Our experts in website content optimization can get your site noticed with newsworthy content. Contact us today to get started!