Experts are predicting that retailers who boldly invest in cutting-edge technology are the ones who will lead in the future. The rise of web-connected devices has completely reconfigured the retail landscape, and those who do not react will be left behind. Because of this, more companies than ever before are reaching out to Unwired Web Solutions for eCommerce solutions and search engine optimization services.
The Rise of Technology
Chances are, in the past 18 months, you’ve probably bought something online, paid for something with your smartphone, or used a retail app. Each of these examples is easy to see how crucial technology is becoming in the retail and consumer sector. It had previously been advised that consumer companies and retailers need to evolve into technology companies, but the COVID-19 pandemic brought technology front and center, faster than anyone could imagine. For retailers that have had no choice but to close their stores during the pandemic-related lockdowns, eCommerce and online customer service have been their lifelines.
To say that technology is changing the retail sector would be an understatement. It has completely revolutionized the way we shop, forcing the industry to rethink its business model. People have found an increased convenience, time saver, and equality experience through shopping online.
The rise of technology has seen a blurring of the boundaries between retail and supplier. Brands once relied on physical stores to get their products to consumers, but now many can sell effectively through their digital channels. Some of the most popular digital media that people use for online shopping are on their mobile devices. With the release of dedicated apps by retailers, consumers don’t even need to go to a website to order anymore. Now known as M-commerce, customers can use an app on their mobile device, find what they are looking for, and purchase.
Automation is another way technology is changing the retail sector. Automated assistance can create a customer experience that bridges the gap between customer service and customer questions. Many are simply pop-up chat boxes that appear to have a live person on the other end but in reality, only contain automated messages.
Omnichannel retailers can offer a unified experience through their social media channels, their website, mobile apps, and physical stores. Each channel can present its own sales opportunities and options for customers to talk to real-life customer service representatives in various ways. By promoting their brand across various platforms in a unified way, consumers can easily recognize and purchase products.
What Will the Future Look Like?
Whether retailers like it or not, digital transformation in the retail sector is happening. However, only the most forward-thinking ones will adapt successfully. There are many ways that retailers can change their marketing strategies to fit more into the technology their customers want. For example, mobile apps can help grow your brand and engage with your customers. Customer portal software is also a great way to enhance your relationship with your customers. By simply bringing the experience of a brick-and-mortar store into your website, social media outlets, or app, your customers can easily see your products, get information, and most importantly, place an order easily.
At Unwired Web Solutions, we have helped many businesses adapt to this rapidly changing technology. Contact our team of experts today to help transform your retail location with eCommerce solutions and search engine optimization services.