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Archives for September 2021

How Well Is Your Content Performing Across All Audiences

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Optimized content marketing is about making your content as useful, easy to find, and easy to read as much as possible. But, like clothes, content marketing isn’t one size fits all. Just as you should wear clothes that fit the appropriate situation, all content should fit the audience you are trying to appeal to. 

The 5 Audiences

There are five primary audiences that your content should be optimized for. These include:

  • Customers
  • Social Media
  • Search
  • Influencers
  • Your business

By transforming your content to appeal to these five target audiences, you can improve your distribution results. Optimized content stands can easily stand out to your audience because you’ve tailored it to be contextually relevant to them. 

Customers

Keeping your content relevant to customers, it should be easy to read and not too challenging to consume. The best place to start is by creating marketing personas to determine your audience’s needs and wants. Start by adding an attractive title followed by an enticing image to stop readers. People see pictures 60,000 times faster than text, so it is vital to get the photo right. Think about your customer reading this content and use legible fonts, 12 point type or larger, and select an easy colour on the eyes.

Social Media

Integrate social sharing into your content by adding buttons for social media platforms your audience can easily use. Make photos pinnable for Pinterest, and incorporate reformatted text for Twitter. Think about each platform and how your content will be shared. Many experts suggest focusing on social media sharing in the first three days post-publication.

One area that many businesses overlook is the comment section on social media. Reward people who engage by responding to each and every comment. This will build relationships with your customers and show that you are a reliable, professional business.

By creating content that can transform across each social media platform, your customers will appreciate the ease and quality of the content you are providing.

Search

All content should be developed with SEO in mind. In creating content for your website, it should include keywords that will help you rank in Google when people search for what your business offers. Content should also include links to credible outside sources to increase trustworthiness.

Images should also be optimized with alt tags. Your site will gain a better ranking by describing the image for search engines and visually impaired visitors.

Influencers

A relatively new idea in digital marketing, influencers can help you advertise your business. By referencing specific thought leaders in your content, you can add credibility to your brand. Bringing influencers to your business can help distribute your content across multiple platforms.

Your Business

Don’t overlook the optimization of content to ensure visitors engage with your brand. Include a relevant call to action on each page to make it easier for your customers to know what the next step should be. Adding links to relevant products where appropriate can help customers shop easier. You can also keep up your customer’s purchasing power by adding bestsellers into the right-hand column of your site.

You must make it easy for your readers to contact you by including your physical address, phone number, and email on every page. Having a separate contact us page is also highly recommended.

Take All Audiences into Consideration

Successful, optimized content marketing should consider all audiences. For more information on content marketing, contact our experts today. At Unwired Web Solutions, we understand the complexities of reaching your target audience through content. 

Why Your Small Business Needs A CMS

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Being able to update quickly, add, and improve your website is vital for maintaining your business. This is where a content management system for small business can come in handy. As content is at the heart of any business marketing strategy, it is what puts you in front of your audience, gets leads, and converts those leads into customers.

Many people shy away from creating their own websites because of complex coding. But in today’s world, content management systems are making it easier for everyone to have an online presence. A CMS is a software that handles all the back-end coding for a website and creates templates making it easy for business owners to add words, buttons, images, and more.

Why You Need a CMS

CMS is necessary to run their online business for most people because many don’t know how to code. Without back-end coding knowledge, it is almost impossible to have an attractive and professional website that includes up-to-date information and is dynamic. But with a CMS, you can create a website to market your business to attract visitors, convert them into leads, and keep them coming back.

By utilizing a CMS, you can make quick, easy updates to remain an effective and trustworthy communication channel between you and your customers. Updating content is quick and easy with the right CMS.

In addition to updating content, a CMS can help you add new content quickly and easily. By regularly publishing relevant, engaging, and informative content related to your industry, you can help boost your site in rankings and entice more potential customers to come to your site.

When creating a blog, each post is a new page for your website, but with a CMS, you don’t have to build a new page every time. You can simply populate a template and easily produce search engine optimized posts. 

Maintain Consistency

A CMS can allow you to maintain consistency across your website, which is crucial for gaining the trust of your customers. When building a brand, it should be kept consistent, and a CMS allows you to update all pages at one time. For example, when branding your business with a colour and font, a CMS will allow you to apply one setting change that will update across all pages.

Not All Created Equal

When searching for a content management system for small business, it is vital to understand its features to know it can handle everything you might need. Some of the most important elements to consider are:

  • Flexibility
  • Customization
  • Ease of Editing
  • Level of Support
  • Level of Search Engine Optimization

By getting everything you need in a CMS, you will be able to run your own website the way you envision. Many web designers create websites for businesses but don’t make it easy to be updated regularly. 

Where to Find CMS Options

One of the most common ways to find a CMS is through a company that designs websites. If you are currently working with a web designer, chances are they can recommend a CMS that may work for you. It is essential to take the time to go through the features that you’re looking for and make sure it suits your business needs. 

Our experts at Unwired Web Solutions can help choose the right CMS for your small business. Contact us today for more information on content management systems and how our team can set one up to help grow your business online.  

Consider Search Intent with Keywords

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Using the right keywords is vital to driving traffic to a site. But there is a common misconception that high-volume keywords are the best to use for ranking, and this isn’t always the case.  Any SEO company will tell you that a keyword with a high search volume doesn’t always mean you should automatically use it.

First and foremost, ranking for keywords that helps to bring value to your business is what you should be striving for. This means figuring out the search intent of your potential customers. Start by asking yourself “will the people who search for this keyword be likely to buy what I am selling?”

Figuring out the search intent for keywords can quickly show you a simple way to turn traffic from this keyword into a viable lead. For example, if people are searching a specific keyword that brings traffic to your website but the search volume is originating from another country, these people are less likely to purchase your product or service. This clearly means their intent for using this keyword is not to buy the product in your area. 

Put yourself in the shoes of your customers to figure out search intent. If you don’t think you would use the keyword to search for your product or service, chances are, your customers wouldn’t either. The intention behind the keyword is just as important as the keyword itself. 

Low Competition Keywords

Finding low competition keywords can be helpful when running a new website with little or no domain authority. Having less competition with keywords can help you rank more quickly. The process here is to find a keyword that your customers may be using to find your business, yet with a lower competition rate. You will still want to think about the search intent but look at those words that everyone else may not be using. 

Content Gaps

Content gaps are keywords that don’t rank or that you are missing on your website, but your competitors are utilizing. Content gaps are easily found with the help of SEO tools.

Once you find these content gaps, you can fill them by creating and publishing content that uses the keywords efficiently to close the gap. This can provide you with an immediate boost in search engine ranking. Keep in mind that you will still need to verify the difficulty of ranking for a keyword by using keyword research tools that provide you with a keyword difficulty score.

Hire An SEO Company

Keywords are often best left up to SEO experts that have the tools and knowledge to help find the best ones to drive traffic to your website. After all, you want potential customers to find your business quickly and easily so that they can buy your products or services.

An expert SCO company such as Unwired Web Solutions can help find the best keywords for your website. By utilizing professionals who have the tools and knowledge to find the best keywords, your business can see a rise in conversions. Contact us today to learn how we can help get your keywords performing for your site, ultimately bringing in more customers and sales. 

How To Bring Content and Commerce Together

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Content marketing services of Canada experts believe that content marketing has continued to grow in popularity and effectiveness with over 70% of marketers worldwide. Content can have a tremendous impact on the consumer, helping to educate, inform, and entertain as it drives sales. As meaningful content continues to become important in eCommerce, marketing specialists continue to come up with unique ways to intertwine the two.

While commerce and content may sound like separate items, it is crucial that they work together and are held on one single platform to deliver consistent results. Content marketing is the process of creating and sharing information to attract an audience. By making content available in the same space as the commerce, consumers can easily view products and find your information all in one location.

Shopping Habits Evolving

Consumer shopping habits are constantly evolving, and more than ever, they want to get to know their brand and do their research before purchasing a service or item. Brands are no longer competing based on price alone, as competition now also relies on their relationships with their customers. This means a brand must connect with its customers on all levels, including social media, through content and through interactive customer support.

It is no surprise that the brands that engage with their customers have seen a considerable rise in popularity in recent years. Marketing experts agree that the brands who connect with their customers and build loyal relationships through content will win in the end.

Different Types of Content

Content in commerce can include blog pages, social media posts, and even information directly on product pages. This is an excellent way to differentiate products or services from the competition. But, detailed stories and descriptions about a product are no longer enough. Content such as demonstration videos, unboxing of the product, and even short case studies of the product itself will help connect with the consumer. The more unique information you can provide your consumers, the better.

By providing content around the industry you serve, your customers will get to know you as a source of knowledge and insight. This will not only build trust in your consumer, but it will give you a chance to gather customer data such as phone numbers and emails in exchange for helpful content. Having reliable content full of rich information will also help ensure that your consumers share this information, thus sharing your company info. Ultimately your customers will be doing your advertising for you!

Consistency is the Key

Content marketing needs to be concise and consistent. This means you must never stop publishing. Choose how many times you will publish each week and keep it consistent if you have a blog. Your consumers will come to know when to look for new updated information from you.

Be sure to keep your content not only educational but also fun. Content marketing is vast and can include blogs, podcasts, videos, quizzes, and much more. By incorporating various types of content marketing, you can keep your customer interested longer and create interaction. 

At Unwired Web Solutions, our Canadian content marketing services can help with creating high-quality, consistent content that will keep your customers engaged. Contact us today to hear more about our services and how we combine SEO practices with content to help your site rise in ranking.