Optimized content marketing is about making your content as useful, easy to find, and easy to read as much as possible. But, like clothes, content marketing isn’t one size fits all. Just as you should wear clothes that fit the appropriate situation, all content should fit the audience you are trying to appeal to.
The 5 Audiences
There are five primary audiences that your content should be optimized for. These include:
- Social Media
- Your business
By transforming your content to appeal to these five target audiences, you can improve your distribution results. Optimized content stands can easily stand out to your audience because you’ve tailored it to be contextually relevant to them.
Keeping your content relevant to customers, it should be easy to read and not too challenging to consume. The best place to start is by creating marketing personas to determine your audience’s needs and wants. Start by adding an attractive title followed by an enticing image to stop readers. People see pictures 60,000 times faster than text, so it is vital to get the photo right. Think about your customer reading this content and use legible fonts, 12 point type or larger, and select an easy colour on the eyes.
Integrate social sharing into your content by adding buttons for social media platforms your audience can easily use. Make photos pinnable for Pinterest, and incorporate reformatted text for Twitter. Think about each platform and how your content will be shared. Many experts suggest focusing on social media sharing in the first three days post-publication.
One area that many businesses overlook is the comment section on social media. Reward people who engage by responding to each and every comment. This will build relationships with your customers and show that you are a reliable, professional business.
By creating content that can transform across each social media platform, your customers will appreciate the ease and quality of the content you are providing.
All content should be developed with SEO in mind. In creating content for your website, it should include keywords that will help you rank in Google when people search for what your business offers. Content should also include links to credible outside sources to increase trustworthiness.
Images should also be optimized with alt tags. Your site will gain a better ranking by describing the image for search engines and visually impaired visitors.
A relatively new idea in digital marketing, influencers can help you advertise your business. By referencing specific thought leaders in your content, you can add credibility to your brand. Bringing influencers to your business can help distribute your content across multiple platforms.
Don’t overlook the optimization of content to ensure visitors engage with your brand. Include a relevant call to action on each page to make it easier for your customers to know what the next step should be. Adding links to relevant products where appropriate can help customers shop easier. You can also keep up your customer’s purchasing power by adding bestsellers into the right-hand column of your site.
You must make it easy for your readers to contact you by including your physical address, phone number, and email on every page. Having a separate contact us page is also highly recommended.
Take All Audiences into Consideration
Successful, optimized content marketing should consider all audiences. For more information on content marketing, contact our experts today. At Unwired Web Solutions, we understand the complexities of reaching your target audience through content.