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Enhancing Your Websites E-A-T: 4 Quick and Effective Solutions

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If you’re a business owner, you know that website content quality is one of the most important tools you have for reaching new customers and growing your business. But did you know that there are a number of things you can do to improve your website’s ranking in search results?

In addition to identifying high-value keywords that rise up through the ranks of Google, the system also looks for reliability indicators. One of the most important factors that Google considers when ranking websites is E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness. Websites that demonstrate E-A-T are more likely to rank higher than those that do not.

Why Is E-A-T Important?

E-A-T is important because it helps Google to determine whether or not a website is a reliable source of information. Google wants to show its users the most accurate and up-to-date information possible, and E-A-T is a way of helping to ensure that this is the case.

Four Ways to Enhance Your Website’s E-A-T

There are a number of things you can do to achieve website E-A-T optimization. Here are four tips:

1. Include Accessible and Clear Contact Information

One of the easiest ways to demonstrate E-A-T is to include clear and accessible contact information on your website. This shows Google that you are a real business with a physical address and that users can contact you if they have any questions or concerns.

2. Include Good Bylines

Bylines are a great way to show Google who wrote the content on your website. When you include a byline, you should include the author’s name, title, and any relevant credentials. This helps Google to understand the author’s expertise and authority on the topic of the content. This creates a reliable set of trustworthiness signals for websites.

3. Have an Easy-To-Find About Us Page

Your about us page is a great place to provide more information about your business, its history, and its team members. This information can help Google to understand your expertise and authority, as well as your trustworthiness. As you go about building website authority, being transparent about the goals of your organization is a major bonus for E-A-T.

4. Use Content Written by Credentialed Authors

If possible, you should have your content written by credentialed authors. This means that the authors have relevant expertise or authority on the topic of the content. When you use credentialed authors, you are essentially signalling to Google that your content is reliable and trustworthy. Credentials could include letters after the author’s name such as Ph.D. (professor), M.D. (doctor), Esq. (lawyer), CFP (Certified Financial Planner), CEO (Chief Executive Officer) and many others.

Unwired Web Solutions Offers Maximum Website Content Quality

Boosting E-A-T in SEO should be a goal of all businesses. If you want to improve your website’s E-A-T and rank higher in search results, you should consider hiring a professional SEO company like Unwired Web Solutions. We have a team of experienced SEO experts who can help you implement the strategies outlined above and improve your website’s E-A-T.

We can also help you with other aspects of SEO, such as keyword research, link building, and technical SEO. We can work with you to develop a customized SEO strategy that meets your client’s needs and will help you achieve your business goals. Staying on the cutting edge of technology upgrades is what helps you rise above your competition and create separation in the marketplace.

Get in touch with us today to learn more about how we can help you improve your website’s E-A-T and rank higher in search results.

Top 5 Benefits of Working With an SEO Expert

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In the age of the internet, search engine optimization is essential for every business, no matter its size. While it’s possible to do the job yourself, trusting the experts offers a variety of benefits. In fact, here are six advantages to working with an SEO company in Canada.

1. Get Search Engine Expertise

First and foremost, SEO experts have a great deal of experience, allowing them to see the best path forward for your objectives. Additionally, these professionals must continually expand their knowledge as new technology emerges and search engine algorithms update. That means part of SEO experts’ jobs is watching the industry for subtle shifts that can significantly impact your search engine results page rankings.

2. Focus on Your Business

Content management is a full-time job, and as a business owner, you have a lot on your plate:

  • Overseeing daily operations
  • Planning for the future
  • Creating company strategy
  • Organizing enterprise structure

SEO experts handle the research and content creation necessary to improve your SERP rankings, ensuring you can invest resources toward running your company. Of course, the best marketing firms closely work with you to understand your brand and goals. The result is a campaign tailored to your needs, with frequent discussions to ensure SEO efforts remain on track.

3. Avoid Common Mistakes

While SEO basics are relatively easy to learn, implementing them is another matter. The ever-shifting digital landscape means those new to keywords can make mistakes without knowing it. These missteps can cost time, money and lost revenue, putting your company at a disadvantage.

Fortunately, SEO experts know the most common mistakes:

  • Not optimizing for mobile
  • Not investing in quick webpage loading
  • Not including a call-to-action in the content
  • Not localizing your keywords
  • Not investing in high-quality content

4. Track Return on Investment

SEO should offer greater returns than what you put into it. While this includes money, measuring your return on investment isn’t as easy as comparing the cost of content creation to profit increases. Effective SEO also increases brand recognition, builds customer trust and positions your company as an authority — things you can’t easily quantify. However, SEO professionals understand the complex interactions between these factors and your profitability, allowing them to calculate an ROI that provides valuable insight.

Additionally, these experts can break down the ROI to examine each aspect of your campaign. For example, they can compare the performance of blogs shared via different social media platforms to gauge which has the best click-through rate. These detailed evaluations allow them to adjust courses to maximize exposure and allocate resources efficiently.

5. Get Insight Into the Competition

Remember that when you use SEO, you compete against other companies’ strategies. While you may research your competition’s products and services to optimize your own, studying SEO is slightly different. Since you don’t have access to your competitors’ marketing plans, you must look to their advertising for answers.

Fortunately, SEO experts are well-versed in data gathering and analysis, allowing them to learn from others in your industry. This information can help you expand your customer base, stand out from the competition and cement your market niche. Of course, this is an ongoing process, so it’s best to work with an SEO firm long-term.

If you’re looking for local SEO services, you’re in luck. Unwired Web Solutions is proud to work with businesses in a variety of industries; we’re excited to help companies take full advantage of their online presence. In addition to SEO, we offer website development, social media marketing and content marketing, ensuring you receive a comprehensive advertising plan tailored to your unique needs. From website graphics to keyword choice, we provide top-tier customer service. For more information or to request a consultation, contact us by phone or visit us online.

Consider Search Intent with Keywords

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Using the right keywords is vital to driving traffic to a site. But there is a common misconception that high-volume keywords are the best to use for ranking, and this isn’t always the case.  Any SEO company will tell you that a keyword with a high search volume doesn’t always mean you should automatically use it.

First and foremost, ranking for keywords that helps to bring value to your business is what you should be striving for. This means figuring out the search intent of your potential customers. Start by asking yourself “will the people who search for this keyword be likely to buy what I am selling?”

Figuring out the search intent for keywords can quickly show you a simple way to turn traffic from this keyword into a viable lead. For example, if people are searching a specific keyword that brings traffic to your website but the search volume is originating from another country, these people are less likely to purchase your product or service. This clearly means their intent for using this keyword is not to buy the product in your area. 

Put yourself in the shoes of your customers to figure out search intent. If you don’t think you would use the keyword to search for your product or service, chances are, your customers wouldn’t either. The intention behind the keyword is just as important as the keyword itself. 

Low Competition Keywords

Finding low competition keywords can be helpful when running a new website with little or no domain authority. Having less competition with keywords can help you rank more quickly. The process here is to find a keyword that your customers may be using to find your business, yet with a lower competition rate. You will still want to think about the search intent but look at those words that everyone else may not be using. 

Content Gaps

Content gaps are keywords that don’t rank or that you are missing on your website, but your competitors are utilizing. Content gaps are easily found with the help of SEO tools.

Once you find these content gaps, you can fill them by creating and publishing content that uses the keywords efficiently to close the gap. This can provide you with an immediate boost in search engine ranking. Keep in mind that you will still need to verify the difficulty of ranking for a keyword by using keyword research tools that provide you with a keyword difficulty score.

Hire An SEO Company

Keywords are often best left up to SEO experts that have the tools and knowledge to help find the best ones to drive traffic to your website. After all, you want potential customers to find your business quickly and easily so that they can buy your products or services.

An expert SCO company such as Unwired Web Solutions can help find the best keywords for your website. By utilizing professionals who have the tools and knowledge to find the best keywords, your business can see a rise in conversions. Contact us today to learn how we can help get your keywords performing for your site, ultimately bringing in more customers and sales.