If you’re a business owner, you know that website content quality is one of the most important tools you have for reaching new customers and growing your business. But did you know that there are a number of things you can do to improve your website’s ranking in search results?
In addition to identifying high-value keywords that rise up through the ranks of Google, the system also looks for reliability indicators. One of the most important factors that Google considers when ranking websites is E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness. Websites that demonstrate E-A-T are more likely to rank higher than those that do not.
Why Is E-A-T Important?
E-A-T is important because it helps Google to determine whether or not a website is a reliable source of information. Google wants to show its users the most accurate and up-to-date information possible, and E-A-T is a way of helping to ensure that this is the case.
Four Ways to Enhance Your Website’s E-A-T
There are a number of things you can do to achieve website E-A-T optimization. Here are four tips:
1. Include Accessible and Clear Contact Information
One of the easiest ways to demonstrate E-A-T is to include clear and accessible contact information on your website. This shows Google that you are a real business with a physical address and that users can contact you if they have any questions or concerns.
2. Include Good Bylines
Bylines are a great way to show Google who wrote the content on your website. When you include a byline, you should include the author’s name, title, and any relevant credentials. This helps Google to understand the author’s expertise and authority on the topic of the content. This creates a reliable set of trustworthiness signals for websites.
3. Have an Easy-To-Find About Us Page
Your about us page is a great place to provide more information about your business, its history, and its team members. This information can help Google to understand your expertise and authority, as well as your trustworthiness. As you go about building website authority, being transparent about the goals of your organization is a major bonus for E-A-T.
4. Use Content Written by Credentialed Authors
If possible, you should have your content written by credentialed authors. This means that the authors have relevant expertise or authority on the topic of the content. When you use credentialed authors, you are essentially signalling to Google that your content is reliable and trustworthy. Credentials could include letters after the author’s name such as Ph.D. (professor), M.D. (doctor), Esq. (lawyer), CFP (Certified Financial Planner), CEO (Chief Executive Officer) and many others.
Unwired Web Solutions Offers Maximum Website Content Quality
Boosting E-A-T in SEO should be a goal of all businesses. If you want to improve your website’s E-A-T and rank higher in search results, you should consider hiring a professional SEO company like Unwired Web Solutions. We have a team of experienced SEO experts who can help you implement the strategies outlined above and improve your website’s E-A-T.
We can also help you with other aspects of SEO, such as keyword research, link building, and technical SEO. We can work with you to develop a customized SEO strategy that meets your client’s needs and will help you achieve your business goals. Staying on the cutting edge of technology upgrades is what helps you rise above your competition and create separation in the marketplace.
Get in touch with us today to learn more about how we can help you improve your website’s E-A-T and rank higher in search results.