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Top 5 Benefits of Working With an SEO Expert

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In the age of the internet, search engine optimization is essential for every business, no matter its size. While it’s possible to do the job yourself, trusting the experts offers a variety of benefits. In fact, here are six advantages to working with an SEO company in Canada.

1. Get Search Engine Expertise

First and foremost, SEO experts have a great deal of experience, allowing them to see the best path forward for your objectives. Additionally, these professionals must continually expand their knowledge as new technology emerges and search engine algorithms update. That means part of SEO experts’ jobs is watching the industry for subtle shifts that can significantly impact your search engine results page rankings.

2. Focus on Your Business

Content management is a full-time job, and as a business owner, you have a lot on your plate:

  • Overseeing daily operations
  • Planning for the future
  • Creating company strategy
  • Organizing enterprise structure

SEO experts handle the research and content creation necessary to improve your SERP rankings, ensuring you can invest resources toward running your company. Of course, the best marketing firms closely work with you to understand your brand and goals. The result is a campaign tailored to your needs, with frequent discussions to ensure SEO efforts remain on track.

3. Avoid Common Mistakes

While SEO basics are relatively easy to learn, implementing them is another matter. The ever-shifting digital landscape means those new to keywords can make mistakes without knowing it. These missteps can cost time, money and lost revenue, putting your company at a disadvantage.

Fortunately, SEO experts know the most common mistakes:

  • Not optimizing for mobile
  • Not investing in quick webpage loading
  • Not including a call-to-action in the content
  • Not localizing your keywords
  • Not investing in high-quality content

4. Track Return on Investment

SEO should offer greater returns than what you put into it. While this includes money, measuring your return on investment isn’t as easy as comparing the cost of content creation to profit increases. Effective SEO also increases brand recognition, builds customer trust and positions your company as an authority — things you can’t easily quantify. However, SEO professionals understand the complex interactions between these factors and your profitability, allowing them to calculate an ROI that provides valuable insight.

Additionally, these experts can break down the ROI to examine each aspect of your campaign. For example, they can compare the performance of blogs shared via different social media platforms to gauge which has the best click-through rate. These detailed evaluations allow them to adjust courses to maximize exposure and allocate resources efficiently.

5. Get Insight Into the Competition

Remember that when you use SEO, you compete against other companies’ strategies. While you may research your competition’s products and services to optimize your own, studying SEO is slightly different. Since you don’t have access to your competitors’ marketing plans, you must look to their advertising for answers.

Fortunately, SEO experts are well-versed in data gathering and analysis, allowing them to learn from others in your industry. This information can help you expand your customer base, stand out from the competition and cement your market niche. Of course, this is an ongoing process, so it’s best to work with an SEO firm long-term.

If you’re looking for local SEO services, you’re in luck. Unwired Web Solutions is proud to work with businesses in a variety of industries; we’re excited to help companies take full advantage of their online presence. In addition to SEO, we offer website development, social media marketing and content marketing, ensuring you receive a comprehensive advertising plan tailored to your unique needs. From website graphics to keyword choice, we provide top-tier customer service. For more information or to request a consultation, contact us by phone or visit us online.

Using Google Analytics to Market your Business

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Google Analytics for Business 

All business owners want their marketing campaigns to be successful and reach the maximum amount of people in the least amount of time. One way to measure the efficacy of a local SEO services campaign is to use Google Analytics to both market your business and study the data. Learn more about how Google Analytics, with its built-in SEO analysis tool, is a practical option for your business’s marketing campaign.

How To Start Your Marketing Campaign

If you have a business and are stuck on how to expand your reach, the first step is to create a website. While you might not have a unique skill set to do this work, skilled professionals at Unwired Web Solutions are ready to make it a reality for your business. Assuming that you use a professional service, they are likely to optimize your website for the following items from the start:

  • Mobile-friendly
  • High-ranking and competitive keywords 
  • Original and authentic content 
  • Authoritative links
  • Title tags
  • Meta links

How To Familiarize Yourself With Marketing

If the focal points of the professional marketing campaign sounded like a whole lot of nothing that makes sense to you, then you’re not alone. The digital landscape is constantly changing, and so is the specific terminology that people use to discuss it. While having a behind-the-scenes understanding of what is going on with your website can be helpful, focusing on data and having a team that can translate tricky nomenclature is in your best interest to run the business. Stay focused on data and ask your team to prioritize data points that make sense for you and the goals of your business. 

How To Incorporate Google Analytics

Google offers a selection of free tools that are exceptional for tracking data. Two of the most popular services are Google Analytics and Google AdWords. The two tools have made many successful campaigns when used in combination. They are noteworthy because Google is the one who is typically retrieving the data and, therefore, can relay the efficacy of your campaign with the millions, if not billions, of other campaigns on the world wide web. 

AdWords

AdWords, in terms of data tools, is old school. One of the first tracking tools offered in SEO is now shifting and changing as tech evolves. Primarily, you can use Google Adwords to see how competitive your keywords are. When search engines crawl the web, specific keywords pop up, looking for data to return to people. The way that your site utilizes those keywords is measured in AdWords. 

Analytics

Another commonly used tool for marketing campaigns lets you see how your business is doing concerning engagement. Depending on which data points you decide to follow, you can see how many visitors come to your website and what they do while they are there. You can also measure how much time people spend on your website and where traffic comes from, whether it is frequent sources, search engines, or referrals and affiliates.

Conversion Rate 

A critical data point for Google Analytics is conversion rate. Conversion rate is part of what is happening when someone visits your website; it measures whether or not a lead becomes a customer. Analytics can help you figure out what is going on with your website, but it can help you increase your conversion rate by better understanding what is happening in other parts of the site. 

Don’t miss out on essential data and insights to help you plan a better and more effective marketing strategy.  Other vital tools in marketing campaigns are search engine optimization, link building, and social media. Marketing your business isn’t easy, but you’ll be headed in the right direction with the right tools and professional services from Unwired Web Solutions.

Using SEO Analysis Tools for Keyword Research

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In the competitive online world, having a website isn’t enough. You need to leverage your content to appeal to search engine algorithms. Fortunately, local SEO services can help. However, it’s essential that you understand the basics to work closely with professionals. Otherwise, you may not be able to communicate your goals effectively.

If you’ve never implemented search engine optimization before, the field can seem overwhelming. However, SEO is relatively straightforward, and since it’s been around for three decades, there are some tried-and-true approaches you can learn.

How Local SEO Services Find Keyword Ideas

A common question from SEO novices is: Which keywords will benefit my company, and how can I find them? The best way to start is a list.

To make your list of potential keywords, write down terms related to your industry, existing website content and blog posts. For example, if you sell sewing machines, “sewing machine” is a great phrase to list.

Expand each one into a potential topic once you have about 20 items. To continue our example, you can expand “sewing machine” into the following topics:

  • Top 10 sewing machine models
  • Best sewing machine features
  • Signs you need a new sewing machine
  • Sewing machine repair
  • Buy sewing machine
  • Sewing machine shops near me

Which topics you create depends on what you offer as a business. For instance, if you don’t provide repair services, you shouldn’t use topics including that word.

It’s also a good idea to see what keywords other businesses in your industry are using. While you shouldn’t copy competitors keyword-for-keyword, learning from their successes (and mistakes) is valuable. You can take an approach that generates high search engine results rankings and tweak it to fit your needs.

SEO tools such as Ahrefs are another great way to generate topics. These tools are software designed to make SEO simple for small business owners. They can create lists of potential keywords, identify the best terms and even analyze their effectiveness.

What You Should Know About Keyword Basics

How do SEO tools determine which keywords work best for your company? They utilize principles to increase the likelihood your links end up at the top of the first SERP. As a business owner, it’s a good idea to review these principles so you can optimize your marketing strategies.

One principle is considering monthly search volume. Keyword searches fluctuate, but the MSV tells you how many individual searches were done for a particular keyword in the past month. While you may be tempted to choose keywords that have the highest MSV, this can backfire, as your content may get lost in the crowd.

At the same time, you don’t want to choose rarely searched keywords, as you won’t reach a large audience. Instead, you should aim for a happy medium with tens of thousands of searches, but not millions.

How To Analyze Keywords

While an SEO analysis tool can determine the best options for your purpose, you need to clearly state that purpose. Do you want to bring more visitors to your website? Do you want to sell more products? Do you want to develop your brand? Each of these purposes requires a different approach because internet searchers have varying intents.

The intent is the reason someone conducts an internet search. For example, individuals who want to buy a sewing machine may search “sewing machine for sale,” while people who are still researching their purchase may search “best sewing machines.” Once you know which consumers you want to bring to your website, your SEO tool can choose the appropriate keywords.

Do you want to improve your SERP rankings? If so, the experts at Unwired Web Solutions can help with our SEO services. To learn more, visit us online or give us a call. 

What is the Difference Between Local SEO and Organic SEO Services

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SEO can be complicated, and many people often wonder the difference between local SEO and organic SEO. Chances are you have heard about both types of SEO and may have a general idea of what they mean but cannot distinguish between the two.

It is essential for any business entering the digital marketplace to understand the differences between local SEO services and organic SEO services. For your online campaigns to be effective, it is vital to understand the difference in how they work and how success can be measured. When contacting an SEO company for help with your website, they are most likely to ask if you are looking for local or organic SEO help. Knowing the difference can save you a lot of time and money.

To understand the difference, it is essential to know the fundamental definitions of both local SEO and organic SEO. Organic SEO is a term for all the natural ways of making your website rank higher in search results. This includes searches performed on search engines such as Yahoo, Google, Bing, etc.

Local SEO is based on organic SEO but has a location-based focus. Local SCO is strictly built on making sure your local business appears higher when people in your area are looking for your product or service. When a potential customer searches for a type of business that matches yours, with proper local SEO, you will appear higher in the results on Google Maps, Bing Places, and so on.

Both types of SEO have to do with optimizing websites and online presence for search engines, but they deal with different rank factors and positions in search results pages. To understand how SEO works and how local is different from organic, we will go more in-depth into each to get a clearer understanding of what they involve.

Local SEO

Local SEO helps you to appear higher in local results. When someone searches for something locally, Google will show results that are based around what they think best matches the search query. So, if someone is searching for an Italian restaurant in Kitchener, they should see all of the choices around their area. There should be no Italian restaurants listed in Buffalo, NY or anywhere that is not near Kitchener, ON. 

As you can see in this screen shot, Google will show the closest Italian restaurants on a map and then list each business. Google reviews will be shown along with the address, distance to the location, hours of operation, and other relative information. All of this information will be collected from a business providing it through local SEO. 

Italian Restaurants in Kitchener

Optimizing local SEO is generally based on building citations, generating positive reviews, and optimizing website content with local keywords. It is vital for those with a local business to work with someone who offers local SEO services which understands how important it is to be indexed by Google. 

Our team at Unwire Web Solutions can help optimize your website to ensure your local business gets highly ranked for customers to find you. Our local SEO services offer several benefits to your online marketing efforts, which can significantly drive more foot and digital traffic to your store. When done right, you will gain more leads and sales from local customers and establish more of an identity within your community of trust and expertise.

Organic SEO

Organic SEO is focused on relevant and informative content. An organic search in Google is often someone searching for content and information who needs an answer to a question. They are doing research, not necessarily to make any transaction but just to know the facts and information to solve their current issue. This could be the latest news on a given topic, a food recipe, or DIY guide.

Organic SEO is based on links and keywords. With keywords, your website content can use specific words and phrases that people use in search engines. This is what tells the search engine that your content is relevant to what the user is searching for. When other websites that are topically relevant to your website link to you, it can help establish to Google that other people and websites thought you were relevant and authoritative.

Links and keywords both touch on the two central elements of organic SEO – relevance and trust. When Google sees that your website is relevant and trustworthy, your organic search rankings will increase.

Content

Content is a vital part of both local and organic SEO but in very different ways. Local SCO has content focused on location-based information, including the businesses city, town, or region. It can even include zip codes, streets, and intersections. Highly localized content can help attract a local audience and establish your geographic focus to search engines.

Organic SEO is more concerned with content focused on families of topics and the grouping of keywords that will help people find the information they are looking for. Instead of focusing on location-based keywords, organic SEO will have keywords that focus on the business or topic itself.

Both Are Important

Both local and organic SEO serve important but different purposes for businesses. They are both based on similar concepts of optimizing your business for search engine rankings. Still, there are differences between the two that you need to know if you want a successful marketing strategy. When SEO services are done together, you get the best of both worlds.

To know if your website is optimized correctly, many SEO analysis tools are available that can help give you an idea of if you are on the right track. If your site is not ranking the way it should be in Google, contact our experts today. We will be happy to sit down with you and discuss our organic and local SEO services.

Consider Search Intent with Keywords

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Using the right keywords is vital to driving traffic to a site. But there is a common misconception that high-volume keywords are the best to use for ranking, and this isn’t always the case.  Any SEO company will tell you that a keyword with a high search volume doesn’t always mean you should automatically use it.

First and foremost, ranking for keywords that helps to bring value to your business is what you should be striving for. This means figuring out the search intent of your potential customers. Start by asking yourself “will the people who search for this keyword be likely to buy what I am selling?”

Figuring out the search intent for keywords can quickly show you a simple way to turn traffic from this keyword into a viable lead. For example, if people are searching a specific keyword that brings traffic to your website but the search volume is originating from another country, these people are less likely to purchase your product or service. This clearly means their intent for using this keyword is not to buy the product in your area. 

Put yourself in the shoes of your customers to figure out search intent. If you don’t think you would use the keyword to search for your product or service, chances are, your customers wouldn’t either. The intention behind the keyword is just as important as the keyword itself. 

Low Competition Keywords

Finding low competition keywords can be helpful when running a new website with little or no domain authority. Having less competition with keywords can help you rank more quickly. The process here is to find a keyword that your customers may be using to find your business, yet with a lower competition rate. You will still want to think about the search intent but look at those words that everyone else may not be using. 

Content Gaps

Content gaps are keywords that don’t rank or that you are missing on your website, but your competitors are utilizing. Content gaps are easily found with the help of SEO tools.

Once you find these content gaps, you can fill them by creating and publishing content that uses the keywords efficiently to close the gap. This can provide you with an immediate boost in search engine ranking. Keep in mind that you will still need to verify the difficulty of ranking for a keyword by using keyword research tools that provide you with a keyword difficulty score.

Hire An SEO Company

Keywords are often best left up to SEO experts that have the tools and knowledge to help find the best ones to drive traffic to your website. After all, you want potential customers to find your business quickly and easily so that they can buy your products or services.

An expert SCO company such as Unwired Web Solutions can help find the best keywords for your website. By utilizing professionals who have the tools and knowledge to find the best keywords, your business can see a rise in conversions. Contact us today to learn how we can help get your keywords performing for your site, ultimately bringing in more customers and sales.