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Enhancing Your Websites E-A-T: 4 Quick and Effective Solutions

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If you’re a business owner, you know that website content quality is one of the most important tools you have for reaching new customers and growing your business. But did you know that there are a number of things you can do to improve your website’s ranking in search results?

In addition to identifying high-value keywords that rise up through the ranks of Google, the system also looks for reliability indicators. One of the most important factors that Google considers when ranking websites is E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness. Websites that demonstrate E-A-T are more likely to rank higher than those that do not.

Why Is E-A-T Important?

E-A-T is important because it helps Google to determine whether or not a website is a reliable source of information. Google wants to show its users the most accurate and up-to-date information possible, and E-A-T is a way of helping to ensure that this is the case.

Four Ways to Enhance Your Website’s E-A-T

There are a number of things you can do to achieve website E-A-T optimization. Here are four tips:

1. Include Accessible and Clear Contact Information

One of the easiest ways to demonstrate E-A-T is to include clear and accessible contact information on your website. This shows Google that you are a real business with a physical address and that users can contact you if they have any questions or concerns.

2. Include Good Bylines

Bylines are a great way to show Google who wrote the content on your website. When you include a byline, you should include the author’s name, title, and any relevant credentials. This helps Google to understand the author’s expertise and authority on the topic of the content. This creates a reliable set of trustworthiness signals for websites.

3. Have an Easy-To-Find About Us Page

Your about us page is a great place to provide more information about your business, its history, and its team members. This information can help Google to understand your expertise and authority, as well as your trustworthiness. As you go about building website authority, being transparent about the goals of your organization is a major bonus for E-A-T.

4. Use Content Written by Credentialed Authors

If possible, you should have your content written by credentialed authors. This means that the authors have relevant expertise or authority on the topic of the content. When you use credentialed authors, you are essentially signalling to Google that your content is reliable and trustworthy. Credentials could include letters after the author’s name such as Ph.D. (professor), M.D. (doctor), Esq. (lawyer), CFP (Certified Financial Planner), CEO (Chief Executive Officer) and many others.

Unwired Web Solutions Offers Maximum Website Content Quality

Boosting E-A-T in SEO should be a goal of all businesses. If you want to improve your website’s E-A-T and rank higher in search results, you should consider hiring a professional SEO company like Unwired Web Solutions. We have a team of experienced SEO experts who can help you implement the strategies outlined above and improve your website’s E-A-T.

We can also help you with other aspects of SEO, such as keyword research, link building, and technical SEO. We can work with you to develop a customized SEO strategy that meets your client’s needs and will help you achieve your business goals. Staying on the cutting edge of technology upgrades is what helps you rise above your competition and create separation in the marketplace.

Get in touch with us today to learn more about how we can help you improve your website’s E-A-T and rank higher in search results.

How FAQ Pages Can Be an Essential Part of Your SEO Strategy

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Perhaps you’ve built a great-looking website, worked with a graphic designer to create an eye-catching banner and installed a gigantic “checkout” button to make your customers’ navigation easier. Now, your site feels empty. Why is nobody visiting?

Many small business owners have no problem telling their story and making their business look as attractive as possible in the online space — but they do have substantial difficulty directing potential customers to their site. Using search engine optimization within your “frequently asked questions” section could be your next step here. Check out our FAQ SEO guide and reach out to us for help creating the perfect strategy.

Why Are FAQ Pages Important for SEO?

If you have a business website, there’s a good chance you are familiar with — and have already incorporated — a few basic SEO practices. You may have used keywords to direct traffic to your site, headers to break up the sections of your blogs, and links to important products to help your customers find information quickly.

Next, utilize long-tail keywords to develop SEO-friendly FAQ pages. Long-tail keywords are basically phrases (instead of one- or two-word keywords) that can direct traffic to your site. Many customers locate you by asking their search engine a question. They may type in “what paint colour goes best with mint green?” or “what supplements should I take for a migraine?” If you’ve got these questions and answers to them in your FAQ section, your page will rank higher in their results.

Tips for Incorporating Professional-Level FAQ SEO 

If you’re struggling with the creation of your FAQ page, look no further. Consider the tips below for incorporating SEO-rich questions and answers to your business site.

Add In Keyword-Rich Questions and Answers for Higher Rankings

You’ve learned about the importance of long-tail SEO — now put it to practice by gathering the questions your customers or clients ask you the most. Look to your social media pages to start. For example, if you own a fabric company and you frequently field questions about colour matching or money-back guarantees, let potential customers know that you offer these services in your FAQ. You can also use social media to share frequently asked questions about products or upcoming services alongside a link to the answer on your site.

Use your long-tail keywords as questions or answers here, but remember not to stuff your content with keywords as it will begin to sound strange. Similarly, don’t write thirty or fifty frequently asked questions and answers as this will overwhelm the reader. Aim for five to ten.

Improve User Experience and Increase Conversion Rate With Quick Information

FAQ pages provide a secondary SEO benefit to your site and your business: They allow customers to find information and products quickly. Over time, this will bring more traffic to your site as you will gain a reputation for a clear, easy-to-read interface where customers can quickly find what they need — or contact you if they can’t.

Using an SEO-rich FAQ page may ultimately increase your conversation rates as well. Many customers will stick with you and your products when it’s clear that you have put time into helping them navigate your site, facilitate easy returns and exchanges, and answer their questions as honestly and promptly as possible.

Contact Us To Learn More About SEO FAQ

Unwired Web Solutions is proud to serve as a digital marketing industry leader in the realms of search engine optimization and content. Get in touch today to learn more about how we work with you to incorporate FAQ SEO boosters, create professional blogs, and improve your search engine ranking. We look forward to working with you!

3 Ways to Create an Effective SEO Strategy

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Did you know that you will need a solid SEO strategy if you want potential customers or clients to be able to find your website? Fortunately, by utilizing high-quality content, focusing on brand awareness and user experience, and hiring an SEO company in Canada, you can be sure your website will stand out from the crowd and obtain the traffic you need. Your industry is competitive, and without a stellar website that can be easily found and navigated, you will be left in the dust. Find out how the three previously mentioned ways can help you create an effective SEO strategy for your business or organization.

1. Create High-Quality Engaging Content

Some marketers consider content marketing and SEO to be totally different strategies, however, having high-quality content on your website is an essential part of SEO. Without readable, engaging content, visitors to your site won’t have much of a reason to stick around. If too many visitors leave your site because the content is boring, it can greatly impact your search rankings. Here are a few reasons you should make content a top priority in regard to SEO:

  • Incorporating keywords into your content is always an effective strategy. Wisely using important keywords can help you compete with other businesses in your industry.
  • Exceptional content can help you generate backlinks. By generating quality backlinks from trusted source websites, you are more likely to rank higher on Google.
  • Better content generates high CTR. Google will consider your site’s CTR when ranking it. The more users you can entice to click on your links, the better.
  • Excellent content creates a better user experience. Interesting and attention-grabbing content will convince readers to learn more about your products or services.

Creating engaging content can be difficult for many business owners, so it may be in your best interest to hire a professional to do it for you. Even the best SEO company in Canada will tell you not to waste your time filling your website with subpar content that won’t generate clicks.

2. Focus on User Experience and Brand Awareness

No matter what size your business is, you will ideally want potential customers to recognize your company’s particular brand. By establishing your brand, you can stand out from the competition and show off your company’s offerings. SEO can help you establish your brand and improve the experience of your users at the same time.

By focusing on your site’s design, speed, responsiveness, intent, and content, you can improve it and increase your online visibility. No one wants to visit an unattractive, slow website where important information is difficult to find. They want to have a seamless experience on a website that is mobile-friendly and authoritative. When your site is easy to access and find, you can create awareness to show off your brand.

3. Hire an Expert SEO Team

Implementing an effective SEO strategy yourself can be immensely difficult, especially if you don’t know where to start or what to do. There are many unique elements of SEO, and if you aren’t familiar with them, it can be nearly impossible to get your website off the ground. Fortunately, an expert SEO team can help you achieve your goals and draw visitors to your company’s website.

By working with a professional, you can set specific SEO goals and formulate techniques to reach them. SEO professionals have extensive knowledge related to content creation, improving user experience, and helping companies of all types increase brand awareness. Simply put, if you don’t have in-depth SEO experience, a company like Unwired Web Solutions can help you launch an SEO campaign that will get results and improve your company’s visibility.

Learn More

Unwired Web Solutions offers a variety of SEO services to business owners from all walks of life. We understand the importance of having of website that ranks highly and effectively showcases your products or services. We are a leading SEO company in Toronto, Canada and we are more than confident we can help you reach your SEO goals in a reasonable amount of time. Learn more about our services today.

Why Competitor Analysis Is Important

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If SEO competitor analysis is not a part of your business routine, it’s about time you made it one. Competitor analysis is precisely what it sounds like — the strategic assessment of competitors’ strengths and weaknesses in comparison with your own. A comprehensive competitor analysis can reveal insight into everything from competitors’ products and sales to marketing and retention tactics. How, though, can such insight prove useful to you? Though there are several ways, there are two benefits that are more noteworthy than others.

Competitor Analysis for SEO Helps Enhance Your Own Business Strategy

The foremost reason that competitor analysis SEO is beneficial for your brand is that it can provide the insight you need to advise your overall SEO strategy. By conducting an SEO analysis of your competitors, you can identify what your competitors are doing right versus what they are doing wrong.

For instance, if a competitor’s FAQ page frequently outperforms yours, a deep dive can reveal why. Maybe it categorizes its questions and divides them among topic pages instead of lumping them onto a single page. Maybe its FAQ page is easily navigable while yours is hard to find. Whatever the reason, even the briefest of assessments can reveal differences and, in the process, provide insight into what you can be doing better.

Some other ways a competitor analysis can advise your SEO strategy are as follows:

  • Reveal how competitors talk about their products versus how you do
  • Divulge competitors’ marketing channels versus your own
  • Identify ways your offerings differ from competitors (i.e., reveal your value proposition)
  • Show where your competitors fall short in terms of what you offer and what your audience expects
  • Glean insight into how consumers feel about competitors’ offerings versus how they feel about yours

Ultimately, a competitor analysis can provide a benchmark for your own efforts and goals for success.

Out-Do Your Competition

When you use the data you glean from an SEO competitor analysis to inform your own marketing strategies, you can create robust strategies that far outpace those your competitors have in place. This is because your insight allows you to build systems that combine the best of your strategies and those of your competitors–and negate the worst of them. To really make the most of your efforts, though, ask yourself the following questions:

  • What content do their customers engage well with? Do competitors’ customers consume eBooks, whitepapers and podcasts while you’re still creating short-form blogs and sending out email newsletters? What type of content performs best on both your site and the sites of your competitors? If you notice that, say, listicles and how-tos, receive the most likes and shares, consider increasing the number of blogs you create in these formats.
  • Do they use social media? If your competitors are on social media, what channels do they use? Which channels see the most actions? In addition to identifying the channels used by your competitors, analyze which types of posts see the most and least success. Also, look into whether they use paid advertisements or if they rely on organic traffic.
  • Are their products the same or similar to yours? Finally, explore ways in which the competition’s products are similar to and differ from yours. What features do customers seem to value? Which could they do without? What do they like/dislike about your products versus competitors’ offerings?

Performing a competitor analysis without knowing what exactly you are looking for can prove both difficult and futile. To make the most of your efforts, retain the help of professionals who specialize in competitor analysis for SEO. At Unwired Web Solutions, we provide and execute the types of SEO strategies that help businesses grow. To learn more about how our services can benefit you, contact our team today.

Are Keywords Still Relevant In SEO

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If you’re wondering whether keywords are still relevant in SEO, the answer is a resounding “yes!” Though Google has made changes to how they rank websites, organic and local keywords are still one of the primary ways to show your site is relevant to a particular search. To rank well in Google today, you need to have a strong keyword strategy in place. In this blog post, we’ll take a look at some of those SEO strategies and discuss how they may help with your website ranking. 

What Are Keywords?

Keywords are words or phrases targeted in an SEO strategy to rank higher in search engine results pages (SERPs). When someone searches for a term online, Google displays the websites they believe are the most relevant to that query. The better your website ranks for relevant keywords, the more likely potential customers will see you.

Choosing Keywords

When it comes to choosing keywords, there’s no one-size-fits-all approach. Every business is different and will have different needs when it comes to its keyword strategy. However, some general rules of thumb can help you choose the right keywords:

  • Start with your business name and product names. Chances are, you’ll want to target your business name and product names as keywords since people are likely to search for them online.
  • Think about what people might search for when looking for your products or services. When brainstorming potential keywords, think about the phrases people might use in a Google search. For example, if you sell shoes, some possible keywords might be “women’s shoes,” “men’s shoes,” “kids’ shoes,” “shoe sale,” etc.
  • Use keyword research tools to help you find keywords that are relevant to your business. Several different keyword research tools are available online, such as Google AdWords Keyword Planner and Moz’s Keyword Explorer. These tools can help you find keywords relevant to your business and have a good amount of search traffic.

How To Use Keywords In Your SEO Strategy

Once you’ve chosen the right keywords for your website, you need to start using them in your SEO strategy. Here are some tips for using keywords effectively:

  • Use keywords throughout your website. Include them in your website copy, titles, descriptions, and alt tags. This will help Google understand what your website is about and will help you rank higher for relevant keywords.
  • Don’t stuff keywords. In the past, some businesses would stuff their website with as many keywords as possible in an attempt to rank higher in Google. However, this is no longer effective and can actually hurt your ranking. Instead of stuffing keywords, use them sparingly and focus on creating quality content.
  • Target long-tail keywords. Long-tail keywords are longer, more specific keyword phrases. They tend to have less search traffic than shorter, more general keywords, but they can be easier to rank for. For example, a long-tail keyword for a shoe store might be “women’s black leather dress shoes.”
  • Use keyword variations. In addition to targeting main keywords, you should also target variations of those keywords. This includes singular and plural forms of the keyword, as well as misspellings. For example, if you’re targeting the keyword “shoes,” you should also target “shoe,” “shoes,” and “sho.”

Achieve High Rankings

Though it is more challenging to achieve high rankings than a few years ago, following general rules along with using the right keywords will put any business on the path of better visibility through search engines. SEO analysis tools are available that can help fine-tune a website for an effective SEO strategy, but overall, there is no magic formula for a good SEO strategy. It involves grounded data and experience along with a solid strategy, including relevant content and website marketing. 

Unwired Web Solutions can help businesses make sure they are taking advantage of all aspects of ranking opportunities as well as keeping up with frequent changes made by Google. We offer SEO services, local SEO services, website design, content marketing, and social media marketing. 

At Unwired Web Solutions, we navigate the various decisions you need to make to enjoy excellent SEO on all your web pages, as well as keep up with frequent changes made by Google. Our team of SEO specialists does the leg work necessary to research your industry and relevant search engine strategies used by your competitors. Whether you are looking for local SEO services or help with organic SEO, we can help! Contact us today!