If you own a business, you probably spend a great deal of time developing a strategy for attracting and retaining customers. Maintaining a strong digital presence is a cornerstone of any long-term marketing strategy — but long-term business owners and new entrepreneurs alike often struggle to align the parts of their strategy into a cohesive whole.
Fortunately, there are a few shortcuts to success here. Consider the following ideas and get in touch with us for help developing a personalized strategy.
5 Ideas for Amplifying Your Digital Presence
You’ve likely started a blog, searched for “how to improve SEO ranking“, and tinkered with your social media pages for months to years. If you feel that your strategy has stalled or is no longer working for you, it’s time to choose a new direction. Consider these five ideas for raising the bar and attracting more potential customers to your product or services.
1. Produce Standout Content
It’s not enough to produce words on a page. Is your content authoritative, engaging, and helpful to the reader? Ensure that it’s free of grammatical errors and careless typos before publishing it.
For your long-term plan, you should aim to develop your content strategy. Plan posts around a theme for the upcoming weeks and months, and curate content that speaks directly to your potential customers, builds a voice for your brand, and documents what they can expect from you in the future. Document everything for your team — even if you think you’ll remember.
2. Increase Your SEO Knowledge
Search engine optimization can be tricky and frustrating. The best practices for improving your Google SEO ranking also change rapidly. Ensure that the basics are in place by optimizing your content for SEO including plugging in keywords, building backlinks, and investigating SEO tools that will help you do your job.
3. Expand Your Social Media Presence
If you want potential customers to find you in the digital space, you have to spend time there. Do you have active social media accounts? Make sure to interact with people who ask questions, post new content regularly, and have conversations with other professionals who are in the same industry.
4. Be Competitive
When you were first building your business, you probably thoroughly researched market trends, identified your target audience, and looked closely at the competition. The same principles can carry over to the digital space. Consider what your competitors are doing, how they’re doing it, and whether their strategies are working.
If you don’t feel like they’re targeting the right demographic, for example, build your campaign with a target for that specific audience. If their website looks outdated and they don’t post content on the most-used social media platforms, don’t make the same mistakes.
5. Know Your Audience
Finally, it’s crucial to know who you’re speaking to when you’re creating content in the digital realm. Modern marketing is all about creating value, identifying customer personas, and cutting out the fluff to speak directly to what people want. You’re the solution to their problem — and you don’t want to waste time talking to the wrong group of people who may never consider buying your product or trying your services in the first place.
Analyze what’s working (and what’s not) about your current strategy and consider rebuilding or working with a professional to hone your digital strategy.
Work With Unwired Web Solutions
At Unwired Web Solutions, we take pride in honing our services for each of our client’s goals. Whether you need help learning how to improve SEO ranking numbers, identifying your target audience, or generating an entire marketing campaign from scratch, we can help. Get in touch with us to make a plan for your next steps today!