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Local Search Updates You Need To Know About In 2023

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Google updates its features constantly, and this time, the local search feature has some new updates for 2023. If your company relies on previous versions of Google’s local search, it’s time to refresh your approach. Unwired Web Solutions offers businesses options with local search engine optimization. We help companies improve their search engine performance. Here’s what you need to know about the updates for local search engine strategies in 2023.

Revamped Merchant Experience

Starting off, there’s a completely redesigned merchant dashboard for local businesses on Google.  The Google Business Profile Manager interface is out and the “New Merchant Experience” is the new standard. The new interface uses a SERP-style dashboard to manage local SEO strategy tasks. Now, users must make updates to their businesses via the search engine results page or the Maps app.

Hear About This Place

Next, Google now has a new feature on local business listings in Google Maps and the search engine results, a “hear about this place” button. Under the listing’s business profile, some users may spot a button icon with an audio symbol and the text, “hear about this place.”

So far, the “hear about this place” button only appears to be present in some regions of the United States. The update appeared in October 2022, and SEO experts aren’t sure when and if this feature will be introduced to all areas and users. When you click on the audio button, you’ll hear the name of the business and other details read aloud.

Customer Reviews

Another new change in Google’s local SEO features is in the way Google displays customer reviews for a business profile page. Customer reviews and ratings are an essential element to a local company’s recipe for success.

Now, Google may start to display reviews by the percentage of positive to negative reviews in a graphic. Currently, users have to click on filtering results to get a percentage bar to show up in the reviews tab, so it only displays when users look more carefully at the specifics of a business.

Engagement Clarification

Google has also quietly updated its policies for local businesses regarding customer engagement and reviews. Language is now in its Webmaster Guidelines strictly prohibiting a business from influencing its customers from writing positive or negative reviews.

This means businesses should not ask customers to leave positive Google reviews on their business page, and they shouldn’t discourage negative reviews. Additionally, software that manipulates customer reviews shouldn’t be part of a local SEO marketing plan. The reviews should be an accurate snapshot of customer feedback about a business.

Restaurant Changes

Local restaurants that use SEO strategies from Google also have a change to their business profile pages that may help them bring in more foot traffic. Businesses can select the preferred menu that will display on the business profile instead of having Google gather multiple menus from different sources.

Soon, users may also have a new option to search for specific restaurant dishes instead of general cuisine. Restaurants that offer that individual dish, such as Kung Pao chicken, will be part of the photo results page in the search engine listings.

Local Search Engine Optimization To Promote Your Business

Local search engine strategies are a crucial part of making your business more successful. If you want more customers in your store, you have to master the local SEO Canada listings for your neighborhood. We assist local businesses with Google’s search engine tools. Navigating each update can be a challenge, but we understand the ins and outs of each new change.

There are a lot of moving parts in search engine optimization for local businesses. Unwired Web Solutions helps companies boost their search engine performance and increase customer engagement.

Why Snippets Are An Important Part Of An SEO Strategy

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Boosting your company’s website in search engine results requires creative thinking and a high level of understanding of Google’s powerful SEO tools. One of the most effective ways you can increase your organization’s visibility on search engine results is by mastering featured snippets on Google. The team at Unwired Web Solutions provides proven strategies to help you get closer to the top of the search engine listings, including using SEO featured snippets. Here is why snippets are a vital part of any SEO strategy.

What Are SEO Snippets?

SEO snippets started being used on Google’s search engine results page in 2014, and they continue to help drive more traffic to specific websites.  The snippet is the box of text that appears at the top of a search engine query results page. Featured snippets lift text from a relevant page or article and present it in an “answer box” format at the top of the page, even before the first web page listing from the search.

Featured Snippets Results

Google search snippets usually feature the first few lines of text from a page or article, along with relevant images that answer the question in the search query. Depending on what was typed in the search box, the featured snippet may be presented in a variety of ways.

Some snippets are simply definitions of the term along with images. A snippet may also be shown as a table, especially if there is numerical information. Ranked or unranked lists may also be used in the featured snippet spot.

Research Keywords and Questions

So if you want to learn how to get featured snippets, there are some specific steps your team can do with your marketing campaign. Featured snippets are most often seen when there is a specific question asked in the search engine box.

Our team starts with researching keywords and essential questions related to the keyword when aiming for a featured snippet spot. We don’t just use the traditional search query methods when looking for information; we also go offline and delve deeper into the topic or question by asking real individuals.

Create High-Quality Answers

Once you have the right questions and keywords being used, you can then move on to developing high-quality answers that are thorough and engaging to users. Our approach develops answers into compelling content that fully answers multiple questions related to the keyword.

A comprehensive answer also needs to be concise and not overly wordy in order to make it to that coveted featured snippet spot. Additionally, content needs to be accurate and well-written in order to make an impact on Google’s algorithm.

Organize and Add Images

The last big part of getting on featured snippets is to have a well-organized article or page of content and memorable photos. Google knows that readers prefer content that is easier to digest, so organizational text features, such as subheadings, bullets, lists, bold print and other details, help make content rank higher.

Your images also matter when it comes to featured snippets. Your content has a higher chance of being chosen for snippets if you have original, high-quality images that are professional and clear.

The Power of SEO Featured Snippets 

When you put all of these tactics together to create great content, you may also get featured in the Google snippet spot. Developing strong content that is optimized for snippets isn’t something to tackle on your own. Instead, you should look to the experts in SEO and featured snippets, Unwired Web Solutions.

Looking to give your web pages a boost and get a spot as a featured snippet? Your content may need a makeover to be SEO optimized as the top-quality piece that answers web users’ questions. Learn how content optimization with Unwired Web Solutions could work for you.

How to Create A Social Media Strategy in 5 Easy Steps

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A social media strategy relies on several components, including goal-setting, audience identification, and content creation. Doing any one of these things well does not necessarily equate to marketing success. No, a successful social media campaign must successfully implement all components of a strategy and balance those against realistic outcomes.

Unwired Web Solutions is a digital marketing firm. With experience in web design and content creation, the service is beneficial to novice and experienced business owners.

5 Steps To Create a Social Media Strategy

Social media marketing relies on several techniques to achieve profitability or other advertisement objectives, like brand awareness. As with any marketing effort, it is a multi-faceted approach to consumer outreach and engagement.

Unwired Web Solutions is no stranger to social media campaigns, and it aims to help business owners and entrepreneurs through its service offerings and team experience. The fundamentals of a social media effort include five manageable steps.

1. Set Achievable and Realistic Goals

Too many business owners expect rapid results from marketing efforts. Most campaigns take time and testing before resulting in worthwhile profits.

When working with your digital marketing partner to create your first social media campaign, settle your expectations. What do you want to achieve? Maybe you want to hit your first 100 followers; that is a reasonable goal, especially for a small business with no existing social media presence.

The goals will vary based on business size and experience. A digital marketing partner like Unwired Web Solutions can help you create a realistic plan.

2. Identify Your Target Audience

Every effective social media strategy requires an audience. You want to research your specific consumer. It is not enough to say your audience is women; you need to get specific. For example, your target market is middle-class married women between the ages of 25 and 35 with children and a white-collar finance career. The more specific, the better.

A research partner can help. Unwired Web Solutions has experience with audience research and consumer analysis; the company can provide in-depth analysis of your target demographic.

3. Create a Content Strategy

Never post social media content on a whim; always think everything through. Companies get into a lot of trouble when they decide to wing it, resulting in significant consumer backlash.

Content strategy is a plan for content creation. It involves a development schedule and platforms you want to use. A digital marketing service can help you analyze your best options for social media campaigns and efforts.

4. Optimize Your Posts

Search Engine Optimization is not only for websites, pages, and blog posts. Social media channels and profiles can be optimized to improve visibility and perceived authority. For example, an optimized profile will include the business name, contact information, operating hours, and anything else your customers would want to know. You can also use keywords in profiles to improve SEO listings. Finally, you should use hi-res images.

Optimizing social media posts takes work, but it is well worth the effort, especially when your content starts ranking higher with users. Unwired Web Solutions can help your business create optimized content across various media channels, including social media platforms.

5. Measure and Analyze Success

As with everything in digital marketing, you need to check the data of your social media accounts and campaign efforts. Analytics is the only way to know if your efforts are worthwhile or if you need to tweak something to improve its performance.

Contact Unwired Web Solutions for Guidance

Are you looking for partners in social media marketing in Canada? Unwired Web Solutions is a leading digital marketing agency in the region. Contact the UWS team to discuss your social media efforts and how they can help.

The Effects of AI on Future SEO Practices

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Artificial intelligence will significantly affect the future of SEO practices. Many agree the impact will impact every stage of optimization development. None of this should come as a surprise.

The SEO industry is ever-evolving, that is the state of anything digital. The environment continues to change, and business and marketing leaders must adapt. The problem with change is the flux state; an SEO leader’s tactics cannot stagnate, or they risk becoming obsolete.

The Importance of Adaptation

AI is nothing new. The tech development world saw this evolution coming long ago, but AI, up until now, was nothing to worry about.

The original iteration of AI tools was elementary and unsophisticated. The results of human language mimics were clearly machine-driven. Now, the tech is evolving, and mimics are more convincing.

Still, AI is not 100% effective from a marketing perspective, and adopters of the tech must be careful with how they implement it. Google and other search engines have tools to fight spam content and AI-generated gibberish, so if a business is going to use AI SEO tactics, it is best to know how.

AI’s Place in Digital Marketing 

SEO best practices always lean toward originality, authenticity, authority, and value. Using AI tools to write blog posts or ads is anything but authentic or original.

Sure, the programs may make a piece that sounds human-like — if marketers are lucky, the bulk of the post or article may even make sense — but the machine is regurgitating from reams of copious data sets. Blog posts and advertisements made using only AI tools will have hiccups.

Still, SEO AI does have a place in digital marketing. Using AI for SEO is effective when used correctly. The best ways to use AI tools in marketing and SEO efforts include:

  • Keyword research
  • Voice search
  • Traffic and website analytics
  • Content creation

Content Creation and Keyword Analysis

Content remains king in SEO, and it relies on the creation of relevant, high-quality pieces. The idea of AI-generated articles or blog posts is controversial, and most search engines are taking measures against it. Still, despite the push for original and human-generated content, there continues to be a rise in the creation of tools using GPT-3 and GPT-4 developments.

A savvy marketer cannot ignore these developments, but they must also incorporate them wisely. AI SEO tools can save a significant amount of time for content creators. From keyword analysis to blog post outlines or drafts, the tools shave hours from creator schedules.

If marketers and creators can optimize their workflow using AI tools, why wouldn’t they? They would be fools not to.

AI as an Analytic Powerhouse

If there is one thing marketers thrive on, it’s data. Knowing how a campaign performs in real time is crucial to making effective budgetary and performance decisions.

AI tools revolutionized analytics. A marketer and business owner can now see website statistics and traffic numbers with the click of a button. They can also study growth metrics or predict rankings. AI always provides insight into the tactics of competition.

The current AI toolsets are unique and beneficial, but future iterations will make nightmares of Google penalization or blacklistings obsolete. The effect of Google’s algorithms is potential business revenue and traffic losses. Future AI analysis will include search engine algorithms, meaning companies can vet their content and websites before publishing, noting any possible red flags.

Unwired Web Solutions and AI Integration

As a leader in the digital marketing field, Unwired Web Solutions prides itself on implementing all new tools and techniques for business success. To learn more about how UWS is using AI or plans to integrate it into marketing efforts, contact the company and discuss how we can help improve your current business and marketing efforts.

Easy Solutions To Grow SEO Rankings

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Google SEO ranking plays a critical role in website performance because it provides a level of credibility and authority to higher-ranked pages. To improve your company’s SEO standing, you need to focus on optimization techniques like link-building and keyword research.

Unwired Web Solutions is a digital marketing firm with a grasp of current and evolving SEO trends. It is OK to admit a need for help in the digital marketing arena. Many business owners do not have the time necessary to dedicate to successful SEO implementation. UWS can help by focusing on several key areas.

4 Easy Ways To Improve SEO Rankings

Learning how to improve SEO ranking may sound simple. Many business owners may even want to attempt DIY solutions. Unfortunately, as with most things in life, SEO strategies are easier said than done, which is why most small to moderate-sized businesses outsource their SEO strategies to firms like Unwired Web Solutions.

UWS specializes in SEO best practices. It understands the principles of content creation and can utilize complex techniques to improve the current website and web page standings. The company will focus on several core techniques to improve search engine rankings and engagement numbers rapidly.

1. Optimize Posts

One of the first things UWS will do is focus on optimizing existing content. Its team will ensure that each post contains an SEO-friendly title and description, making it easier for SERPS to find the content.

Also, the content creation team will investigate relevant topics that align with your company’s target consumer. If necessary, UWS will help you research and redefine your target audience.

Knowing your audience is vital to creating a relevant and profitable SEO strategy. If you want to experience a significant ROI, you must know your consumer.

2. Develop Keyword-Focused Content

Most business owners and marketers know the adage “content is king.” Unfortunately, it is not enough to create relevant and authoritative content. If you want consumers to find your pages, the content must correlate with relevant search terms.

UWS will help your company with keyword research. It will also help use that research to develop keyword-focused content. When search engines crawl your pages and find keywords relevant to popular searches, they will place a higher value on your content. Still, keywords do not pack as much of a punch as they once did.

3. Add Backlinks from Trusted and Authoritative Websites

AI tools and advanced algorithms are improving search engines’ ability to interpret content relevancy and authority. One way to help a search engine understand a page’s authority and relevance to specific search parameters is to provide sources for your information.

Linking to known and authoritative sites is a way to give credence and authority to yours. UWS will help with this backlink strategy by creating well-researched and sourced content.

4. Improve Loading Speed

Search engines will penalize pages with slow load speeds because they know the average internet user will not wait longer than five seconds for a page to load. When designing web pages, avoid overloading them with videos, images, and dynamic elements.

UWS can help you create pages with the right combination of text, visual appeal, and engagement without risking speed. Its team understands you can still have a dynamic and accessible page without risking consumer turnover.

Unwired Web Solutions: Your SEO Partner

If you want to improve your SEO ranking, you don’t have to use DIY methods. Unwired Web Solutions is a trusted digital marketing agency with proven SEO skills. Check out its website for information on its services and specialties. Also, reach out and ask how they can help improve your SEO rankings.