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Archives for April 2021

How UWS Can Help With Your WordPress Site

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No matter what line of business you are in, having an effective website is critical when it comes to having meaningful interactions with your customers. Your site allows you to share detailed information about your products and services while also creating space for interested parties to communicate back to you. Our team at Unwired Web Solutions is highly experienced at using WordPress to create unique webpages for businesses just like yours. WordPress has a variety of advantages when it comes to website design and our team has mastered the art of using this tool to build sites from the ground up that meet companies’ needs with precision. 

Why WordPress?

WordPress offers a great starting point from which a team can design a high-quality webpage. This software allows developers to incorporate a multitude of different communication devices:

  • Blogs
  • Response forms
  • Discussion pages
  • Comments sections

On top of these techniques, WordPress provides a great deal of flexibility to webpage designers. For instance, this software can be used to build sites in more than 120 languages. It also allows each part of a webpage to be personalized to your specific industry and business model. Finally, WordPress is compatible with current best practices of search engine optimization, ensuring that your site is visible on the web.

Benefits of Working With a Development Team

While WordPress is designed to be user-friendly, designing and developing a webpage is always a complex process. This is why it is so beneficial to partner with website design company Waterloo specialists. Our team helps make this process go as smoothly as possible by handling each stage with care. First, we provide you with a consultation in order to get a firm idea of what you are looking for in your future site. Second, we carefully study your niche in the business world in order to modify your webpage’s design in accordance with your particular target audience and the needs of your industry.

Next, we begin the design process by creating your site’s layout in detail and then start writing all of the necessary code once you have approved the initial formatting. Even after your webpage is fully operational, our work is not finished. We help your company take steps to improve your site’s accessibility and make updates and modifications to its design as needed.

Although you and your colleagues may be able to create a great webpage on your own, this process may require a lot of time that may be better spent in other areas of your business’s operations. By letting our team at Unwired Web Solutions handle this task, you don’t have to worry about the intricacies of the site’s design or the updates and bug fixes that may be required in the future.

In addition to saving your company a great deal of time, our team’s expertise in website design and development allows us to make use of the full range of possibilities WordPress offers. We take the time to add functionalities and design elements to your site that match your business’s unique needs. On top of all of this, Unwired Web Solutions can ensure that your site is accessible on both desktop and mobile devices and that the platform is secure from cyberattacks.

Contact Us Today

Having a visible, easily-navigable webpage is integral to gaining your customers’ confidence. A well-designed site shows interested parties that your company is thorough, reliable and cares about quality. By partnering with Unwired Web Solutions, you can take advantage of all the best features of WordPress in order to develop a webpage that advances your business in significant ways. If you are ready to begin the website design process, contact our website design company Waterloo specialists today. We can’t wait to help you better connect with your customers. 

More Traffic My Not Always Be Better for Business

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Driving traffic to a website is the goal of SEO, but sometimes getting more traffic may not always be good for business. Canadian content marketing experts agree that sites who have a lot of traffic may not always be the most profitable.

Quality visits to your site are ultimately what you are looking for. Yes, the job of SEO is to drive traffic to your site, but what people often don’t know is that the quality of traffic means just as much, if not more, than the quantity. 

Google can tell how long someone stays on your site and this counts towards your ranking. If people are visiting your site and clicking off quickly because the page does not match what they were looking for, this tells Google that your site does not match the user’s intent. 

Google’s algorithm is constantly improving to show the results that best match a user’s query, so if it finds that people are leaving your site quickly, it will downgrade its ranking.  

Quality Content

When thinking about what makes a user stay longer on a site, having a content strategy is key. If content marketing is the journey toward brand success, content strategy is the blueprint that directs it. If you don’t have a well-thought-out content strategy or are publishing poorly written content, visitors to your site are not likely to stick around. 

The design of your site also matters when it comes to keeping visitors on your site. If you have a site that loads at the rate of a tortoise, or it is not mobile-friendly people will click off in a hurry. 

This year Google will be launching the Page Experience update that will better measure how well each webpage serves the needs of organic search visitors. So, if it records high volume to a site, but small times spent on the site, it will negatively impact SEO and will drop a site’s ranking. 

Return on Investment

These points pose a classic debate between which is more important, more organic traffic, or more organic conversions. While many different points that can be made for both sides of the question, at the end of the day, businesses should be more concerned about their return on investment. Think of it this way, it would be better to attract 100,000 visitors to a site and have 50% of them convert, rather than 200,000 visitors and only 25% of them convert. 

There is more to SEO than just merely garnering more traffic. If that traffic doesn’t generate sales, then what is the point!? At the end of the day, ROI is the main goal. 

Spambots

Paying close attention to traffic sources in Google Analytics is crucial to know where your visitors are coming from. Some people experience false hope when they see an increase in traffic, only to find out that these visits were not even from humans. It is estimated that 37% of all website activity is created by spambots. This type of traffic to your site is generally illegitimate that is sent to a site that can skew and inflate traffic data. 

By understanding where your visitors are coming from and offering quality content, you will be able to keep people on your site longer, and hopefully see a higher conversion rate. By working with content marketing services Canada specialists at Unwired Web Solutions we can help to make sure your site is obtaining quality visitors. 

Contact us today to learn how we can help with conversions on your website and ensure quality visits.  

Understanding Long-Tail Keywords: An Important Part Of Local SEO

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Whether you’re an old pro at SEO strategies or you’re just diving into the waters of optimizing your business site for the internet, you may have heard of “long-tail” keywords. These particular keywords represent a new strategy within SEO that takes a supply-and-demand stance on keywords, SEO, and internet consumerism. Those who promote long-tail keywords assume that there is a customer for every niche — and that all they need is an easy way to find you. Check out the following facts to develop an understanding of search engine optimization Kitchener techniques for the local area and beyond.

How Do Keywords Affect SEO?

Beginners to website optimization and digital marketing should understand that websites are considered well-optimized for search engines when searchers can easily find what they are looking for by searching for terms that match a site’s keywords. There is no perfect SEO strategy, but there are many good ones, and there are a lot of mistakes that business owners make even when they’ve nailed their first batch of keywords.

For example, owners of a great website will research SEO keywords regularly. People evolve, the internet constantly changes, and what search engines look for in keywords alters on a rapid basis. When you target keywords that are too popular, many websites are using these and vying for the searcher’s attention. This ultimately means that your site may not be listed in the results despite having perfectly optimized keywords. Read on to learn more about short-tail and long-tail keywords and why long-tail keywords may be the key to cracking the SEO code for your site.

What Are Short-Tail Keywords?

Short-tail keywords, or searches composed of only one or two words, have been the norm for a while when it comes to SEO keyword research. As stated above, the problem many people run into when they only use short-tail keywords is that these search terms can be too competitive. If you are running a small brick-and-mortar bakery, for example, you’ll want your searchers to find you locally. If they type in “cupcakes” in a big city, they may receive geographical results from all over the town and opt to take their family to the search result that pops up first.

What Are Long-Tail Keywords?

If the family in our example wants to find a specific type of cupcake, they may choose to use a long-tail keyword, which is simply a keyword phrase designed to yield more specific results. For example, if they wanted to find “gluten-free and dairy-free cupcakes in Kitchener”, this long-tail keyword may net them one to five results. One of those results may be your site.

What you should take away from these examples is that long-tail keywords, though they are more specific, are far less competitive because of how customized they can be. When you optimize your website with short-tail keywords, your site may pop up in many searches, but whoever is searching may or may not be looking for whatever you or your company provides. They also may never come across your site due to the overpopulation of the internet in general. Long-tail keywords can narrow your audience base and target specific people who are searching for specific things.

How We Can Help

By understanding search engine optimization Kitchener techniques, you can boost your SEO tactics. Before you do anything else, try out a long-tail keyword or two to see if this tactic attracts customers in your area who are already looking for you. For more information about keywords and marketing strategies, get in touch with Unwired Web Solutions today.

Why Image Optimization is Important for SEO

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A good image can speak a thousand words. But on a website or blog, if that image is not optimized properly, no one will hear those words. Adding images to a website is not anything new, but what most people don’t realize is that certain SEO tips can be done for images to help your site rank in Google. 

Image optimization has many advantages other than just ranking higher on a google image search. It can also allow for faster page loads, better user experience, and additional ranking opportunities. 

Given Google’s broadening of artificial intelligence, some people are wondering if image optimization is still necessary. According to top SEO company guidelines, the simple answer is yes. Google is still not able to read all types of images even though AI has significantly improved in recent years. 

As many problems can originate from simply opting to upload raw images to your site, it is well worth your time and energy to put in a little bit of work. By adding in a few more steps when you upload an image to your site, you may find better SEO conversion rates. 

The Importance of Alt Tags

Image optimization starts with alt tags. Understanding alt tags and their purpose is crucial to creating ultimate descriptions. Overall, creating alt tags doesn’t have to be difficult, and it is best not to overthink them. You simply need to describe an image. Think about words that could be used to describe the image if someone wasn’t able to see it. You will want to stick to around 10 words to describe the photo without repeating or stuffing the same word numerous times. 

Descriptive Image Names

Google published a guide of best image practices and one of the easiest takeaways that it recommends is to make sure you are using descriptive image names. When you upload an image straight from a camera, it normally has a generic name including some letters and numbers. As an example, using “cat-playing-ball-yarn.jpg” is better than “IMG00458.jpg.” 

Reduce Image File Size

There is nothing more upsetting than building a beautiful website only to realize that it loads so slowly most people will leave before the images upload. The main camera on an iPhone X produces image files that are much larger in pixel dimensions than the image that will display on your website. This difference in pixel size can significantly add to an increased page file size. Check what file size your page requires and resize all images to their maximum display dimensions. 

Implement Lazy Loading

Page speed is important in the world of SEO, and images are usually the assets that cause slower site speeds, especially when there are a lot of images on one page. While they are extremely important in providing a great user experience, images can be set up to deter a browser from loading an image until it is needed. 

Lazy loading simply means that images are not loaded until the user scrolls down the page and lands on the photo. So, if the user never scrolls down to the second half of a page, those assets will never be loaded. This can bring noticeable performance improvements and result in Google taking notice. 

With Google rolling out their Page Experience Update this year, it is more important than ever to get your site in top form. This update will take several ranking factors into account, including page speed. 

By implementing new steps when uploading images to a site, you will notice an increase in Google rankings. However, don’t forget about your pages and blog posts that you have already set up. Now is the time to go through past postings and update images with alt tags, size requirements and image names. An SEO company can help with an audit that will go through any images that need to be updated. It may seem like a tedious job, but your rankings and subsequent visits will be worth it.  

Contact the experts at Unwired Web Solutions today to get your site up to date and ensure your images are working in your favour.