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Should You Still Be Blogging?

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Blogging is still relevant, despite evolving technologies and methods for sharing information. Writing blog posts is a cost-effective way of reaching massive audiences, but success takes time.

SEO blogging strategies will not lead to overnight wealth or revenue. Small businesses and entrepreneurs need to take a targeted approach to blog creation, boiling down to market research and consumer insight.

Digital and content management firms like Unwired Web Solutions can help create and manage new and existing blogs. The service specializes in using content creation strategies to manifest brand authority and awareness. While blogging is only one tool, it is highly effective.

The Sustainability of Blogging

The rise of social media called into question the legitimacy of blogging and its usefulness in the modern age. The first blogs were created about three decades ago, leaving many business owners and entrepreneurs to believe that blogging is an ancient art and medium — at least ancient in technological terms.

Blogging statistics do not agree with the “ancient” assumption. With over 600 million active blogs globally, the activity is very much alive and well. Unwired Web Solutions understands the sustainability of blogs and can help your business develop one that is relevant and active.

The Future of Blogging

The idea that social media could ever envelop blogging is absurd. Both media are different, appealing to various aspects of consumerism and consumption.

Social media is for the quick sharing of snippets or informational nuggets. The platforms appeal to those looking to connect with larger groups or brands. While social platforms improve brand engagement, the channels can lack the intimacy and thoroughness of blogs.

Blogs are for longer-form content, but authors may also share shorter informational tidbits. Also, blogs allow authors to create focused communities with more personal engagement.

Blogging still requires a blog content strategy. Building an audience is about information sharing and consistency. Unwired Web Solutions can manage your content creation efforts and improve consumer engagement if given the chance.

The Profitability of Blogging

From a business perspective, blogging is profitable, especially when using it for consumer outreach. However, a company must also realize that competition is fierce. Most businesses have blogs, meaning that you are competing with others for the same consumer pool.

It would be best if you differentiate yourself from the crowd. Helpful SEO blogging tips include:

  • Finding a niche
  • Researching niche consumers
  • Targeting long-tail keywords
  • Backlinking to authoritative sites

If your business does not have an existing blog, it will take time to create one. Thankfully, you can work with services like Unwired Web Solutions to improve your content strategy and production rate.

The Continued Relevance of Blogs and Content

Is blogging still relevant? Yes, it is. People still search for long-form information relevant to their search terms. They want to find content with an unbiased spin, content that puts their needs before profit.

As a business owner, it may seem strange to invest so much time and energy in a project that is primarily for the consumer’s benefit, and not a direct line to revenue. Still, blogging does contribute to your company’s bottom line.

When consumers find a brand that invests in their knowledge, they grow to trust that business. Trust builds loyalty, and loyalty builds revenue.

The Benefit of Working With Content Management Professionals

Creating a blog is a time-consuming endeavour. Business owners may want to hire blog content writing services to help create a profitable blog from scratch or improve an existing blog. Unwired Web Solutions is a leading digital marketing and content creation agency. If you are ready to take your blog to the next level, contact UWS and find out how its team can help.

The Effects of AI on Future SEO Practices

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Artificial intelligence will significantly affect the future of SEO practices. Many agree the impact will impact every stage of optimization development. None of this should come as a surprise.

The SEO industry is ever-evolving, that is the state of anything digital. The environment continues to change, and business and marketing leaders must adapt. The problem with change is the flux state; an SEO leader’s tactics cannot stagnate, or they risk becoming obsolete.

The Importance of Adaptation

AI is nothing new. The tech development world saw this evolution coming long ago, but AI, up until now, was nothing to worry about.

The original iteration of AI tools was elementary and unsophisticated. The results of human language mimics were clearly machine-driven. Now, the tech is evolving, and mimics are more convincing.

Still, AI is not 100% effective from a marketing perspective, and adopters of the tech must be careful with how they implement it. Google and other search engines have tools to fight spam content and AI-generated gibberish, so if a business is going to use AI SEO tactics, it is best to know how.

AI’s Place in Digital Marketing 

SEO best practices always lean toward originality, authenticity, authority, and value. Using AI tools to write blog posts or ads is anything but authentic or original.

Sure, the programs may make a piece that sounds human-like — if marketers are lucky, the bulk of the post or article may even make sense — but the machine is regurgitating from reams of copious data sets. Blog posts and advertisements made using only AI tools will have hiccups.

Still, SEO AI does have a place in digital marketing. Using AI for SEO is effective when used correctly. The best ways to use AI tools in marketing and SEO efforts include:

  • Keyword research
  • Voice search
  • Traffic and website analytics
  • Content creation

Content Creation and Keyword Analysis

Content remains king in SEO, and it relies on the creation of relevant, high-quality pieces. The idea of AI-generated articles or blog posts is controversial, and most search engines are taking measures against it. Still, despite the push for original and human-generated content, there continues to be a rise in the creation of tools using GPT-3 and GPT-4 developments.

A savvy marketer cannot ignore these developments, but they must also incorporate them wisely. AI SEO tools can save a significant amount of time for content creators. From keyword analysis to blog post outlines or drafts, the tools shave hours from creator schedules.

If marketers and creators can optimize their workflow using AI tools, why wouldn’t they? They would be fools not to.

AI as an Analytic Powerhouse

If there is one thing marketers thrive on, it’s data. Knowing how a campaign performs in real time is crucial to making effective budgetary and performance decisions.

AI tools revolutionized analytics. A marketer and business owner can now see website statistics and traffic numbers with the click of a button. They can also study growth metrics or predict rankings. AI always provides insight into the tactics of competition.

The current AI toolsets are unique and beneficial, but future iterations will make nightmares of Google penalization or blacklistings obsolete. The effect of Google’s algorithms is potential business revenue and traffic losses. Future AI analysis will include search engine algorithms, meaning companies can vet their content and websites before publishing, noting any possible red flags.

Unwired Web Solutions and AI Integration

As a leader in the digital marketing field, Unwired Web Solutions prides itself on implementing all new tools and techniques for business success. To learn more about how UWS is using AI or plans to integrate it into marketing efforts, contact the company and discuss how we can help improve your current business and marketing efforts.

Tips on How to Create a SEO-Friendly FAQ Page

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Your website may be chock full of valuable information, and you may have optimized it for maximum SEO performance, but that doesn’t mean that it couldn’t benefit from a comprehensive FAQ page. A well-thought-out FAQ page provides ample opportunity to boost your SEO performance and drive more traffic to your website. It does this in several ways:

  • It gives you the chance to target highly specific, long-tail keywords.
  • It gives you the chance to address users’ specific questions and concerns.
  • It gives you another page on which to add back-end SEO.
  • It grants you the opportunity to build trust with your audience.

That said, FAQ SEO is not a given. To realize the full benefits of an FAQ page, you must build a page that provides real value to your existing and potential customers. Though not an exhaustive list, check out a few ways to begin doing just that.

1.    Include the Most Frequently Asked Questions

Though it seems like a no-brainer to include your customers’ most frequently asked questions on your FAQ page, many companies tend to include inquiries they believe are relevant but are, in fact, not. To build a relevant, valuable and SEO-friendly FAQ page, tap into all your resources to determine what questions your customers and prospective customers actually have. Some resources that may prove useful are as follows:

  • Your audience
  • Internal team members
  • Your email logs, chat logs and site search data
  • Competitors’ FAQ pages
  • Quora, Reddit and other Q&A forums
  • Google Search
  • People Also Ask search results

From each of these resources, you should be able to build a comprehensive FAQ page that provides real value to your users and, at the same time, elevates your SEO efforts.

2.    Provide Clear and Concise Answers

Though the questions themselves serve as long-tail keywords, they alone are not enough to drive sustainable results. You must accompany each question with well-thought-out and accurate answers. Moreover, your answers must be concise. If your users wanted lengthy responses, they would turn to your blog. Searchers who click on FAQ pages, however, want brief yet thorough information.

To provide the kind of answers your users are looking for, pull from your existing resources. Use content from your website to guide your responses but be sure to rephrase it to avoid duplication dings. Recruit other members of your team to help build replies and, again, refer to competitors’ pages.

Finally, try to keep each response limited to two to three sentences. For users who desire more in-depth information on any given topic, use internal links to redirect them to other pages of your website.

3.    Format Your SEO FAQ Page for Optimal User Experience

Though the relevance of your inquiries and the accuracy of your replies will serve as the basis of your FAQ SEO efforts, it’s important to not overlook the user experience. Not only do you want to make it easy for site users to find the information they seek but also, you want to do everything in your power to keep them on your site — and, more specifically, each page — for as long as possible. You can accomplish these objectives by using a clean, clutter-free design, dividing questions into categories, incorporating a search bar and using visuals where applicable.

4.    Use Meta Descriptions

Finally, don’t forget to take advantage of your meta descriptions. Meta descriptions and title tags play a crucial role in helping both users and search engines understand what your pages are about. They also serve as prime opportunities to further optimize pages with keywords. Whether you use one FAQ page or several, don’t overlook your title tags and meta descriptions.

Building an SEO-friendly FAQ page is easier said than done. To make the most out of your FAQ SEO, partner with content creation and optimization experts who can help streamline your efforts to online success. See what the team at Unwired Web Solutions can do for you.