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Archives for October 2022

What is Website Hosting?

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What You Need To Know About Web Hosting

Whether you have products or services to sell or ideas to share, you need to have a website. The internet is everywhere and over 5 billion people use it regularly. A website puts you and your business in front of millions of customers, improving your visibility, credibility, and reach. The right website looks professional, loads quickly, and connects you to the right people. While having a plan for custom web development is important, one of the most important factors is how and where your site will be hosted. Here’s what you should know about web hosting.

Understanding Web Hosting 

When you think of a store or other business you can visit, there will be products or services the owner wants to sell to clients or customers. That store or business needs a facility to conduct its business, including equipment to conduct transactions, spaces to display goods or information about services, and a building that houses operations. You can think of web hosting as the service that makes your site and its elements accessible to internet users. Web hosts provide the space and technology necessary for your site to operate according to its purposes.

Taking a Closer Look

A web hosting service provides the server, which is a physical computer that stores the data, images, and other elements used for your website. When a user types a specific address or URL, your web host transfers all the files needed for your site. Your web host is responsible for making sure the right elements are transferred each time. Web hosting also covers security for site use as well as the maintenance necessary to keep the site running.  While you could build or operate a computer to act as a server for self-hosting, that could be a very expensive option. Many individuals and organizations use a third-party hosting service that takes care of the costs and responsibility of server maintenance and security.

Exploring Web Hosting Options

When it comes to third-party web hosting, there are different options available, each with its own advantages:

  • Shared hosting: This option involves multiple users sharing the same server resources, such as storage, memory, and computing power. Shared hosting is usually quite affordable and requires no technical expertise; however, you don’t have access to server settings and your site performance is impacted by other website traffic.
  • Virtual private servers: Generally more expensive than shared hosting, VPS hosting dedicates space and resources to your site’s files. Although you enjoy much more freedom to customize, you’ll likely need to hire a custom web development service to manage the technical details.
  • Dedicated hosting: This web hosting option comes with dedicated server space and boosted functionality. While you do have root access to the server, this type of service is usually very expensive and better suited for large businesses.
  • Managed hosting: This option comes with dedicated server space, but less control and responsibility than dedicated hosting. Typically you manage your site’s content using networked computer communication rules, also known as a file transfer protocol.
  • Cloud hosting: Although more expensive than shared and VPS hosting, cloud hosting uses multiple virtual servers reducing the chance that your website will be impacted by hardware failure or high traffic. Depending on your provider, you may not have root access to these services.

Finding the Right Custom Web Development Solution

You may seem overwhelmed by what’s available for web hosting. The good news is that Unwired Web Solutions offers a full suite of services to make your website dreams a beautiful and functional reality. Not only do we help you develop a website, but we also specialize in search engine optimization, helping to ensure your site is visible and accessible by the users that are in most need of the products or information you provide. Contact us today to get started!

What is the Purpose of a Digital Marketing Agency?

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Marketing is a crucial aspect of any business. You can handle your marketing efforts internally, or you can hire a digital agency to do the work for you. Some Canadian businesses also decide to outsource certain aspects of their marketing efforts, while keeping some tasks in-house. Before you decide whether to work with a Canadian digital marketing agency, it is important to understand how these businesses operate. Here is an overview of services offered by these agencies and what they can do for you:

What Is a Digital Agency?

A digital marketing agency in Canada is a business that will handle your marketing efforts. They can provide you with solutions to promote your products or services online. Agencies can help you define your marketing goals and grow your business. Many marketing agencies work with a variety of clients and assign account representatives to handle the needs of each customer.

What Services Do Digital Agencies Offer?

Digital agencies employ social media and content marketing experts to help businesses achieve their marketing goals. Unlike traditional techniques such as billboards and magazine advertisements, digital marketing uses the internet to reach customers all over the globe. Depending on your needs and budget, a digital agency may provide the following services:

  • Strategy services for research, customer experience, brand positioning, and automation.
  • Marketing services for content creation, branding, paid media, lead generation, and SEO.
  • Design services for user testing, design, graphic print design, website design, and animations.
  • Development services for website building, website hosting, platform migration, and CRM implementation.

Depending on your needs, certain digital agencies can perform more specialized services for companies specializing in technology. Before your initial consultation, it is important to decide what services you need so you can determine if the agency can meet them.

Why Is It Important To Hire a Digital Agency?

There are many benefits to hiring a digital agency to oversee your company’s marketing efforts. Besides freeing up your employees to focus on other tasks, there are many advantages of hiring a marketing expert. Marketing agencies can help you define your marketing goals, outline an advertising strategy, and focus your efforts.  Here are some of the main benefits of hiring a digital agency for your marketing efforts:

  • Cost savings
  • Staff of industry experts
  • Save time and money
  • Insights into marketing trends
  • Dedicated account management

Agencies also offer businesses flexibility as it frees up employees to work on more urgent tasks.

How Do I Choose a Digital Marketing Agency?

Outsourcing your marketing efforts to an agency is a big step. You should do as much research as possible before choosing a partner. Read the agency’s capabilities and make sure that their competencies align with your company’s mission. If you specialize in e-commerce, do not pick up a company that primarily works with brick-and-mortar stores. Choose a company that has deep experience in the industry in which your business functions.

While cost should not be the main factor when choosing a dress, it is something to consider. Clarify your budget before contacting agencies and do not bother requesting appointments with agencies that are outside of your budget.

You should also choose an agency that has a sizeable portfolio and a list of past clients. Established companies have more concrete strategies and know how to work with clients. Ask to see a list of past clients and contact a few to see if they were happy with the services. If a company is hesitant to offer you a client list, do not bother working with them.

Work With Unwired Web Solutions

Are you looking for a digital marketing agency that can help you build your website and create a marketing strategy? Unwired Web Solutions is an experienced digital marketing agency that specializes in helping companies grow their businesses. Contact us today to learn more about our services.

How Does Google’s Helpful Content Update Affect Your Website?

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Google periodically releases updates to how its search engine works, changing how existing webpages rank for various user queries. Google’s latest update is called the “helpful content update” and the company’s stated goal for this update is to make it easier for people to find helpful content created by and for people. Content marketing services can help ensure that your webpage is optimized for the latest Google update.

What the Update Does

The helpful content update includes a new site-wide ranking signal designed to work with Google’s existing ranking signals to detect low-quality content that does not add value to users. According to Google, this will reward the content that does the best job of providing a satisfying experience for users. According to Google, the update is designed to particularly improve search results related to online education, shopping, arts and entertainment and tech-related content.

All content on a site that Google identifies as having too much unhelpful content may be negatively impacted by the update for several months. Sites with the most unhelpful content may be the most affected by the update. However, once it determines that the site is no longer hosting unhelpful content, the negative impact of the update should stop.

Google’s Definition of Helpful Content

Google defines helpful content as content that accomplishes several goals:

  • Created for a specific audience
  • Trustworthy and credible
  • Features expertise
  • Meets the needs or wants of the searcher

What You Can Do To Maintain or Improve Your Page Ranking

The helpful content update is part of a continuing mission by Google to reward content creators for creating content for users instead of search engines or clicks. As a result, the best way to avoid the update’s negative impacts is to continue following Google’s content creation guidelines.

Google suggests asking yourself six questions to determine if your website will perform well after the new update:

  • Do you have or are you targeting an audience that will find your content valuable?
  • Is there a primary purpose or focus for your site?
  • Will users feel satisfied after reading your content?
  • Are you following Google’s guidance for core updates and product reviews?
  • Does your content contain first-hand expertise and demonstrate a depth of knowledge?
  • Will users believe they have learned enough to accomplish their goal from reading your content?

Content That May Not Perform Well Under the New Update

Google is targeting content that does not add value to the user. For example, sites that aggregate content from other sites without adding any original perspective may be penalized under the new update.

Google also discourages creators from creating content primarily to rank well in search engines and suggests creators ask themselves a series of questions to determine if they are taking a search-engine first approach:

  • Was the content primarily created to attract people from search engines?
  • Was the content created using extensive automation?
  • Did you create the content because it was trending, rather than because it was something of interest to your audience?
  • Are you setting a specific word count because you’ve been told Google prefers it?
  • Does your content promise an answer that doesn’t exist?
  • Are you creating content on many different topics with the hope that some of it will rank well?

Google also cautions against summarizing the work of others without adding value and writing about niche topics for which you have no real expertise.

How Content Marketing Services Can Help

Unwired Web Solutions specializes in creating content marketing campaigns for clients that are optimized to ensure high rankings in search engines but also written for people. We can help you showcase your company’s expertise by creating factual and engaging content. Visit us online to find out more.

3 Ways to Create an Effective SEO Strategy

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Did you know that you will need a solid SEO strategy if you want potential customers or clients to be able to find your website? Fortunately, by utilizing high-quality content, focusing on brand awareness and user experience, and hiring an SEO company in Canada, you can be sure your website will stand out from the crowd and obtain the traffic you need. Your industry is competitive, and without a stellar website that can be easily found and navigated, you will be left in the dust. Find out how the three previously mentioned ways can help you create an effective SEO strategy for your business or organization.

1. Create High-Quality Engaging Content

Some marketers consider content marketing and SEO to be totally different strategies, however, having high-quality content on your website is an essential part of SEO. Without readable, engaging content, visitors to your site won’t have much of a reason to stick around. If too many visitors leave your site because the content is boring, it can greatly impact your search rankings. Here are a few reasons you should make content a top priority in regard to SEO:

  • Incorporating keywords into your content is always an effective strategy. Wisely using important keywords can help you compete with other businesses in your industry.
  • Exceptional content can help you generate backlinks. By generating quality backlinks from trusted source websites, you are more likely to rank higher on Google.
  • Better content generates high CTR. Google will consider your site’s CTR when ranking it. The more users you can entice to click on your links, the better.
  • Excellent content creates a better user experience. Interesting and attention-grabbing content will convince readers to learn more about your products or services.

Creating engaging content can be difficult for many business owners, so it may be in your best interest to hire a professional to do it for you. Even the best SEO company in Canada will tell you not to waste your time filling your website with subpar content that won’t generate clicks.

2. Focus on User Experience and Brand Awareness

No matter what size your business is, you will ideally want potential customers to recognize your company’s particular brand. By establishing your brand, you can stand out from the competition and show off your company’s offerings. SEO can help you establish your brand and improve the experience of your users at the same time.

By focusing on your site’s design, speed, responsiveness, intent, and content, you can improve it and increase your online visibility. No one wants to visit an unattractive, slow website where important information is difficult to find. They want to have a seamless experience on a website that is mobile-friendly and authoritative. When your site is easy to access and find, you can create awareness to show off your brand.

3. Hire an Expert SEO Team

Implementing an effective SEO strategy yourself can be immensely difficult, especially if you don’t know where to start or what to do. There are many unique elements of SEO, and if you aren’t familiar with them, it can be nearly impossible to get your website off the ground. Fortunately, an expert SEO team can help you achieve your goals and draw visitors to your company’s website.

By working with a professional, you can set specific SEO goals and formulate techniques to reach them. SEO professionals have extensive knowledge related to content creation, improving user experience, and helping companies of all types increase brand awareness. Simply put, if you don’t have in-depth SEO experience, a company like Unwired Web Solutions can help you launch an SEO campaign that will get results and improve your company’s visibility.

Learn More

Unwired Web Solutions offers a variety of SEO services to business owners from all walks of life. We understand the importance of having of website that ranks highly and effectively showcases your products or services. We are a leading SEO company in Toronto, Canada and we are more than confident we can help you reach your SEO goals in a reasonable amount of time. Learn more about our services today.