UWS-ROUND-LOGO

Unwired Web Solutions

Success... Optimized.

  • Home
  • What We Do For You
    • SEO
      • E-Commerce
    • Local SEO
      • Google Business Profile
      • Citations
    • Website Design
      • Content Management System
      • Mobile Development
      • WordPress Development
      • Custom Web Development
    • Content Marketing
      • Content Optimization
      • Blog Content
    • Social Media Marketing
  • Who is UWS?
    • Meet the Team
  • Contact Us
  • Blog
  • Locations
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Archives for August 2020

Content Pruning 101: A Look at this Valuable Content

August 25, 2020 by Emmanuel Chavez

In Search Engine Optimization (SEO), we all know that content is king. This is the reason why high-quality content should be your priority when doing SEO. Such content is essential if you want your website visitors to be informed as well as engaged through blog posts, product/service pages, testimonials, and so forth. 

Simply put, the importance of high-quality content cannot be stressed enough. This is the reason why many SEO professionals put a premium on keyword research, competitive analysis, and market trends. But do you know that there’s one method that many neglect? What is it? You ask. Well, it’s a little something called content pruning. 

What is content pruning?

In layman’s terms, content pruning is removing under-performing as well as out-of-date blog entries, articles, etc. from your archives because they are no longer relevant and therefore do not serve any purpose. If the content isn’t giving your website any benefit, it’s better to prune and get rid of it than stagnate your company’s growth. 

Aside from that advantage, there are several benefits that content pruning brings. Some of the most notable ones are as follows: 

CONTENT PRUNING

Better Website Quality

Of course, we all want a website that’s better overall. In line with this, if you prune content regularly, you can significantly lower the probability of encountering old information that is no longer relevant. With this in mind, because your website’s content is up-to-date, you can improve your connection with your audience. 

Boost Rankings

Old, irrelevant, and poorly written blogs, articles, etc. are considered as “dead weight”, and they may hurt your website in terms of rankings. This is the reason why you need to regularly prune content and replace or update it with content that is unique, relevant, practical, and easy to understand. This move can make it easier for Google bots to crawl your website. 

Improve user experience

When online users visit your website, you want them to find the best and most relevant information; this is where content pruning comes in. Since you have less pieces but substantial content, they are going to have an easier time finding write-ups that they are going to interest them.

How should content be pruned? 

Before pruning content, you need to be mindful of one thing: not all old blog entries, articles, etc. are bad. Some can still be useful and at the same time, can give authority to your website. So, hold your horses and take note of the following pointers:

Pinpoint what you’re going to edit

At the start of your pruning process, determine the pages that are indexed and still attract organic traffic. Chances are, you don’t need to ditch them, you just need to tweak the statistics, examples, and tips so that older content is more current in today’s world.

Identify underperforming pages 

Next, you need to check which of your pages are performing poorly. To do this, go through your available content, refer to Google Search Console or Google Analytics, and use your best judgment. To make things easier, focus on entries that have not obtained clicks in a year or two. 

Make a decision

Now that you’ve compiled the potential pages, don’t just prune right away. 

That’s because you need to make two choices: get rid of the post or perform improvements. Both of these approaches work, and it’s basically up to you if you think that some old write-ups are worth updating. It boils down to your goals as well as workload. In line with this, bear in mind that in some cases, it might be better to write new content on existing subjects, that have more timely relevant information. 

How often should you prune content?

Regular pruning, i.e. once every six months is essential if your website has up to 1,000 pages. If your site has more, once every three months is necessary. 

When content marketing is talked about, many are so fixated on keyword research, competitive analysis, trends, and the like, that they forget other essential content-related methods like content pruning. Yes, providing new content for website visitors should be one of the primary objectives of your SEO campaign. However, you should also prune content or overhaul older pages that are still relevant. These are good moves that can do wonders for your long-term goals. 

Filed Under: Content Optimization Tagged With: content for user, Content Marketing, content pruning, valuable content, website content, website quality content

Tech Trends that will define 2020 and the Next Decade

August 13, 2020 by Ares Separa

The world continues to evolve and emergent technologies are leading the charge. In every aspect of our lives — from communication to work — the latest tech trends are innovating the way we do things. 

Over the last decade, we’ve seen the rise of integrated techs such as Smart TVs, self-driving cars, drone deliveries, and advanced AI. Adoption rates to these new technologies have been phenomenal. It makes sense for businesses in Canada to take advantage of these digital trends, not just to remain relevant, but to stay ahead of the curve. 

For 2020, an estimated $24 billion will be spent on the software industry alone, making Canada one of the global leaders when it comes to the software industry. Technology can help businesses update processes to become more effective and productive. 

Adapt. Innovate. Lead.

Here are the top technology trends to watch out for in 2020: 

Artificial Intelligence

AI is the driving force behind many other technological advancements, making it number one on our list. Artificial Intelligence has been widely used in many organizations to increase efficiency and operational productivity. The ability of machines to learn and act intelligently is already transforming our world.

SaaS and Cloud Computing

Complex digital infrastructure has become a thing of the past with Cloud Computing and Software as a Service (Saas). This is especially useful for small to medium enterprises that are not able to afford the more traditional setup. Saas is customizable according to specific needs and offers a variety of options that include payment processing, point of sale systems, digital marketing and so much more. This is made possible by cloud technology that stores data online making it accessible any time, from anywhere.

Mobile Evolution

Mobile adoption rates have been steadily increasing since the introduction of smartphones. You’d be hard-pressed to find an industry that does not have at least 50% of traffic coming from mobile users. People are constantly on their phone using it for different purposes ranging from entertainment to information, purchasing to and more — it touches all aspects of their personal and professional lives. The introduction of 5G will be a game-changer with people wanting even faster, more reliable network speed, bandwidth, and power. Our team at UWS works with you to help create an engaging and great user experience for mobile users. Our goal is to empower your brand’s success with strong mobile development services.

Voice Search

Currently, 20% of mobile Google searches have been made through voice activation, and it is expected to escalate to 50% or more this year. This can affect the way businesses optimize their sites. People are now using normal speech patterns and questions in their search queries. Voice searches are more intuitive and convenient than typing out a request, so there is immense potential to design content that can be found easily when using voice searches. voice search

Wearable Technology

This is still a hit-or-miss type technology at present (hello, Google Glass, we’re looking at you!). There are a few types of wearable tech that have had high adoption rates such as fitness trackers, smartwatches, and Apple’s AirPods. Wearable tech designed to make human lives healthier, safer, or more efficient seems to be doing well. Keep an eye out for it and see how it will evolve further.wearable tech

Drones

Remotely or autonomously piloted aircraft have been used for delivery service, surveillance, and transport. We’ve seen many ways to innovatively use unmanned aerial vehicles for rescue missions, firefighting, and law enforcement. No doubt the future is bright for this type of technology.

Cryptocurrencies

Bitcoin, ether, and other cryptocurrencies have created a paradigm shift in the way we look at money. It is completely decentralized — meaning it is not governed by any central bank or monetary authority. While the concept of digital currencies is by no means perfect at this point, it is an emergent technology worth looking into. Even more so, at the heart of this technology, is blockchains and distributed ledgers, which are a super-secure method of storing, authenticating, and protecting data that can have many applications in the future (from medical records to government paperwork).

Cybersecurity

With advances in technology comes unparalleled threats to personal information and digital safety. Putting resources towards securing information and mitigating threats is a must for any business and will be critical to their success over the next decade.

There are many more advances in technology coming out every second of every day. It is vital to the survival of businesses to stay on top of the changes. At Unwired Web Solutions we understand the difficulty in keeping up to date with new trends whether that be for website development or changes to SEO. We will work with you to help answer any questions you may have and ensure your website is current with the latest mobile development and any advances that can further improve your marketing strategy.  

Filed Under: Mobile Development Tagged With: Artificial Intelligence, Cybersecurity, latest tech trends, mobile development, tech trends, top technology trends, Voice Search

Important Tips for a Compelling and Successful Logo Design

August 6, 2020 by Janine Gonzaga

A logo is an excellent way to create a brand identity and build customer recognition. No matter what niche your business falls into there is plenty of competition out there. A logo will tell your customers that you are professional and in a position of authority for that product. In this blog, we will share some helpful tips to create a logo that makes a great first and lasting impression.

When it comes to designing logos for another business it can be quite tricky since logos are an important part of a company’s image and brand. A logo helps the reader identify with a specific product and is most of the time the first image a person sees when looking at the website. Here are some helpful tips for designers when it comes to creating a logo. 

Understanding the Brand

Understand who you are creating a logo for and collect some background details about your client. Keep the customer involved in the process by asking and gathering information about what type of design they prefer. Bright colours? Bold Letters? Simple and Elegant? Be sure that the logo resonates with the specific target audience that will be visiting the website. For example, if you are creating a logo for a health food store, a design with a minimalist style and black and greys as the primary colours most likely won’t appeal to the audience it is intended to reach. Understanding the people that you are hoping to reach is key to a successful design. 

Hand HoldiLogo Creative Design Ideas

First Impression is Key

To expand on the understanding of who the customer is, it is important to make the logo as enticing as possible to attract their specific audience. This includes the colour choices, text or taglines and what type of font to include. Making a good first impression is key to staying competitive in any market.

The colours you use in your logo should be consistent with the colour scheme of your website. In some situations, the customer may not have a website created yet. The logo then takes on another role and will be used as the starting point that the website’s overall theme will be built around. It is important to note that choosing certain colours tends to convey a specific set of emotions to your audience. Some may choose bold and bright colours to grab attention or a specific colour like blue which tends to bring out feelings of trust and power. 

Check out your competition online for inspiration and how to clearly set yourself apart. There are so many websites out there and it’s good to understand what is working well for your audience and what you should stay away from. See what types of logos tend to grab your attention and work from there. 

When customers see your logo for the first time you want it to be taken seriously. A professional looking logo gives them a feeling of trust and reliability and shows that you are a credible business.

Choosing your Style

Lastly, after you have done the research and received valuable input from your customer it’s time to choose a style. A classic and simple logo makes it versatile and easy to remember. It can also give you good staying power, a wider audience reach and shows that you are reliable and easy to work with. 

There are many other styles out there to choose from whether it’s a retro, modern, fun, or handcrafted look each one has its pros and cons depending on the marketplace. Sometimes when a logo is more complex and too busy it can be confusing and hard to remember for the audience. There needs to be that easy and flexible flow so that the business name and purpose is memorable and clearly defined.

Oftentimes when designing a logo there are a lot of ideas running through your mind and because you never know what the client will prefer, it is best to make several options for them to choose from. Ask yourself these questions when evaluating your design options:

  • Are you able to tell what it is in 2 seconds? 
  • Will others know what type of business you do right away?
  • Is it memorable? 
  • Does it appeal to your target audience?
  • Is it versatile?

Designing a logo goes way beyond personal preferences, it is solely about what is good for the brand and marketplace of your customer. Don’t forget to take a step back and look at the bigger picture before designing that logo. If you are looking for a graphic designer to create a new, fresh and memorable logo for your business give Unwired Web Solutions a call. Contact us today, we would love to chat with you about what we can do for you. 

Filed Under: Website Design Tagged With: brand identity, branding, logo design, website design

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

POPULAR POSTS

  • Online vs. Offline Betting: Insights and Strategies at yukongold.sk
  • Online in Offline Stavne: Prednosti, Slabosti in Strategije yukongold.si
  • Exploring Online vs. Offline Betting: Insights at Yukon Gold Casino
  • Exploring Betting Options: Online vs Offline with WildRobin Casino
  • Online i offline zakłady: różnice, korzyści i WildRobin Casino

CATEGORIES

  • Blog (43)
  • Blog Content (5)
  • Citations (1)
  • Content Management System (4)
  • Content Marketing (21)
  • Content Optimization (21)
  • Digital Marketing (7)
  • Ecommerce (3)
  • Google Business Profile (1)
  • Local SEO (7)
  • Mobile Development (4)
  • Search Engine Optimization (70)
  • Social Media Marketing (6)
  • Website Design (36)
  • WordPress Development (2)

ARCHIVES

  • October 2024
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • Search Engine Optimization
  • Local SEO
  • Website Design
  • Content Marketing
  • Social Media Marketing
  • SEO Brantford
  • SEO Cambridge
  • SEO Guelph
  • SEO Hamilton
  • SEO Kitchener
  • SEO Toronto
  • SEO London
  • SEO Waterloo

© 2025 Unwired Web Solutions. All Rights Reserved.