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Why Your Local Business Isn’t Getting Indexed On Google

November 29, 2022 by David Henderson

Many businesses invest a lot of money into web design and content creation, and while those investments typically pay off, sometimes, there is a disconnect between effort and results. Local SEO services explain that there are several reasons a company might have a functional website and not have a listing in Google. Thankfully, understanding those reasons can also help a company fix the problem.

1. Lacking a Google Business Profile

If a company wants customers to find it in Google’s local listings, it must have a business profile. Google provides guidelines for creating a profile that includes basic information like the business name and address.

As a business owner, you want to take your time to read through the guidelines and follow them strictly. While the information is provided as guidelines, it is actually a set of rules. If you do not follow the recommendations precisely, your business will not be listed.

2. Poor Content Quality

Besides following strict rules for filling out your business profile, you will also need to focus on content strategy. Google has strict policies regarding content quality and topics. For example, the search engine will not list sites that include:

  • Biased work
  • Thin content
  • Hate speech
  • Abusive language
  • Misleading information

Also, Google does not list plagiarized or duplicate content. Sometimes, a website is flagged for plagiarism when it doesn’t contain any copied work. The error is possible when canonical tags point to multiple pages. Website designers should use 301 redirect tags for duplicate content.

3. Exceeding a Crawl Budget

Depending on the size of a website, Google may not index every page. Google bots index a specific number of pages per site; the actual pages are up to you. If you are unfamiliar with the term “crawl budget” or do not understand web design, it is best to hire a professional web design service for help.

4. Complex Coding

For Google to properly index a website, it needs to understand the coding language used. Too many people attempt DIY web design without the proper knowledge or tools, which can lead to overly complex coding, which might work on your page, but is confusing for search engine bots.

If you want to know whether your site is doing well in search engines, use software or tools like an SEO analysis tool. The analysis should help you understand the issues Google or other sites are having with your website.

5. Poor SEO and Website Design

If a website is not optimized for search engines, it will not perform well. SEO goes beyond content creation. A business must also ensure that a site’s technical SEO is on par with best practices. For example, if a website takes too long to load, Google will not index the page.

Slow loading can stem from hosting issues to too much content. To improve website performance, a company should follow the latest algorithm updates. Also, tools like webpagetest.org or Googles page speed insights to learn more.

Ideally, a company will work with an in-house team of specialists or a contracted service. An in-house team is not feasible for many businesses because the costs associated with recruiting, training, and keeping a dedicated web design staff are too much.

The better option is to hire a web design and digital marketing firm. The company already has the specialists you need; you do not have to invest in salaries, benefits, etc.

Are you ready to improve your website and search engine rankings? Contact Unwired Web Solutions, a well-respected web design and digital marketing service in Canada. The company offers everything from local SEO to content and social media marketing. If you are ready to get your business listed, Unwired is your solution.

Filed Under: Search Engine Optimization Tagged With: local business, search engine optimization, seo canada, web design canada, website design

Google Business Profile Updates To Make For The Holidays

November 26, 2021 by David Henderson

The holidays are almost here, and as a businesses owner, we understand you want to do all you can to increase sales this season. By updating your Google Business Profile, your customers can easily find the information they may need. Unwired Web Solutions offers local SEO services that include making sure your company’s profile is up to date on Google. 

This holiday season, chances are your customers are using Google to find information about your business. They may be looking for your website, checking for extended holiday hours, or getting directions to your location. No matter the reason, your customer needs to find the information they are looking for; otherwise, they may go to your competitor. 

The peak holiday season is rapidly approaching, and for many businesses, it has already begun. ECommerce sales for November 2021 to January 2022 are forecasted to increase 11% – 15% this year over last year. With much of the world still locked down to some degree, many consumers are still opting to do their holiday shopping online. 

But it isn’t just online shops that need to worry about their online profile. With in-store shopping anticipated to rebound to a 33% share in 2021 from 28% in 2020, customers may be looking online before visiting a brick-and-mortar location. 

To keep up with sales this Christmas, businesses need to prepare their Google Business Profile (GBP), formerly Google Business Profile. By updating your information online, you can aid shoppers in their searches by presenting the most up-to-date, accurate, detailed information possible. 

Update Hours

If your business is extending hours over the holiday season, we recommend setting “Special Hours” in your Google Business Profile. Setting these special hours enables you to provide shoppers with the information they need to visit your shop. 

Use the “More Hours” section if your business plan to provide specific services at different times during the holiday season. For example, if you plan to be open an hour earlier for seniors this holiday season, you can set it in the “More Hours” rather than the “Special Hours.” 

It can be necessary for a business to close for a number of different reasons temporarily. Google recommends that if your company is closed for 7 or more days in a row or will be closed for an unknown period of time, you should mark your business as “Temporarily Closed.” 

Update Your Images

Businesses with more GBP photos have been shown to get more clicks, phone calls, and driving direction requests. For those with over 100 images, businesses were found to get 520% more calls compared to the average business. 

Providing many high-quality images will not only correlate to more conversions, but they can also provide the visual stimulation needed for a customer to consider your business. By acting as a digital representation of your brand, your images will be a digital storefront, accurately portraying the in-store shopping experience that your customers can expect this holiday season. 

Monitor Reviews

Often time, Google reviews can make or break a business. These reviews can also provide your customers with pertinent information about your business operations. 

Research shows that 50% of consumers feel more confident in a business when they see a brand actively responding to reviews. This gives the customer the feeling that the company cares about their wants and needs. 

This holiday season, have a team in place to respond to both positive and negative reviews to encourage customer loyalty. 

A Few Simple Steps

By taking these few simple steps this holiday season, you can help to ensure a profitable holiday season. Our team at Unwired Web Solutions offers many services to help your local business thrive all year long. From local SEO services to website design, and SEO analysis tools, we can help your business stand out online. Contact us today to learn more about our valuable services. 

Filed Under: Search Engine Optimization Tagged With: Google Business Profile, google my business, Google Reviews, holiday, holiday season, local business, local seo, Special Hour

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