As a small business owner, you may be writing content for your website. But there will come a point when you just don’t have enough time, or you just are not getting the conversions you should be. Not everyone is a born writer, and many people do not know how to create content for SEO. Our content marketing services Canada specialists suggest that our clients use a content writing service to get the full benefit for their marketing efforts.
It is not only time-consuming but writing all content for your site can either make or break it when it comes to SEO. High-quality content on a website can result in more leads and conversions, and improved search engine rankings. But it isn’t easy to create an arsenal of timely, well-written content that will position your company as a leader in its field.
Satisfy Market Demand
Approximately 65 percent of content marketers say their biggest challenge is producing enough content to satisfy market demand. This just further illustrates the demand for content and how businesses should be taking advantage of the lack of information available online. While it may seem as though the internet has more information than could ever be consumed, it is quite the opposite.
Google indexes sites that have relevant, updated information and many sites just don’t live up to these standards. This is what is creating this gap in information, and the need for quality content online. The public wants information, and your business could be the one to provide it to them.
Revenue from Content Marketing Services
Contrary to what some think, hiring a content writer doesn’t need to break the bank, and paired with an effective SEO strategy, it can actually bring revenue into the business. No matter if it is website copy, blog posts, SEO pages, white papers, or more, a content writer can extremely benefit your company.
The main goal of having quality content on your site is to boost ranking in SEO and yield high conversion rates. Content marketing services specialists in Canada understand what drives customers to click on those call to actions within the page. This can mean anything from downloading a free printable, attending an event, or contacting your office. By knowing exactly where to place the action and making it eye-catching, a content writer can get you more clicks.
Things like headlines and meta descriptions are also vital in raising your search engine rankings. By including strategic keywords in your content, you can further prove its relevance to Google and reach your target audience.
Overall, when a customer visits your website, they are interested in learning more about what it would be like to work with, or purchase from your company. Strong website content can help to establish your brand’s voice and maintain a consistent persona across all channels.
The Value in Content Writing Services
The full value in hiring a content writing service isn’t always evident at first, but after a short time, you should start to see more views and conversions. Content writers know how to work keywords into content and use formatting that will gain the attention of Google crawlers which can rank your website accordingly.
Free up your time spent on writing and contact our content writing specialists today. At Unwired Web Solutions our experts in SEO can create content for your business that can help get you noticed on Google and turn browsers into buyers.