Search Engine Optimization Archives - Page 2 of 14

June 30, 2023 by David Henderson

Localizing your search engine optimization is a powerful business tool, as it helps you target interested internet users in your area. However, companies tackling local SEO strategies for the first time are vulnerable to certain pitfalls, potentially undermining their efforts. To get the most out of your digital marketing, avoid these common SEO mistakes.

Not Localizing Keywords

Keywords play a huge role in who sees your website links. Well-researched keywords can boost your rankings with applicable queries, leading customers to your online shop.

However, if your services are limited to a specific area, it doesn’t make sense to cast a wide net; doing so will result in a high bounce rate as visitors realize you aren’t located nearby. Therefore, localizing keywords is an essential part of strategies for local SEO optimization.

One of the best ways to localize your keywords is to include the name of a city or county, as users often use these words to narrow their search. For best results, use these keywords in meta tags as well as webpage content.

Not Creating a Google My Business Listing

Web directories are the internet’s phonebook; they contain the names and contact information of businesses active online. You’re probably already familiar with several:

Facebook
Nextdoor
Yellow Pages
Better Business Bureau
Yelp

Google My Business is the biggest and most important of them all, as it influences rankings on Google search engine results pages. Creating a listing is free, so there’s no excuse to skip this critical step. Once registered, you’ll have access to Google Reviews, and your links will show up on Google Maps.

Not Putting Contact Information on Your Website

While much of learning how to do SEO for website pages involves researching your audience, developing keywords and analyzing the results, it also includes simple tasks, such as listing your contact information. As obvious as this may seem, companies can get caught up in generating content and forget to provide their addresses, email addresses and phone numbers.

To avoid this blunder, put all your information in a footer visible on every webpage. To further encourage contact, you can embed a text box where visitors can directly input their message. It’s also a good idea to prominently display links to your social media accounts at the top or bottom of web pages.

Creating Multiple Listings

Creating listings on multiple web directories is good business, as it ensures your enterprise shows up whenever internet users search those catalogues. However, having multiple listings in the same directory undermines your efforts.

For one thing, directories have strict rules about multiple listings and may remove all of them if discovered. There’s also the issue of listings with incorrect or inconsistent information that needs to be clarified for internet users.

Unfortunately, duplicate listings are rarely purposeful — they can appear because of human error, updates to business information or automation glitches. As a result, it’s crucial to search directories for duplicate listings and remove them routinely.

Not Optimizing Website Images

Anyone providing SEO services for local business owners will tell you that image optimization is just as important as optimizing written content. Search engine algorithms consider images and their metadata for rankings; taking this extra step can put you ahead of the competition.

One of the best ways to optimize your images is to ensure they’re mobile-friendly. The majority of mobile users research purchases on their devices first, and mobile-friendly sites allow customers to navigate your web pages easily.

You should also optimize alt tags to increase the likelihood of images appearing in searches. Alt tags describe images and ideally contain keywords.

Unwired Web Solutions provides local business SEO services to help owners boost their online visibility. Our team of experts can create custom strategies to help you reach your business goals. To learn more, visit us online or give us a call.

June 26, 2023 by David Henderson

If you’re a business owner, you know that website content quality is one of the most important tools you have for reaching new customers and growing your business. But did you know that there are a number of things you can do to improve your website’s ranking in search results?

In addition to identifying high-value keywords that rise up through the ranks of Google, the system also looks for reliability indicators. One of the most important factors that Google considers when ranking websites is E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness. Websites that demonstrate E-A-T are more likely to rank higher than those that do not.

Why Is E-A-T Important?

E-A-T is important because it helps Google to determine whether or not a website is a reliable source of information. Google wants to show its users the most accurate and up-to-date information possible, and E-A-T is a way of helping to ensure that this is the case.

Four Ways to Enhance Your Website’s E-A-T

There are a number of things you can do to achieve website E-A-T optimization. Here are four tips:

1. Include Accessible and Clear Contact Information

One of the easiest ways to demonstrate E-A-T is to include clear and accessible contact information on your website. This shows Google that you are a real business with a physical address and that users can contact you if they have any questions or concerns.

2. Include Good Bylines

Bylines are a great way to show Google who wrote the content on your website. When you include a byline, you should include the author’s name, title, and any relevant credentials. This helps Google to understand the author’s expertise and authority on the topic of the content. This creates a reliable set of trustworthiness signals for websites.

3. Have an Easy-To-Find About Us Page

Your about us page is a great place to provide more information about your business, its history, and its team members. This information can help Google to understand your expertise and authority, as well as your trustworthiness. As you go about building website authority, being transparent about the goals of your organization is a major bonus for E-A-T.

4. Use Content Written by Credentialed Authors

If possible, you should have your content written by credentialed authors. This means that the authors have relevant expertise or authority on the topic of the content. When you use credentialed authors, you are essentially signalling to Google that your content is reliable and trustworthy. Credentials could include letters after the author’s name such as Ph.D. (professor), M.D. (doctor), Esq. (lawyer), CFP (Certified Financial Planner), CEO (Chief Executive Officer) and many others.

Unwired Web Solutions Offers Maximum Website Content Quality

Boosting E-A-T in SEO should be a goal of all businesses. If you want to improve your website’s E-A-T and rank higher in search results, you should consider hiring a professional SEO company like Unwired Web Solutions. We have a team of experienced SEO experts who can help you implement the strategies outlined above and improve your website’s E-A-T.

We can also help you with other aspects of SEO, such as keyword research, link building, and technical SEO. We can work with you to develop a customized SEO strategy that meets your client’s needs and will help you achieve your business goals. Staying on the cutting edge of technology upgrades is what helps you rise above your competition and create separation in the marketplace.

Get in touch with us today to learn more about how we can help you improve your website’s E-A-T and rank higher in search results.

June 22, 2023 by David Henderson

Images are a great way to break up text, add visual interest, and give you a more user-friendly website. Humans are primarily visual learners and what we see tends to stick with us more than just a wall of text. But how many images should a developer use on the website? And do images have any impact on the website’s ranking in Google search results? Read more to find answers to all these questions and learn about what Unwired Web Solutions can offer.

Does the Number of Images Impact Google Rankings?

The short answer is: it depends. Many developers and designers have wondered how to make a user-friendly website that optimizes Google’s algorithms. Images help tell your brand story and highlight your products and services. While Google doesn’t explicitly state that the number of images on a page is a ranking factor, there are a few reasons why using too many or too few images could hurt your rankings.

How Many Images Should You Include for a User-Friendly Website?

If you use too many images on a page, it can slow down your website’s loading speed. And Google penalizes websites that have slow loading speeds. Additionally, too many images can make your website look cluttered and unprofessional.

On the other hand, if you use too few images on a page, it can make your website look boring and uninformative. Google rewards websites that are both visually appealing and informative to the user. The ideal number of images to use on a page will vary depending on the content of the page. A good rule of thumb for responsive website design is to use no more than one image per 100 words of text.

The Importance of Using Relevant Images

In addition to the number of images you use, it’s also important to use images that are relevant to the content of your page. Relevant images can help to improve your website’s ranking in Google search results by providing additional context for your content.

Additionally, relevant images can help to improve the overall user experience of your website by making it more visually appealing and informative. Be sure to use a variety of image sizes and types, including tiff, jpg, png, and even gif. The more pixels each image has, the higher quality the image will be, but the slower it will take to load and the more memory cache it will require.

You can also optimize your images for search engines by including relevant keywords in the alt text. Finally, use descriptive file names for your images to add an extra layer of organization and professionalism.

Additional Tips for Boosting Your Site’s SEO

By following these tips, you can improve your website’s SEO and attract more potential customers.

Use relevant keywords and phrases throughout your website, including in your titles, headers, and throughout your content.
Create high-quality content that is informative and engaging.
Get links from other high-quality websites.
Optimize your website for mobile devices.
Keep your website up-to-date with fresh content.

Why Hire Unwired Web Solutions for Professional SEO Services?

If you’re looking to improve your website’s ranking in Google search results, consider everything that Unwired Web Solutions has to offer. We have a team of experienced SEO experts who can help you to optimize your website for search engines.

We’ll work with you to identify the right keywords for your website and develop a strategy to improve your website’s ranking. We’ll also monitor your website’s performance and make adjustments as needed. To learn more about our SEO services, contact us today. Schedule a free consultation and we’ll be happy to help you get started.

June 14, 2023 by David Henderson

In the modern economy, website speed is more important than ever before. There are a number of factors that can affect website speed optimization, including the size of your website, the type of hosting you use, and the amount of traffic you receive. Fortunately, there are also a number of things you can do to improve your website’s speed.

What is Page Speed? What is SEO?

Page speed is the time it takes for a web page to load on a user’s device. It is measured in seconds and can be affected by a number of factors, including the size of the page, the type of connection the user has, and the distance between the user and the server.

SEO stands for search engine optimization. It is the process of improving a website’s ranking in search engine results pages (SERPs). There are a number of factors that can affect website speed SEO, including the quality of its content, the number of backlinks it has, and its page speed.

How Does Page Speed Impact SEO?

Google has said that page speed is a ranking factor, and websites that load slowly are penalized in search results. This means that if you want your website to rank well in search engines, you need to make sure it loads quickly.

How to Optimize Website Speed (Front End)

The first strategies you may consider involve images and code. Find a consultant or expert who knows how to diagnose and reduce the size of your images quickly. Minifying your code also removes unnecessary whitespace and comments, which can make your files smaller and load faster.

Network and Hosting Strategies

Additional strategies include using a content delivery network (CDN) that delivers your website’s content from the closest server to the user. This can help to improve your website’s speed for users all over the world. You may also need to use a faster web host. If you’re on a shared hosting plan, you may be able to improve your website’s speed by moving to a dedicated or VPS hosting plan.

More Website Speed Optimization (Plugins, Updates, Compatibility)

Here are some final tips for improving your website’s speed:

Use a caching plugin: Store static files, such as images and CSS files, on your server. This can help to improve your website’s speed by reducing the number of requests it makes to the database.
Avoid using too many plugins: Plugins can add a lot of weight to your website, so it’s important to only use the plugins you really need.
Regularly update your software: Outdated software can be a security risk and slow down your website. Make sure you regularly update your core, plugins, and themes.
Test your website on different devices: Make sure your website loads quickly on all devices, including desktops, laptops, tablets, and smartphones.

By following these tips, you can improve your website’s speed and improve your chances of ranking well in search engines.

Why Hire Unwired Web Solutions for Website Speed Optimization Service

If you need help with your website’s speed, or if you don’t have the time to do it yourself, you can hire a professional SEO company like Unwired Web Solutions. We can help you identify the areas where your website can be improved and implement the necessary changes.

We have a team of experienced SEO experts who can help you improve your website’s speed and ranking in search engines. We’ll work with you to understand your business goals and develop a customized SEO strategy that will help you achieve them.

Contact Us Today

To learn more about how we can help you improve your website’s speed and ranking in search engines, contact us today. We’ll be happy to answer any questions you have and schedule a free consultation.

May 22, 2023 by David Henderson

Your company’s Google SEO ranking is everything in terms of web traffic and consumer trust. The higher your site ranks, the more popular your pages become. Google SERPS adds credibility and authority to your website. Still, before Google throws its weight behind your page, putting it in front of consumer eyeballs, you need to prove your site’s worthiness. Backlinks help establish authority and relevance to the Google juggernaut, allowing you to shoot up the ranks and take the reins.

What Are Backlinks?

Put simply, a backlink is a link from a website separate from your own to your pages. Backlinking is a form of off-page SEO because it takes place away from your website. When high-quality, relevant websites link back to your webpage, those sites boost your credibility, increasing your Google rankings and improving visibility.

Why Are Backlinks Important for SEO?

Backlinks are important because they increase exposure and encourage website traffic or growth. Ultimately, when a site links back to your pages, it is lending credibility to your pages. Google sees this as a vote of confidence and boosts your rankings. Consumers trust websites that rank higher in Google; therefore, more users visit your site.

Backlinks also make it easier for consumers to find your site. The logic is the same, Google gives relevant, backlinked sites greater authority and higher rankings, meaning consumers can find your site in the top listing under various search terms.

What Are the Primary Benefits of Backlinks?

Backlinks also provide benefits beyond the SERPS. A quality backlink can offer referral visitors — a user that might not know your business other than through the backlink from another more popular site. Several other potential benefits of backlinks include:

Brand awareness
Domain authority
Sales conversions

3 Ways To Get Valuable Backlinks to Your Site

Backlinks offer insight into how to improve SEO ranking, but how do you get relevant and authoritative backlinks? While there are organic ways to get links, primarily through publishing your own research and waiting for quality sites to pick it up, there are also more proactive means for acquiring relevant links from reputable sites.

1. Write Guest Blogs

Writing guest blog posts is one of the most effective ways to secure backlinks. Many quality websites need guest writers and are more than happy to allow those writers to provide a link back to their websites.

As you look for posting opportunities, consider the pages and the reputation of the sites. Also, consider your expertise when pitching the sites. For example, while a medical review site might have a lot of authority, they likely only want articles or posts from qualified medical professionals. Find sites that connect with your interests and your voice.

2. Create and Post Visual Content

From social media to video-sharing sites, there are many places to provide visual storytelling. If you can create a visual like an infographic or another type of data visualization aid, many sites might want to use the piece and give credit through a backlink. Again, your visual must demonstrate expertise. The world of online marketing is about reputation, and the way to build your reputation is by borrowing the authority of others; it is a circle that often leads to success.

3. Hire a Professional SEO Marketing Firm

Backlinks can improve SEO ranking, but they are not the only tool. SEO is a combination of on-site and off-site tools that help create authority and relevance. Contact Unwired Web Solutions to learn more about SEO strategy and how the service can help your business move up the Google ranks and earn a top placement in the results.