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How to Take Advantage of the Latest SEO Strategies to Help Your Business Grow Online

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When you want to grow your business, one of the best things you can do is improve SEO ranking to drive traffic to your website and increase sales. SEO is complicated, but when you want to know how to improve your SEO ranking to scale your company, Unwired Web Solutions is here to help. Start by using these tips.

Build Links Into Website

Link building is one of the most important tools for SEO. Search engine algorithms pick up links to other websites, so if you include links to other companies with similar values, your site is more likely to move up in search engine ranking.

Remember that all links are not created equal in terms of value. Stuffing your content with links to obscure blogs has a less positive effect than linking to a single credible organization such as a government or university webpage. Thoroughly analyze the value of your links to benefit your SEO efforts.

It’s also worth noting that link-building improves your credibility within your industry. When you link to other web pages within your field, you position yourself as an expert in the industry so users are more likely to take your information seriously. More value in your content links to higher rankings on search engines.

Avoid Overusing Keywords

Search engine algorithms use keywords to pull specific content for users. Using a few keywords related to your content is a vital part of your marketing strategy if you want to rank highly on search engines. Using local keywords is especially effective for improving your search engine ranking.

However, keywords can often be clunky and affect the readability of your content. Using too many keywords detracts from the user experience and makes the information have to read and comprehend. You must find the right keyword density to improve your search engine ranking.

As a general rule of thumb, keywords should only make up 2% of your content. The rest of the content should be relative, engaging copy or videos that give users the information they need.

Measure Results

There are many tools available to help you analyze data about your customers to determine if your SEO efforts are paying off. Knowing valuable information about the types of customers that visit your site is crucial. Some analytical tools that help measure the results of your SEO efforts include:

Create a User-Friendly Website

Retaining traffic to your website is another crucial aspect of SEO. When a search engine drives users to your website, you will lose credibility if these users go to another site immediately because they cannot find the information they are looking for. It’s important to make your website as user-friendly as possible to retain customers.

Clearly indicate who you are and what you have to offer when people first visit your website. The use of headers improves credibility and helps people skim the page for the information they need. Finally, site speed also plays a role in creating a user-friendly website.

Improve Your SEO Ranking With the Help of a Professional

Having a thorough understanding of how your current marketing strategy affects your Google SEO ranking is crucial for growing your business. SEO is a complicated field, but working with a digital marketing partner such as Unwired Web Solutions can enrich your company while allowing you to focus on other aspects of running a business. Not only do we specialize in SEO services to help companies improve their rankings on search engines, but we also help with content and social media marketing and website design.

Contact Us Today

Building a successful business requires you to have a strong online presence and utilize the best SEO practices to drive traffic to your website. Unwired Web Solutions offers a variety of services, including search engine optimization, to help you strengthen your marketing campaign. Contact us today to get started.

Common Mistakes To Avoid When Implementing Local SEO Services

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Localizing your search engine optimization is a powerful business tool, as it helps you target interested internet users in your area. However, companies tackling local SEO strategies for the first time are vulnerable to certain pitfalls, potentially undermining their efforts. To get the most out of your digital marketing, avoid these common SEO mistakes.

Not Localizing Keywords

Keywords play a huge role in who sees your website links. Well-researched keywords can boost your rankings with applicable queries, leading customers to your online shop.

However, if your services are limited to a specific area, it doesn’t make sense to cast a wide net; doing so will result in a high bounce rate as visitors realize you aren’t located nearby. Therefore, localizing keywords is an essential part of strategies for local SEO optimization.

One of the best ways to localize your keywords is to include the name of a city or county, as users often use these words to narrow their search. For best results, use these keywords in meta tags as well as webpage content.

Not Creating a Google My Business Listing

Web directories are the internet’s phonebook; they contain the names and contact information of businesses active online. You’re probably already familiar with several:

  • Facebook
  • Nextdoor
  • Yellow Pages
  • Better Business Bureau
  • Yelp

Google My Business is the biggest and most important of them all, as it influences rankings on Google search engine results pages. Creating a listing is free, so there’s no excuse to skip this critical step. Once registered, you’ll have access to Google Reviews, and your links will show up on Google Maps.

Not Putting Contact Information on Your Website

While much of learning how to do SEO for website pages involves researching your audience, developing keywords and analyzing the results, it also includes simple tasks, such as listing your contact information. As obvious as this may seem, companies can get caught up in generating content and forget to provide their addresses, email addresses and phone numbers.

To avoid this blunder, put all your information in a footer visible on every webpage. To further encourage contact, you can embed a text box where visitors can directly input their message. It’s also a good idea to prominently display links to your social media accounts at the top or bottom of web pages.

Creating Multiple Listings

Creating listings on multiple web directories is good business, as it ensures your enterprise shows up whenever internet users search those catalogues. However, having multiple listings in the same directory undermines your efforts.

For one thing, directories have strict rules about multiple listings and may remove all of them if discovered. There’s also the issue of listings with incorrect or inconsistent information that needs to be clarified for internet users.

Unfortunately, duplicate listings are rarely purposeful — they can appear because of human error, updates to business information or automation glitches. As a result, it’s crucial to search directories for duplicate listings and remove them routinely.

Not Optimizing Website Images

Anyone providing SEO services for local business owners will tell you that image optimization is just as important as optimizing written content. Search engine algorithms consider images and their metadata for rankings; taking this extra step can put you ahead of the competition.

One of the best ways to optimize your images is to ensure they’re mobile-friendly. The majority of mobile users research purchases on their devices first, and mobile-friendly sites allow customers to navigate your web pages easily.

You should also optimize alt tags to increase the likelihood of images appearing in searches. Alt tags describe images and ideally contain keywords.

Unwired Web Solutions provides local business SEO services to help owners boost their online visibility. Our team of experts can create custom strategies to help you reach your business goals. To learn more, visit us online or give us a call.