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Unlock the Power of Local SEO to Attract More Local Customers

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Most business owners understand that SEO refers to Search Engine Optimization and that it helps websites and brands find an audience. Local SEO strategies take typical SEO to another level with hyper-focused geographical targeting.

Local SEO or Map SEO is about focusing on your brand’s direct, real-world market. For example, the strategies help your business show up on results for “near me” keywords and searches. For example, if you own a salon, you want it to appear when someone searches for “salons near me”; local SEO helps with that.

5 Benefits of Local SEO 

Local SEO is pivotal to local business success. While having a neighbourhood presence helps maintain a stable supply of customers, you need to publicize your company for growth and further profitability.

While it is easy to overlook the benefits of local SEO, especially if a company prides itself on low-technology interference. Avoiding the marketing benefits of local SEO is a mistake for small businesses.

There are many benefits for small and large businesses to using local SEO. Business owners should be aware of its top five advantages.

1. Local Reviews

One of the primary focuses of SEO services for local businesses is collecting and encouraging local reviews. Local reviews not only help to bolster performance in search engine rankings, but they are also a way to reach your target audience.

When people look for reviews of local businesses, they prefer to offer their patronage to brands that already possess local appeal. Local reviews represent your real-world geographic audience, which is beneficial to other curious locals and your future marketing efforts.

2. Business Growth

Focusing on local SEO strategies aims to promote your business within a specific geographic region. Targeted promotion should bolster business growth and profitability in the area.

Through targeted campaigns, SEO services help the local community see your business and brand. The efforts can help highlight businesses that get washed out in the strip mall fatigue of the suburbs and city.

3. Better Conversion Rates

Strategies for local SEO optimization also help promote the online efforts of a business. For example, most companies today invest in websites and social media. Local SEO strategies can highlight a brand’s online presence to the local community, helping it take full advantage of a service. For example, local restaurant business pages can include digital menus or online ordering options.

4. Beat Competition

Business is all about beating or outperforming the competition. If you own a restaurant or small retail operation, you want consumers to visit your establishment more than other local small businesses. Local SEO can give you a competitive advantage, especially over small business owners who have yet to capitalize on SEO strategies.

Combining traditional and digital marketing strategies means capitalizing on the best of both worlds. There is value in utilizing each marketing strategy.

5. Enhanced Traffic

Traffic is the key to any successful business. The more people you get looking at your service, the more potential customers or clients you have. Local SEO focuses not only on a target geographic region but also on enhancing the quality of the traffic visiting your business and site.

Nearly 50% of all Google searches request local information. By focusing advertising and marketing efforts locally, you improve the quality of your website and business visitors.

SEO Services for Local Businesses

Are you ready to take your business to the next level and embrace digital marketing and SEO efforts? If so, you can contact Unwired Web Solutions to discuss local SEO strategies and other digital marketing efforts. The company can help you with everything, from website design to content creation and SEO.

Common Mistakes To Avoid When Implementing Local SEO Services

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Localizing your search engine optimization is a powerful business tool, as it helps you target interested internet users in your area. However, companies tackling local SEO strategies for the first time are vulnerable to certain pitfalls, potentially undermining their efforts. To get the most out of your digital marketing, avoid these common SEO mistakes.

Not Localizing Keywords

Keywords play a huge role in who sees your website links. Well-researched keywords can boost your rankings with applicable queries, leading customers to your online shop.

However, if your services are limited to a specific area, it doesn’t make sense to cast a wide net; doing so will result in a high bounce rate as visitors realize you aren’t located nearby. Therefore, localizing keywords is an essential part of strategies for local SEO optimization.

One of the best ways to localize your keywords is to include the name of a city or county, as users often use these words to narrow their search. For best results, use these keywords in meta tags as well as webpage content.

Not Creating a Google My Business Listing

Web directories are the internet’s phonebook; they contain the names and contact information of businesses active online. You’re probably already familiar with several:

  • Facebook
  • Nextdoor
  • Yellow Pages
  • Better Business Bureau
  • Yelp

Google My Business is the biggest and most important of them all, as it influences rankings on Google search engine results pages. Creating a listing is free, so there’s no excuse to skip this critical step. Once registered, you’ll have access to Google Reviews, and your links will show up on Google Maps.

Not Putting Contact Information on Your Website

While much of learning how to do SEO for website pages involves researching your audience, developing keywords and analyzing the results, it also includes simple tasks, such as listing your contact information. As obvious as this may seem, companies can get caught up in generating content and forget to provide their addresses, email addresses and phone numbers.

To avoid this blunder, put all your information in a footer visible on every webpage. To further encourage contact, you can embed a text box where visitors can directly input their message. It’s also a good idea to prominently display links to your social media accounts at the top or bottom of web pages.

Creating Multiple Listings

Creating listings on multiple web directories is good business, as it ensures your enterprise shows up whenever internet users search those catalogues. However, having multiple listings in the same directory undermines your efforts.

For one thing, directories have strict rules about multiple listings and may remove all of them if discovered. There’s also the issue of listings with incorrect or inconsistent information that needs to be clarified for internet users.

Unfortunately, duplicate listings are rarely purposeful — they can appear because of human error, updates to business information or automation glitches. As a result, it’s crucial to search directories for duplicate listings and remove them routinely.

Not Optimizing Website Images

Anyone providing SEO services for local business owners will tell you that image optimization is just as important as optimizing written content. Search engine algorithms consider images and their metadata for rankings; taking this extra step can put you ahead of the competition.

One of the best ways to optimize your images is to ensure they’re mobile-friendly. The majority of mobile users research purchases on their devices first, and mobile-friendly sites allow customers to navigate your web pages easily.

You should also optimize alt tags to increase the likelihood of images appearing in searches. Alt tags describe images and ideally contain keywords.

Unwired Web Solutions provides local business SEO services to help owners boost their online visibility. Our team of experts can create custom strategies to help you reach your business goals. To learn more, visit us online or give us a call.

3 Ways to Create an Effective SEO Strategy

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Did you know that you will need a solid SEO strategy if you want potential customers or clients to be able to find your website? Fortunately, by utilizing high-quality content, focusing on brand awareness and user experience, and hiring an SEO company in Canada, you can be sure your website will stand out from the crowd and obtain the traffic you need. Your industry is competitive, and without a stellar website that can be easily found and navigated, you will be left in the dust. Find out how the three previously mentioned ways can help you create an effective SEO strategy for your business or organization.

1. Create High-Quality Engaging Content

Some marketers consider content marketing and SEO to be totally different strategies, however, having high-quality content on your website is an essential part of SEO. Without readable, engaging content, visitors to your site won’t have much of a reason to stick around. If too many visitors leave your site because the content is boring, it can greatly impact your search rankings. Here are a few reasons you should make content a top priority in regard to SEO:

  • Incorporating keywords into your content is always an effective strategy. Wisely using important keywords can help you compete with other businesses in your industry.
  • Exceptional content can help you generate backlinks. By generating quality backlinks from trusted source websites, you are more likely to rank higher on Google.
  • Better content generates high CTR. Google will consider your site’s CTR when ranking it. The more users you can entice to click on your links, the better.
  • Excellent content creates a better user experience. Interesting and attention-grabbing content will convince readers to learn more about your products or services.

Creating engaging content can be difficult for many business owners, so it may be in your best interest to hire a professional to do it for you. Even the best SEO company in Canada will tell you not to waste your time filling your website with subpar content that won’t generate clicks.

2. Focus on User Experience and Brand Awareness

No matter what size your business is, you will ideally want potential customers to recognize your company’s particular brand. By establishing your brand, you can stand out from the competition and show off your company’s offerings. SEO can help you establish your brand and improve the experience of your users at the same time.

By focusing on your site’s design, speed, responsiveness, intent, and content, you can improve it and increase your online visibility. No one wants to visit an unattractive, slow website where important information is difficult to find. They want to have a seamless experience on a website that is mobile-friendly and authoritative. When your site is easy to access and find, you can create awareness to show off your brand.

3. Hire an Expert SEO Team

Implementing an effective SEO strategy yourself can be immensely difficult, especially if you don’t know where to start or what to do. There are many unique elements of SEO, and if you aren’t familiar with them, it can be nearly impossible to get your website off the ground. Fortunately, an expert SEO team can help you achieve your goals and draw visitors to your company’s website.

By working with a professional, you can set specific SEO goals and formulate techniques to reach them. SEO professionals have extensive knowledge related to content creation, improving user experience, and helping companies of all types increase brand awareness. Simply put, if you don’t have in-depth SEO experience, a company like Unwired Web Solutions can help you launch an SEO campaign that will get results and improve your company’s visibility.

Learn More

Unwired Web Solutions offers a variety of SEO services to business owners from all walks of life. We understand the importance of having of website that ranks highly and effectively showcases your products or services. We are a leading SEO company in Toronto, Canada and we are more than confident we can help you reach your SEO goals in a reasonable amount of time. Learn more about our services today.

The Importance of Images in Content Marketing

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In content marketing, images are vital. Adding visuals to practical, well-researched content can help to resonate with your audience over time. They don’t just stand out at first sight; they are also easier to remember. But it isn’t just the images themselves that help your page stand out, image optimization for SEO must also be implemented to help your site gain the ranking it deserves. 

Eye-catching visuals can help the reader to focus and get a better idea of what a message is genuinely trying to say. They can give a better understanding of the message but can also explain easier and faster to some rather than just a cluster of written words. 

Plan Your ContentPlan Your Content

When creating content for your site, always start by planning the content with its messaging, audience, and goals in mind. This thought process should include some compelling visual content. From the very beginning, you should consider what type of images, infographics, or other rich media could be added to the content to enhance its messaging. 

Web content containing visuals has been shown to perform approximately 94% better than content with no visuals. Email marketing campaigns are no exception, and any emails that include images have a higher click-through rate compared to campaigns that have no visuals. 

Image Optimization for SEO

It is not only important to have the images in your content, but they must be optimized for SEO. Image optimization is considered as an integral element in SEO optimization. It is essential to optimize the image for a better user experience and is also needed for search engines.

Images can give search engines important contextual information and speed up page loading, increasing user engagement and search engine rankings. It is vital first to understand the basics of image optimization before attempting optimization. 

What Is Image Optimization?What Is Image Optimization?

Image optimization is the process of creating and delivering high-quality images in size, format, and resolution required for the channel. It also includes accurately labeling images so search engine crawlers can read them and understand page context. 

File names for your images are extremely important and should be chosen even before uploading them onto your page. Before uploading, name the file with relevant, descriptive keywords to get the most SEO power. Use target keywords at the beginning of the name and separate them out with hyphens. 

Alt tags are essential in the world of SEO. Without properly labelled alt tags, search engine crawlers can’t accurately index your image content. Provide more detail in the alt image than you would in the title, and aim for 10 -15 words that convey something about the image. 

Images That Please Your Audience

In today’s digital climate, customers are more likely to be quickly captivated by an image than just words on a page. The trend of images within content is unlikely to change anytime soon. With the dramatic shift in content preferences with the growth of faster phones, faster internet connections, better picture quality, and more, it is critical to have visuals that will please your audience. Unwired Web Solutions can help to make sure all images on your website are up-to-date and have the proper SEO to accompany them.

Images That Please Your Audience

As an SEO company in Kitchener, we understand the needs of our local clients. As a local business, appealing to the community is important for your success. Let our team help with your content needs that can help drive more customers and sales your way. Contact us today!