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3 Ways to Create an Effective SEO Strategy

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Did you know that you will need a solid SEO strategy if you want potential customers or clients to be able to find your website? Fortunately, by utilizing high-quality content, focusing on brand awareness and user experience, and hiring an SEO company in Canada, you can be sure your website will stand out from the crowd and obtain the traffic you need. Your industry is competitive, and without a stellar website that can be easily found and navigated, you will be left in the dust. Find out how the three previously mentioned ways can help you create an effective SEO strategy for your business or organization.

1. Create High-Quality Engaging Content

Some marketers consider content marketing and SEO to be totally different strategies, however, having high-quality content on your website is an essential part of SEO. Without readable, engaging content, visitors to your site won’t have much of a reason to stick around. If too many visitors leave your site because the content is boring, it can greatly impact your search rankings. Here are a few reasons you should make content a top priority in regard to SEO:

  • Incorporating keywords into your content is always an effective strategy. Wisely using important keywords can help you compete with other businesses in your industry.
  • Exceptional content can help you generate backlinks. By generating quality backlinks from trusted source websites, you are more likely to rank higher on Google.
  • Better content generates high CTR. Google will consider your site’s CTR when ranking it. The more users you can entice to click on your links, the better.
  • Excellent content creates a better user experience. Interesting and attention-grabbing content will convince readers to learn more about your products or services.

Creating engaging content can be difficult for many business owners, so it may be in your best interest to hire a professional to do it for you. Even the best SEO company in Canada will tell you not to waste your time filling your website with subpar content that won’t generate clicks.

2. Focus on User Experience and Brand Awareness

No matter what size your business is, you will ideally want potential customers to recognize your company’s particular brand. By establishing your brand, you can stand out from the competition and show off your company’s offerings. SEO can help you establish your brand and improve the experience of your users at the same time.

By focusing on your site’s design, speed, responsiveness, intent, and content, you can improve it and increase your online visibility. No one wants to visit an unattractive, slow website where important information is difficult to find. They want to have a seamless experience on a website that is mobile-friendly and authoritative. When your site is easy to access and find, you can create awareness to show off your brand.

3. Hire an Expert SEO Team

Implementing an effective SEO strategy yourself can be immensely difficult, especially if you don’t know where to start or what to do. There are many unique elements of SEO, and if you aren’t familiar with them, it can be nearly impossible to get your website off the ground. Fortunately, an expert SEO team can help you achieve your goals and draw visitors to your company’s website.

By working with a professional, you can set specific SEO goals and formulate techniques to reach them. SEO professionals have extensive knowledge related to content creation, improving user experience, and helping companies of all types increase brand awareness. Simply put, if you don’t have in-depth SEO experience, a company like Unwired Web Solutions can help you launch an SEO campaign that will get results and improve your company’s visibility.

Learn More

Unwired Web Solutions offers a variety of SEO services to business owners from all walks of life. We understand the importance of having of website that ranks highly and effectively showcases your products or services. We are a leading SEO company in Toronto, Canada and we are more than confident we can help you reach your SEO goals in a reasonable amount of time. Learn more about our services today.

The Importance of Images in Content Marketing

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In content marketing, images are vital. Adding visuals to practical, well-researched content can help to resonate with your audience over time. They don’t just stand out at first sight; they are also easier to remember. But it isn’t just the images themselves that help your page stand out, image optimization for SEO must also be implemented to help your site gain the ranking it deserves. 

Eye-catching visuals can help the reader to focus and get a better idea of what a message is genuinely trying to say. They can give a better understanding of the message but can also explain easier and faster to some rather than just a cluster of written words. 

Plan Your ContentPlan Your Content

When creating content for your site, always start by planning the content with its messaging, audience, and goals in mind. This thought process should include some compelling visual content. From the very beginning, you should consider what type of images, infographics, or other rich media could be added to the content to enhance its messaging. 

Web content containing visuals has been shown to perform approximately 94% better than content with no visuals. Email marketing campaigns are no exception, and any emails that include images have a higher click-through rate compared to campaigns that have no visuals. 

Image Optimization for SEO

It is not only important to have the images in your content, but they must be optimized for SEO. Image optimization is considered as an integral element in SEO optimization. It is essential to optimize the image for a better user experience and is also needed for search engines.

Images can give search engines important contextual information and speed up page loading, increasing user engagement and search engine rankings. It is vital first to understand the basics of image optimization before attempting optimization. 

What Is Image Optimization?What Is Image Optimization?

Image optimization is the process of creating and delivering high-quality images in size, format, and resolution required for the channel. It also includes accurately labeling images so search engine crawlers can read them and understand page context. 

File names for your images are extremely important and should be chosen even before uploading them onto your page. Before uploading, name the file with relevant, descriptive keywords to get the most SEO power. Use target keywords at the beginning of the name and separate them out with hyphens. 

Alt tags are essential in the world of SEO. Without properly labelled alt tags, search engine crawlers can’t accurately index your image content. Provide more detail in the alt image than you would in the title, and aim for 10 -15 words that convey something about the image. 

Images That Please Your Audience

In today’s digital climate, customers are more likely to be quickly captivated by an image than just words on a page. The trend of images within content is unlikely to change anytime soon. With the dramatic shift in content preferences with the growth of faster phones, faster internet connections, better picture quality, and more, it is critical to have visuals that will please your audience. Unwired Web Solutions can help to make sure all images on your website are up-to-date and have the proper SEO to accompany them.

Images That Please Your Audience

As an SEO company in Kitchener, we understand the needs of our local clients. As a local business, appealing to the community is important for your success. Let our team help with your content needs that can help drive more customers and sales your way. Contact us today!