Most people are not reporters, and their business does not offer breaking news every day. So how can newsworthy content be created? A blog is an essential part of many online retailers, but it can be a struggle to develop constant newsworthy, engaging content.
When you have quality articles, others will want to link to your site. This is what you want to strive for. Website content optimization can ensure that your information is presented in an SEO-friendly way. It is not just about having great content but also making sure it performs well.
Relevant and Interesting News
Data is perhaps the most important part of the content process. Most people are not actual reporters and do not have breaking news that applies to their company. That is why doing some digging and finding news stories that are relevant and interesting are essential.
Start by seeing if you have any internal data at your company that would be of interest to your readers. A lot of companies tend to overlook this aspect. You may have some interesting information and not even realize it. If you are not sure where to start, try emailing a list or audience that you can survey or poll to find out what information they may find interesting.
If you don’t have news within your company that would make a great post, look at outside sources. There is always news happening that could be pertinent to your business. You just need to start looking! Gather information that is relevant to your company and write about it from your perspective.
Emotions are Crucial
You want your readers to feel something. If you are not sure which direction to go with this, try surprising your readers. Many journalists focus on things that are new and unexpected, and people are generally interested in these topics.
You will obviously need to work with the data out there, but if you found the topic surprising, odds are someone else will too. Make sure your surprise about the news is highlighted in your article.
Make An Impact
It goes without saying that you want your content to make an impact. This in itself can create a sense of newsworthiness. You basically want to ask yourself if it will affect the audience. When journalists decide what to write, they want to know, “Does this impact my readers?” and “How does this affect their daily lives?”
Your content should leave an impact on a reader. You want your content cited and backlinked on other websites, and by following these few simple strategies, you may have a chance.
Always keep your audience in mind when creating content. If you are trying to get national news coverage, or appeal to a wider audience, keep the subject matter in mind and how it can impact many people. You may want to focus on something that everyone will relate to, or you can stick to a niche perspective. You don’t always need to appeal to everybody. But if you do go that route, you still need to keep the impact in mind.
SEO’s are always looking for ways to get excellent links, but you need to earn those links by creating newsworthy content. Most business owners are not professional writers and just don’t have the time to research and develop topics that suit their customers’ wants and needs. This is where Unwired Web Solutions can help! Our experts in website content optimization can get your site noticed with newsworthy content. Contact us today to get started!