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How Many Images Should You Use on Your Website?

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Images are a great way to break up text, add visual interest, and give you a more user-friendly website. Humans are primarily visual learners and what we see tends to stick with us more than just a wall of text. But how many images should a developer use on the website? And do images have any impact on the website’s ranking in Google search results? Read more to find answers to all these questions and learn about what Unwired Web Solutions can offer.

Does the Number of Images Impact Google Rankings?

The short answer is: it depends. Many developers and designers have wondered how to make a user-friendly website that optimizes Google’s algorithms. Images help tell your brand story and highlight your products and services. While Google doesn’t explicitly state that the number of images on a page is a ranking factor, there are a few reasons why using too many or too few images could hurt your rankings.

How Many Images Should You Include for a User-Friendly Website?

If you use too many images on a page, it can slow down your website’s loading speed. And Google penalizes websites that have slow loading speeds. Additionally, too many images can make your website look cluttered and unprofessional.

On the other hand, if you use too few images on a page, it can make your website look boring and uninformative. Google rewards websites that are both visually appealing and informative to the user. The ideal number of images to use on a page will vary depending on the content of the page. A good rule of thumb for responsive website design is to use no more than one image per 100 words of text.

The Importance of Using Relevant Images

In addition to the number of images you use, it’s also important to use images that are relevant to the content of your page. Relevant images can help to improve your website’s ranking in Google search results by providing additional context for your content.

Additionally, relevant images can help to improve the overall user experience of your website by making it more visually appealing and informative. Be sure to use a variety of image sizes and types, including tiff, jpg, png, and even gif. The more pixels each image has, the higher quality the image will be, but the slower it will take to load and the more memory cache it will require.

You can also optimize your images for search engines by including relevant keywords in the alt text. Finally, use descriptive file names for your images to add an extra layer of organization and professionalism.

Additional Tips for Boosting Your Site’s SEO

By following these tips, you can improve your website’s SEO and attract more potential customers.

  • Use relevant keywords and phrases throughout your website, including in your titles, headers, and throughout your content.
  • Create high-quality content that is informative and engaging.
  • Get links from other high-quality websites.
  • Optimize your website for mobile devices.
  • Keep your website up-to-date with fresh content.

Why Hire Unwired Web Solutions for Professional SEO Services?

If you’re looking to improve your website’s ranking in Google search results, consider everything that Unwired Web Solutions has to offer. We have a team of experienced SEO experts who can help you to optimize your website for search engines.

We’ll work with you to identify the right keywords for your website and develop a strategy to improve your website’s ranking. We’ll also monitor your website’s performance and make adjustments as needed. To learn more about our SEO services, contact us today. Schedule a free consultation and we’ll be happy to help you get started.

Why Image Optimization Matters

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If you’re like most business owners, you’re always looking for ways to improve your website’s performance. And if you’re not already using image optimization techniques, then you’re definitely missing out on some major benefits! Image optimization can make a big difference in the speed and performance of your site. So why not give it a try? You may be surprised at how much of a difference it makes. In this post, we’ll take a look at why image optimization matters, and we’ll give you some tips on how to get started. So read on to find out more!

Whether you are building your own website or working with a website builder like Unwired Web Solutions, you need to understand why image optimization is important. But before we even dive into how to do image optimization, it is important to talk about what it is. 

What Is Image Optimization?

There are two main aspects of image optimization. The first is resizing images while maintaining quality, and the second involves image optimization for SEO with relevant keywords. But why is this so important?

Page Speed – Oversized images that are not optimized can make a website slow and clunky. Users will not wait for your website to load if it takes too long. By optimizing your image sizes, you can speed up the loading time and reduce the number of people who will exit quickly. 

User experience – Google takes user experience into account when ranking sites. If your website is bogged down with large images that take a long time to load, your users will not be getting the best experience. Sites are expected to load quickly, so making sure your images are correctly optimized is one of the best ways to meet user expectations. 

SEO – Image optimization can help ensure that your site ranks in searches on Google. It can also be beneficial to the overall SEO of your website. 

How To Optimize Images

As previously mentioned, images should be optimized for both aesthetics and SEO. When optimizing your images, you want to make sure that they still look good after they’ve been compressed. This means avoiding any drastic reductions in quality – you don’t want your images to look pixelated or blurry. All images should be optimized for web viewing while still maintaining their quality. They should also be named appropriately for SEO purposes.  

The following are a list of ways you can take your images to the next level in optimization:

File type

When creating an image for your website, you will have to choose a file type to save it. Some of the most common include JPEG, PNG, and GIF. JPEGs will work for most images on your site except for those with a transparent background. This type of file option is ideal because they allow for higher quality images with smaller file sizes. PNGs are ideal for images that don’t have a lot of color, are transparent, or don’t have a lot of text. However, PNGs will require larger file sizes. 

GIFs are a little different as they are great for animation. They can compress images into smaller file sizes, much like JPEGs, but the color range is more limited, making it a poor choice for photography. 

Image Name

Most people don’t give a second thought to what they name their images, but in terms of SEO, it matters a lot. Google will crawl the file names of your images to make sure they are what you say the image is. 

It is vital to name your images with descriptive and keyword-rich phrases in mind. For example, if you leave your image named “dsc184293.jpg,” it will be a missed SEO opportunity. Instead, name the image after the photograph, such as “red-high-heel-shoes.jpg”. 

File Size

It is unnecessary to have large files on your website, and it will have a negative effect on your site’s performance. Since most people will not wait longer than 3 seconds for an image to load on a website, resizing and compression is a vital step in uploading images to your site. You will want to make sure your photos have been reduced in size while preserving the quality of your images. 

Alt Images Tags

The alt image tags, also called alt attributes, are the text alternatives to your photos when they fail to load on your website. They are also used to describe what your images are all about to people with visual impairments. Also used by search engines, your alt image tags can help your organic ranking. 

Be sure always to use plain, descriptive language. If your image is of a product with a model or serial number, include it in the description. Including a keyword in the alt image tag is also a great way to help with SEO. 

The Image Process

Images are a key part of website design, but creating great photos is only the first step. Image optimization is an essential part of the image process associated with website design. 

By following these tips, you can help to ensure that your images are helping your website rather than hindering it. Optimizing your images for both aesthetics and SEO purposes is a crucial part of any successful website. So, don’t wait any longer, start optimizing your images today or contact us for help!  We are rated as the top SEO company in Kitchener and can help with all aspects of web design. 

The Importance of Images in Content Marketing

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In content marketing, images are vital. Adding visuals to practical, well-researched content can help to resonate with your audience over time. They don’t just stand out at first sight; they are also easier to remember. But it isn’t just the images themselves that help your page stand out, image optimization for SEO must also be implemented to help your site gain the ranking it deserves. 

Eye-catching visuals can help the reader to focus and get a better idea of what a message is genuinely trying to say. They can give a better understanding of the message but can also explain easier and faster to some rather than just a cluster of written words. 

Plan Your ContentPlan Your Content

When creating content for your site, always start by planning the content with its messaging, audience, and goals in mind. This thought process should include some compelling visual content. From the very beginning, you should consider what type of images, infographics, or other rich media could be added to the content to enhance its messaging. 

Web content containing visuals has been shown to perform approximately 94% better than content with no visuals. Email marketing campaigns are no exception, and any emails that include images have a higher click-through rate compared to campaigns that have no visuals. 

Image Optimization for SEO

It is not only important to have the images in your content, but they must be optimized for SEO. Image optimization is considered as an integral element in SEO optimization. It is essential to optimize the image for a better user experience and is also needed for search engines.

Images can give search engines important contextual information and speed up page loading, increasing user engagement and search engine rankings. It is vital first to understand the basics of image optimization before attempting optimization. 

What Is Image Optimization?What Is Image Optimization?

Image optimization is the process of creating and delivering high-quality images in size, format, and resolution required for the channel. It also includes accurately labeling images so search engine crawlers can read them and understand page context. 

File names for your images are extremely important and should be chosen even before uploading them onto your page. Before uploading, name the file with relevant, descriptive keywords to get the most SEO power. Use target keywords at the beginning of the name and separate them out with hyphens. 

Alt tags are essential in the world of SEO. Without properly labelled alt tags, search engine crawlers can’t accurately index your image content. Provide more detail in the alt image than you would in the title, and aim for 10 -15 words that convey something about the image. 

Images That Please Your Audience

In today’s digital climate, customers are more likely to be quickly captivated by an image than just words on a page. The trend of images within content is unlikely to change anytime soon. With the dramatic shift in content preferences with the growth of faster phones, faster internet connections, better picture quality, and more, it is critical to have visuals that will please your audience. Unwired Web Solutions can help to make sure all images on your website are up-to-date and have the proper SEO to accompany them.

Images That Please Your Audience

As an SEO company in Kitchener, we understand the needs of our local clients. As a local business, appealing to the community is important for your success. Let our team help with your content needs that can help drive more customers and sales your way. Contact us today!

Why Image Optimization is Important for SEO

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A good image can speak a thousand words. But on a website or blog, if that image is not optimized properly, no one will hear those words. Adding images to a website is not anything new, but what most people don’t realize is that certain SEO tips can be done for images to help your site rank in Google. 

Image optimization has many advantages other than just ranking higher on a google image search. It can also allow for faster page loads, better user experience, and additional ranking opportunities. 

Given Google’s broadening of artificial intelligence, some people are wondering if image optimization is still necessary. According to top SEO company guidelines, the simple answer is yes. Google is still not able to read all types of images even though AI has significantly improved in recent years. 

As many problems can originate from simply opting to upload raw images to your site, it is well worth your time and energy to put in a little bit of work. By adding in a few more steps when you upload an image to your site, you may find better SEO conversion rates. 

The Importance of Alt Tags

Image optimization starts with alt tags. Understanding alt tags and their purpose is crucial to creating ultimate descriptions. Overall, creating alt tags doesn’t have to be difficult, and it is best not to overthink them. You simply need to describe an image. Think about words that could be used to describe the image if someone wasn’t able to see it. You will want to stick to around 10 words to describe the photo without repeating or stuffing the same word numerous times. 

Descriptive Image Names

Google published a guide of best image practices and one of the easiest takeaways that it recommends is to make sure you are using descriptive image names. When you upload an image straight from a camera, it normally has a generic name including some letters and numbers. As an example, using “cat-playing-ball-yarn.jpg” is better than “IMG00458.jpg.” 

Reduce Image File Size

There is nothing more upsetting than building a beautiful website only to realize that it loads so slowly most people will leave before the images upload. The main camera on an iPhone X produces image files that are much larger in pixel dimensions than the image that will display on your website. This difference in pixel size can significantly add to an increased page file size. Check what file size your page requires and resize all images to their maximum display dimensions. 

Implement Lazy Loading

Page speed is important in the world of SEO, and images are usually the assets that cause slower site speeds, especially when there are a lot of images on one page. While they are extremely important in providing a great user experience, images can be set up to deter a browser from loading an image until it is needed. 

Lazy loading simply means that images are not loaded until the user scrolls down the page and lands on the photo. So, if the user never scrolls down to the second half of a page, those assets will never be loaded. This can bring noticeable performance improvements and result in Google taking notice. 

With Google rolling out their Page Experience Update this year, it is more important than ever to get your site in top form. This update will take several ranking factors into account, including page speed. 

By implementing new steps when uploading images to a site, you will notice an increase in Google rankings. However, don’t forget about your pages and blog posts that you have already set up. Now is the time to go through past postings and update images with alt tags, size requirements and image names. An SEO company can help with an audit that will go through any images that need to be updated. It may seem like a tedious job, but your rankings and subsequent visits will be worth it.  

Contact the experts at Unwired Web Solutions today to get your site up to date and ensure your images are working in your favour.