When was the last time you updated the overall look and feel of your website? If you do not yet have a website built, do you plan to hire a professional for the web development process? The ideal answers to these questions are that you update your website regularly and rely on professional services to do so.
Why You Need a Professional Website for Your Business
Almost anyone can learn the skill sets to create a basic website. Because of this, most brands have a website to match, no matter how small they are. That makes a professional website the bare minimum consumers expect of companies when it comes to establishing an online presence. However, just any website won’t do.
Because a website is a bare minimum requirement, it affects a company’s credibility when it does not have a good one. A company can use social media profiles to do business, but consumers view social media more as necessary add-ons than suitable replacements. In fact, 84% of customers believe a company with a website is more credible than one with only social media profiles.
When you use another company’s platform for your business, you are constantly at the mercy of that platform and how it develops. For instance, consider the brands that relied heavily or exclusively on TikTok or Google Plus. When you have a website, you can create a central hub where you control all the information that goes out about the brand.
Improves Search Engine Ranking
Control over the information on your website puts you in an ideal position to improve the SEO ranking of your overall brand. News agencies, brand partners and reviewers finally have a website to link to, which improves your link-building strategy. By upgrading other functional aspects of the website, you can further improve your SEO ranking over time.
Why Web Design Plays Such a Crucial Role in Web Development
When developing a website, the functional aspects are the most important. However, the design determines how well these functions work for potential and current customers.
Improves Customer Experience
Web design dictates how easy and fun it is for customers to find the information they need. Factors that contribute to this include logical site maps, fast loading speeds, no random music, no obtrusive ads and legible fonts. How much customers enjoy using the website also determines your bounce rates, session lengths and conversion rates.
Contributes to Branding
How much branding work has your team put into your company so far? When customers hear your jingle on the radio, come across your web pages and see your billboard ads, is it obvious they all belong to the same company? How clearly does your product line up? A website can create a starting point from which all the rest of your branding efforts can flow.
Affects the Functionality
The more bells and whistles you add to your website, the more data it takes to load and the slower it does so. Are there videos that start automatically or large photos to load? These and many other factors can slow down the rendering of the website, which makes for an unpleasant viewing experience. Website design can also affect how well the site adapts to different screen sizes.
How To Get Started
By working with a professional web development team and SEO specialists, you put your website in the best position to attract visitors and create customers. A professional team considers your business needs, the demographic of your audience and your customer preferences when creating a design that works.
Unwired Web Solutions can provide the skills and experience you need to make your new or improved website a success. Reach out for more information.