How Hiring an SEO Service For Your Business Will Benefit You?

August 15, 2022 by David Henderson

Unwired Web Solutions: How Your Business Benefits From Local SEO Services

Search Engine Optimization is a robust phrase for a universal concept: community. While local SEO services understand the intricacies of digital strategy — keywords, relevance, relational advertising, unique and evergreen content, etc. — they also know that promoting and establishing a brand’s authority is about creating user relationships.

A company cannot buy trust and popularity; it must invest in it. Like all successful investments, a company must analyze the value of various social media, demographics, and audiences. They must cater their digital marketing strategy to the correct algorithms, platforms, and people.

SEO is a complex and time-consuming process, but it is lucrative when correctly applied to digital marketing efforts. Executives do not have the time to work on SEO strategy, which is why it is better to trust the process to professionals who make it their business to know best practices.

Advantages of Hiring Local SEO Services

Unlike most commercial enterprises, SEO services do not need to focus on logistics, interdepartmental conflicts, product research and development, supply channels, etc. An SEO company has only one purpose: cultivating content and digital practices to ensure the business reaps the rewards.

1. Saves Money

Executives often underestimate the expense of in-house SEO services. Depending on the size of the operation, in-house SEO might require a dedicated team. A team equates to more employees, salaries, benefits, etc.

If a company does not use a dedicated team, current employees will need to split their time between tasks. Forcing a workforce to split their time can lead to burnout and production slowdowns.

Alternatively, a business can hire an SEO service. By outsourcing SEO work, the company eliminates additional expenses of in-house staff, only needing to pay for the services rendered. Also, an organization’s employees can focus on production, not promotion.

2. Provides Experience

Many people understand the SEO basics, but that does not make them experts. Having a grasp of fundamental principles does not equate to proficiency.

Organizations and their management teams often confuse theoretical and experiential knowledge. When executives or managers know SEO terminology and principles, they assume they can successfully implement a strategy.

SEO services have more than a fundamental and theoretical understanding of SEO concepts and best practices. The professionals working with these firms have experience with SEO strategy. They likely have portfolios and referrals to prove their knowledge and success.

When a business hires an SEO service, they are hiring qualified professionals. The professionals can help companies maximize and prioritize their budgets for actual results, not hopes.

3. Secures Advantage Over Competitors

A company needs to identify and understand its competition. Differentiation is the name of the game. To find business success, a company must invest in its unique attributes and capitalize on competitors’ weaknesses.

SEO is competitive, and much of modern business relies on effective digital strategy. A quality SEO service knows the stakes when creating a campaign.

Seasoned SEO professionals are kings of analytics and research. Given the time and resources, they will learn everything about a company’s competition, from strategy to pitfalls.

Learning about the competition means SEO professionals can guide clients, helping them identify a niche and establish authority. SEO services ensure a company has the tools and foundation to build a brand and create loyalty.

4. Achieves Better Results

Many organizations invest in beautiful website designs but fret over the lack of financial and social results. A beautiful, well-designed website is not a golden ticket to success, especially in the congested marketplace that is the internet.

Site design is about more than visual appeal. A company needs to invest in content and strategy. An SEO firm can assess business websites and pages to ensure SEO integration and future conversions.

Trust Unwired Web Solutions With All Your SEO Needs

Is your business in need of a trusted SEO company in Canada? Contact Unwired Web Solutions for a custom SEO strategy and leave your competition in the digital dust.

5 Benefits Of Hiring an SEO Company

April 30, 2022 by David Henderson

Understanding the 5 Primary Benefits of Hiring an SEO Company

Search engine optimization is something most businesses know they need to compete in the digital landscape. Still, many do not know enough about the concept to pull it off alone effectively. An SEO company in Kitchener understands the intricacies of best web practices and can help a business successfully incorporate such practices into its digital operations, but the company must first seek out assistance. If you are unsure of the need for an SEO service, consider the five primary benefits of hiring these experts in web design and marketing.

1. Audience Identification

While there is a lot that goes into effective SEO, identifying target markets is a significant aspect of it. To choose appropriate keywords and topics for pages and blog posts, a business needs to determine its key demographics. Does the company want to attract middle-aged, style-focused, politically active urbanites, or is it after young, chic, artistic city dwellers?

Knowing the people who represent your business is critical to SEO success. An experienced web design firm will know how to dig into your analytics and identify your core market.

2. Competition Research

While identifying a target audience is crucial to business and SEO success, identifying and understanding your competition is also critical. When looking at search engine rankings, you will often find that the advertisers with the most clout and fastest content development strategies make it to the top listings the most. For small businesses to make a dent in rankings, they need to be ahead of the competition.

SEO firms can help businesses get ahead by diving into the topics competitors cover and identifying weak points in their strategy. Perhaps the firm can identify a keyword or set of phrases a competitor is using inadequately or not at all. Analyzing the competition often provides insights into your own strategy and potential improvements.

3. Website Improvements

When you look at your website, what do you see and experience? Are you dealing with slow load times or static pages? An SEO firm can help you identify weak points in your web design and make corrections to improve performance.

Load time, file size, images, content, keywords, meta tags, and more play a role in how search engines view and rank your website. A skilled web design firm can help your business get the recognition and views it deserves through page and image optimization for SEO.

4. Experience

The main reason you should use a web design and SEO company is their experience. Most people understand that anyone can develop the fundamental skills to build and establish a website with time. Still, developing those skills takes a significant amount of time, which most businesses cannot afford.

Working with a seasoned SEO company means you are getting access to people who know the fundamentals and have excelled at web design. Working with an SEO firm is the best way to ensure your digital marketing efforts are seen and effective.

5. Website Usability

SEO and web standards are constantly changing and evolving. Usability and accessibility concerns are essential to business operations. Modern consumers want mobile-friendly designs and instant gratification. While you cannot always promise a gratifying experience, with the help of an SEO firm, it is possible to ensure usability and accessibility, providing a streamlined and confident consumer experience.

When was the last time you updated your company’s website? Web development and SEO practices are constantly evolving and moving forward; if your website and its pages are stagnant, you need to start making changes, especially if you want to improve performance. Contact Unwired Web Solutions to discuss strategy options, web design techniques, and content marketing efforts. The company’s seasoned professionals can help you determine what’s next for your business.

How to Reach Your Target Audience with SEO

March 15, 2022 by David Henderson

SEO is primarily a keyword-driven process, but that is not all. To optimize your website, you need to focus on evergreen, dynamic, and quality content. However, no local SEO marketing effort is effective without an audience, people or users, to engage with the content.

Finding your audience is only one part of the process; you also need to reach them and provide encouragement to engage with your content. The process of connecting with a target market is where most businesses struggle in terms of SEO.

Engaging with your audience is about more than selecting the right long-tail keyword and moving up the search results in the SERPs. You need a customer to look at the heading and meta description and click through. When they land on the page, the content, images, and videos must be relevant, informative, and helpful, and the pull towards a sale cannot feel too forced.

SEO and reaching your target audience is a delicate ballet requiring research, expertise, and understanding. While it is possible to work through the process and build effective strategies alone, working with a professional service is more cost-effective and time-effective.

1. Understand Your Customer Base

Defining your audience is vital to effective content marketing and SEO strategies. To target individuals with information, you need to know what type of information they are looking for or interested in, and SEO services in Waterloo can help.

Thankfully, as a business owner, you already have a built-in audience that you can use to determine a broader or more targeted market. You can talk to your sales division and ask about the motives behind purchases. Most customers will have a reason for buying your product or service.

Additionally, the past is a prologue. Look at sales reports to determine which products sell the best. Understanding what people buy and why they buy can help develop a portrait of a typical customer, which you can use when creating content.

Finally, if you have an existing website, look up Google analytics to understand how consumers are using your site. Are they engaging with the content? Do they spend more time on one page than another, why?

Answering these questions and researching your current client base will help you understand existing buyers. The takeaway from the research will help you create more targeted campaigns in the future.

2. Acknowledge the Competition

Do not spend too much time on your competitors. However, every business should spend a little energy investigating its competition’s performance and basic strategy. Thankfully, in the digital age, researching strategy is a straightforward process.

You want to examine your competitor’s website. Look at the type of content they create and the layout of their pages. Do a deep dive into website analytics to determine the keywords they are using and any other helpful information.

A quick analysis should help you identify the best-performing pages, other competitors, and best-performing keywords. With that information in hand, you can examine your site to find areas for improvement.

3. Focus on the Right Questions

When creating content for your audience, you need to focus on answering the questions your audience actually has. Too many business owners write the content they want to read rather than what their clients want.

There is an easy way to determine what your clients are asking by using Google searches. You can also use services like AnswerthePublic, SEMRush, or Buzzsumo. However, it is often more practical to hire a web service developer.

Trying to reach your target market is not the most effortless process on your own. Thankfully, you do not have to do it alone. Contact Unwired Web Solutions to learn what the company can do for you, your website, and consumer engagement.

What is the Difference Between Local SEO and Organic SEO Services

January 31, 2022 by David Henderson

SEO can be complicated, and many people often wonder the difference between local SEO and organic SEO. Chances are you have heard about both types of SEO and may have a general idea of what they mean but cannot distinguish between the two.

It is essential for any business entering the digital marketplace to understand the differences between local SEO services and organic SEO services. For your online campaigns to be effective, it is vital to understand the difference in how they work and how success can be measured. When contacting an SEO company for help with your website, they are most likely to ask if you are looking for local or organic SEO help. Knowing the difference can save you a lot of time and money.

To understand the difference, it is essential to know the fundamental definitions of both local SEO and organic SEO. Organic SEO is a term for all the natural ways of making your website rank higher in search results. This includes searches performed on search engines such as Yahoo, Google, Bing, etc.

Local SEO is based on organic SEO but has a location-based focus. Local SCO is strictly built on making sure your local business appears higher when people in your area are looking for your product or service. When a potential customer searches for a type of business that matches yours, with proper local SEO, you will appear higher in the results on Google Maps, Bing Places, and so on.

Both types of SEO have to do with optimizing websites and online presence for search engines, but they deal with different rank factors and positions in search results pages. To understand how SEO works and how local is different from organic, we will go more in-depth into each to get a clearer understanding of what they involve.

Local SEO

Local SEO helps you to appear higher in local results. When someone searches for something locally, Google will show results that are based around what they think best matches the search query. So, if someone is searching for an Italian restaurant in Kitchener, they should see all of the choices around their area. There should be no Italian restaurants listed in Buffalo, NY or anywhere that is not near Kitchener, ON.

As you can see in this screen shot, Google will show the closest Italian restaurants on a map and then list each business. Google reviews will be shown along with the address, distance to the location, hours of operation, and other relative information. All of this information will be collected from a business providing it through local SEO.

Optimizing local SEO is generally based on building citations, generating positive reviews, and optimizing website content with local keywords. It is vital for those with a local business to work with someone who offers local SEO services which understands how important it is to be indexed by Google.

Our team at Unwire Web Solutions can help optimize your website to ensure your local business gets highly ranked for customers to find you. Our local SEO services offer several benefits to your online marketing efforts, which can significantly drive more foot and digital traffic to your store. When done right, you will gain more leads and sales from local customers and establish more of an identity within your community of trust and expertise.

Organic SEO

Organic SEO is focused on relevant and informative content. An organic search in Google is often someone searching for content and information who needs an answer to a question. They are doing research, not necessarily to make any transaction but just to know the facts and information to solve their current issue. This could be the latest news on a given topic, a food recipe, or DIY guide.

Organic SEO is based on links and keywords. With keywords, your website content can use specific words and phrases that people use in search engines. This is what tells the search engine that your content is relevant to what the user is searching for. When other websites that are topically relevant to your website link to you, it can help establish to Google that other people and websites thought you were relevant and authoritative.

Links and keywords both touch on the two central elements of organic SEO – relevance and trust. When Google sees that your website is relevant and trustworthy, your organic search rankings will increase.

Content

Content is a vital part of both local and organic SEO but in very different ways. Local SCO has content focused on location-based information, including the businesses city, town, or region. It can even include zip codes, streets, and intersections. Highly localized content can help attract a local audience and establish your geographic focus to search engines.

Organic SEO is more concerned with content focused on families of topics and the grouping of keywords that will help people find the information they are looking for. Instead of focusing on location-based keywords, organic SEO will have keywords that focus on the business or topic itself.

Both Are Important

Both local and organic SEO serve important but different purposes for businesses. They are both based on similar concepts of optimizing your business for search engine rankings. Still, there are differences between the two that you need to know if you want a successful marketing strategy. When SEO services are done together, you get the best of both worlds.

To know if your website is optimized correctly, many SEO analysis tools are available that can help give you an idea of if you are on the right track. If your site is not ranking the way it should be in Google, contact our experts today. We will be happy to sit down with you and discuss our organic and local SEO services.

How Does Google Rank Your Local Business

December 2, 2021 by David Henderson

For local small businesses, it is vital to understand how Google ranking works. Without a firm grasp on it, business owners could end up spinning their wheels. If you own a small business, you most likely already know that potential customers turn to Google to search for what you offer. But if they can’t easily find you, they may turn to your competition.

No matter what type of business you may be, a local SEO company such as Unwired Web Solutions may be able to help grow your online presence. Over the past five years, Google has changed dramatically in the way it ranks local businesses.

A Continuous Process

Optimization needs to be done continuously to make sure your website gets the ranking it deserves. The days of hiring an SEO specialist to get your website ranked and then sitting back and doing nothing for ten years are gone.

Although there have been a lot of changes, the core factors for SEO haven’t really changed. They still depend on keywords on the website and links from external sites. But because of Google’s new changes, SEO professionals need to stay ahead of the game and find ways to help clients rank.

A Different Way of Looking at SEO

A few years ago, when Google started changing results based on local intent, local businesses needed to change the way they thought about their SEO strategies. Google Business Profile was also launched, allowing local businesses to claim their business listing and add information similar to a Facebook business profile.

Google Business Profile changed the game for several reasons. Customers could now learn about your business without even clicking on your website. Google Business Profile and local search algorithms also added new core ranking factors such as:

Reviews
The proximity of the user on the map
Photos, posts, and videos of your products and services
Description in the “About” section

More Complex

Over the years, ranking factors for local businesses and franchised locations have become much more complex. There are over 100 factors that may impact how your company ranks in the local area. Experts suggest that the most important part of ranking locally is through keyword optimization. It is extremely critical to take the time to do the research as there are hundreds of keyword combinations that can be used to find businesses. When thinking of keywords for your business, you will need to consider which ones have the most search volume and which describe your core service or product.

Understanding keywords can be tricky. Those with the most searches aren’t always the primary keywords for targeted optimization. Sometimes it’s better to be ranked number one for the secondary keyword for a profitable service than being ranked number 18 for the keyword with the most searches. Keyword optimization is a constantly evolving process, with rankings changing every day. With the help of a local SEO company, they can help you track average rank and analyze search traffic to determine your monthly adjustments.

Social Media

All search engines and social media platforms are paying attention to each other. When Google looks at ranking a local business, they are closely watching every aspect of your business. Some of the most significant factors in Google ranking include:

Are you actively using Google Business Profile?
Are you actively logging in and using listing sites such as Yelp and Bing?
Are you updating your events and information?
Are you posting on social media regularly?
Are you uploading photos and videos to Google Business Profile and other platforms?

As you can see, activity is critical when Google is ranking you. When Google looks at solid and active businesses, they appear as thriving companies using these platforms, which shows they care about their customers since they are showing concern about their online reputation.

A strong, active online presence will help your reputation and clickthrough rates to help convince more customers to contact you. As Google is the search leader who has a highly advanced algorithm, it may be essential to work with a local SEO company that can help with the process. Contact our team at Unwired Web Solutions today to get started with your local SEO plan.