Website designs are ever-changing across the digital landscape. To attract visitors and get customers, it is important to have a sharp-looking website that is easy to navigate. Some of the creative new tools and visual enhancements this year will give websites a real wow factor and improve accessibility for customers. If you are looking for an updated web design or you have a new business, it is essential to choose a website design company in Waterloo to help you develop a platform that fits your business needs in a transformative and creative way. Here are some popular trends in website design that will get your site noticed.
Dark Mode Aesthetics
Dark-color themes are increasingly popular and appear to be a new staple tool of online marketing. Darker backgrounds add visual appeal and make graphics stand out. Dark mode also gives a sleek, professional look to websites.
On the practical side, dark themes are easy on the eyes, reducing strained vision and headaches while protecting against more serious sight issues. This allows users to comfortably view the screen, so they are likely to engage longer with your website.
Sometimes too much is not a good thing in website design. Customers want a clean and accessible site that is easy to navigate. A lot of pop-ups or drop-down visuals make the online experience busy and often turn off potential customers. It’s important to know your customer base and get the design right.
A professional web design company can address your needs and make your website eye-catching but not overwhelming. Flat design or minimalism provides a smart look and makes your site much easier to maintain. New features can be added as needed and others removed to keep the look fresh and inviting, something customers appreciate.
Illustrations are an exciting new feature in web marketing. Customers draw conclusions about companies from their websites. It’s important to provide a positive first impression to get return visitors. Illustrations enhance your brand with a creative new look. Customers tire of static content, so illustrations help to modernize the visual representation of your business story.
People are increasingly drawn to a more interactive experience online. Companies need to consider this for future web development needs. Artificial intelligence is transforming connectivity and the entire virtual community.
Chatbots bring a human-like touch to website communications. People find them helpful and easy to use. This is the key to future iterations of this tool because accessibility looks to remain a top priority for customers.
If you want to attract people to your website, videos are a must-have feature. Busy lives mean people are less interested in consuming information through wordy written formats. Short videos or clips allow customers to see what your business is about and experience your personality. People like to be entertained and informed, so videos offer the perfect medium to highlight the uniqueness of your business and provide a direct emotional appeal to your customers.
Micro-interactions are an effective and unique way to relate to customers. Customers are treated to a brief animation that occurs when tapping, clicking or hovering over specific areas of the website content. This small but crucial interaction makes customers feel a part of the experience and is a helpful navigation tool.
These small interactive components are what make the overall process of using a website appealing to customers. It shows them you are attentive to their desires and want to provide them with the best possible interaction with your business.
Choose the Best Web Solutions Team
At Unwired Web Solutions we specialize in innovative and comprehensive web services. We offer our clients a full product suite that gives your business the edge it needs to succeed in today’s busy online environment. We collaborate with you to develop strategic goals to fit your unique business needs. Contact us to learn about our creative approach to web marketing.