Owning a small business often means wearing many different hats. But there comes a time when it is imperative to hire an outside company to help with SEO. By working with a local SEO company, a small business can grow their local reach through Google ranking and through social media.
Social media is becoming more important than ever when trying to grow a local business. But it isn’t easy. Many business owners simply don’t have time to spend on their social media accounts, let alone learn how to optimize them for more engagement from potential customers. This is why it is so important to hire a local team who understands your business and can help you grow your audience and customer base.
There are a few simple steps that a local business can take to help promote and market their website through social media, even before contacting an SEO company for help.
Break the Ice
Breaking the ice on social media is extremely important to be able to promote yourself. There’s no point in being too sophisticated and rigid when discussing what your business is all about. People want to see the human behind the business on social media, and they want it to be real.
Start by asking your customers questions and replying to their queries in a polite manner. Always use relevant content and keep things fun and engaging for your audience.
Don’t Look Desperate
Even if you are a struggling business, your social media campaign should not appear desperate. Try to stay away from terms such as ”like us on Facebook” as this may come across forced. If your customers truly believe in your products or services, they will follow you anyway.
People like to buy from an established brand that is doing well. Put the appearance out there that you are thriving, and people may feel like they’re missing out if they don’t also participate in what you are offering.
The whole point of social media is to make yourself accessible to your customers. Research has shown that businesses that make themselves more accessible are more popular. Their customers tend to purchase their products more often than businesses that don’t put themselves out there.
Make it easy for your viewers to remain in touch with you. Make use of social plugins that can show your viewers they can communicate with you with the click of a button.
By simply using some social media tips, you can help to promote and market your website and business. Small local businesses should always utilize Google Business Profile, local Facebook business groups, and hashtags of their local community.
It may take a while to get the hang of using social media for a local small business, but even just by posting regularly, you can begin to grow your audience.
If you have been doing your own social media and are ready to get some help from a local SEO company, contact Unwired Web Solutions today. Our team can create new local campaigns which will get your business found on social media.