Search Engine Optimization Archives - Page 11 of 14

October 5, 2021 by David Henderson

As the eCommerce market changes, it may be necessary to change your website to stay competitive in your industry. For most websites, it is best to overhaul your entire site every few years rather than make small changes here and there. However, there is often hesitation about opting for the redesign because it could cause problems with all the hard work you have done on your SEO. At Unwired Web Solutions, our experts offer search engine optimization services for websites that have been redesigned. Just because you have a new website doesn’t mean you should lose your placement within search rankings.

Maintain the Website URL Structure

When redesigning a website, all existing website URLs should be kept as is. This is especially true for pages that are ranking organically. Retaining this structure means that the web design team can upgrade the design and content of the page, but the website address will stay the same.

If you have spent time building up links and rankings for the page, changing the URL could run the risk of losing the SEO value of that page. To avoid losing any SEO ranking, audit your existing sitemap before starting a redesign. This can avoid any problems when linking new pages together, making adjustments to the navigation, or changing page names.

Be Careful with 301 Redirects

Many people find that at some point in the redesign process of their website, they will need to delete a page or change its URL address. If this is done, a 301 redirect must be set up correctly. If these redirects are not in place, visitors and search engines will receive a 404 error, stating that the page cannot be found. This will not only deter potential customers but can also negatively impact your SEO rankings.

Improve Your Web Content

A site redesign is a perfect opportunity to improve your website content. Most businesses don’t update their website content outside of a web project, so this is a perfect time to edit descriptions of your products and services while considering specific cues for the search engines, such as relevant headings and keywords. This is also the perfect opportunity to revisit blog posts that are not performing well and update the content.

However, if you have pages that rank very well for a specific keyword, avoid drastically changing or deleting many critical headlines. The H1 and H2 tags on a web page are vital for SEO.

Closely Monitor Site

It is crucial to monitor a website for the first couple of months after the redesign. Even with the best quality control process, some website issues are very difficult to detect before launch.

Using Google’s search console can help to detect indexing errors, mobile functionality errors automatically, and crawl errors for your website. With Google being the most popular search engine globally, fixing errors related to their indexing is paramount.

After your new website has launched, run several speed tests and watch for slow load times, especially on the home page. With Google’s latest rollout, this is one function of a website that plays a significant role in SEO rankings.

A Long-Term Strategy

SEO is a long-term marketing strategy that is constantly changing. Search engines are consistently running updates and finding ways to improve indexing and their understanding of web content. When doing a redesign, the best way to keep your site ranking is to draw on the SEO progress you have already have in place.

Our experts at Unwired Web Solutions are happy to help with any search engine optimization services when doing a redesign. Don’t lose out on all the hard work you have already put into a website. Contact our team today to learn how we can keep your site on the top rankings.

September 8, 2021 by David Henderson

Using the right keywords is vital to driving traffic to a site. But there is a common misconception that high-volume keywords are the best to use for ranking, and this isn’t always the case. Any SEO company will tell you that a keyword with a high search volume doesn’t always mean you should automatically use it.

First and foremost, ranking for keywords that helps to bring value to your business is what you should be striving for. This means figuring out the search intent of your potential customers. Start by asking yourself “will the people who search for this keyword be likely to buy what I am selling?”

Figuring out the search intent for keywords can quickly show you a simple way to turn traffic from this keyword into a viable lead. For example, if people are searching a specific keyword that brings traffic to your website but the search volume is originating from another country, these people are less likely to purchase your product or service. This clearly means their intent for using this keyword is not to buy the product in your area.

Put yourself in the shoes of your customers to figure out search intent. If you don’t think you would use the keyword to search for your product or service, chances are, your customers wouldn’t either. The intention behind the keyword is just as important as the keyword itself.

Low Competition Keywords

Finding low competition keywords can be helpful when running a new website with little or no domain authority. Having less competition with keywords can help you rank more quickly. The process here is to find a keyword that your customers may be using to find your business, yet with a lower competition rate. You will still want to think about the search intent but look at those words that everyone else may not be using.

Content Gaps

Content gaps are keywords that don’t rank or that you are missing on your website, but your competitors are utilizing. Content gaps are easily found with the help of SEO tools.

Once you find these content gaps, you can fill them by creating and publishing content that uses the keywords efficiently to close the gap. This can provide you with an immediate boost in search engine ranking. Keep in mind that you will still need to verify the difficulty of ranking for a keyword by using keyword research tools that provide you with a keyword difficulty score.

Hire An SEO Company

Keywords are often best left up to SEO experts that have the tools and knowledge to help find the best ones to drive traffic to your website. After all, you want potential customers to find your business quickly and easily so that they can buy your products or services.

An expert SCO company such as Unwired Web Solutions can help find the best keywords for your website. By utilizing professionals who have the tools and knowledge to find the best keywords, your business can see a rise in conversions. Contact us today to learn how we can help get your keywords performing for your site, ultimately bringing in more customers and sales.

August 6, 2021 by David Henderson

For those trying to build a website and get traction in SEO, backlinks may be an important part of your strategy. This may be why you have been doing link-building outreach, guest blogging, or producing data-driven content, hoping that other sources will cite. After all, getting more backlinks has been an SEO tactic since the early days. But are they still necessary?

SEO services have long provided backlink strategies for companies looking to gain higher site rankings. So, surely with the number of backlinks that websites have racked up over the years, they must have impacted the SEO, right? Google says, not necessarily. According to John Mueller, a webmaster trends analyst at Google, the total number of backlinks on a website doesn’t matter at all. In fact, it isn’t even something that a search algorithm looks at.

Quality Vs. Quantity

In the link-building world, quantity is now out, and quality is where you should be putting your focus. Just one good link from a high-authority website can be more impactful than thousands of low-quality links. Google really only looks at how relevant each link is to the website that it is pointing to. Mueller suggests that even a page has only one high-quality link from a major news site, that signal would be enough for Google to categorize it as a quality page.

High-quality backlinks have always been the ultimate SEO trump card, so this should not come as a surprise to some people. It seems that many business owners get carried away in practices that only focused on getting more links. SEO experts agree that time and effort should be put into producing content that people will want to link to. Although it is not easy, it will prove to be much more valuable to Google and its user experience-focused future. Google’s page experience update is currently being rolled out, and user experience should now be your top priority as a business owner.

Internal Links

Internal links are also important for the SEO of your website. Unlike backlinks which go from an external website to your site, an internal link points to content within the same domain which can help the user navigate a website. These internal links can help Google index the website’s structure. They help to organize content and will tell search engine “crawlers” to discover and archive more relevant pages. This will help benefit the site’s SEO.

While there is no right or wrong in how many internal links you should have on your site, it should make sense where you are directing your customers. For example, many “FAQ” pages have direct links to a “contact page.” It makes sense for the customer to be directed to one page after the other.

SEO Services

If you require SEO services, our experts at Unwired Web Solutions can help with backlinks or any other concerns you may have about your site. As Google rolls out its new user experience-focused requirements, it is vital to have your site ready for the new changes. This includes ensuring your backlink and internal links are creating a user-friendly experience for your customer. Contact us today to learn how we can make sure you stay high in Google rankings. Click here to learn more about our services.

July 29, 2021 by David Henderson

The end goal of local SEO is to rank higher in local searches and get more people to your site and through your door. But what if you are overlooking some simple tricks that can help bring more people in through the door?

As a local SEO company, our experts know how to drive potential customers to your business, whether online or a brick-and-mortar location. We understand that it isn’t just the large SEO strategies that work, but that every little bit helps when it comes to local SEO. Sometimes small tips and tricks make a big difference in online visibility.

With more people searching online for local businesses than ever before, local SEO has never been more competitive than it is today. This means you need to stand out and rise in the rankings over your competition.

Google Reviews are Important

While it may be intimidating to ask customers for reviews, it is necessary to acquire new ones. Your business needs ratings and reviews to help build trust in your brand to rank higher in local search, so try to encourage customers to go online and leave a review.

With local businesses, Google will show potential customers your listing to people looking for things near them. The searchers will see results that include a map of business locations, plus listings for three businesses relevant to their particular search. Many small companies believe that just showing up on this map pack is enough, but by optimizing your own Google Business Profile with reviews, you can get one step ahead of your competition.

A simple five-star rating isn’t what it used to be. There is more that goes into an online review presence now, which includes your response to customers. Be sure to keep track of the reviews on your GMB listing and respond when necessary. People generally want to support their local businesses, so you want to make it easy and convenient for them.

Consistency is Key

Your business name, phone number, and address data should be consistent and present across all your profiles on the web. By ensuring that your phone number is clickable on your website, you make it easier for your customer to contact you. While most browsers will recognize and highlight phone numbers, you will want to ensure they are working correctly. It is quick and easy to insert a small amount of code on a website wherever your phone number shows up on your website.

Keep in mind that if you use a Google trackable number, it should not affect your rankings as long as your actual number is listed as a secondary number in Google Business Profile.

You will also want to make sure that your number is a textable business line. Surveys now show that most people prefer to text. Giving customers the ability to text your business can help to convert a higher percentage of prospects into customers. This can be achieved through either a GMB profile or your website chat feature.

Make It Easy for Customers to Find You

You want your customers to know where you are located without them having to do a lot of searching. You can make it easier for them by including a Google Map of your locations right on your website. Many businesses opt for a map on their contact page so customers can easily see where they are located.

The most important part of online marketing is making sure your customers and search engines know how to find you and that they can easily see if you are open for business. Claim every business profile and listing possible and for every location, you operate. Some of these can include Yelp, Facebook, TripAdvisor, Google, and various industry-specific sites. Just be sure always to keep all accounts current, including operating hours and contact details.

The end goal of local SEO is to get more quality leads. But, getting reviews, updating online profiles, and setting up texting services can be a lot to handle for some business owners. That is where Unwired Web Solutions can help! We are a local SEO company with a team of experts who can optimize your business presence across all platforms. Contact us today for more details.

June 28, 2021 by David Henderson

Understanding what a site crawler is and how it indexes websites can be a confusing topic. While everyone does it a little differently, the overall concepts are the same. When you enter a search query into a search engine and get back a list of matches, you have benefited from the work of the site crawler. A site crawler is essentially a “bot” that is a vital component of the SEO ranking process. Here at Unwired Web Solutions, we are an SEO company with experts who can index your website so the crawlers can find and rank it more easily.

How They Work

Site crawlers are complex algorithms meant to scan and understand a large volume of information which is then used to determine if a search term is a connection. It works by crawling a website, scanning content, and visiting links (URLs). All of this information is stored on a massive database and indexed according to relevance and keywords.

Google uses this information to send the best websites to the top spots on search results. They give these coveted spots to the best, most reliable, most accurate, and most interesting content while others are shuffled down the list. However, not all websites will be “crawled” if they’re not “crawler friendly.”

Unable to Be “Crawled”

If a website is unable to be crawled, it may as well not even exist. Without getting crawled, it has zero chance of driving any organic traffic to the site. Organic traffic is an indicator of a quality website, so no traffic will be visiting the site without the parameters set up for web crawlers.

Two common types of crawlers can get content from a website:

Site crawlers: these crawlers attempt to crawl an entire site at one time, starting with the homepage. It will simply grab links and continue to crawl the content on the site. This is often called “spidering.”
Page crawlers: These crawlers specifically crawl a single page or blog post.

How to Optimize a Website for Crawlers

There are a few ways to build a site in such a way to ensure that search engine crawlers can get onto your site. The end result will mean more traffic to the site, enabling readers to find the content more effectively.

The first place to start is by adding new content and optimizing pages. Having an RSS feed can help when you create new content. The search software can recognize it and crawl it faster. By ensuring your document structure is consistent when constructing an HTML page, the crawler knows where to look for the new content. Try and keep it as consistent as possible in the same place and under the same content section.

As for content, it is extremely important to offer quality content. Crawlers can tell if the page is lacking pertinent information or if it doesn’t make sense. Also, having content and not just images on a page will help crawlers index the site more appropriately. Search engines are unable to find an image unless it has text or alt tag descriptions.

Links are important for web crawlers. Websites should have links between pages so the crawler can quickly learn those pages exist. For example, if you are running a blog, you will want to have an archive page with links to every post. A sitemap page is also another great way to let a crawler know about many pages at once. Also, the more people who link to content, the more trustworthy the site seems to Google.

At Unwired Web Solutions, we are an SEO company that takes pride in helping businesses of all sizes expand their online presence. To learn more about configuring your site for Google crawlers, contact us today!