Using the right keywords is vital to driving traffic to a site. But there is a common misconception that high-volume keywords are the best to use for ranking, and this isn’t always the case.  Any SEO company will tell you that a keyword with a high search volume doesn’t always mean you should automatically use it.

First and foremost, ranking for keywords that helps to bring value to your business is what you should be striving for. This means figuring out the search intent of your potential customers. Start by asking yourself “will the people who search for this keyword be likely to buy what I am selling?”

Figuring out the search intent for keywords can quickly show you a simple way to turn traffic from this keyword into a viable lead. For example, if people are searching a specific keyword that brings traffic to your website but the search volume is originating from another country, these people are less likely to purchase your product or service. This clearly means their intent for using this keyword is not to buy the product in your area. 

Put yourself in the shoes of your customers to figure out search intent. If you don’t think you would use the keyword to search for your product or service, chances are, your customers wouldn’t either. The intention behind the keyword is just as important as the keyword itself. 

Low Competition Keywords

Finding low competition keywords can be helpful when running a new website with little or no domain authority. Having less competition with keywords can help you rank more quickly. The process here is to find a keyword that your customers may be using to find your business, yet with a lower competition rate. You will still want to think about the search intent but look at those words that everyone else may not be using. 

Content Gaps

Content gaps are keywords that don’t rank or that you are missing on your website, but your competitors are utilizing. Content gaps are easily found with the help of SEO tools.

Once you find these content gaps, you can fill them by creating and publishing content that uses the keywords efficiently to close the gap. This can provide you with an immediate boost in search engine ranking. Keep in mind that you will still need to verify the difficulty of ranking for a keyword by using keyword research tools that provide you with a keyword difficulty score.

Hire An SEO Company

Keywords are often best left up to SEO experts that have the tools and knowledge to help find the best ones to drive traffic to your website. After all, you want potential customers to find your business quickly and easily so that they can buy your products or services.

An expert SCO company such as Unwired Web Solutions can help find the best keywords for your website. By utilizing professionals who have the tools and knowledge to find the best keywords, your business can see a rise in conversions. Contact us today to learn how we can help get your keywords performing for your site, ultimately bringing in more customers and sales.