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Archives for June 2023

Common Mistakes To Avoid When Implementing Local SEO Services

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Localizing your search engine optimization is a powerful business tool, as it helps you target interested internet users in your area. However, companies tackling local SEO strategies for the first time are vulnerable to certain pitfalls, potentially undermining their efforts. To get the most out of your digital marketing, avoid these common SEO mistakes.

Not Localizing Keywords

Keywords play a huge role in who sees your website links. Well-researched keywords can boost your rankings with applicable queries, leading customers to your online shop.

However, if your services are limited to a specific area, it doesn’t make sense to cast a wide net; doing so will result in a high bounce rate as visitors realize you aren’t located nearby. Therefore, localizing keywords is an essential part of strategies for local SEO optimization.

One of the best ways to localize your keywords is to include the name of a city or county, as users often use these words to narrow their search. For best results, use these keywords in meta tags as well as webpage content.

Not Creating a Google My Business Listing

Web directories are the internet’s phonebook; they contain the names and contact information of businesses active online. You’re probably already familiar with several:

  • Facebook
  • Nextdoor
  • Yellow Pages
  • Better Business Bureau
  • Yelp

Google My Business is the biggest and most important of them all, as it influences rankings on Google search engine results pages. Creating a listing is free, so there’s no excuse to skip this critical step. Once registered, you’ll have access to Google Reviews, and your links will show up on Google Maps.

Not Putting Contact Information on Your Website

While much of learning how to do SEO for website pages involves researching your audience, developing keywords and analyzing the results, it also includes simple tasks, such as listing your contact information. As obvious as this may seem, companies can get caught up in generating content and forget to provide their addresses, email addresses and phone numbers.

To avoid this blunder, put all your information in a footer visible on every webpage. To further encourage contact, you can embed a text box where visitors can directly input their message. It’s also a good idea to prominently display links to your social media accounts at the top or bottom of web pages.

Creating Multiple Listings

Creating listings on multiple web directories is good business, as it ensures your enterprise shows up whenever internet users search those catalogues. However, having multiple listings in the same directory undermines your efforts.

For one thing, directories have strict rules about multiple listings and may remove all of them if discovered. There’s also the issue of listings with incorrect or inconsistent information that needs to be clarified for internet users.

Unfortunately, duplicate listings are rarely purposeful — they can appear because of human error, updates to business information or automation glitches. As a result, it’s crucial to search directories for duplicate listings and remove them routinely.

Not Optimizing Website Images

Anyone providing SEO services for local business owners will tell you that image optimization is just as important as optimizing written content. Search engine algorithms consider images and their metadata for rankings; taking this extra step can put you ahead of the competition.

One of the best ways to optimize your images is to ensure they’re mobile-friendly. The majority of mobile users research purchases on their devices first, and mobile-friendly sites allow customers to navigate your web pages easily.

You should also optimize alt tags to increase the likelihood of images appearing in searches. Alt tags describe images and ideally contain keywords.

Unwired Web Solutions provides local business SEO services to help owners boost their online visibility. Our team of experts can create custom strategies to help you reach your business goals. To learn more, visit us online or give us a call.

Keyword Optimization for Content: Best Practices and Common Mistakes to Avoid

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If you’re a business owner or someone who uses a website to gain clients, it’s easy to wonder if you’re choosing the right keywords to attract visitors and adequately represent your products and services. Are you performing the correct keyword research for content optimization, paying attention to keyword density in content writing, and learning all you can about where to place headers for SEO visibility?

Fortunately, there are a few tips you can use to perform keyword research with confidence. Read through the following guide to learn more about common mistakes you may encounter when optimizing keywords for content.

Common Mistakes in Keyword Research for Content Optimization

Understanding the details surrounding SEO can feel muddy and unclear as you’re learning the ropes. It helps to focus on a few guidelines rather than trying to tackle the entire topic at once. Here are a few common mistakes to look out for when you begin your keyword research:

1. Not Picking Keywords With Enough Search Volume

At times, the keywords that sound right just don’t work well. Fortunately, there’s a quick way to check on how your keywords are performing. Keyword volume metrics, for example, reflect how many times per month somebody searched for that particular keyword.

It takes some understanding and finesse to pick the perfect keywords, so don’t be discouraged if you find that your keywords aren’t performing as well as you’d like. Learning more about which keywords are working and which aren’t being searched for is a great first step in your research.

2. Not Researching Keywords Often Enough

Once you’ve found keywords that you think will drive traffic to your site, you may be tempted to move on to different tasks. However, keyword research must be performed consistently if you want to outperform your competition — it’s never a one-and-done event if you want to stay relevant in the digital realm.

Because search terms and language evolve quickly, you need to keep up by updating your keywords and keeping a close eye on your content optimization for SEO. For example, if one of your products or services relates to a holiday or local event, updating your service pages with keywords that relate to this topic would help potential customers find your site when they searched for those terms.

3. Not Researching Customer Questions First

What brings people to your website? A very common mistake that both first-time and experienced business owners make is writing or blogging about what they think they should tell their customers rather than focusing on what their customers want to learn. It’s a subtle distinction, but it’s a crucial one.

Focus on what questions your customers are asking — whether it’s finding a local restaurant with vegan options or sourcing a particular product with expedited shipping — and include these terms in your keywords to widen your net. Look at reviews, develop customer personas, and talk to your customers themselves to ask how they found you.

4. Not Focusing on a Wide Variety of Keywords

It seems simple that your keywords should reflect the majority of your customer’s purchases. However, with this strategy, you’re neglecting to include the wide variety of long-tail keywords and keyword phrases that may help bring customers to your website. Using partial keywords, or keyword phrases that are very similar to your keyword, may be a more optimal choice.

Let Us Help You Find the Right Keywords

At Unwired Web Solutions, we understand the importance of optimal keyword placement and the urgency of creating clear, concise marketing copy. Get in touch with us to discuss your project, concerns about your website, or questions about increasing customer engagement with smart, targeted keyword placement. We look forward to helping you solve any issues related to keyword research for content optimization!

Enhancing Your Websites E-A-T: 4 Quick and Effective Solutions

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If you’re a business owner, you know that website content quality is one of the most important tools you have for reaching new customers and growing your business. But did you know that there are a number of things you can do to improve your website’s ranking in search results?

In addition to identifying high-value keywords that rise up through the ranks of Google, the system also looks for reliability indicators. One of the most important factors that Google considers when ranking websites is E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness. Websites that demonstrate E-A-T are more likely to rank higher than those that do not.

Why Is E-A-T Important?

E-A-T is important because it helps Google to determine whether or not a website is a reliable source of information. Google wants to show its users the most accurate and up-to-date information possible, and E-A-T is a way of helping to ensure that this is the case.

Four Ways to Enhance Your Website’s E-A-T

There are a number of things you can do to achieve website E-A-T optimization. Here are four tips:

1. Include Accessible and Clear Contact Information

One of the easiest ways to demonstrate E-A-T is to include clear and accessible contact information on your website. This shows Google that you are a real business with a physical address and that users can contact you if they have any questions or concerns.

2. Include Good Bylines

Bylines are a great way to show Google who wrote the content on your website. When you include a byline, you should include the author’s name, title, and any relevant credentials. This helps Google to understand the author’s expertise and authority on the topic of the content. This creates a reliable set of trustworthiness signals for websites.

3. Have an Easy-To-Find About Us Page

Your about us page is a great place to provide more information about your business, its history, and its team members. This information can help Google to understand your expertise and authority, as well as your trustworthiness. As you go about building website authority, being transparent about the goals of your organization is a major bonus for E-A-T.

4. Use Content Written by Credentialed Authors

If possible, you should have your content written by credentialed authors. This means that the authors have relevant expertise or authority on the topic of the content. When you use credentialed authors, you are essentially signalling to Google that your content is reliable and trustworthy. Credentials could include letters after the author’s name such as Ph.D. (professor), M.D. (doctor), Esq. (lawyer), CFP (Certified Financial Planner), CEO (Chief Executive Officer) and many others.

Unwired Web Solutions Offers Maximum Website Content Quality

Boosting E-A-T in SEO should be a goal of all businesses. If you want to improve your website’s E-A-T and rank higher in search results, you should consider hiring a professional SEO company like Unwired Web Solutions. We have a team of experienced SEO experts who can help you implement the strategies outlined above and improve your website’s E-A-T.

We can also help you with other aspects of SEO, such as keyword research, link building, and technical SEO. We can work with you to develop a customized SEO strategy that meets your client’s needs and will help you achieve your business goals. Staying on the cutting edge of technology upgrades is what helps you rise above your competition and create separation in the marketplace.

Get in touch with us today to learn more about how we can help you improve your website’s E-A-T and rank higher in search results.

How Many Images Should You Use on Your Website?

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Images are a great way to break up text, add visual interest, and give you a more user-friendly website. Humans are primarily visual learners and what we see tends to stick with us more than just a wall of text. But how many images should a developer use on the website? And do images have any impact on the website’s ranking in Google search results? Read more to find answers to all these questions and learn about what Unwired Web Solutions can offer.

Does the Number of Images Impact Google Rankings?

The short answer is: it depends. Many developers and designers have wondered how to make a user-friendly website that optimizes Google’s algorithms. Images help tell your brand story and highlight your products and services. While Google doesn’t explicitly state that the number of images on a page is a ranking factor, there are a few reasons why using too many or too few images could hurt your rankings.

How Many Images Should You Include for a User-Friendly Website?

If you use too many images on a page, it can slow down your website’s loading speed. And Google penalizes websites that have slow loading speeds. Additionally, too many images can make your website look cluttered and unprofessional.

On the other hand, if you use too few images on a page, it can make your website look boring and uninformative. Google rewards websites that are both visually appealing and informative to the user. The ideal number of images to use on a page will vary depending on the content of the page. A good rule of thumb for responsive website design is to use no more than one image per 100 words of text.

The Importance of Using Relevant Images

In addition to the number of images you use, it’s also important to use images that are relevant to the content of your page. Relevant images can help to improve your website’s ranking in Google search results by providing additional context for your content.

Additionally, relevant images can help to improve the overall user experience of your website by making it more visually appealing and informative. Be sure to use a variety of image sizes and types, including tiff, jpg, png, and even gif. The more pixels each image has, the higher quality the image will be, but the slower it will take to load and the more memory cache it will require.

You can also optimize your images for search engines by including relevant keywords in the alt text. Finally, use descriptive file names for your images to add an extra layer of organization and professionalism.

Additional Tips for Boosting Your Site’s SEO

By following these tips, you can improve your website’s SEO and attract more potential customers.

  • Use relevant keywords and phrases throughout your website, including in your titles, headers, and throughout your content.
  • Create high-quality content that is informative and engaging.
  • Get links from other high-quality websites.
  • Optimize your website for mobile devices.
  • Keep your website up-to-date with fresh content.

Why Hire Unwired Web Solutions for Professional SEO Services?

If you’re looking to improve your website’s ranking in Google search results, consider everything that Unwired Web Solutions has to offer. We have a team of experienced SEO experts who can help you to optimize your website for search engines.

We’ll work with you to identify the right keywords for your website and develop a strategy to improve your website’s ranking. We’ll also monitor your website’s performance and make adjustments as needed. To learn more about our SEO services, contact us today. Schedule a free consultation and we’ll be happy to help you get started.

The Impact of Voice Search on Content Creation and How to Optimize For It

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Voice search is a rapidly growing trend, and it is having a major impact on how people search for information online. Voice search optimization is different from traditional text-based SEO in a number of ways. For example, voice searches are often longer and more conversational, and they are more likely to be used for everyday tasks, such as finding directions or checking the weather.

This shift to voice search is having a major impact on content marketing. In order to rank well in voice search results, it is important to create content that is optimized for voice search.

What Is Voice Search?

Voice search is a technology that allows users to search for information by speaking into a device. This is in contrast to traditional text-based search, where users type in their queries. Voice search is becoming increasingly popular, as it is more convenient and efficient than typing.

Voice search works by using a microphone to record the user’s voice. The audio is then converted into text, which is then processed by a search engine. The search engine then returns a list of results that are relevant to the user’s query.

Voice search is available on a variety of devices, including smartphones, tablets, and smart speakers. It is also becoming increasingly integrated into other devices, such as cars and televisions.

The Impact of Voice Search on SEO and Content Marketing

Voice search is having a major impact on SEO and content marketing. For example, long-tail keywords are becoming more important. Voice search content queries tend to be longer and more conversational than traditional text-based search queries. This means that long-tail keywords, which are more specific and less competitive, are becoming more important for SEO.

Additionally, content needs to be more conversational. Voice search queries are often spoken in a natural, conversational way. This means that content needs to be written in a way that is easy to understand and sounds natural when spoken aloud.

Content also needs to be relevant to the user’s intent. Voice search queries are often very specific, and users are looking for information that is relevant to their needs. This means that voice search marketing content needs to be relevant to the user’s intent in order to rank well in voice search results.

How to Optimize Your Content for Voice Search

There are a number of things you can do to optimize your voice search content marketing. Here are a few tips:

  • Use long-tail keywords. Long-tail keywords have more detail than short-tail keywords. This means that they are more likely to be used in voice searches.
  • Use conversational, natural language. When you are writing content for voice search, it is important to use conversational language. This means using natural-sounding phrases and avoiding jargon.
  • Use keywords in your titles and headers. The titles and headers are the first things that people will see when they are searching for information, so they are naturally some of the most important places to use keywords.

Why Hire Unwired Web Solutions for Voice Search Optimization Services

If you are not sure how to create a voice search content strategy, or if you don’t have the time to do it yourself, you can hire a professional SEO company like Unwired Web Solutions. We can help you identify the areas where your content can be improved and implement the necessary changes.

We have a team of experienced SEO experts ready to help you improve your website’s ranking in search engines. We’ll work with you to understand your business goals and develop a customized SEO strategy that will help you achieve them. Contact us today for a free consultation.