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How to Analyze Your Websites Data to Drive Success

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Optimization Analysis for Website Success 

It’s no secret that website success is reliant on data analysis. However, many business owners don’t even know where to start analyzing their website’s data. If you fall into that category of bewildered business owners, you’re not alone. However, you must learn how to get started with data analysis and recognize how powerful it can be to help your business. 

Gathering essential information about your website’s traffic and the audience will help you get started. Then, the objective will be to find out what factors are influencing those numbers. You will need to take action based on the results of the SEO analysis tool you choose to employ. Learn more about how local SEO services from Unwired Web Solutions can help boost your business and improve your website’s performance and drive success.

Setting SEO Goals and Using SEO Metrics 

A website can be analyzed on many levels to determine different kinds of success depending on the specific goals set. At a broad level, metrics such as the number of unique visitors, pages viewed, and time on site can gauge visitor engagement. 

When analyzing a website’s success at a micro-level, analysts might focus on how well it fulfills a demographic’s needs or in what ways it communicates its message effectively.

Several other components are used to analyze website success too. A few of these include:

Each of these metrics can measure different aspects of a website’s success, such as its traffic volume and how often it is being found on search engine results pages. 

Additionally, social media analytics can help track how well a website is doing concerning its social media presence. Search engine optimization tracks returns and requires explicitly regular monitoring and updating for accurate analysis. 

Using Search Engine Optimization Services 

Increase Loyalty

SEO enhances your website with better search engine visibility and, ultimately, increased user engagement. This process involves a series of steps to ensure that the website content is well-written, organized, and easy to find.

 

Hard work and dedication are a requirement to achieve good SEO, but the rewards are tremendous: improved traffic, more loyal customers, and higher profits.

 

Increase Traffic 

Anyone interested in SEO will want to analyze their traffic sources. This report can improve website ranking, target potential new customers, and measure progress towards SEO goals. Follow routine website analytics reports, but track the following: 

  • Search engine keywords (SERPs) that are driving traffic from those pages 
  • Number of visits per page for each SERP 
  • Percentage of all traffic coming from those keywords 

Increase Loyalty

There are many considerations when optimizing a website for SEO, but one of the most important is content. By creating valuable and informative content, businesses can foster loyal customers who will return time and time again. You can also use various methods to measure customer loyalty, such as surveys or focus groups. 

If you successfully create a loyal customer base, they’re more likely to refer your company to their friends and family. 

Increase Profits

Using SEO analysis to return higher profits can take a few different turns, depending on what your profit goals are. The most common goal of SEO is to improve traffic to a website while increasing brand awareness, improving click-through rates (CTRs), and increasing site ranking. If these areas are optimized, it is easier for your audience to reach your product and consume it successfully, creating higher returns for your business. 

Analyzing website data can help you to drive success for your business. By understanding how people interact with your website, you can make changes that will improve their experience and increase your sales. So, if you want to take your business to the next level, contact the digital experts at Unwired Web Solutions today. 

SEO Strategies to Better Your Conversion Rates

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A website for your business is essential in the current market. Whether you focus on Google for business Canada or more specific tools on the backend, your design matters. Many business owners fail to put enough foresight into their web design, leaving valuable customers behind.

Web design should focus on a sales funnel or the sale conversion. You want customers to come to your pages seeking information and clicking through to a solution. If your pages are not designed properly, your sales funnel will not work as effectively as it should. Page and content design come down to the effective implementation of SEO strategies.

1. Dynamic Content

While Google Business Profile optimization can result in more local listings and interest, it is not enough to compel consumers to buy what you are selling. What you should do is create pages with dynamic content.

Dynamic content is not stagnant. When customers visit a page with dynamic content, they are greeted by content that caters to their preferences, interests, and behaviour, allowing for a more personal experience.

2. Visuals and Videos

Visuals and videos are excellent ways to improve conversion rates. While the videos and visuals can motivate sales conversions, they also encourage consumers or web visitors to spend more time on your website. The longer someone spends on your website, the more likely they will commit to a purchase or some other activity, like signing up for a newsletter or customer loyalty program.

3. Mobile-Friendly Design

Gone are the days of just using desktop computers. People now have access to ever-increasing portable technology, including laptops, tablets, and smartphones.

Nowadays, people are more likely to search for local businesses and products on a mobile device than on their desktop or laptop computers. To reach these tech-savvy consumers, you need to optimize your website for mobile devices.

If your site is not optimized for mobile platforms, the pages will appear wonky and cumbersome. In some cases, a website will not even appear on a user’s phone. Therefore, failing to optimize your website for all devices means losing some customers and possibly not even showing up in search results.

4. Speed

When was the last time you sat in front of your computer or phone screen and waited longer than 10 or 20 seconds for a webpage to load? Most people won’t even wait that long.

If you want to improve sale conversions, you need to do everything you can to improve your site’s load time. One of the easiest ways to improve the speed of your site is to limit the number of videos and high-quality images on the page. Text loads faster than other attributes. Still, that doesn’t mean you should eliminate all videos and pictures.

Developing a quality website and tying in the most valuable SEO strategies is about finesse and experience. For those business owners with little to no experience in the world of web design, you might consider hiring a web design firm.

5. Quality Content

There was a time when anyone could make it to the top of the Google search results, regardless of their content. During those days, someone could fill a page with high-value keywords and weak content, driving traffic to their website.

Now, Google analytics and algorithms are too advanced. If you want to rank well in search results and drive traffic to your website, you need to provide quality content, which means well-researched, written, and actionable pieces. The pieces should include long-tail keywords and internal links to relevant pages.

Building out a quality website can be intimidating, but you do not have to do it alone. Contact Unwired Web Solutions for help creating quality websites and content that converts.

What Is The Difference Between PPC And SEO

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When it comes to online marketing, there are two main strategies: PPC and SEO. Both have their own benefits, but what is the difference between them? This blog post will discuss the difference between PPC and SEO and how you can decide which one is right for your business.

The digital marketing space is full of undiscovered potential to help grow your business. From social media management to content marketing, you can choose from a wide variety of effective digital marketing services to help your business thrive. 

Today we will focus on two specific areas of digital marketing: search engine optimization (SEO) and pay-per-click (PPC) advertising. Both of these digital marketing techniques are used by marketers to improve their online presence and boost sales. 

Pay-Per-Click

PPC, or pay-per-click, is a type of online advertising where businesses can display paid ads on search engine result pages. The benefit of PPC is that it allows companies to get their website in front of potential customers who are actively searching for their products or services. However, the downside of PPC is that it can be expensive, and businesses need to continuously monitor their campaigns to make sure they are getting a positive return on investment. If you company targets entire countries or runs international campaigns, those costs can quickly spiral. 

Search Engine Optimization

SEO, or search engine optimization, is a type of online marketing that focuses on driving organic traffic to a website. The benefit of SEO is that it can help you build long-term brand awareness and establish your website as an authority in your industry. However, SEO takes time and effort to rank high in the search engine results pages, and businesses need to be patient before they see any significant results.

So, which is right for your business? Ultimately, it depends on your unique business needs and what you hope to achieve with your online marketing strategy. If you have a limited budget and are looking for immediate results, then PPC may be the better option. However, SEO is the better choice if you want to achieve long-term success and don’t mind investing time and effort into your marketing campaigns.

What Type Is Your Business?

If you are a start-up organization, you may not have the budget for paid advertising. But, if you have little competition, your marketing SEO strategy could boost your online visibility in organic and local searchers over time. SEO won’t break the bank, and when you start ranking, your traffic should stay consistent. 

If your business has a niche market, you may be able to find a keyword that is relevant with low competition and good monthly search volume. If you can get in there fast and improve your SEO strategy, you may be able to get a decent ranking for the keyword before anyone else gets the chance. 

eCommerce websites that are looking to compete in a saturated market may struggle to outrank in organic search results. Product content optimization and social media marketing may help get potential customers to your site, but it can be challenging to get those sales with such high competition. PPC paid ads could help start a brand awareness campaign for these types of businesses. 

If your organization has a generous advertising budget, you can go ahead and get your PPC ads live now! You will see results instantly, and you can even target specific audiences, unlike paying for billboards that are only relevant to 10 out of 100 passers-by. 

Can You Use PPC And SEO At The Same Time?

 “Yes!” PPC and SEO are two different digital marketing techniques that can be used together to complement each other and improve your online visibility. SEO is the process of optimizing your website and content to rank higher in search engine results pages (SERPs). This involves improving your website’s architecture, on-page content, and off-page link profile. PPC is a form of online advertising that allows you to bid on keywords to place ads at the top of the SERPs.

The benefits of running SEO and PPC together include:

  • Conversion and keyword data from PPC can be fed into organic search
  • High-cost keywords can be moved from PPC into organic search
  • A/B testing of ad copy or landing pages can be fed into organic SEO strategies
  • Keyword strategies can be tested with PPC before committing to long-term SEO strategies

SEO and PPC can be a powerful combination for businesses looking to improve their online visibility when used together. SEO will help you rank higher in the SERPs, while PPC will help you get more leads and sales by placing your ads in front of potential customers. So, if you’re looking to improve your online presence, be sure to use both SEO and PPC!

If you’re still unsure which online marketing strategy is right for you, contact us today for a free consultation. We would be happy to help you determine which strategy is best suited for your business. Our content optimization services in Canada are unmatched for our clients, and we continue to help businesses grow through organic and local SEO. Contact us today for more information. 

Why Image Optimization Matters

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If you’re like most business owners, you’re always looking for ways to improve your website’s performance. And if you’re not already using image optimization techniques, then you’re definitely missing out on some major benefits! Image optimization can make a big difference in the speed and performance of your site. So why not give it a try? You may be surprised at how much of a difference it makes. In this post, we’ll take a look at why image optimization matters, and we’ll give you some tips on how to get started. So read on to find out more!

Whether you are building your own website or working with a website builder like Unwired Web Solutions, you need to understand why image optimization is important. But before we even dive into how to do image optimization, it is important to talk about what it is. 

What Is Image Optimization?

There are two main aspects of image optimization. The first is resizing images while maintaining quality, and the second involves image optimization for SEO with relevant keywords. But why is this so important?

Page Speed – Oversized images that are not optimized can make a website slow and clunky. Users will not wait for your website to load if it takes too long. By optimizing your image sizes, you can speed up the loading time and reduce the number of people who will exit quickly. 

User experience – Google takes user experience into account when ranking sites. If your website is bogged down with large images that take a long time to load, your users will not be getting the best experience. Sites are expected to load quickly, so making sure your images are correctly optimized is one of the best ways to meet user expectations. 

SEO – Image optimization can help ensure that your site ranks in searches on Google. It can also be beneficial to the overall SEO of your website. 

How To Optimize Images

As previously mentioned, images should be optimized for both aesthetics and SEO. When optimizing your images, you want to make sure that they still look good after they’ve been compressed. This means avoiding any drastic reductions in quality – you don’t want your images to look pixelated or blurry. All images should be optimized for web viewing while still maintaining their quality. They should also be named appropriately for SEO purposes.  

The following are a list of ways you can take your images to the next level in optimization:

File type

When creating an image for your website, you will have to choose a file type to save it. Some of the most common include JPEG, PNG, and GIF. JPEGs will work for most images on your site except for those with a transparent background. This type of file option is ideal because they allow for higher quality images with smaller file sizes. PNGs are ideal for images that don’t have a lot of color, are transparent, or don’t have a lot of text. However, PNGs will require larger file sizes. 

GIFs are a little different as they are great for animation. They can compress images into smaller file sizes, much like JPEGs, but the color range is more limited, making it a poor choice for photography. 

Image Name

Most people don’t give a second thought to what they name their images, but in terms of SEO, it matters a lot. Google will crawl the file names of your images to make sure they are what you say the image is. 

It is vital to name your images with descriptive and keyword-rich phrases in mind. For example, if you leave your image named “dsc184293.jpg,” it will be a missed SEO opportunity. Instead, name the image after the photograph, such as “red-high-heel-shoes.jpg”. 

File Size

It is unnecessary to have large files on your website, and it will have a negative effect on your site’s performance. Since most people will not wait longer than 3 seconds for an image to load on a website, resizing and compression is a vital step in uploading images to your site. You will want to make sure your photos have been reduced in size while preserving the quality of your images. 

Alt Images Tags

The alt image tags, also called alt attributes, are the text alternatives to your photos when they fail to load on your website. They are also used to describe what your images are all about to people with visual impairments. Also used by search engines, your alt image tags can help your organic ranking. 

Be sure always to use plain, descriptive language. If your image is of a product with a model or serial number, include it in the description. Including a keyword in the alt image tag is also a great way to help with SEO. 

The Image Process

Images are a key part of website design, but creating great photos is only the first step. Image optimization is an essential part of the image process associated with website design. 

By following these tips, you can help to ensure that your images are helping your website rather than hindering it. Optimizing your images for both aesthetics and SEO purposes is a crucial part of any successful website. So, don’t wait any longer, start optimizing your images today or contact us for help!  We are rated as the top SEO company in Kitchener and can help with all aspects of web design. 

The Importance of Images in Content Marketing

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In content marketing, images are vital. Adding visuals to practical, well-researched content can help to resonate with your audience over time. They don’t just stand out at first sight; they are also easier to remember. But it isn’t just the images themselves that help your page stand out, image optimization for SEO must also be implemented to help your site gain the ranking it deserves. 

Eye-catching visuals can help the reader to focus and get a better idea of what a message is genuinely trying to say. They can give a better understanding of the message but can also explain easier and faster to some rather than just a cluster of written words. 

Plan Your ContentPlan Your Content

When creating content for your site, always start by planning the content with its messaging, audience, and goals in mind. This thought process should include some compelling visual content. From the very beginning, you should consider what type of images, infographics, or other rich media could be added to the content to enhance its messaging. 

Web content containing visuals has been shown to perform approximately 94% better than content with no visuals. Email marketing campaigns are no exception, and any emails that include images have a higher click-through rate compared to campaigns that have no visuals. 

Image Optimization for SEO

It is not only important to have the images in your content, but they must be optimized for SEO. Image optimization is considered as an integral element in SEO optimization. It is essential to optimize the image for a better user experience and is also needed for search engines.

Images can give search engines important contextual information and speed up page loading, increasing user engagement and search engine rankings. It is vital first to understand the basics of image optimization before attempting optimization. 

What Is Image Optimization?What Is Image Optimization?

Image optimization is the process of creating and delivering high-quality images in size, format, and resolution required for the channel. It also includes accurately labeling images so search engine crawlers can read them and understand page context. 

File names for your images are extremely important and should be chosen even before uploading them onto your page. Before uploading, name the file with relevant, descriptive keywords to get the most SEO power. Use target keywords at the beginning of the name and separate them out with hyphens. 

Alt tags are essential in the world of SEO. Without properly labelled alt tags, search engine crawlers can’t accurately index your image content. Provide more detail in the alt image than you would in the title, and aim for 10 -15 words that convey something about the image. 

Images That Please Your Audience

In today’s digital climate, customers are more likely to be quickly captivated by an image than just words on a page. The trend of images within content is unlikely to change anytime soon. With the dramatic shift in content preferences with the growth of faster phones, faster internet connections, better picture quality, and more, it is critical to have visuals that will please your audience. Unwired Web Solutions can help to make sure all images on your website are up-to-date and have the proper SEO to accompany them.

Images That Please Your Audience

As an SEO company in Kitchener, we understand the needs of our local clients. As a local business, appealing to the community is important for your success. Let our team help with your content needs that can help drive more customers and sales your way. Contact us today!