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How to Reach Your Target Audience with SEO

March 15, 2022 by David Henderson

SEO is primarily a keyword-driven process, but that is not all. To optimize your website, you need to focus on evergreen, dynamic, and quality content. However, no local SEO marketing effort is effective without an audience, people or users, to engage with the content.  

Finding your audience is only one part of the process; you also need to reach them and provide encouragement to engage with your content. The process of connecting with a target market is where most businesses struggle in terms of SEO. 

Engaging with your audience is about more than selecting the right long-tail keyword and moving up the search results in the SERPs. You need a customer to look at the heading and meta description and click through. When they land on the page, the content, images, and videos must be relevant, informative, and helpful, and the pull towards a sale cannot feel too forced. 

SEO and reaching your target audience is a delicate ballet requiring research, expertise, and understanding. While it is possible to work through the process and build effective strategies alone, working with a professional service is more cost-effective and time-effective. 

1. Understand Your Customer Base

Defining your audience is vital to effective content marketing and SEO strategies. To target individuals with information, you need to know what type of information they are looking for or interested in, and SEO services in Waterloo can help.  

Thankfully, as a business owner, you already have a built-in audience that you can use to determine a broader or more targeted market. You can talk to your sales division and ask about the motives behind purchases. Most customers will have a reason for buying your product or service. 

Additionally, the past is a prologue. Look at sales reports to determine which products sell the best. Understanding what people buy and why they buy can help develop a portrait of a typical customer, which you can use when creating content. 

Finally, if you have an existing website, look up Google analytics to understand how consumers are using your site. Are they engaging with the content? Do they spend more time on one page than another, why?  

Answering these questions and researching your current client base will help you understand existing buyers. The takeaway from the research will help you create more targeted campaigns in the future. 

2. Acknowledge the Competition

Do not spend too much time on your competitors. However, every business should spend a little energy investigating its competition’s performance and basic strategy. Thankfully, in the digital age, researching strategy is a straightforward process. 

You want to examine your competitor’s website. Look at the type of content they create and the layout of their pages. Do a deep dive into website analytics to determine the keywords they are using and any other helpful information. 

A quick analysis should help you identify the best-performing pages, other competitors, and best-performing keywords. With that information in hand, you can examine your site to find areas for improvement. 

3. Focus on the Right Questions

When creating content for your audience, you need to focus on answering the questions your audience actually has. Too many business owners write the content they want to read rather than what their clients want.  

There is an easy way to determine what your clients are asking by using Google searches. You can also use services like AnswerthePublic, SEMRush, or Buzzsumo. However, it is often more practical to hire a web service developer. 

Trying to reach your target market is not the most effortless process on your own. Thankfully, you do not have to do it alone. Contact Unwired Web Solutions to learn what the company can do for you, your website, and consumer engagement.

Filed Under: Search Engine Optimization Tagged With: content optimzation, local seo, SEO services, SEO services in Waterloo, SEO Strategies

What Is The Difference Between PPC And SEO

March 7, 2022 by David Henderson

When it comes to online marketing, there are two main strategies: PPC and SEO. Both have their own benefits, but what is the difference between them? This blog post will discuss the difference between PPC and SEO and how you can decide which one is right for your business.

The digital marketing space is full of undiscovered potential to help grow your business. From social media management to content marketing, you can choose from a wide variety of effective digital marketing services to help your business thrive. 

Today we will focus on two specific areas of digital marketing: search engine optimization (SEO) and pay-per-click (PPC) advertising. Both of these digital marketing techniques are used by marketers to improve their online presence and boost sales. 

Pay-Per-Click

PPC, or pay-per-click, is a type of online advertising where businesses can display paid ads on search engine result pages. The benefit of PPC is that it allows companies to get their website in front of potential customers who are actively searching for their products or services. However, the downside of PPC is that it can be expensive, and businesses need to continuously monitor their campaigns to make sure they are getting a positive return on investment. If you company targets entire countries or runs international campaigns, those costs can quickly spiral. 

Search Engine Optimization

SEO, or search engine optimization, is a type of online marketing that focuses on driving organic traffic to a website. The benefit of SEO is that it can help you build long-term brand awareness and establish your website as an authority in your industry. However, SEO takes time and effort to rank high in the search engine results pages, and businesses need to be patient before they see any significant results.

So, which is right for your business? Ultimately, it depends on your unique business needs and what you hope to achieve with your online marketing strategy. If you have a limited budget and are looking for immediate results, then PPC may be the better option. However, SEO is the better choice if you want to achieve long-term success and don’t mind investing time and effort into your marketing campaigns.

What Type Is Your Business?

If you are a start-up organization, you may not have the budget for paid advertising. But, if you have little competition, your marketing SEO strategy could boost your online visibility in organic and local searchers over time. SEO won’t break the bank, and when you start ranking, your traffic should stay consistent. 

If your business has a niche market, you may be able to find a keyword that is relevant with low competition and good monthly search volume. If you can get in there fast and improve your SEO strategy, you may be able to get a decent ranking for the keyword before anyone else gets the chance. 

eCommerce websites that are looking to compete in a saturated market may struggle to outrank in organic search results. Product content optimization and social media marketing may help get potential customers to your site, but it can be challenging to get those sales with such high competition. PPC paid ads could help start a brand awareness campaign for these types of businesses. 

If your organization has a generous advertising budget, you can go ahead and get your PPC ads live now! You will see results instantly, and you can even target specific audiences, unlike paying for billboards that are only relevant to 10 out of 100 passers-by. 

Can You Use PPC And SEO At The Same Time?

 “Yes!” PPC and SEO are two different digital marketing techniques that can be used together to complement each other and improve your online visibility. SEO is the process of optimizing your website and content to rank higher in search engine results pages (SERPs). This involves improving your website’s architecture, on-page content, and off-page link profile. PPC is a form of online advertising that allows you to bid on keywords to place ads at the top of the SERPs.

The benefits of running SEO and PPC together include:

  • Conversion and keyword data from PPC can be fed into organic search
  • High-cost keywords can be moved from PPC into organic search
  • A/B testing of ad copy or landing pages can be fed into organic SEO strategies
  • Keyword strategies can be tested with PPC before committing to long-term SEO strategies

SEO and PPC can be a powerful combination for businesses looking to improve their online visibility when used together. SEO will help you rank higher in the SERPs, while PPC will help you get more leads and sales by placing your ads in front of potential customers. So, if you’re looking to improve your online presence, be sure to use both SEO and PPC!

If you’re still unsure which online marketing strategy is right for you, contact us today for a free consultation. We would be happy to help you determine which strategy is best suited for your business. Our content optimization services in Canada are unmatched for our clients, and we continue to help businesses grow through organic and local SEO. Contact us today for more information. 

Filed Under: Search Engine Optimization Tagged With: content optimzation, PPC, search engine optimization, seo, SEO strategy

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