When it comes to online marketing, there are two main strategies: PPC and SEO. Both have their own benefits, but what is the difference between them? This blog post will discuss the difference between PPC and SEO and how you can decide which one is right for your business.
The digital marketing space is full of undiscovered potential to help grow your business. From social media management to content marketing, you can choose from a wide variety of effective digital marketing services to help your business thrive.
Today we will focus on two specific areas of digital marketing: search engine optimization (SEO) and pay-per-click (PPC) advertising. Both of these digital marketing techniques are used by marketers to improve their online presence and boost sales.
PPC, or pay-per-click, is a type of online advertising where businesses can display paid ads on search engine result pages. The benefit of PPC is that it allows companies to get their website in front of potential customers who are actively searching for their products or services. However, the downside of PPC is that it can be expensive, and businesses need to continuously monitor their campaigns to make sure they are getting a positive return on investment. If you company targets entire countries or runs international campaigns, those costs can quickly spiral.
Search Engine Optimization
SEO, or search engine optimization, is a type of online marketing that focuses on driving organic traffic to a website. The benefit of SEO is that it can help you build long-term brand awareness and establish your website as an authority in your industry. However, SEO takes time and effort to rank high in the search engine results pages, and businesses need to be patient before they see any significant results.
So, which is right for your business? Ultimately, it depends on your unique business needs and what you hope to achieve with your online marketing strategy. If you have a limited budget and are looking for immediate results, then PPC may be the better option. However, SEO is the better choice if you want to achieve long-term success and don’t mind investing time and effort into your marketing campaigns.
What Type Is Your Business?
If you are a start-up organization, you may not have the budget for paid advertising. But, if you have little competition, your marketing SEO strategy could boost your online visibility in organic and local searchers over time. SEO won’t break the bank, and when you start ranking, your traffic should stay consistent.
If your business has a niche market, you may be able to find a keyword that is relevant with low competition and good monthly search volume. If you can get in there fast and improve your SEO strategy, you may be able to get a decent ranking for the keyword before anyone else gets the chance.
eCommerce websites that are looking to compete in a saturated market may struggle to outrank in organic search results. Product content optimization and social media marketing may help get potential customers to your site, but it can be challenging to get those sales with such high competition. PPC paid ads could help start a brand awareness campaign for these types of businesses.
If your organization has a generous advertising budget, you can go ahead and get your PPC ads live now! You will see results instantly, and you can even target specific audiences, unlike paying for billboards that are only relevant to 10 out of 100 passers-by.
Can You Use PPC And SEO At The Same Time?
“Yes!” PPC and SEO are two different digital marketing techniques that can be used together to complement each other and improve your online visibility. SEO is the process of optimizing your website and content to rank higher in search engine results pages (SERPs). This involves improving your website’s architecture, on-page content, and off-page link profile. PPC is a form of online advertising that allows you to bid on keywords to place ads at the top of the SERPs.
The benefits of running SEO and PPC together include:
- Conversion and keyword data from PPC can be fed into organic search
- High-cost keywords can be moved from PPC into organic search
- A/B testing of ad copy or landing pages can be fed into organic SEO strategies
- Keyword strategies can be tested with PPC before committing to long-term SEO strategies
SEO and PPC can be a powerful combination for businesses looking to improve their online visibility when used together. SEO will help you rank higher in the SERPs, while PPC will help you get more leads and sales by placing your ads in front of potential customers. So, if you’re looking to improve your online presence, be sure to use both SEO and PPC!
If you’re still unsure which online marketing strategy is right for you, contact us today for a free consultation. We would be happy to help you determine which strategy is best suited for your business. Our content optimization services in Canada are unmatched for our clients, and we continue to help businesses grow through organic and local SEO. Contact us today for more information.