Every business owner understands the importance of web design and SEO, even if they do not understand the intricacies of each. Website design services are vital to business operations because they employ IT professionals who understand the principles of design and engagement.
Engagement is the keyword when talking about web design. While personal preferences for layout might get you so far, you are not doing your business any favours if the pages of your site are not optimized for the modern consumer. There are at least five things you need to do to embrace modern and actionable web design.
1. Embrace Semi-Flat Design
Too many business owners believe that a website needs to be filled with dynamic images and video. While every website should have some dynamic and perceived three-dimensional objects, these elements should be used sparingly, primarily for the hero images.
Most of the website or a good portion of it should be flat — images without fancy drop shadows to represent depth. The flat design translates easily and loads quickly.
Readability is the name of the game. If your customer cannot read the page or understand what you want them to do, you lose a sale. Sometimes, simple design is the best strategy.
2. Include Quality Product Images
The reason for a website is to engage with customers and increase sales. The best way to increase sales is to show the customers what you have to offer.
Many small business owners fall into the trap of having a text-heavy website. The internet is built for visual people. Take the time and invest the money in taking high-quality photos of your products. For example, instead of having a restaurant website with a text menu, fill the pages with gorgeous pictures of your food.
A quality image is worth 1,000 words. People’s eyes are automatically drawn to high-quality and colourful photos. Once you have their attention, give them the details.
3. Think Multi-Platform
People access the internet through several devices: desktops, laptops, tablets, smartphones, etc. You are doing yourself a disservice if your website is only optimized for one or two devices.
If you are going to go to the trouble of creating a website, the least you want to do is ensure that it is compatible with mobile devices. Most people will look for businesses, restaurants, and services with their phones, so a mobile-friendly design is crucial to website success.
4. Consider White Space
Another element of excellent web design is white space. Many people underestimate the value of a clean screen, but it helps bring attention to the areas that really matter.
Many people fear empty space or believe it is a sign of weak design. However, when done well, white space can accentuate purchase buttons and navigation items for a more streamlined and effective user experience.
Still, while white space is valuable, it should be used strategically. A web design service can help you make the most of your white space strategy.
5. Focus on Speed
Some of the best online tutorials explain the importance of dynamic images, videos, and other interactive content on websites. These elements allow for more engagement when on a page, but you need to consider your site’s download or processing speed.
Too many fancy elements will slow down the load time of the page. If a customer is met with an infinite spinning wheel, they will likely click the back button and find another service. Make sure your website loads quickly across multiple platforms.
Web design is a complex task that sounds simple. If you want to make the most of your current or future website, you should think about hiring a design service. Contact Unwired Web Solutions for a fast, dynamic, and user-friendly design.