Search Engine Optimization Archives - Page 8 of 14

March 15, 2022 by David Henderson

SEO is primarily a keyword-driven process, but that is not all. To optimize your website, you need to focus on evergreen, dynamic, and quality content. However, no local SEO marketing effort is effective without an audience, people or users, to engage with the content.

Finding your audience is only one part of the process; you also need to reach them and provide encouragement to engage with your content. The process of connecting with a target market is where most businesses struggle in terms of SEO.

Engaging with your audience is about more than selecting the right long-tail keyword and moving up the search results in the SERPs. You need a customer to look at the heading and meta description and click through. When they land on the page, the content, images, and videos must be relevant, informative, and helpful, and the pull towards a sale cannot feel too forced.

SEO and reaching your target audience is a delicate ballet requiring research, expertise, and understanding. While it is possible to work through the process and build effective strategies alone, working with a professional service is more cost-effective and time-effective.

1. Understand Your Customer Base

Defining your audience is vital to effective content marketing and SEO strategies. To target individuals with information, you need to know what type of information they are looking for or interested in, and SEO services in Waterloo can help.

Thankfully, as a business owner, you already have a built-in audience that you can use to determine a broader or more targeted market. You can talk to your sales division and ask about the motives behind purchases. Most customers will have a reason for buying your product or service.

Additionally, the past is a prologue. Look at sales reports to determine which products sell the best. Understanding what people buy and why they buy can help develop a portrait of a typical customer, which you can use when creating content.

Finally, if you have an existing website, look up Google analytics to understand how consumers are using your site. Are they engaging with the content? Do they spend more time on one page than another, why?

Answering these questions and researching your current client base will help you understand existing buyers. The takeaway from the research will help you create more targeted campaigns in the future.

2. Acknowledge the Competition

Do not spend too much time on your competitors. However, every business should spend a little energy investigating its competition’s performance and basic strategy. Thankfully, in the digital age, researching strategy is a straightforward process.

You want to examine your competitor’s website. Look at the type of content they create and the layout of their pages. Do a deep dive into website analytics to determine the keywords they are using and any other helpful information.

A quick analysis should help you identify the best-performing pages, other competitors, and best-performing keywords. With that information in hand, you can examine your site to find areas for improvement.

3. Focus on the Right Questions

When creating content for your audience, you need to focus on answering the questions your audience actually has. Too many business owners write the content they want to read rather than what their clients want.

There is an easy way to determine what your clients are asking by using Google searches. You can also use services like AnswerthePublic, SEMRush, or Buzzsumo. However, it is often more practical to hire a web service developer.

Trying to reach your target market is not the most effortless process on your own. Thankfully, you do not have to do it alone. Contact Unwired Web Solutions to learn what the company can do for you, your website, and consumer engagement.

March 11, 2022 by David Henderson

A website for your business is essential in the current market. Whether you focus on Google for business Canada or more specific tools on the backend, your design matters. Many business owners fail to put enough foresight into their web design, leaving valuable customers behind.

Web design should focus on a sales funnel or the sale conversion. You want customers to come to your pages seeking information and clicking through to a solution. If your pages are not designed properly, your sales funnel will not work as effectively as it should. Page and content design come down to the effective implementation of SEO strategies.

1. Dynamic Content

While Google Business Profile optimization can result in more local listings and interest, it is not enough to compel consumers to buy what you are selling. What you should do is create pages with dynamic content.

Dynamic content is not stagnant. When customers visit a page with dynamic content, they are greeted by content that caters to their preferences, interests, and behaviour, allowing for a more personal experience.

2. Visuals and Videos

Visuals and videos are excellent ways to improve conversion rates. While the videos and visuals can motivate sales conversions, they also encourage consumers or web visitors to spend more time on your website. The longer someone spends on your website, the more likely they will commit to a purchase or some other activity, like signing up for a newsletter or customer loyalty program.

3. Mobile-Friendly Design

Gone are the days of just using desktop computers. People now have access to ever-increasing portable technology, including laptops, tablets, and smartphones.

Nowadays, people are more likely to search for local businesses and products on a mobile device than on their desktop or laptop computers. To reach these tech-savvy consumers, you need to optimize your website for mobile devices.

If your site is not optimized for mobile platforms, the pages will appear wonky and cumbersome. In some cases, a website will not even appear on a user’s phone. Therefore, failing to optimize your website for all devices means losing some customers and possibly not even showing up in search results.

4. Speed

When was the last time you sat in front of your computer or phone screen and waited longer than 10 or 20 seconds for a webpage to load? Most people won’t even wait that long.

If you want to improve sale conversions, you need to do everything you can to improve your site’s load time. One of the easiest ways to improve the speed of your site is to limit the number of videos and high-quality images on the page. Text loads faster than other attributes. Still, that doesn’t mean you should eliminate all videos and pictures.

Developing a quality website and tying in the most valuable SEO strategies is about finesse and experience. For those business owners with little to no experience in the world of web design, you might consider hiring a web design firm.

5. Quality Content

There was a time when anyone could make it to the top of the Google search results, regardless of their content. During those days, someone could fill a page with high-value keywords and weak content, driving traffic to their website.

Now, Google analytics and algorithms are too advanced. If you want to rank well in search results and drive traffic to your website, you need to provide quality content, which means well-researched, written, and actionable pieces. The pieces should include long-tail keywords and internal links to relevant pages.

Building out a quality website can be intimidating, but you do not have to do it alone. Contact Unwired Web Solutions for help creating quality websites and content that converts.

March 7, 2022 by David Henderson

When it comes to online marketing, there are two main strategies: PPC and SEO. Both have their own benefits, but what is the difference between them? This blog post will discuss the difference between PPC and SEO and how you can decide which one is right for your business.

The digital marketing space is full of undiscovered potential to help grow your business. From social media management to content marketing, you can choose from a wide variety of effective digital marketing services to help your business thrive.

Today we will focus on two specific areas of digital marketing: search engine optimization (SEO) and pay-per-click (PPC) advertising. Both of these digital marketing techniques are used by marketers to improve their online presence and boost sales.

Pay-Per-Click

PPC, or pay-per-click, is a type of online advertising where businesses can display paid ads on search engine result pages. The benefit of PPC is that it allows companies to get their website in front of potential customers who are actively searching for their products or services. However, the downside of PPC is that it can be expensive, and businesses need to continuously monitor their campaigns to make sure they are getting a positive return on investment. If you company targets entire countries or runs international campaigns, those costs can quickly spiral.

Search Engine Optimization

SEO, or search engine optimization, is a type of online marketing that focuses on driving organic traffic to a website. The benefit of SEO is that it can help you build long-term brand awareness and establish your website as an authority in your industry. However, SEO takes time and effort to rank high in the search engine results pages, and businesses need to be patient before they see any significant results.

So, which is right for your business? Ultimately, it depends on your unique business needs and what you hope to achieve with your online marketing strategy. If you have a limited budget and are looking for immediate results, then PPC may be the better option. However, SEO is the better choice if you want to achieve long-term success and don’t mind investing time and effort into your marketing campaigns.

What Type Is Your Business?

If you are a start-up organization, you may not have the budget for paid advertising. But, if you have little competition, your marketing SEO strategy could boost your online visibility in organic and local searchers over time. SEO won’t break the bank, and when you start ranking, your traffic should stay consistent.

If your business has a niche market, you may be able to find a keyword that is relevant with low competition and good monthly search volume. If you can get in there fast and improve your SEO strategy, you may be able to get a decent ranking for the keyword before anyone else gets the chance.

eCommerce websites that are looking to compete in a saturated market may struggle to outrank in organic search results. Product content optimization and social media marketing may help get potential customers to your site, but it can be challenging to get those sales with such high competition. PPC paid ads could help start a brand awareness campaign for these types of businesses.

If your organization has a generous advertising budget, you can go ahead and get your PPC ads live now! You will see results instantly, and you can even target specific audiences, unlike paying for billboards that are only relevant to 10 out of 100 passers-by.

Can You Use PPC And SEO At The Same Time?

“Yes!” PPC and SEO are two different digital marketing techniques that can be used together to complement each other and improve your online visibility. SEO is the process of optimizing your website and content to rank higher in search engine results pages (SERPs). This involves improving your website’s architecture, on-page content, and off-page link profile. PPC is a form of online advertising that allows you to bid on keywords to place ads at the top of the SERPs.

The benefits of running SEO and PPC together include:

Conversion and keyword data from PPC can be fed into organic search
High-cost keywords can be moved from PPC into organic search
A/B testing of ad copy or landing pages can be fed into organic SEO strategies
Keyword strategies can be tested with PPC before committing to long-term SEO strategies

SEO and PPC can be a powerful combination for businesses looking to improve their online visibility when used together. SEO will help you rank higher in the SERPs, while PPC will help you get more leads and sales by placing your ads in front of potential customers. So, if you’re looking to improve your online presence, be sure to use both SEO and PPC!

If you’re still unsure which online marketing strategy is right for you, contact us today for a free consultation. We would be happy to help you determine which strategy is best suited for your business. Our content optimization services in Canada are unmatched for our clients, and we continue to help businesses grow through organic and local SEO. Contact us today for more information.

March 3, 2022 by David Henderson

If you’re like most business owners, you’re always looking for ways to improve your website’s performance. And if you’re not already using image optimization techniques, then you’re definitely missing out on some major benefits! Image optimization can make a big difference in the speed and performance of your site. So why not give it a try? You may be surprised at how much of a difference it makes. In this post, we’ll take a look at why image optimization matters, and we’ll give you some tips on how to get started. So read on to find out more!

Whether you are building your own website or working with a website builder like Unwired Web Solutions, you need to understand why image optimization is important. But before we even dive into how to do image optimization, it is important to talk about what it is.

What Is Image Optimization?

There are two main aspects of image optimization. The first is resizing images while maintaining quality, and the second involves image optimization for SEO with relevant keywords. But why is this so important?

Page Speed – Oversized images that are not optimized can make a website slow and clunky. Users will not wait for your website to load if it takes too long. By optimizing your image sizes, you can speed up the loading time and reduce the number of people who will exit quickly.

User experience – Google takes user experience into account when ranking sites. If your website is bogged down with large images that take a long time to load, your users will not be getting the best experience. Sites are expected to load quickly, so making sure your images are correctly optimized is one of the best ways to meet user expectations.

SEO – Image optimization can help ensure that your site ranks in searches on Google. It can also be beneficial to the overall SEO of your website.

How To Optimize Images

As previously mentioned, images should be optimized for both aesthetics and SEO. When optimizing your images, you want to make sure that they still look good after they’ve been compressed. This means avoiding any drastic reductions in quality – you don’t want your images to look pixelated or blurry. All images should be optimized for web viewing while still maintaining their quality. They should also be named appropriately for SEO purposes.

The following are a list of ways you can take your images to the next level in optimization:

File type

When creating an image for your website, you will have to choose a file type to save it. Some of the most common include JPEG, PNG, and GIF. JPEGs will work for most images on your site except for those with a transparent background. This type of file option is ideal because they allow for higher quality images with smaller file sizes. PNGs are ideal for images that don’t have a lot of color, are transparent, or don’t have a lot of text. However, PNGs will require larger file sizes.

GIFs are a little different as they are great for animation. They can compress images into smaller file sizes, much like JPEGs, but the color range is more limited, making it a poor choice for photography.

Image Name

Most people don’t give a second thought to what they name their images, but in terms of SEO, it matters a lot. Google will crawl the file names of your images to make sure they are what you say the image is.

It is vital to name your images with descriptive and keyword-rich phrases in mind. For example, if you leave your image named “dsc184293.jpg,” it will be a missed SEO opportunity. Instead, name the image after the photograph, such as “red-high-heel-shoes.jpg”.

File Size

It is unnecessary to have large files on your website, and it will have a negative effect on your site’s performance. Since most people will not wait longer than 3 seconds for an image to load on a website, resizing and compression is a vital step in uploading images to your site. You will want to make sure your photos have been reduced in size while preserving the quality of your images.

Alt Images Tags

The alt image tags, also called alt attributes, are the text alternatives to your photos when they fail to load on your website. They are also used to describe what your images are all about to people with visual impairments. Also used by search engines, your alt image tags can help your organic ranking.

Be sure always to use plain, descriptive language. If your image is of a product with a model or serial number, include it in the description. Including a keyword in the alt image tag is also a great way to help with SEO.

The Image Process

Images are a key part of website design, but creating great photos is only the first step. Image optimization is an essential part of the image process associated with website design.

By following these tips, you can help to ensure that your images are helping your website rather than hindering it. Optimizing your images for both aesthetics and SEO purposes is a crucial part of any successful website. So, don’t wait any longer, start optimizing your images today or contact us for help! We are rated as the top SEO company in Kitchener and can help with all aspects of web design.

February 19, 2022 by David Henderson

For any business that is trying to increase exposure online, a Google Business Profile is a must. A Google Business Profile is a tool that lets companies directly influence the way local consumers connect with them online. It can also substantially help to improve your local SEO. At Unwired Web Solutions, we specialize in Google for business in Canada, and through Google Business Profile optimization, we can help build your business and help it grow online.

Vital For Local Business

If your business is primarily or exclusively local, it is important to find effective strategies to advance your local SEO. Most people find local businesses through searches, and Google Business Profile can substantially increase these numbers. 97% of consumers learn more about local businesses online compared with any other source, and approximately half of all Google searches are looking for local business information. So, if you want to get your local business found online, Google Business Profile is essential.

Google Business Profile optimization is one of the best ways to increase your success and influence in the local market. It can offer a wealth of business information to Google Analytics and local customers. The details provided in your Google Business Profile are used in various ways by the search engine. It can use your information for populating Google Maps, a knowledge panel, providing voice search results, and assisting with Google app search results.

Where To Start?

The first place to start when optimizing your Google Business Profile is to make sure your information on the profile is correct. Your name, address, and phone number for your business are crucial to optimizing your profile. While it may sound simple, remember that your business changes over time and may possibly have had a different address or a number in the past. It is essential to make sure all of your online business citations are consistent with the one you include as part of your Google Business Profile. For example, the contact page of your website should have the same information that you have entered into Google Business Profile; otherwise, it could cause a red flag with Google web crawlers.

Choosing the right category on Google Business Profile is also an important component of local SEO. It is vital to select the category and subcategory that best describes your business. For example, if you sell pizza, the category you may choose is “pizza restaurant” which would allow people looking for “pizza” or “pizza restaurants” to find your business in local searches.

The subcategory is just as important, especially if your business does more than one thing. Selecting the correct category and subcategory can often be the deciding factor for you outranking your competition, so you need to get it right.

The Business Description

Writing your business description on Google is a great way to let your customers know what’s unique about what you do. Google gives you 750 characters to describe your business, so it’s important to make them count. Tell people about your products and services but do not include any promotional talk in your description as Google doesn’t allow that. It’s also a great idea to have something about your business history and mission.

Photos can speak 1000 words, so it is essential to use some in your Google Business Profile profile. You can upload both exterior and interior shots of your business, as well as 360-degree views. Good quality photos are important because 60% of local shoppers say search results with strong images capture their attention. Also, according to Google, businesses that have photos receive, on average, 42% more requests for driving directions to their location and 35% more clicks through to their websites compared to businesses that don’t have any photos.

Reviews

We can’t express enough how critical reviews can be for your Google Business Profile. On average, consumers read at least ten reviews before trusting a business. Unfortunately, customers are slow to give reviews and often forget, so you need to be proactive with a consistent process to request them. You will also need to monitor and respond to those reviews so that your customers and Google know that you care about your consumer.

Even if you are a business that does not sell products, it is vital to use the product section. Because of its visibility, everyone should fill out the product section of Google Business Profile. Products get arranged in a carousel-like design which can help to drive more sales, views, and calls.

You can categorize and add images, descriptions, and calls to action to these product profiles, so be sure to leverage it to your advantage. For those who do not have a product to show, think of the section as a way to advertise your services. Instead of uploading a photo of a product, include an image of an employee providing your service.

Blog Posts

Blog posts are extremely important both on your website and in Google Business Profile. When posted to your Google Business Profile, they essentially become mini-blogs that give consumers important information and updates about your business. Posting regular blogs can help feed the important keywords and phrases vital to your business directly to Google’s algorithm. Regular posting can also help to drive up engagement. Google measures how much you as a business owner engages with your profile so, the more you post blogs, photos, or update your information, the more serious Google takes your business.

The Q&A feature of your Google Business Profile can be enormously helpful to your customers. Google allows you to create a storehouse of questions and answers within your profile. Use customer data you already have to include the right questions and the best solutions. By ensuring this section answers important questions, you can have control over the narrative and the perception of your business online.

At Unwired Web Solutions, we understand how overwhelming it can be when trying to drive potential customers to your website. Our experts are trained in SEO strategies and marketing techniques, including Google Business Profile that can help more customers find you. Contact us today for more information about our services.