May 4, 2022 by David Henderson

Optimization Analysis for Website Success

It’s no secret that website success is reliant on data analysis. However, many business owners don’t even know where to start analyzing their website’s data. If you fall into that category of bewildered business owners, you’re not alone. However, you must learn how to get started with data analysis and recognize how powerful it can be to help your business.

Gathering essential information about your website’s traffic and the audience will help you get started. Then, the objective will be to find out what factors are influencing those numbers. You will need to take action based on the results of the SEO analysis tool you choose to employ. Learn more about how local SEO services from Unwired Web Solutions can help boost your business and improve your website’s performance and drive success.

Setting SEO Goals and Using SEO Metrics

A website can be analyzed on many levels to determine different kinds of success depending on the specific goals set. At a broad level, metrics such as the number of unique visitors, pages viewed, and time on site can gauge visitor engagement.

When analyzing a website’s success at a micro-level, analysts might focus on how well it fulfills a demographic’s needs or in what ways it communicates its message effectively.

Several other components are used to analyze website success too. A few of these include:

Traffic analysis
Search engine optimization
Social media engagement.

Each of these metrics can measure different aspects of a website’s success, such as its traffic volume and how often it is being found on search engine results pages.

Additionally, social media analytics can help track how well a website is doing concerning its social media presence. Search engine optimization tracks returns and requires explicitly regular monitoring and updating for accurate analysis.

Using Search Engine Optimization Services

SEO enhances your website with better search engine visibility and, ultimately, increased user engagement. This process involves a series of steps to ensure that the website content is well-written, organized, and easy to find.

Hard work and dedication are a requirement to achieve good SEO, but the rewards are tremendous: improved traffic, more loyal customers, and higher profits.

Increase Traffic

Anyone interested in SEO will want to analyze their traffic sources. This report can improve website ranking, target potential new customers, and measure progress towards SEO goals. Follow routine website analytics reports, but track the following:

Search engine keywords (SERPs) that are driving traffic from those pages
Number of visits per page for each SERP
Percentage of all traffic coming from those keywords

Increase Loyalty

There are many considerations when optimizing a website for SEO, but one of the most important is content. By creating valuable and informative content, businesses can foster loyal customers who will return time and time again. You can also use various methods to measure customer loyalty, such as surveys or focus groups.

If you successfully create a loyal customer base, they’re more likely to refer your company to their friends and family.

Increase Profits

Using SEO analysis to return higher profits can take a few different turns, depending on what your profit goals are. The most common goal of SEO is to improve traffic to a website while increasing brand awareness, improving click-through rates (CTRs), and increasing site ranking. If these areas are optimized, it is easier for your audience to reach your product and consume it successfully, creating higher returns for your business.

Analyzing website data can help you to drive success for your business. By understanding how people interact with your website, you can make changes that will improve their experience and increase your sales. So, if you want to take your business to the next level, contact the digital experts at Unwired Web Solutions today.

April 30, 2022 by David Henderson

Understanding the 5 Primary Benefits of Hiring an SEO Company

Search engine optimization is something most businesses know they need to compete in the digital landscape. Still, many do not know enough about the concept to pull it off alone effectively. An SEO company in Kitchener understands the intricacies of best web practices and can help a business successfully incorporate such practices into its digital operations, but the company must first seek out assistance. If you are unsure of the need for an SEO service, consider the five primary benefits of hiring these experts in web design and marketing.

1. Audience Identification

While there is a lot that goes into effective SEO, identifying target markets is a significant aspect of it. To choose appropriate keywords and topics for pages and blog posts, a business needs to determine its key demographics. Does the company want to attract middle-aged, style-focused, politically active urbanites, or is it after young, chic, artistic city dwellers?

Knowing the people who represent your business is critical to SEO success. An experienced web design firm will know how to dig into your analytics and identify your core market.

2. Competition Research

While identifying a target audience is crucial to business and SEO success, identifying and understanding your competition is also critical. When looking at search engine rankings, you will often find that the advertisers with the most clout and fastest content development strategies make it to the top listings the most. For small businesses to make a dent in rankings, they need to be ahead of the competition.

SEO firms can help businesses get ahead by diving into the topics competitors cover and identifying weak points in their strategy. Perhaps the firm can identify a keyword or set of phrases a competitor is using inadequately or not at all. Analyzing the competition often provides insights into your own strategy and potential improvements.

3. Website Improvements

When you look at your website, what do you see and experience? Are you dealing with slow load times or static pages? An SEO firm can help you identify weak points in your web design and make corrections to improve performance.

Load time, file size, images, content, keywords, meta tags, and more play a role in how search engines view and rank your website. A skilled web design firm can help your business get the recognition and views it deserves through page and image optimization for SEO.

4. Experience

The main reason you should use a web design and SEO company is their experience. Most people understand that anyone can develop the fundamental skills to build and establish a website with time. Still, developing those skills takes a significant amount of time, which most businesses cannot afford.

Working with a seasoned SEO company means you are getting access to people who know the fundamentals and have excelled at web design. Working with an SEO firm is the best way to ensure your digital marketing efforts are seen and effective.

5. Website Usability

SEO and web standards are constantly changing and evolving. Usability and accessibility concerns are essential to business operations. Modern consumers want mobile-friendly designs and instant gratification. While you cannot always promise a gratifying experience, with the help of an SEO firm, it is possible to ensure usability and accessibility, providing a streamlined and confident consumer experience.

When was the last time you updated your company’s website? Web development and SEO practices are constantly evolving and moving forward; if your website and its pages are stagnant, you need to start making changes, especially if you want to improve performance. Contact Unwired Web Solutions to discuss strategy options, web design techniques, and content marketing efforts. The company’s seasoned professionals can help you determine what’s next for your business.

April 20, 2022 by David Henderson

Google Business Profile is a free and easy-to-use tool for businesses to manage their online presence across Google, including Search and Maps. By verifying and editing business information, owners can help customers find them online, improve their ranking in search results, and get more actionable insights about their business. In addition, Google Business Profile offers several features that can be useful for companies, such as posting updates and photos, responding to reviews, and tracking analytics. Overall, Google Business Profile can be a valuable asset for business owners who want to manage their online presence better and reach potential customers.

How Do I Create A Google Listing For My Business?

Creating a Google listing for your business is a quick and easy way to get your business information in front of potential customers. Google is the most popular search engine, so appearing in search results can help you reach a wider audience. To create a Google listing, go to Google Business Profile and sign up for an account. Then, fill out your business name, address, and contact information. You can also add photos, videos, and other media to your listing to make it more engaging. Once you’ve completed your listing, Google will review it and publish it. After that, your business will appear in Google search results and on Google Maps. Creating a Google listing is a simple and effective way to reach more customers online.

What Information Should Be Included In My Google Listing?

You can include important information about your business on your Google Business Profile listing, such as your business’s hours, website, location, and contact information. Ensure that the information you are giving Google matches what is listed on your website or other places your business may be recorded. While this may sound simple, all of your online business citations must be consistent with the one you include as part of your Google Business Profile. If not, Google web crawlers may otherwise flag it as a warning.

Your business profile will look best on Google if you add category-specific photos. These images should spotlight your business’s features and help differentiate your business on Google. There should be a mixture of exterior and interior photos to help customers recognize your business as they approach from different directions. Interior photos can help your customers get a feel for the decor and ambiance of your business.

If you sell products, it is essential to have excellent photos representing your most popular products. Try to add at least three photos of the products that you sell. This will give your customers a better understanding of the goods you offer.

Another type of photo that often gets overlooked on Google Business Profile is photos of you at work. These photos can quickly help customers understand the type of work you do. Try to add at least three images that represent the type of services you offer.

If you have a team of employees, team photos can be a great way to add more of a personal side to your establishment.

The Do’s And Don’ts Of Google Business Profile

While it is relatively easy to use, there are a few things to consider to make the most of GMB. As previously mentioned, it is essential to keep your business information up-to-date and accurate. This includes your hours of operation, contact information, and website. Inaccurate information can frustrate customers and lead them to look elsewhere.

Additionally, encourage customer reviews. Google Business Profile provides a platform for customers to leave reviews about your business. These reviews can help boost your online visibility and give potential customers an insight into your business. Encourage satisfied customers to leave reviews by providing links or QR codes that make it easy for them to do so. Don’t forget to check and respond to the reviews regularly. Google uses them as a ranking factor, so positive reviews can help improve your visibility.

Be aware of companies that advertise Google Business Profile optimization without customer reviews. They may offer ways to get you listed at the top of Google by altering your GMB profile. However, these businesses often can’t do much for a listing other than use unorthodox techniques, leading to future problems such as a hard suspension (which means you will lose everything, including photos and reviews).

A tactic that can lead to a hard suspension includes keyword stuffing in your description. Try and focus on your main keyword and keep secondary ones for your website’s pages. Creating fake locations to rank in multiple cities can also earn your GMB a hard suspension. If you only offer online services, do not list numerous cities. You must only list physical locations that you have.

Adding fake reviews is another tactic that can result in a hard suspension. If you add a fake review, you risk getting dropped down from the results or even banned by Google. Speaking of reviews, some people have been found to be adding negative reviews to their competitors. If you get found out, you will not only ruin your business reputation, but you can get into a lot of trouble.

A Powerful Tool

Google Business Profile is a powerful tool that business owners can use to manage their online presence and connect with potential customers. By creating and verifying your listing, you can help improve your visibility in Google search results and on Google Maps. Be sure to keep your business information accurate and up-to-date, and regularly check and respond to reviews. Google Business Profile can be a valuable asset in helping you reach more customers and grow your business.

At Unwired Web Solutions, we understand that having a presence on Google for business in Canada is essential for reaching your target customer. We provide high-impact optimization services for Google Business Profile that can help you rise in rankings. This is your chance to stand out, so contact us today!

April 13, 2022 by David Henderson

Google Analytics for Business

All business owners want their marketing campaigns to be successful and reach the maximum amount of people in the least amount of time. One way to measure the efficacy of a local SEO services campaign is to use Google Analytics to both market your business and study the data. Learn more about how Google Analytics, with its built-in SEO analysis tool, is a practical option for your business’s marketing campaign.

How To Start Your Marketing Campaign

If you have a business and are stuck on how to expand your reach, the first step is to create a website. While you might not have a unique skill set to do this work, skilled professionals at Unwired Web Solutions are ready to make it a reality for your business. Assuming that you use a professional service, they are likely to optimize your website for the following items from the start:

Mobile-friendly
High-ranking and competitive keywords
Original and authentic content
Authoritative links
Title tags
Meta links

How To Familiarize Yourself With Marketing

If the focal points of the professional marketing campaign sounded like a whole lot of nothing that makes sense to you, then you’re not alone. The digital landscape is constantly changing, and so is the specific terminology that people use to discuss it. While having a behind-the-scenes understanding of what is going on with your website can be helpful, focusing on data and having a team that can translate tricky nomenclature is in your best interest to run the business. Stay focused on data and ask your team to prioritize data points that make sense for you and the goals of your business.

How To Incorporate Google Analytics

Google offers a selection of free tools that are exceptional for tracking data. Two of the most popular services are Google Analytics and Google AdWords. The two tools have made many successful campaigns when used in combination. They are noteworthy because Google is the one who is typically retrieving the data and, therefore, can relay the efficacy of your campaign with the millions, if not billions, of other campaigns on the world wide web.

AdWords

AdWords, in terms of data tools, is old school. One of the first tracking tools offered in SEO is now shifting and changing as tech evolves. Primarily, you can use Google Adwords to see how competitive your keywords are. When search engines crawl the web, specific keywords pop up, looking for data to return to people. The way that your site utilizes those keywords is measured in AdWords.

Analytics

Another commonly used tool for marketing campaigns lets you see how your business is doing concerning engagement. Depending on which data points you decide to follow, you can see how many visitors come to your website and what they do while they are there. You can also measure how much time people spend on your website and where traffic comes from, whether it is frequent sources, search engines, or referrals and affiliates.

Conversion Rate

A critical data point for Google Analytics is conversion rate. Conversion rate is part of what is happening when someone visits your website; it measures whether or not a lead becomes a customer. Analytics can help you figure out what is going on with your website, but it can help you increase your conversion rate by better understanding what is happening in other parts of the site.

Don’t miss out on essential data and insights to help you plan a better and more effective marketing strategy. Other vital tools in marketing campaigns are search engine optimization, link building, and social media. Marketing your business isn’t easy, but you’ll be headed in the right direction with the right tools and professional services from Unwired Web Solutions.

March 26, 2022 by David Henderson

If you’re wondering whether keywords are still relevant in SEO, the answer is a resounding “yes!” Though Google has made changes to how they rank websites, organic and local keywords are still one of the primary ways to show your site is relevant to a particular search. To rank well in Google today, you need to have a strong keyword strategy in place. In this blog post, we’ll take a look at some of those SEO strategies and discuss how they may help with your website ranking.

What Are Keywords?

Keywords are words or phrases targeted in an SEO strategy to rank higher in search engine results pages (SERPs). When someone searches for a term online, Google displays the websites they believe are the most relevant to that query. The better your website ranks for relevant keywords, the more likely potential customers will see you.

Choosing Keywords

When it comes to choosing keywords, there’s no one-size-fits-all approach. Every business is different and will have different needs when it comes to its keyword strategy. However, some general rules of thumb can help you choose the right keywords:

Start with your business name and product names. Chances are, you’ll want to target your business name and product names as keywords since people are likely to search for them online.
Think about what people might search for when looking for your products or services. When brainstorming potential keywords, think about the phrases people might use in a Google search. For example, if you sell shoes, some possible keywords might be “women’s shoes,” “men’s shoes,” “kids’ shoes,” “shoe sale,” etc.
Use keyword research tools to help you find keywords that are relevant to your business. Several different keyword research tools are available online, such as Google AdWords Keyword Planner and Moz’s Keyword Explorer. These tools can help you find keywords relevant to your business and have a good amount of search traffic.

How To Use Keywords In Your SEO Strategy

Once you’ve chosen the right keywords for your website, you need to start using them in your SEO strategy. Here are some tips for using keywords effectively:

Use keywords throughout your website. Include them in your website copy, titles, descriptions, and alt tags. This will help Google understand what your website is about and will help you rank higher for relevant keywords.
Don’t stuff keywords. In the past, some businesses would stuff their website with as many keywords as possible in an attempt to rank higher in Google. However, this is no longer effective and can actually hurt your ranking. Instead of stuffing keywords, use them sparingly and focus on creating quality content.
Target long-tail keywords. Long-tail keywords are longer, more specific keyword phrases. They tend to have less search traffic than shorter, more general keywords, but they can be easier to rank for. For example, a long-tail keyword for a shoe store might be “women’s black leather dress shoes.”
Use keyword variations. In addition to targeting main keywords, you should also target variations of those keywords. This includes singular and plural forms of the keyword, as well as misspellings. For example, if you’re targeting the keyword “shoes,” you should also target “shoe,” “shoes,” and “sho.”

Achieve High Rankings

Though it is more challenging to achieve high rankings than a few years ago, following general rules along with using the right keywords will put any business on the path of better visibility through search engines. SEO analysis tools are available that can help fine-tune a website for an effective SEO strategy, but overall, there is no magic formula for a good SEO strategy. It involves grounded data and experience along with a solid strategy, including relevant content and website marketing.

Unwired Web Solutions can help businesses make sure they are taking advantage of all aspects of ranking opportunities as well as keeping up with frequent changes made by Google. We offer SEO services, local SEO services, website design, content marketing, and social media marketing.

At Unwired Web Solutions, we navigate the various decisions you need to make to enjoy excellent SEO on all your web pages, as well as keep up with frequent changes made by Google. Our team of SEO specialists does the leg work necessary to research your industry and relevant search engine strategies used by your competitors. Whether you are looking for local SEO services or help with organic SEO, we can help! Contact us today!