January 30, 2023 by David Henderson

A content workflow is a progression from ideation to generation to publication and beyond. Every business must manage a content strategy to remain relevant in the digital age. Consumers expect companies to contribute meaningfully to their lives through products or provided services and information.

A business that effectively manages its workflow and creates relevant content, distributing it on various media channels important to its target consumer, will maximize scalability and, in effect, profitability. However, not all content creation is about sales conversions. Other goals include brand awareness, consumer engagement, and brand authority.

A business can achieve many things when it improves its workflow. It can also experience many benefits when partnering with an experienced content and marketing expert.

The Benefits of Improved Workflow

There is nothing wrong with a business owner admitting they know little about workflow balances and key performance indicators for content strategies. The problem exists with owners who ignore their lack of knowledge to the detriment of their business.

An experienced digital marketing company, such as Unwired Web Solutions, is more than capable of handling content creation, strategy, and workflows. With an expert managing a company’s content workflows, owners and operators will experience many benefits, not the least of which is more time to deal with day-to-day operations.

1. Organization

When a business tries to manage its content workflows, it tends to lose sight of operations, especially smaller businesses. Content creation and management are time-consuming. If a company cannot afford to hire a dedicated and knowledgeable in-house staff, it will struggle to balance fundamental business operations and digital marketing tasks.

Working with a digital marketing agency relieves some of the organizational pressure. Business owners can focus on in-house operations, and the outsourced team can concentrate on content workflows, ensuring a company never falls behind in either department.

2. Consistency

The key to content workflow management is consistency. In a world where content is king, a business cannot afford to let its brand become irrelevant.

If a company wants to remain relevant, it must continually publish new and relevant content. However, it is not enough to publish content; a business must also create hyper-focused content for its specific consumer market.

Unwired Web Solutions is a research powerhouse and can review a company’s performance history to uncover key demographics and consumer data. Understanding the target consumer helps it create relevant, consistent content. Also, knowing the consumer will help ensure UWS publishes on appropriate media channels for the best ROI.

3. Accountability

Developing a content workflow and strategy also means creating and sticking to a publishing and development schedule. Any business owner knows that schedules and deadlines improve accountability.

While a company may struggle to implement content creation into its operation, UWS can take over the role to ensure the business publishes consistent and relevant content to various media channels. Adhering to a schedule is vital to brand awareness, website traffic, and sales conversions.

4. Profitability

The primary objective of any content workflow is profitability. A content creation strategy always contributes to revenue, whether through direct sales or brand awareness.

A business must consider the goals of specific campaigns, however, and the metrics must be essential to measuring success. UWS understands the significance of KPI metrics. It ensures a business is aware of all crucial analytics, including numbers related to goals like brand awareness and web traffic.

The Unwired Web Solutions Model

Content strategy is a vital business asset, but it is challenging for most small business owners to manage in-house. Unwired Web Solutions offer an affordable outsourced solution to content workflows. If you are interested in what UWS has to offer, contact its team for more information.

October 17, 2022 by David Henderson

Google periodically releases updates to how its search engine works, changing how existing webpages rank for various user queries. Google’s latest update is called the “helpful content update” and the company’s stated goal for this update is to make it easier for people to find helpful content created by and for people. Content marketing services can help ensure that your webpage is optimized for the latest Google update.

What the Update Does

The helpful content update includes a new site-wide ranking signal designed to work with Google’s existing ranking signals to detect low-quality content that does not add value to users. According to Google, this will reward the content that does the best job of providing a satisfying experience for users. According to Google, the update is designed to particularly improve search results related to online education, shopping, arts and entertainment and tech-related content.

All content on a site that Google identifies as having too much unhelpful content may be negatively impacted by the update for several months. Sites with the most unhelpful content may be the most affected by the update. However, once it determines that the site is no longer hosting unhelpful content, the negative impact of the update should stop.

Google’s Definition of Helpful Content

Google defines helpful content as content that accomplishes several goals:

Created for a specific audience
Trustworthy and credible
Features expertise
Meets the needs or wants of the searcher

What You Can Do To Maintain or Improve Your Page Ranking

The helpful content update is part of a continuing mission by Google to reward content creators for creating content for users instead of search engines or clicks. As a result, the best way to avoid the update’s negative impacts is to continue following Google’s content creation guidelines.

Google suggests asking yourself six questions to determine if your website will perform well after the new update:

Do you have or are you targeting an audience that will find your content valuable?
Is there a primary purpose or focus for your site?
Will users feel satisfied after reading your content?
Are you following Google’s guidance for core updates and product reviews?
Does your content contain first-hand expertise and demonstrate a depth of knowledge?
Will users believe they have learned enough to accomplish their goal from reading your content?

Content That May Not Perform Well Under the New Update

Google is targeting content that does not add value to the user. For example, sites that aggregate content from other sites without adding any original perspective may be penalized under the new update.

Google also discourages creators from creating content primarily to rank well in search engines and suggests creators ask themselves a series of questions to determine if they are taking a search-engine first approach:

Was the content primarily created to attract people from search engines?
Was the content created using extensive automation?
Did you create the content because it was trending, rather than because it was something of interest to your audience?
Are you setting a specific word count because you’ve been told Google prefers it?
Does your content promise an answer that doesn’t exist?
Are you creating content on many different topics with the hope that some of it will rank well?

Google also cautions against summarizing the work of others without adding value and writing about niche topics for which you have no real expertise.

How Content Marketing Services Can Help

Unwired Web Solutions specializes in creating content marketing campaigns for clients that are optimized to ensure high rankings in search engines but also written for people. We can help you showcase your company’s expertise by creating factual and engaging content. Visit us online to find out more.

August 29, 2022 by David Henderson

How To Use Marketing Analytics To Drive ROI

If you’re a small business owner or an entrepreneur who owns a startup, you’re certainly aware of the importance of using website design services and having a standout web presence. How do you begin attracting digital attention? It’s not as easy as it seems.

It’s not enough to simply have an attractive website with a nice logo. You need to use marketing analytics like search engine optimization to ensure that Google and other search engines will do much of the advertising legwork for you. Learn more below about how to start this journey and reach out for SEO help if you need it.

How Can SEO Help Your Business Thrive?

What’s your expected return on investment for your first year? How about your first quarter? If you’ve been alarmed by your ROI not being met, it could be because your marketing analytics are off. For example, you might be using vanity metrics such as likes, shares, and comments to track whether your posts are gaining traction in the digital space.

Unfortunately, the amount of attention you’re getting on social media doesn’t always translate into how much money your business can eventually earn. This doesn’t mean that vanity metrics can’t be helpful — they can often point to whether real people are showing interest in a certain product more than others — but they are not always accurate measures of your ROI.

3 Steps to Getting Started With SEO for Optimal ROI Information

Are you confused about how to get started with SEO? Consider implementing the following steps by yourself before you reach out to a professional for help — or, if you’re feeling stuck, get in touch with an SEO team to talk through your options.

1. Learn SEO Terminology

Do you know what a sitemap is? Are you aware of how search engines such as Google “crawl” pages for information? It’s okay if you don’t fully understand the ins and outs of how to make SEO for your business — but it’s a great idea to learn the terminology surrounding SEO if you’re thinking about working with a professional team.

2. Locate Appropriate SEO Keywords

Do you know how your customers are finding you and what terms they’re using to search for services you offer? This is a huge part of whether your online presence translates into a solid ROI. Consider using an SEO keyword generator, using a keyword tool, or simply looking at your competition’s sites to determine which search terms are the current and most appropriate options.

3. Monitor Your SEO Analytics

A large part of using SEO correctly is optimizing your site, keywords, and content for the internet. Another area of attention should be following up with the marketing analytics on the back end. For example, your current SEO (if you have performed any) may have worked six months ago, but the landscape of the internet — including search terms, keywords, and content — changes rapidly. If your site is showing a downward slope in customer engagement and your ROI is not being met, consider updating your SEO with refreshed keywords and new content as soon as possible.

Get in Touch With Us for SEO and Website Design Services

Entrepreneurs and small business owners frequently perform multiple roles during their time at the office. You may function as a meeting leader, a graphic designer, and an accountant in the span of a day’s work. Growing your business, especially if you’re unfamiliar with the bulk of SEO work you may have to do to get your company noticed by search engines, can be difficult.

Let us help. Get in touch with Unwired Web Solutions to request a quote. We’ll determine the right course of action for optimizing your business for the digital age and assist you in attracting attention that will lead to true financial gains.

March 30, 2022 by David Henderson

When reviewing other businesses’ content, it is easy to assume that content strategy is easy: you write a few blog posts, insert some keywords, and, voila, traffic. Unfortunately, there is so much more that goes into content optimization.

Do not give up if you do not see the results you want with your content. Most people only need to tweak their strategy to improve their results drastically. On a fundamental level, you should be following a minimum of four rules when designing and developing your content.

1. Know Your Audience

When focusing on content marketing in Canada, one of the essential elements is knowing your audience. Too many business owners assume they know their target market and do not bother to research.

Market research is crucial to identifying areas of interest for your blog posts or content. Thankfully, most businesses have access to their audience for research. Do you have a mailing list? Why not take the time to ask your followers what they would like to hear from you and your company. By designing your content strategy around your current audience, you can pull in more like-minded individuals.

2. Design Engaging and Relevant Evergreen Content

It is not enough to find an audience and its interests. You will also need to create valuable, engaging, and relevant evergreen content.

Evergreen content is content that does not require constant changes or updates. The information is always relevant; it is evergreen. If you focus on evergreen content, remove the dates from blog posts. Failing to remove the dates will make people believe the information is no longer accurate, so they will likely try to find it elsewhere.

Content is king or queen in business. Search engines will not rank your website favourably without creative and informative content, and consumers will not spend time on your pages.

Additionally, you want to create engaging content. Therefore, do not only write blogs. You also want to comment and interact with clients in the comments section. Consumers spend more time on pages when they engage, and search engines look more favourably on businesses that engage with consumers.

3. Follow Best SEO Practices

Additionally, your content must follow best SEO practices. Search engines use algorithms to crawl through the multitude of pages on the internet to find relevant results for users. If your pages do not comply with SEO standards, search tools will either not find your pages or will not list them near the top of the results.

Remember that SEO is about more than keywords. Search engine optimization is also about meta tags, descriptions, internal links, backlinks, quality of the content, etc. If you do not feel comfortable with SEO, it is likely best to seek guidance from someone more experienced or a web design service.

4. Choose Engaging Images and Infographics

Your page will also rank based on the number of time users spend on your site. Suppose an internet user clicks on a search result but is only on the page for several seconds before clicking back for more results. In that case, the search engine will assume the site did not provide valuable information for the query.

You want to encourage users to stay on your pages and interact with them. Providing images and infographics is an excellent way to promote more consumer interaction, resulting in more time spent on the pages.

Content marketing is about quality and engagement. Creating an effective strategy can be time-consuming, and not every business will have the in-house staff to handle the demands of SEO and client engagement. If you want to make the most of your website and content efforts, contact Unwired Web Solutions, the team with a reputation for improving and developing a business’s web presence.

February 27, 2022 by David Henderson

A marketing strategy can include various types of content. But for your content marketing strategy to be successful, it needs to align with your brand’s message and identity. One great way to set your brand apart from others is through infographics. At Unwired Web Solutions, we offer content marketing services that include infographic design to help drive traffic and sales to your business.

Infographics can be an aesthetically pleasing way to share information and data in a more compelling, engaging way with consumers. They can tell a story that captivates readers in a way that words alone may fail to accomplish. But if that isn’t reason enough to utilize infographics, how about if we told you that infographics had seen the biggest increase in usage among B2B marketers in the last four years?

A Powerful Strategy

Marketers are now listing infographics as one of their most powerful strategies. For many customers, visuals can speed up the rate at which information is processed. So, the quicker your customer can process information, the faster they can make buying decisions. The mind processes information in pictures much faster than it does in words. This can help your business communicate its end goal quickly and more effectively, resulting in a higher investment return.

Infographics can increase your content exposure if done well with valuable information. Not every infographic requires original ideas, but if the information is useful enough, others may share it. By sharing your infographic, your business can get promoted, increasing your reach for potential customers.

To improve the likelihood of getting your infographic shared, you may want to:

Send it in your monthly newsletter
Submitted to infographic sites
Enable highly visible social sharing buttons
Share it with related influencers
Post snapshots or specific sections on social media

Build Brand Credibility

One of the great things about infographics is that they can build your brand credibility. Creating exciting and informative graphics can help people learn more about your business and be seen as more oven authority. Positioning yourself as an expert in your industry can help you become a thought leader and build credibility for your brand. You can become this trustworthy source by creating original, informational infographics that are packed with valuable resources and relevant images.

If someone sees an infographic on social media or a third party site, they should be able to tell it came from your company because of its unique branded design. Take the time to customize every aspect of your infographic including colors and fonts to align with your branding. By doing so, you can build brand awareness and raise your credibility among your audience. When done right, your customers see your infographic and know it’s you.

Improve SEO

Many people don’t realize that infographics can also help to improve SEO. As an effective tool for driving more traffic to your site and improving your return on investment, an infographic can prove to be invaluable for many businesses.

Used exclusively online for various purposes, including email marketing, social media ads, and blog posts, Infographics are one of the most versatile types of content that can significantly improve visibility. They’re easy to create, share, and utilize across many different platforms. When done right, they can help to increase engagement and conversions. For SEO purposes, always add alt text, a title, and a description of the infographic. If these infographics get shared enough, people may link to them from their own sites and pages, improving your chances of more successful SEO.

High-Quality Backlinks

Getting ranked in Google’s organic search results requires a lot of marketing strategies, including link building. But, these links must come from relevant, quality websites with authority to propel your business forward in the search. So, if you can get a trusted website to include a link to your site, you will rise in Google ranks.

Even sites that may not be accepting post contributions may be interested in publishing an infographic as an alternative. Other sites may be interested in including a link to your infographic in a piece that’s already published, if relevant to their content. This would mean you will get high-quality backlinks and strengthen your domain authority while driving user engagement for their site. So, it is a win-win.

Complex Concepts

Infographics can be helpful for people to understand complex concepts by using visual aids such as charts, diagrams, or graphs. They can use both images and text to explain these concepts. infographics should strike a balance by using relevant data to create an attractive visual while using text that tells a compelling story.

Infographics can also help readers easily digest text heavy content and make it easier to understand for visual learners. Users who may have quickly clicked off of your page previously may now take time to look at your infographic and engage with the image. Google will take note of the amount of time someone has spent on your page and their interactions which can help you gain ranking in search engine results.

Easy To Track

As with any marketing effort, you need to invest time and resources to track how well your infographics perform. With the right tracking in place, you can easily determine how your infographic marketing efforts have improved and scaled your business.

To better understand how your infographics are performing, you must create a landing page for each infographic. This way, you can use an analytics platform to determine traffic sources, page visits, and the user’s site behaviour.

Overall, infographics are a great option to add to your content marketing strategy. Our team at Unwired Web Solutions offers content marketing services that include infographic creation. We understand what makes a great infographic and how it can greatly impact marketing for a business.

Having interactive content on your website is it great way to boost your SEO and to create a valuable user experience. These visual content pieces can help draw users’ eyes to the key points while telling the brand’s story. Contact us today to hear more about infographics and how they can help your business grow.