Unwired Web Solutions

Success... Optimized.

4 Ways that Improving Your Content Workflow is Beneficial

by

A content workflow is a progression from ideation to generation to publication and beyond. Every business must manage a content strategy to remain relevant in the digital age. Consumers expect companies to contribute meaningfully to their lives through products or provided services and information.

A business that effectively manages its workflow and creates relevant content, distributing it on various media channels important to its target consumer, will maximize scalability and, in effect, profitability. However, not all content creation is about sales conversions. Other goals include brand awareness, consumer engagement, and brand authority.

A business can achieve many things when it improves its workflow. It can also experience many benefits when partnering with an experienced content and marketing expert.

The Benefits of Improved Workflow

There is nothing wrong with a business owner admitting they know little about workflow balances and key performance indicators for content strategies. The problem exists with owners who ignore their lack of knowledge to the detriment of their business.

An experienced digital marketing company, such as Unwired Web Solutions, is more than capable of handling content creation, strategy, and workflows. With an expert managing a company’s content workflows, owners and operators will experience many benefits, not the least of which is more time to deal with day-to-day operations.

1. Organization

When a business tries to manage its content workflows, it tends to lose sight of operations, especially smaller businesses. Content creation and management are time-consuming. If a company cannot afford to hire a dedicated and knowledgeable in-house staff, it will struggle to balance fundamental business operations and digital marketing tasks.

Working with a digital marketing agency relieves some of the organizational pressure. Business owners can focus on in-house operations, and the outsourced team can concentrate on content workflows, ensuring a company never falls behind in either department.

2. Consistency

The key to content workflow management is consistency. In a world where content is king, a business cannot afford to let its brand become irrelevant.

If a company wants to remain relevant, it must continually publish new and relevant content. However, it is not enough to publish content; a business must also create hyper-focused content for its specific consumer market.

Unwired Web Solutions is a research powerhouse and can review a company’s performance history to uncover key demographics and consumer data. Understanding the target consumer helps it create relevant, consistent content. Also, knowing the consumer will help ensure UWS publishes on appropriate media channels for the best ROI.

3. Accountability

Developing a content workflow and strategy also means creating and sticking to a publishing and development schedule. Any business owner knows that schedules and deadlines improve accountability.

While a company may struggle to implement content creation into its operation, UWS can take over the role to ensure the business publishes consistent and relevant content to various media channels. Adhering to a schedule is vital to brand awareness, website traffic, and sales conversions.

4. Profitability

The primary objective of any content workflow is profitability. A content creation strategy always contributes to revenue, whether through direct sales or brand awareness.

A business must consider the goals of specific campaigns, however, and the metrics must be essential to measuring success. UWS understands the significance of KPI metrics. It ensures a business is aware of all crucial analytics, including numbers related to goals like brand awareness and web traffic.

The Unwired Web Solutions Model

Content strategy is a vital business asset, but it is challenging for most small business owners to manage in-house. Unwired Web Solutions offer an affordable outsourced solution to content workflows. If you are interested in what UWS has to offer, contact its team for more information.

What is the Purpose of a Digital Marketing Agency?

by

Marketing is a crucial aspect of any business. You can handle your marketing efforts internally, or you can hire a digital agency to do the work for you. Some Canadian businesses also decide to outsource certain aspects of their marketing efforts, while keeping some tasks in-house. Before you decide whether to work with a Canadian digital marketing agency, it is important to understand how these businesses operate. Here is an overview of services offered by these agencies and what they can do for you:

What Is a Digital Agency?

A digital marketing agency in Canada is a business that will handle your marketing efforts. They can provide you with solutions to promote your products or services online. Agencies can help you define your marketing goals and grow your business. Many marketing agencies work with a variety of clients and assign account representatives to handle the needs of each customer.

What Services Do Digital Agencies Offer?

Digital agencies employ social media and content marketing experts to help businesses achieve their marketing goals. Unlike traditional techniques such as billboards and magazine advertisements, digital marketing uses the internet to reach customers all over the globe. Depending on your needs and budget, a digital agency may provide the following services:

  • Strategy services for research, customer experience, brand positioning, and automation.
  • Marketing services for content creation, branding, paid media, lead generation, and SEO.
  • Design services for user testing, design, graphic print design, website design, and animations.
  • Development services for website building, website hosting, platform migration, and CRM implementation.

Depending on your needs, certain digital agencies can perform more specialized services for companies specializing in technology. Before your initial consultation, it is important to decide what services you need so you can determine if the agency can meet them.

Why Is It Important To Hire a Digital Agency?

There are many benefits to hiring a digital agency to oversee your company’s marketing efforts. Besides freeing up your employees to focus on other tasks, there are many advantages of hiring a marketing expert. Marketing agencies can help you define your marketing goals, outline an advertising strategy, and focus your efforts.  Here are some of the main benefits of hiring a digital agency for your marketing efforts:

  • Cost savings
  • Staff of industry experts
  • Save time and money
  • Insights into marketing trends
  • Dedicated account management

Agencies also offer businesses flexibility as it frees up employees to work on more urgent tasks.

How Do I Choose a Digital Marketing Agency?

Outsourcing your marketing efforts to an agency is a big step. You should do as much research as possible before choosing a partner. Read the agency’s capabilities and make sure that their competencies align with your company’s mission. If you specialize in e-commerce, do not pick up a company that primarily works with brick-and-mortar stores. Choose a company that has deep experience in the industry in which your business functions.

While cost should not be the main factor when choosing a dress, it is something to consider. Clarify your budget before contacting agencies and do not bother requesting appointments with agencies that are outside of your budget.

You should also choose an agency that has a sizeable portfolio and a list of past clients. Established companies have more concrete strategies and know how to work with clients. Ask to see a list of past clients and contact a few to see if they were happy with the services. If a company is hesitant to offer you a client list, do not bother working with them.

Work With Unwired Web Solutions

Are you looking for a digital marketing agency that can help you build your website and create a marketing strategy? Unwired Web Solutions is an experienced digital marketing agency that specializes in helping companies grow their businesses. Contact us today to learn more about our services.

Choose the Right Digital Marketing Agency With These Tips

by

How To Choose a Digital Marketing Agency

Marketing is an important part of every business. However, many business owners are unaware of the ways that they can improve their marketing platforms and attract new customers. One way to get a head start is by consulting with a digital marketing company. A digital marketing company is a business that employs professionals who can guide others through the process of search engine optimization, social media advertising, email campaigns, and more. Here are some questions to ask yourself in order to help you choose a quality Canadian digital marketing agency.

Does the Company Have a Good Portfolio?

Companies that are going through the process of hiring marketers often learn about their prospects via word of mouth. In order to build up a good reputation among clients, a marketing agency should have a strong portfolio with clients who can say good things about the agency. While it may not necessarily be a bad thing if you cannot find a list of an agency’s past or current clients, it is better if you are able to do so. This way, you know for sure that there are businesses out there that can vouch for a digital marketing agency in Cambridge.

Do They Employ Experienced People? 

If you are new to the world of digital marketing, it is greatly beneficial to work with someone who is familiar with the industry. Being situated in a larger city, a digital marketing agency in London, Ontario is likely to attract many talented employees. However, with the rise in remote work, it is also very likely that firms in smaller towns will also employ experienced professionals who can assist you with the same amount of knowledge as someone working at a larger agency.

Because of this, it is necessary to get to know who works at each digital marketing company that you are considering working with. LinkedIn and other social media platforms are good ways to familiarize yourself with a business. In addition to seeing whether their employees have experience in the field, you can assess whether or not they have the skills and knowledge to assist you with your particular advertisement needs.

How Does Their Website Look? 

A large part of digital marketing consists of having a website that customers can easily navigate and want to visit time and time again. While there are many good companies that have subpar websites, when one of the products of the company is creating an online presence for other businesses, it is extremely important that they excel in website design themselves. A low-quality website may be a sign that they are understaffed or employ people who are less proficient at creating an engaging and easy-to-use platform. In these cases, it is best if you search for other candidates to do the job of assisting you with digital marketing.

Can You Reach the Company Easily? 

Some companies make lots of promises regarding what they can do for you but then neglect to answer questions and address client concerns. An important part of finding a good digital marketing agency is making sure that you can easily communicate with those overseeing your project. If a company is difficult to reach, that may be a sign that its clients are not its first priority.

If you have been going at it alone and feel that you are not attracting as many customers as you would like, consider consulting with a Canadian digital marketing agency. One such company is Unwired Web Solutions, and we would be more than happy to assist you with web design, search engine optimization, social media marketing, and more. Give us a call today to learn about how we can make your business even better.