When reviewing other businesses’ content, it is easy to assume that content strategy is easy: you write a few blog posts, insert some keywords, and, voila, traffic. Unfortunately, there is so much more that goes into content optimization.
Do not give up if you do not see the results you want with your content. Most people only need to tweak their strategy to improve their results drastically. On a fundamental level, you should be following a minimum of four rules when designing and developing your content.
1. Know Your Audience
When focusing on content marketing in Canada, one of the essential elements is knowing your audience. Too many business owners assume they know their target market and do not bother to research.
Market research is crucial to identifying areas of interest for your blog posts or content. Thankfully, most businesses have access to their audience for research. Do you have a mailing list? Why not take the time to ask your followers what they would like to hear from you and your company. By designing your content strategy around your current audience, you can pull in more like-minded individuals.
2. Design Engaging and Relevant Evergreen Content
It is not enough to find an audience and its interests. You will also need to create valuable, engaging, and relevant evergreen content.
Evergreen content is content that does not require constant changes or updates. The information is always relevant; it is evergreen. If you focus on evergreen content, remove the dates from blog posts. Failing to remove the dates will make people believe the information is no longer accurate, so they will likely try to find it elsewhere.
Content is king or queen in business. Search engines will not rank your website favourably without creative and informative content, and consumers will not spend time on your pages.
Additionally, you want to create engaging content. Therefore, do not only write blogs. You also want to comment and interact with clients in the comments section. Consumers spend more time on pages when they engage, and search engines look more favourably on businesses that engage with consumers.
3. Follow Best SEO Practices
Additionally, your content must follow best SEO practices. Search engines use algorithms to crawl through the multitude of pages on the internet to find relevant results for users. If your pages do not comply with SEO standards, search tools will either not find your pages or will not list them near the top of the results.
Remember that SEO is about more than keywords. Search engine optimization is also about meta tags, descriptions, internal links, backlinks, quality of the content, etc. If you do not feel comfortable with SEO, it is likely best to seek guidance from someone more experienced or a web design service.
4. Choose Engaging Images and Infographics
Your page will also rank based on the number of time users spend on your site. Suppose an internet user clicks on a search result but is only on the page for several seconds before clicking back for more results. In that case, the search engine will assume the site did not provide valuable information for the query.
You want to encourage users to stay on your pages and interact with them. Providing images and infographics is an excellent way to promote more consumer interaction, resulting in more time spent on the pages.
Content marketing is about quality and engagement. Creating an effective strategy can be time-consuming, and not every business will have the in-house staff to handle the demands of SEO and client engagement. If you want to make the most of your website and content efforts, contact Unwired Web Solutions, the team with a reputation for improving and developing a business’s web presence.